After Feng Yu finished a can of Qi Li, Zong Qingxian returned with an embarrassed look on his face. Feng Yu had forgotten that his daughter was staying with his wife when he called Feng Yu.
"General Manager Feng, that's all. I will get my men to renovate all the guest hotels. After that, we will use cash to buy the guest hotels from our subsidiaries. Help me speak to Bing City Machinery Manufacturing Group. "
"Eh, eh, eh … I am not done yet." Feng Yu stopped Zong Qingxian. "How many guest hotels do we have now?"
"Bing City, Shenyang, Beijing, Tianjin, Xianyang, Shanghai, Jinling, Hangzhou, Sichuan, Xiamen, Shenzhen, Guangzhou, Hefei, Ningbo … a total of 24. The scale is not small, right?"
Feng Yu shook his head. "It's better if this hotel chain is bigger. First, all the provincial capitals must have guest hotels. Next, some of the bigger cities must also have guest hotels. In big cities like Beijing and Shanghai, there should be more than one shop. We must also advertise our Yue Lai Inn. This way, we can promote our hotel industry standards. "
"Can we set up so many hotels at once? Are we going to find a new place to build the new hotels? Or are we going to acquire the existing hotels? "
"Acquire the existing hotels and renovate them. This will be faster, and we will attract repeat customers. Remember to pick the popular locations. This way, there will not be a high vacancy rate. "Feng Yu reminded Feng Yu.
"That's easy. Just set up the hotels near our Tai Hua Hypermarket. There will be such guest hotels around that area. We can buy them and renovate them into express hotels. It will not be too troublesome. But this way, our investment will increase significantly. "
"Don't worry. We will surely get back our investment. Now, we need to lower the prices. How much is the standard room rate in the past? "
"Between 60 and 120 yuan. Different cities have different prices," said Wang Yao.
So cheap? Feng Yu remembered that before his rebirth, he had stayed with his wife in an hourly room at an express hotel, and it cost 80 RMB. But thinking about the current prices, it was normal.
Nowadays, the small hotels in the city only cost around 20 to 50 yuan per night. They also had hot water and a TV, but the TV was not very clear. The hot water supply was limited, and it was sometimes hot and cold. The rooms were also very small and did not even have windows.
As for the bigger guest houses, the price difference was reflected. There were dozens of yuan, hundreds of yuan, and even hundreds of yuan. The conditions were also different.
In a bigger star-rated hotel, the price would range from a few hundred to a few thousand. Those star-rated hotels took the high-end route, and the prices were expensive.
"According to the standard I just mentioned, what price do you think is appropriate? Is it okay to raise the price? "
"Price increase? Didn't you say that this express hotel is cheap? "Zong Qingxian was a little confused. He definitely didn't hear it wrong.
"But our service and accommodation conditions are better. The rooms in some star-rated hotels might not be much better than our luxurious business rooms. If other hotels want to have the same conditions as us, then their management costs will definitely be higher than ours. This way, we can guarantee a higher profit. But the premise is that their rates are the same as ours. "
"How about this. Do some research and see what the prices of the other ordinary hotels and guest houses are. Also, compare the prices of the 3-star hotels. Hmmm … let the salesmen, who are always on business trips, fill in the numbers. As for the prices, I think it should not be a problem to increase it by 50%. "
"What? The prices are increasing by so much? "
"Is it a lot? 60 RMB will increase to 90 RMB, and the services we provide will also be different. We want to be better than the other smaller hotels. We cannot invest so much and still charge the same rates as the smaller hotels. Although we won't lose in a price war, won't we end up at the bottom? "
"If the prices are too high, they might not come to stay. Some of the regular customers might choose to leave. "
"Zong, I had used Tai Hua Supermarket as an example. Why didn't you realize it? Tai Hua Supermarket has a way to attract customers. It is called membership card! "Feng Yu reminded Feng Yu.
"You are saying that we can also get membership cards for these hotels?"
"Why not?" Feng Yu retorted. "The benefits of being a member is that you can book in advance and have priority to stay. Also, you can get discounts for the rooms. Depending on the level of the member, you can get different discounts. "
"Discounts for the rooms?"
"Of course there's a discount. During peak seasons, it is fine if the rooms are more expensive as there are more people. But during the off-season, you have to give some discounts. Especially for the members, you can increase the discounts to let them feel that they are getting a bargain. This way, when they want to stay in a hotel, the first place they will think of is our Yue Lai Hotel. Also, they will bring their friends along. Although not everyone will apply for a membership card, this method of soliciting regular customers will also have a great effect on the hotel's sales. "
"How much discount is suitable?" Zong Qingxian asked.
"Depending on the level of the member, we can give 5%, 2%, 8%, 15%, and even 20% discounts. We can even offer a 20% discount. This way, it is equivalent to our room price increasing by only 20% to 30%. Compared to our better accommodation, I believe more people will choose to stay. No matter what level of membership card, you can get breakfast coupons. A room is limited to two people, which means you can get breakfast free. "
"Oh right, breakfast can't only be buns, porridge, etc. You have to give the guests more choices. It will be like a buffet. Let the guests take whatever they want. It will make them feel that this breakfast is very affordable. If ordinary customers want to buy breakfast coupons, they will have to pay at least 10 yuan! "
"10 yuan for breakfast? Isn't that too expensive? "
"Apply for a membership. Breakfast is free for members, and there is a discount for the rooms." Feng Yu squinted his eyes and said.
Zong Qingxian couldn't help but laugh. "You can think of a way to promote the membership card for a breakfast. Then how much should we charge for this membership card? "
"It will be equivalent to the loss of three room discounts. Then, we can launch an activity. You can upgrade the membership card according to the number of nights you stay in a year. The membership card not only gives discounts for the rooms, but it also gives discounts for other expenses in the hotel, such as cigarettes, water, etc. As for the details, you all can think about it. "Feng Yu was too lazy to think about it anymore.
In fact, Feng Yu could only think of so many ideas. He doesn't know the rest.
Zong Qingxian sighed in his heart. General Manager Feng really knows all kinds of business. I just suggested an idea, and he can come up with so many good ideas. What a genius.
… …
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