Chapter 1062
Words:1735Update:22/06/30 10:02:45
Mu Liangjian, Sony's Chairman, is talking to Norio Ohga.
"Norio, you have been working for Sony for quite some time, right?"
Norio Ohga's heart skipped a beat. Why does he feel like he will be kicked out of the management?
"Chairman, I had been working for Sony since I joined the company."
"Yes. Everyone knows about your contributions to Sony. At Sony's most difficult time, you took over as the President and managed to turn Columbia Pictures around. This time is much shorter than we expected. "Mu Liangjian praised Feng Yu.
"It's all thanks to you. I am only carrying out your orders." Norio Ohga replied humbly. Norio Ohga knew that Sony Columbia Pictures can turn around is because the value of their copyrights had been rediscovered.
But why did they rediscover the value of the copyrights? It's because of the appearance of VCD and DVD players, and Sony had sold a large number of movies.
All these were because of Feng Yu, whom he hated the most. If Feng Yu's company did not invent the VCD player, then there will not be any VCDs sold.
"You had asked your people to develop MP3 players. That means you also think MP3 players will replace other portable music players?"
"That's right. Other than MD players, our Walkman and CD players are lagging behind Aiwa. Even Panasonic and other companies, which we had suppressed in the past, had taken away some of our market share. These products are nothing compared to the MP3 player. The only weakness of MP3 players now is the sound quality. Everything else is better than MP3 players. "
"Oh? Better than us? I don't think so. Can MP3 players record music? Don't forget our MD player's advantage. We can record music ourselves. "
Norio Ohga's eyes brighten up. He knows how to get out of this predicament.
"Thank you, Chairman. I understand. In the future, Sony's MP3 players will surely overtake Aiwa and regain the top position in the portable music player industry! "
… …
"Chairman, I just received news that Aiwa's MP3 player sales are facing problems!" Norio Ohga's assistant ran into the room excitedly.
"Oh? What's the problem? "Norio Ohga was also excited. Their competitors were unlucky, and it was their opportunity. She hopes that Aiwa's MP3 players will have quality problems!
"Their products are out of stock!"
Norio Ohga was speechless. "The products are out of stock, and you are telling me this is good news?"
"But after they ran out of stocks, the market demand for MP3 players is still increasing. Do you think consumers will buy our products when they cannot buy Aiwa's products? "The assistant is overjoyed. Sony's MP3 player sales will surely be good this time.
Norio Ohga was furious. Since when Sony was reduced to picking up leftovers? We have always competed head-on with each other and defeated each other.
It's just like the video game console. When Nintendo abandoned us, we created our own PlayStation and overtook them in terms of market share.
Now, you are not thinking about how to make Sony's products better than those competitors. Instead, you are happy that our products can take advantage of those competitors after they run out of stock!
Norio Ohga hated this assistant and decided to hire a new one. He will send this assistant to the subsidiary company to train him.
"Alright. I know. Ask the factories to increase production and lower our cost. We will use this opportunity to capture the market share." Norio Ohga waved his hand impatiently.
Although Norio Ohga does not want to do this, he got to admit that this is a good opportunity to increase Sony's MP3 player sales.
When a company's product sales increase and market share increases, it will be a good selling point. This will let the consumers know that more consumers will choose our products. There must be a reason why they chose our products. As for whether it is the quality, cheaper, or the price-performance ratio, it's up to the consumers to guess.
Anyway, Sony will never say that their competitors had run out of stock, and they got a bargain.
… …
"Chairman, Sony had increased their MP3 player's advertising suddenly, and they had started to stock up on the market." Heitaro Nakajima's assistant reported.
"Really? How many units have we ordered? "Heitaro Nakajima asked calmly.
"As of 9 am this morning, we had ordered 86,123 units."
"Ok. Don't worry. Inform the marketing department to start."
Heitaro Nakajima had considered this. Once Aiwa's MP3 player runs out of stock, Sony and other companies will use this opportunity to increase their marketing efforts.
But Heitaro Nakajima will not give up the market share. Even if Sony does not have any products to sell, they will stop Sony's products from selling!
… …
Many people entered Sony's retail stores with Sony's MP3 players. They are here to ask for refunds.
"Refunds? What is this lousy MP3 player? How can it be sold at such high prices?!"
"That's right. This MP3 player's features and quality cannot be compared to Aiwa's, and it looks ugly. I did not mention this!"
"What do you mean by high sound quality enjoyment? With this kind of sound quality, you have the nerve to call it high quality? I bought this MP3 player to listen to music. Just listen to the sound. Is the music good?! This is not enjoyment. This is torture! "
"Refund! Refund!"
Sony's store manager was sweating profusely. What's going on? They had just opened the store, and there are so many people asking for refunds. Who will buy their products in the future?
Sony's brand will be affected if this MP3 player gets on the news, and he will not be able to keep his position as store manager!
What scared him out of his wits was that there really were a lot of reporters outside, carrying cameras and filming this scene. He immediately gets his men to stop the reporters, but they can't stop them.
… …
Norio Ohga was watching the news in his office when he saw a live broadcast. Isn't that Sony's retail store?
There are so many people in the store. Is this done by the PR department? Not bad. This way, the consumers will think Sony's products are still popular.
But soon, Norio Ohga realized something is wrong. Why is the store manager running out with his men to stop the reporters? Those people holding Sony's MP3 players are asking for refunds!
What's going on? Sony's MP3 players are refunded, and they are even on TV? What are those PR department doing?!
Before Norio Ohga can call the PR department, he heard someone shouting from the TV. "What's the meaning of Sony selling us defective products? Are they saying that Sony's products are all defective? Refund! We want our money back! "
Norio Ohga could feel his blood pressure rising. Who the fuck said that Sony's products are defective?!
Those people who are responsible for the quality of Sony's products must be punished! This is destroying Sony's brand!
… …
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