"President, good news!" Norio Ohga's assistant ran into Norio Ohga's office.
"Huh? What good news? "
"Aiwa is being sued in the US, and this is on the news. This will affect Aiwa's brand!"
Norio Ohga's eyes brighten up. "Where's the newspaper? Let me see!"
"Aiwa's new MP3 music player is being sued by the Recording Industry Association of America for infringing intellectual property rights. This case will be heard on March 19, US time … "
The smile on Norio Ohga's face disappeared when he saw this article. Are these newspapers stupid? Why are they not reporting on Aiwa's illegal activities? Why are they talking about MP3? Is this a news report or an advertisement?!
This article had introduced all the advantages of MP3, and it is even more detailed than product introductions. This is not good news!
"Isn't the company's R&D department also developing this MP3 player? When can you introduce a mature product? I mean a better product than Aiwa's products! "Norio Ohga asked.
When Aiwa introduced their first MP3 player, Sony, who had been keeping an eye on Aiwa, had noticed it. Sony immediately set up a research team to develop MP3 players.
Sony is the leader in portable music players, and their electronics technologies are the best in the world. Sony's research team immediately analyzed the advantages of MP3 players and thought of ways to improve it.
For example, in terms of sound quality, continuous playback time, storage capacity, size, and so on.
Sony's current sound quality is slightly behind Aiwa. But Sony's storage capacity, size, playback time, etc., can still compete with Aiwa.
Regardless of which aspects Sony is better than Aiwa, Sony will be able to suppress Aiwa in the MP3 player industry. With the rapid development of computers, the future of electronic products will definitely be smaller. In the future, Walkman, CD players, and MD players will all be eliminated!
This way, Aiwa will be able to suppress Aiwa in the music player industry again!
"President, we started developing MP3 players later, and we started from dismantling Aiwa's MP3 players. Our current technologies are on par with Aiwa's second-generation MP3 players. The storage capacity, playback time, size, and sound quality are about the same. But if we want to overtake Aiwa, we still need some time. After all, most of our researchers are working on PlayStation. "
When Norio Ohga mentioned this, he was unhappy.
That Feng Yu wants to compete with Sony in everything. We make music players, you do the same, and you take away most of our market share.
We are manufacturing PCs, and you had invested in Lenovo. Our products cannot be sold in Hua Xia.
We are focusing on the gaming console business, and I thought you will not follow us. But you are working with Microsoft to develop Gbox? This is too much!
You can't do other industries anymore. You just have to do whatever we do!
But in the video game industry, Sony is not afraid of anyone. If we can suppress Nintendo, we can also suppress Sony.
Don't think that just because you guys have a game development company, you can do it. Most of your companies are developing online games, which is different from our PlayStation game console's 3D games.
Regardless if it is video game consoles or handheld games, you all are destined to fail!
"Tell the R&D department to increase the number of people in the MP3 department and increase the funds. After this lawsuit is over, we will introduce Sony's MP3 player!"
"President, this product is an infringement of intellectual property rights. If we introduce it, it will affect our brand. "The assistant was shocked.
"Who says AIWA will lose this lawsuit? Who says AIWA will be found to have infringed intellectual property rights? That Recording Industry Association of America is stupid, and AIWA will win this lawsuit. Also, MP3 players will be famous, and more people will buy this product. "Norio Ohga shook his head. This assistant can only be an assistant as his foresight is too bad.
"Why?"
"Let me ask you. How much is an original cassette tape? How much is an original CD? How much is an original VCD and DVD? This product will tell everyone that after they buy our products, they do not need to spend money to listen to music. They can just download it from the internet. This is equivalent to a music player that does not need to spend money on cassette tapes, CDs, etc. Even if they charge for it, it will be cheaper than buying cassette tapes, CDs, etc. Do you think anyone will be interested? "
The assistant was stunned. This means this product will surely be popular.
Also, if this product becomes popular, it will have a significant impact on Sony. After all, Sony's recording industry is one of their main sources of income. This will cut off one of Sony's revenue streams.
"President, why are we still developing this product? Shouldn't we try our best to suppress this product? This will damage our copyrights, and we own a lot of copyrights. "
"No. This is our advantage. We must encourage the development of this product, but we must encourage everyone to spend money to download our MP3 music from legal websites. This way, the value of our music copyrights will increase. "
Norio Ohga was disappointed with this assistant. This assistant can't even think of such a trivial matter, and there is no value in grooming him. In the future, this assistant can only be a good executor and not a good decision-maker!
"Oh, get your men to buy a few websites that provide MP3 music downloads. Post our music on these websites for everyone to download. Remember, this will cost money. Ask the copyright department to look into the rates, and it will be cheaper than cassette tapes. "
At the same time, Samsung is also following the news of Aiwa being sued. Samsung's representative was frustrated. He did not expect this MP3 player to be so popular. If he had known this would happen two years ago, he should have supported his subordinate's suggestion to develop this product.
But at that time, Samsung was undergoing restructuring and did not have time to focus on this product. In the end, Samsung missed out on the world's first MP3 player, and Aiwa got the credit.
But they soon realized that their subsidiary company's technology had fallen behind Aiwa's standards if they let this person, who had come up with this idea, carry out the research and development.
But they are not discouraged. Samsung Group is much bigger than Aiwa, and they have more researchers than Aiwa. Sooner or later, they will overtake Aiwa and lead the world in this product!
Many companies had noticed this news. Some of them had started to research on this MP3 player, and some are also preparing to develop this product.
All the related consumer electronics companies felt this portable music player will be the future and will replace Walkman, CD, MD, etc., becoming the only portable music player for everyone!
This is a big cake, and Aiwa had only taken the first bite. They still have a chance to get a slice of the cake!
… …
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