"It's my turn! It's my turn! Give me a silver one, and I want four batteries for 1 USD." A blond young man shouted with two 100 USD bills in his hand.
"Sir, this is your item. This is your purchase receipt. If there is any damage not caused by external forces within three months, we will guarantee a replacement within a month and a refund within a week," the shop assistant said mechanically while handing the box to the young man.
The people behind shouted. "Hurry up and leave. We are still waiting in line."
Feng Yu is overjoyed when he saw the long line outside his shop. Now, the MP3 has become popular, and everyone knows how useful this product is.
Moreover, this product is considered to be an epoch-making product. Many people believe that this product will replace other portable players and become the mainstream.
Also, MP3 players are trendy now. If you are still using Walkman, CD players, MD players, etc., you will be out of date!
Don't think Western kids do not know how to compete with others. Over there, they are more competitive than in China, and brands are more important.
Aiwa is one of the leaders in the portable music player industry, and their brand is very famous.
What's more, the technology was superb. Whether it was the sound quality or the product design, they were all outstanding and unique!
On the day the third generation of MP3 players hit the market, there was a long line outside. Luckily, Heitaro Nakajima had instructed the factories to work overtime, or they will be out of stock on the first day.
"Boss, not only our shops are doing well, but those distributors are also contacting us to place orders. Our retail price is 199 USD, and we are making more than 50 USD in profits. We estimate this product's sales will exceed 1 million units this year! "
Only 1 million units? Feng Yu is not satisfied. Walkman is the best-selling product, and it can reach 1 million units. This is an MP3 player, and it is a high-tech MP3 player. How can it only sell 1 million units?
Feng Yu nodded. How did those businessmen in his previous life sell their products? Or were there any famous marketing cases in his previous life?
Suddenly, Feng Yu slapped his forehead and thought of an idea. Hunger marketing!
"Heitaro Nakajima, have you ever thought that we can accept pre-orders?" Feng Yu asked.
"Pre-orders? Why do we need to order? We have stock. "Heitaro Nakajima asked curiously.
"No, our products are too popular, so we don't have enough to sell!" Feng Yu said affirmatively.
"No. When the first generation was released, I had asked my men to update the factory's production lines. We had reduced the production lines for Walkman, CD players, etc., and increased the production of MP3 players. Our monthly production is more than 150,000 units. Furthermore, we had started stocking up more than a month ago." Heitaro Nakajima explained.
He does not want to give Feng Yu the impression that he was incompetent. He was getting old, and Feng Yu might choose his successor in another 2 years. He still wants to prove to Feng Yu that he was qualified to be the leader of AIWA, and his health was good enough for him to continue working for AIWA.
"Liu Sheng, you don't understand what I mean. I'm talking about announcing to the public that our products are going to be out of stock. We'll give the consumers the false impression that they won't be able to buy it if they don't buy it now. What do you think will happen? "Feng Yu reminded.
"If this is the case, there will be 2 possibilities. First, some people will choose cheaper but lower quality products from other brands. After all, there are more than 10 MP3 brands in the market now. Although none of them can be compared to us in terms of quality and functions, it will be just like Walkman. Our MP3 players are selling for 22 USD, and other brands are selling for 5 to 6 USD. Many people will still buy it. "
"The second possibility is that there will be more people queuing up to buy our products. In a short period of time, it will greatly increase the sales of our products. But if this happens, our products might really be out of stock! "
"That's right. Your analysis is good. But have you thought about this? First, other companies' MP3 players might be cheaper, but their prices will not be lower than 150 USD. Although they have lesser functions than us, their technologies are inferior, and their cost will not be lower than us. That's why they will not have a high price advantage. Those who are willing to spend 150 USD for MP3 players will also be willing to spend 200 USD. They will never buy a defective product for 50 USD! "
"Second, we might advertise that our stocks are not enough, and many people will queue up to buy it. But what can we do if we are out of stock? Our products will still be sold. As for those who did not manage to buy it, we can offer a discount of 10 USD. This way, we can use their deposits to manufacture our products and even modify our production lines. I had said before that the Walkman market will still last for a few years, but the CD player market will shrink. That's why we must reduce the production of CD players. "
We will use their deposits to produce our products. Heitaro Nakajima is impressed by this idea.
Funds are very important to any company, especially in manufacturing companies. Especially in manufacturing companies, once the capital chain was broken, the company would be in danger of bankruptcy.
Although AIWA has sufficient funds, they had received some dividends last year, and they had increased their investments in R&D. They still need to modify their production lines, and the company's funds are not enough.
This year, AIWA had increased their investments in advertising. The lawsuit against AIWA is still ongoing, and the legal fees and PR fees are not a small amount.
If AIWA can use other people's money to purchase materials and manufacture their products, it will be much easier. More importantly, this would definitely stimulate the sales of the product.
The MP3 player is the trending electronic product now, and all the rich young people want one. Rich young people have more than 1 million or even more than 10 million.
When his friend had one and he didn't have one, he would feel embarrassed and envious of his friend.
At this time, even if they know there is no stock, they will still want to order one. Even if they have to wait for another 2 weeks or even 1 month, they will not mind.
This is a portable music player that can be kept in one's pocket, and it is much more convenient than other products. It will also be convenient for them to carry it when they go out for exercise.
"Boss, you are too creative. In this way, although it will reduce our profits, it will also greatly reduce our financial pressure and risk, and it can also greatly increase the sales of our products. I am confident that our MP3 player sales will reach 2 million units this year! "
Feng Yu patted Heitaro Nakajima's shoulder. "Good. This is the Heitaro Nakajima I know. We will bring the best music quality to our users and crush all our competitors!"
"Don't worry, Boss. I promise all the other companies will not be able to compete with us in the MP3 player market!"
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