Capital's land auctions were more rigorous than those in Jiangbei.
There were many cameras set up in the venue, and there were more security guards.
After all, this was a transaction that involved billions of yuan. Those who participated in the auction were all big bosses. If something happened, no one would be able to bear the responsibility.
At 9: 30, the land auction began.
The auctioneer arrived.
The big screen in front of the venue began to show the detailed information and introduction of land Z013.
Everyone knew this information before they came.
No one would joke about this. Billions of yuan was not a piece of toilet paper. If they did not know about it, they would not participate in the auction.
After watching the introduction, the auctioneer read the bidding instructions.
The auctioneer in his forties knocked the mallet in his hand and said loudly, "Now, the auction for land Z013 in the Central Business District of Capital officially begins! The starting price is 3.2 billion yuan. Each increment is 5 million yuan. There is no upper limit for each increment! "
When the price was announced, no one was in a hurry to bid.
The starting price of 3.2 billion yuan was not considered high. The floor price was only 6,400 yuan per square meter. This price was definitely not enough to win the bid.
At the start of the bidding, no one was in a hurry. The main show was at the end.
After a few seconds, no one made a bid. The auctioneer and the people from the Land Bureau were not in a hurry either.
If no one bought it for 3.2 billion yuan, then those who participated in the auction should just die.
As expected, after another ten seconds, someone raised his sign and shouted, "3.25 billion!"
Everyone turned their heads to look. Xu Shengzhe raised the sign in his hand with a smile on his face.
He was the first to make a bid. Anyway, he had nothing to do. He might not have the chance to make a bid in the end, so he might as well show his face first.
Before the auctioneer said anything, Vanke raised his sign and shouted, "3.3 billion!"
The starting bid of 5 million yuan was broken as soon as they arrived. The starting bid was 50 million yuan.
This time, the auctioneer had a chance to react. He immediately said, "3.3 billion. Number 6 bids 3.3 billion!"
Just as he finished speaking, Hua Yuan's Ren Dapao shouted, "3.4 billion!"
"3.5 billion!"
Without giving Ren Dapao a chance to show his face, the alliance formed by Taikang and Wantong increased the bid by 100 million yuan.
The other participants in the venue took a deep breath. The cameras quickly turned.
Too fierce!
It was fine if he didn't raise the price, but once he did, he raised the price by hundreds of millions. In less than two minutes, he had directly exceeded the base price of 300 million.
Moreover, this was under the situation where the other giants did not participate.
After Taikang Consortium made their offer, the venue quietened down for a moment.
3.5 billion, and the floor price had already reached 7,000.
At this time, the price of 7,000 wasn't considered high, but it wasn't low either.
If it was last year, everyone would have rushed up by now. It was only 7,000. That was nothing.
But this year, everyone was still a little nervous and uncertain.
The financial crisis swept the world, but Beijing was better off than other places. Because of the Olympic Games, property prices did not fall too much.
In some third-tier and fourth-tier cities, housing prices have fallen by more than 10%.
No one can predict when the financial crisis will end.
Once time passed and the housing market continued to slump, they would lose more than they gained by spending a huge sum of money to buy this land.
But the hesitation did not last long. The price of 7,000 was not considered high. The team leader of CITIC Real Estate raised his paddle and said, "3.6 billion!"
"3.7 billion!"
The moment CITIC Real Estate made its offer, it was killed.
Li Dong turned to take a look, then looked at Hsu Shengzhe.
Hsu Shengzhe could not help but complain, "There are really some weirdos in Beijing. They're all fighting."
The one who had just bid 3.7 billion was none other than the consortium formed by CITIC Bank and Capital.
In the eyes of Li Dong and the others, these few companies were almost equivalent to one company. Even if they were not one company, they should not be fighting too much.
However, there were all kinds of things in the Imperial City. They really fought. It did not seem like they were putting on a show, but they were serious competitors.
Wu Yajun knew more than them. She explained in a low voice, "There are 16 companies participating in the auction. Just treat it as 16 companies. Although CITIC is involved with many companies, they are also ruthless when competing with each other. The group is big, and the departments are not unified. They are in charge of their own business. As long as they think they can make money, they will not hesitate to kill each other. "
Li Dong nodded slightly and did not say anything else.
The bidding continued. CITIC Bank's 3.7 billion did not scare anyone.
Not long after, Sunshine Insurance's consortium bid 3.9 billion.
At this time, a few companies had completely given up.
Ren Dapao threw his placard aside. Obviously, he was telling everyone that he was not playing anymore and was going to watch the show.
Hua Yuan did not have the support of strong financial institutions. A few small and medium-sized real estate companies also came with the intention of picking up the leftovers.
It would be fine if they could get 3 billion. Seeing that it was about to reach 4 billion, they could not afford it at all.
Moreover, there were many companies that did not make a move. For example, Anbang Consortium, Investment Promotion Consortium, and even Li Dong did not raise their placards.
Not raising their placards did not mean that they had given up. It was hard to say for others, but Li Dong did not raise his placard. No one thought that he was here to watch the show.
As expected, just as Sunshine Insurance finished bidding, Wu Shengnan raised her placard and said, "4 billion!"
The auctioneer's eyes lit up. It had broken through the 4 billion mark!
The base price of 3.2 billion was right, but for the Land Bureau and the city government, 4 billion was their bottom line.
As long as it reached 4 billion, they could bid however much they wanted.
Four billion made many companies choose to give up completely.
At this time, there were only five or six companies that were still holding their placards. The others all heaved a sigh of relief and waited to watch the show.
4 billion was not the end. Everyone understood that.
The floor price of 8,000 yuan was not low, but it was not high either. There was still room for increase.
After a few seconds of silence, the auctioneer shouted, "4 billion, going once …"
Before he finished speaking, Vanke's Wang Shi shouted, "4.1 billion!"
Immediately after, Pan Shiyi touched his bald head and said solemnly, "4.2 billion!"
At this time, the consortium formed by CITIC Group and International Futures Group started bidding for the first time. "4.4 billion!"
The previous price increase had been 100 million. This time, CITIC Group broke the unspoken agreement of 100 million and directly raised the price to 4.4 billion.
4.4 billion was a very subtle number. Adding another 100 million, the floor price would reach 9,000 yuan.
Including other costs, when the project was completed, the unit price would probably exceed 11000 yuan.
This was still the cost price. Real estate companies always had to make money.
At present, the market price of the CBD area was about 12000 yuan per square meter.
Maybe it was higher. However, the real estate market had been turbulent recently. It was hard to guarantee whether it would rise or fall in the future. No one was 100% sure that it would rise.
Of course, the companies that dared to participate in the auction at this time were still confident that the real estate market would not be depressed forever.
But confidence was confidence. When the capital involved was more than 4 billion, everyone had to consider it.
The silence grew longer. Wu Shengnan's head was sweating. She looked at Li Dong, hoping to get an answer.
Li Dong thought for a moment and nodded gently.
Wu Shengnan took a breath, raised her placard and shouted, "4.5 billion!"
So far away bid 4.5 billion. Many people couldn't help but look over.
So far away bid still continued. It seemed that the rumors were true. Li Dong was very ambitious. Maybe 4.5 billion was not necessarily his bottom line.
As soon as the price of 4.5 billion was announced, many people on the scene were making calls.
Not all the companies that participated in the auction had their bosses personally.
Some companies led by their vice presidents were talking to their big bosses at this time.
In fact, 4.5 billion was not only the bottom line that Li Dong said, but also the bottom line that many companies had before coming.
Beyond this price, the risk was a little big.
Hsu Shengzhe, who was on the side, came over and said, "If others increase the price, will you really give up?"
"Let's wait and see." Li Dong answered absent-mindedly.
Hsu Shengzhe cursed in his heart. I knew that you were not honest. I even believed your nonsense.
The auctioneer had already shouted for the second time, but his voice was dragged out. He was reluctant to shout for the third time and was unwilling to drop the hammer.
Wu Shengnan, who was next to Li Dong, stared at the auctioneer's mallet. She wanted to rush up and drop the mallet.
She was still calm. Bai Su, who was sitting next to her in charge of recording, was almost suffocating.
It was too depressing!
Moreover, the bidding of billions made Bai Su, who was participating in this kind of occasion for the first time, feel very uncomfortable.
There were so many rich people! These were Bai Su's heartfelt words.
In the past, she thought that Li Dong was one of the top ten richest people in the country, but his net worth was only about 30 billion.
This was the accumulation of various industries. In fact, his cash flow was not too much.
To be able to come up with a few billion in cash flow, he should be very strong.
However, in the auction just now, there were more than ten companies bidding for billions.
At this time, Bai Su understood that a person's wealth did not represent everything. The strength of the company was the standard.
Li Dong's personal wealth was a lot, but his personal wealth was almost equivalent to the wealth of the company. How could it be compared to those banks and insurance companies?
These companies were in the hundreds of trillions. The large amount of cash flow in their hands was not something Far away could compare with.
Just as Bai Su's hands were trembling, Pan Shiyi gritted his teeth and raised his paddle. "4.55 billion!"
The increase fell from 100 million, but no one looked down on Pan Shiyi.
What a joke. Try bidding 4.55 billion!
At this time, every increase was a gamble. They were betting that the housing market would prosper in the next two to three years.
Even if it was two to three years, it would not be worth it if the price went up after two to three years.
After all, the cash flow was stagnant. If the price went up after ten years, even if it increased by 20%, they would still be at a loss.
After Pan Shiyi finished bidding, he looked at Li Dong. Seeing that Li Dong did not make a move, he could not help but heave a sigh of relief.
He had finally suppressed this guy!
Just when this thought came up, the CITIC Group raised their paddle and shouted. "4.6 billion!"
Pan Shiyi cursed in his heart. So what if you are rich?
Just now, when Li Dong bid 4.5 billion, you all did not say a word. I just made a bid, and you all increased the price. What's the meaning of this?
Although Pan Shiyi was angry, he did not say a word.
4.6 billion. This price might be profitable, but based on the current market, it was not a lot.
Also, they did not have much resistance against financial institutions like CITIC.
These financial institutions' aim was to make money, unlike real estate companies. Making money was secondary. Sometimes, they were willing to make money to build their reputation.
Outsiders like Li Dong had always been the target of their attacks.
They did not want other real estate companies to come to Beijing. This was the consensus of everyone.
As for CITIC, let it be.
Not only Pan Shiyi was silent, but Wang Shi and the others also did not speak.
Li Dong slightly frowned and looked at Wu Shengnan. Wu Shengnan understood and continued to raise her paddle. "4.7 billion!"
"4.8 billion!"
So far away, CITIC Group made another bid.
Li Dong exhaled and said for the first time. "4.9 billion!"
When Li Dong opened his mouth, many people understood that this price might be beyond his expectations. Even the CEO of Dong Yu Real Estate could not make a decision. Only Li Dong could do it himself. 4.9 billion.
1.7 billion higher than the base price, an increase of 50%.
One more step, and it would be 5 billion. The floor price would reach 10000 yuan, and the market price would be lower than 14000 yuan per square meter. There was almost no profit.
Now, only the central area of the CBD could reach this price. The other places were slightly cheaper.
When 4.9 billion was offered, even the few companies that had not yet made a bid gave up.
Sometimes, it was easy to tell whether to give up or not.
Of course, no one thought of hiding it.
The person in charge of the investment association threw the bidding paddle aside and picked up his teacup to drink.
Although they did not make a single bid during the auction, everyone's nerves were taut.
At this time, there was no need. 4.9 billion had exceeded their budget. The next step was to wait for the auction to end.
The person in charge of CITIC Group also frowned. He discussed with the person in charge of the international futures company next to him in a low voice. Then, the person raised his paddle again.
"5 billion!"
There was a slight commotion in the venue, and the cameras all turned to CITIC Group.
The big boss was the big boss!
Look, 5 billion was not moved at all. They did not even need to ask their superiors. Obviously, 5 billion was still within their authority.
Everyone looked at Li Dong's side. At this time, only CITIC Group and Far away were still competing.
CITIC Group was rich and imposing. Would Li Dong continue to fight?
While everyone was watching them, Hsu Shengzhe was discussing with Li Dong.
"5 billion. This price is not low. There is a little risk, but it is not too big. Didn't you say that the financial crisis would not last long? Li Dong, what do you think? Do you want to join forces? "
After Hsu Shengzhe finished speaking, he looked at Wu Yajun and said, "What did CEO Wu say?"
Wu Yajun thought for a moment and said, "If Dongzi is willing to continue, the three of us can join forces and continue to bid. Even if the bid reaches 5.4 billion, each of us will only get 1.8 billion."
1.8 billion. Only 1.8 billion?
Bai Su, who was at the side, did not want to say anything. She always felt that these people were bragging, but in fact, they were really not bragging.
Wu Shengnan looked at Li Dong and said softly, "General Manager Li."
Li Dong looked at her and knew at a glance that Wu Shengnan actually agreed.
100,000 square meters of land area, 500,000 square meters of construction area. Far Mall did not need such a big building, and Far Away Plaza also did not need such a big building.
Whether it was divided into three pieces of land or the three of them joined forces to build it, it could meet the requirements.
Not to mention the risk of buying it alone, Far Away Plaza would also be under a lot of pressure.
Li Dong originally planned to buy it himself, but with a price of more than 5 billion, he could not afford it.
This was only the first one in Beijing. He was still preparing to build Far Away Plazas in other places.
After spending so much this time, he would definitely make money in the future, but it would take time for the funds to flow back. He could not spend too much in Beijing.
After thinking for a while, Li Dong was about to speak when he saw the auctioneer shouting for the second time. He raised his paddle and said, "5.1 billion."
Ignoring the shock of the others, Li Dong said to the two of them, "We can join forces, but I want half."
Hsu Shengzhe and Wu Yajun looked at each other. Half seemed to be nothing.
Li Dong divided half, and the two of them divided the other half. There was at least 250,000 square meters left, enough to build a shopping mall or office building.
Without much thought, the two of them nodded and agreed.
It was too late to sign the agreement, but the three of them had a good relationship, so they would not regret it.
However, Li Dong still reminded them, "Since we are cooperating, I am determined to buy it. What is your bottom line?"
Wu Yajun said softly, "I can accept less than 5.5 billion."
Hsu Shengzhe gritted his teeth and said, "No, 6 billion. I can accept 6 billion! If CEO Wu is not willing to join, we will split it 50/50! "
Wu Yajun looked at the two of them and did not know what to say for a while.
Were the young people nowadays so crazy?
The base price of the land was 3.2 billion, and it was raised to 5 billion. It was beyond imagination. These two fellows could even accept double the premium. Am I really getting old?
Just as Wu Yajun was wavering, there was another change in the scene.
The people in charge of a few Beijing real estate companies discussed softly for a while, and soon, Wang Shi quoted a price of 5.2 billion.
Li Dong glanced at them and snorted in his heart!
These people had given up previously, but now they came out to kill him. How despicable!
It seemed that the few companies should have reached an agreement.
No one would have thought that at this time, when the real estate market was not stable, the price of this land would exceed 5 billion.
Not only them, even the people from the Land Bureau and the city government were shocked.
They were still discussing before that 4 billion was enough, and 4.5 billion was the result of everyone's anger.
Now, all of them did not treat money as money. In the blink of an eye, the price had exceeded 5 billion.
If this continued, their suspicion would increase. After all, the people Far away were still discussing, and obviously, they had not given up.
After Wang Shi quoted the price, Li Dong shouted, "5.5 billion!"
"Boom!"
There was an uproar in the venue. 5.5 billion!
The floor price had exceeded 11000, a premium of more than 70%, a single bid increase of 300 million.
A fierce man was indeed a fierce man. No one had thought that Far away would offer such a price.
For a moment, everyone was silent.
Was it worth it to fight again?
5.5 billion. At this time, how many companies could afford it? If it was any other land, they would be able to get double the price.
Was it worth it to continue to snipe?
Hesitation, contemplation, discussion …
Everyone was racing against time. The auctioneer still did not drop the hammer, and Li Dong glared at him.
Wait? What's there to wait for? Just drop the hammer!
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