"1.8 billion!"
Hearing the price, the audience didn't even have time to be shocked. They immediately turned to look at the boss of the health supplement company.
At that moment, the boss of the health supplement company was frowning deeply. It looked like he was about to call out a price several times, but when the words were about to come out of his mouth, he held them back.
The audience was silent.
Everyone seemed to be waiting for him to give an answer. Even He Jiangang, who was on the stage, didn't say anything. He just waited.
The boss of the insurance company over there didn't push him. He was still calm.
After a long time, the boss of the health supplement company seemed to have calculated in his mind. In the end, under everyone's gaze, he shook his head helplessly, sighed, and gave up.
"1.8 billion. Is there any higher bid?"
"3, 2, 1, sold!"
Following He Jiangang's words, this incomparably intense battle for the naming rights finally came to an end.
"Let us congratulate Huaxia Health Life Insurance Co., Ltd. for winning the naming rights of 'Life is Priceless'."
He Jiangang's voice came.
Everyone in the audience was still confused.
1.8 billion.
A sky-high price among sky-high prices!
Not to mention the industry insiders of the television industry, even the bosses of the big companies that participated in the auction didn't expect the naming rights' advertising fees to reach such a height that had never been seen before.
Now that they thought about it, it was too scary.
On the other side.
The industry insiders, who were still in deep shock, had already started to calculate the total accounts.
Twenty product placements for 410 million, three advertising slots for 261 million, two joint advertising slots for 300 million, a total of 971 million.
In addition, there was the sky-high 1.8 billion naming rights fee.
All the advertising fees for "Life is Priceless" had actually reached a terrifying amount of 2.771 billion!
A show.
Just by attracting investors, they had found an investment amount of nearly 3 billion.
What kind of concept was that?
A whole season of other variety shows wasn't even worth one advertising slot!
"Close to 3 billion."
"F * ck, if this is calculated according to the 60% share ratio, Coldplay Entertainment would not only be able to recoup the 1.2 billion they invested, but they would also be able to recoup all the production costs they invested. They might even be able to make a profit."
"These are only the advertisements sold at the investment fair. There are also the three pilot programs. Coldplay Entertainment will earn a lot from the advertisements in the second and third episodes."
"Damn it, if I had known earlier, I would have paid a high price to fight for the copyright of this show."
"How can such a big investment make money? That's f * cking weird!"
All of a sudden.
All the industry insiders were speechless.
This was completely different from what they had predicted.
The scariest thing was …
That was not all.
This time, Coldplay Entertainment had sold the exclusive rights to Huang Guo TV. They had also sold the rights to the internet.
One had to know that in this era, the popularity of online video ports was also very wide. As long as there was an Internet, there would be an online video port platform. Even every brand of TV would have its own unique online video port platform. In this case, in order to attract more traffic, each online TV port platform would definitely buy the program rights of "Life is Priceless."
With the competition, the price of one episode would definitely not be cheap.
In addition.
All the online video websites would definitely participate in the purchase of the copyright. Although it was very likely that they would give way to the TV stations and update the show half an hour or an hour after the TV stations broadcast, there would definitely be a large number of viewers who were used to watching the show on online video platforms.
From this point of view, it was definitely not a problem for an episode to cost 10 million on online video websites.
Moreover, there would be advertisements on online video platforms.
All the profits were added together.
This time.
As the production and distribution company, Coldplay Entertainment definitely made a lot of money!
Without a doubt.
Coldplay Entertainment's investment this time was definitely a miracle in the industry.
On the other side.
The people of Coldplay Entertainment naturally participated in this investment fair.
Originally, they were all ready to make a loss. Their purpose was to lose some money to improve the reputation of their company and pave the way for better development in the future.
But they didn't expect that.
This time, they actually got back their investment. Maybe they could even make a lot of money.
This situation made the boss of Coldplay Entertainment and the entire production team of the show extremely excited.
Even they themselves were stunned by what they saw!
Soon, the industry insiders at the scene posted the news in the WeChat group and spread the situation to the whole industry.
In addition to these people, there were a lot of people outside waiting for the final result of this investment fair.
However.
When the terrible 2.771 billion advertising revenue spread in the industry.
The whole industry was silent.
"How is it possible?"
"How could it be so high?"
"What the hell, is this true? Am I dreaming?"
"It's terrible. When did Fang Qiu's influence reach such a level?"
All over the country, everyone in the television industry was deeply shocked.
In the capital.
Central TV building.
"2.771 billion?"
Hearing this number, Li Huawen, the chief director of the Young Chinese Medicine Doctor, was immediately dumbfounded.
"Has Fang Qiu's influence reached such a level?"
"No, the price of this season's Young Chinese Medicine Doctor will be at a loss. A new show made by Fang Qiu can attract so much advertising money. This season's Young Chinese Medicine Doctor also has to raise the price. It must be raised."
Li Huawen knew very well that although the contestants of the new season of "Young Chinese Medicine Doctor" were likely to be the same as the contestants of "Life is Priceless", because of the popularity of "Life is Priceless", the contestants participating in it would inevitably become very popular in a short period of time.
These people were certainly not as popular as Fang Qiu, but they could definitely bring a lot of attention to the Young Chinese Medicine Doctor.
It was also because he had figured this out.
Therefore, Li Huawen did not waste time trying to solve this matter.
What was more, although "Life is Priceless" and "Young Chinese Medicine Doctor" were both medical programs, judging from the content and nature of the programs, the two programs were completely different. Even if the contestants were exactly the same, there would be no interference with each other.
The most important thing was that these people could also bring popularity to the Young Chinese Medicine Doctor. Why not?
At the same time.
No one knew who leaked the news to Weibo.
Of course.
No specific figures were disclosed.
A Weibo Big V posted the news.
"According to reliable news, the program 'Life Is Priceless' successfully ended in the business fair of Huangguo Satellite TV, and the investment quota obtained from it reached the peak of the whole industry. It can even be called a miracle by the industry. Cool Play Entertainment, the producer who originally spent 1.2 billion for the copyright and was thought to lose a lot of money, has confirmed to get back the cost after the end of this business fair.
As soon as this news appeared.
It immediately caused a heated discussion among the netizens.
"I'm a fan. He dared to spend so much money to believe in Fang Qiu's company. With this courage, he is definitely worthy of being my fan."
"This is too awesome. A variety show can actually make the producer earn 1.2 billion? What kind of divine show is this? "
"No wonder he is Fang Qiu. His influence is really great!"
"Haha, everyone, hurry up to sign up for the competition. It's not only for the 50 million bonus, but also for the great attention of this show. Maybe the last episode will become popular."
"Friends who haven't signed up for the examination yet, you must be careful. There is still time before the registration deadline. Remember, you must learn all the health knowledge in daily life before you sign up for the examination. Otherwise, you will regret it."
In the heated discussion, there were countless exclamations, and there were many praises for Fang Qiu, which led to more people signing up for the competition.
However, just as everyone began to learn the common sense of healthy life, another shocking news came.
The exclusive copyright of the online video of 'Life Is Priceless' was won by a famous video website at the price of 50 million for one episode. The total price of 12 episodes was as high as 600 million!
Originally, the situation at the advertising fair had already shocked and made all the industry insiders speechless. Now hearing that Cool Play Entertainment was nervous about the 600 million copyright fee, all the peers were even more speechless. They could only watch such a terrible profit in front of them, but they couldn't get any of it at all. That kind of feeling made them extremely uncomfortable.
In the capital.
After all the contracts related to the funds had been signed.
With the outstanding performance, Cool Play Entertainment held a celebration party.
At the headquarters of Cool Play Entertainment.
As the person in charge, Yang Yaqun immediately rushed back after the investment fair. She gathered all the people in the company and spent a lot of money to hold a banquet in the company. There were all kinds of wine, dishes, desserts, and drinks.
"Everyone."
Yang Yaqun stood at the center of the celebration party with a glass of red wine in her hand. She raised the red wine glass in her hand high, glanced at everyone present, and said, "This time, we created a miracle. We thought we would definitely lose money, but the profit from this investment has surpassed all other variety shows."
As soon as she said that, there was a warm applause immediately.
"But."
Yang Yaqun raised her hand to signal everyone to stop applauding and continued, "We can't forget the original intention of this investment. Our purpose is to promote our company, to let the whole country and even the world see our production level, and to let everyone know that we are the best production company in Huaxia. So we must succeed in this battle when we have already made money."
"For all of us, after tonight, it will be a real life-and-death battle!"
"If we succeed in this battle, we will all have a bright future. If we fail, we will become a joke in the eyes of the whole country. So no matter what, we must give 10,000% of our enthusiasm for the next recording. Everyone, please do your best."
After that.
Yang Yaqun bowed deeply to everyone.
All the staff were extremely moved and raised their glasses together. The jubilation lasted until the middle of the night.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
