"10 million."
Just as He Jiangang's voice fell, a boss of an electric scooter brand immediately raised his paddle and shouted the price.
"13 million."
A boss of the automobile industry directly raised the price by 3 million, which immediately attracted countless people's attention.
Next.
Other people in the same industry also bid.
In the end, the product placement in the car category was sold to an electric scooter brand at the price of 21 million.
Sounds.
Electric scooter brands didn't seem to be as strong as car brands, but in fact, the profits of electric scooter brands were far greater than car brands. Electric scooter brand companies were also much richer than car brands. 21 million for a product placement was not a big deal for them.
Although some non-famous car brands also wanted to fight for this opportunity of product placement, when they saw the price as high as 21 million, they could only look on and sigh.
"Next is the product placement in the clothing category."
He Jiangang's voice came again.
The competition in the clothing industry was also very big, but the bosses of the major clothing industries all knew that the clothing industry benefited the most from similar product placement in variety shows.
Because the product placement in the clothing industry could be worn on people, which meant that the rate of appearance of clothing brands was definitely much higher than that of other products.
Therefore, the competition in the clothing industry for product placement was also very strong.
In the end, it reached a high of 20 million.
Three product placements and an investment of 61 million yuan. This kind of result amazed everyone at the scene. However, the bosses of the major groups were still waiting for their products to be put up for competition.
Next.
No one knew whether it was because the first opening brand of drinking water raised the price too high, or for other reasons, the price of the following 17 products uniformly reached a high of more than 20 million.
In this case.
The total investment price of 20 product placements reached an astonishing 410 million!
When the bidding for the 20 product placements was finished.
At the scene.
All the people in the industry were shocked.
In the eyes of these people in the industry, this program absolutely couldn't make so much money, but who would have thought that just the opening product placements could get more than 400 million investment.
That was too scary, wasn't it?
At this moment.
Everyone at the scene suddenly thought of the investment that Coldplay Entertainment had invested for this program. Every episode was 100 million, 12 episodes would be 1.2 billion.
As for the previous three episodes of the pilot program, two of them had already earned advertising fees. Although they didn't know how much the advertising fees for those two episodes were, judging from the popularity on the Internet, the income of those two episodes was definitely not low.
Now, with the addition of four hundred million …
Even if they split the profits with the TV station, Coldplay Entertainment would have received at least a hundred million RMB. If the terms of the contract were more terrifying, it wouldn't be as simple as a hundred million RMB. It might even reach two hundred million RMB.
One-sixth of the copyright fees had already been transferred back.
Following that, there were other advertisements.
Thinking of this …
All the people in the industry focused their attention on the stage. They wanted to continue watching and see how much advertising revenue the show would earn.
"Alright, thank you very much for your participation. I also want to thank the 20 CEOs for their strong investments. Thank you."
On the stage, He Jiangang bowed and thanked them. Then he smiled and said, "Then, the next auction will be the three strategic cooperative advertising slots of Life is Priceless."
"These three advertising slots are for all the products of the brand. So, the CEOs who are interested can start bidding."
Speaking of this.
He Jiangang paused a little and announced, "The starting price of each of the three strategic cooperative advertising slots is 50 million."
As soon as he said that.
At the scene, all the practitioners were shocked.
50 million?
What starting point was that?
Although it wasn't the best variety show of Huangguo Satellite TV, which had received an investment of more than 100 million RMB, it was an exclusive strategic cooperative advertising slot. It was normal for one to be worth 100 million RMB.
Right now, this Life is Priceless actually had three strategic cooperative advertising slots with a starting price of 50 million RMB. That was to say, the lowest price of the three advertising slots was 150 million RMB!
Wasn't that too high?
Would anyone be willing to spend that kind of money?
When all the people in the industry were full of doubts.
The bidding had already begun.
"52 million."
"54 million."
"55 million."
Unlike the previous investment in embedded advertising, everyone was very active in this strategic cooperative advertising competition. Every time they raised the price, it was millions of RMB. It seemed that money was not money at all in their eyes.
Especially those CEOs who didn't get the embedded advertising slots before, they all broke out at this time and were determined to win this advertising slot.
However.
After all, there were only three strategic cooperative advertising slots. There must be a lot of people on the scene staring at them, so the bidding between them naturally became much more intense than expected.
Seeing these CEOs' crazy bidding, all the people in the industry were dumbfounded.
When these CEOs participated in the investment fairs of their respective TV stations, they were all very stingy. They wouldn't even spend hundreds of thousands more.
Why were they so willing to spend so much money here today?
Did Fang Qiu really have such great magic?
This situation was indeed too unexpected for them.
"70 million."
Just when these people in the industry were extremely surprised, the price of the first strategic cooperative advertising slot had broken through the high price of 70 million.
This price made most of the people in the audience flinch.
70 million.
It was really too high.
It had exceeded the bottom line of many CEOs.
But even so.
The bidding was still going on.
"73 million."
"75 million."
"80 million!"
In less than half a minute, the price broke through 80 million.
On the scene.
The CEOs of the remaining companies seemed to be entangled with each other. They continued to bid one after another. The price went above 80 million and was still rising rapidly.
"90 million!"
Finally, when the bid was heard, everyone in the audience was silent.
"90 million?"
"A strategic cooperation advertising spot actually sold for 90 million?"
"What the f * ck, are these people crazy?"
"These people are simply here to give money!"
All the people in the industry at the scene began to complain one after another. It was inevitable that they were a little envious and jealous.
Next.
The shooting of the second strategic cooperative advertising slot began.
Like the first one, the second strategic cooperative advertising slot was still very popular. The CEOs of major companies also bid for it.
After about 15 minutes of bidding, the auction went on for a long time.
The second strategic cooperative advertising slot was also sold for 90 million.
Then the third one.
Of course.
Everyone present was a big investor in advertising, so everyone knew that for this kind of strategic cooperation, the first position was the best and the largest. It would definitely be the most popular. The second position was fine too, but the effect would be much weaker when it came to the third.
Therefore, the bidding for the third strategic cooperative advertising slot was obviously much more stable than the first two.
But even so.
The third strategic cooperation advertising space was also sold at a price as high as 81 million.
Three strategic cooperative advertising slots.
The total investment reached 261 million.
This price.
Undoubtedly, all the people in the audience were dumbfounded.
It's just a variety show.
Why are the CEOs of these companies so ruthless? Don't they have enough money to spend?
At the scene.
All the people in the industry were speechless.
However, the CEOs who came to the investment fair were very happy. Many of them who did not bid were still waiting for the finale advertising slots.
"Thank you for your investment and support, three CEOs."
On the stage, He Jiangang bowed to express his gratitude as before. Then he changed the topic and said, "Next, there are two very good advertising slots, joint special advertising slots!"
Everyone heard this.
Many CEOs began to rub their palms and get ready to bid.
"There are two joint special advertising slots. The bidding price starts from 80 million."
He Jiangang said.
Hearing this price.
The people in the audience were shocked again.
In their opinion, the starting price of every advertisement spot in the show "Life is Priceless" was much higher than the starting price of other variety shows. In fact, it was even a level higher.
However, these bosses who had come to invest in advertising were actually fighting to pay for it. This was really unimaginable, and it was difficult for them to accept.
"The bidding for the first joint special advertising slot starts now."
Hearing He Jiangang's words.
At the scene, some of the big shots who had been waiting for a long time started to raise their placards one after another.
The price of the first advertising slot soared from the starting price of 80 million. In the blink of an eye, it exceeded 100 million.
But even though the price had exceeded 100 million.
The CEOs who were determined to win did not hesitate at all and continued to raise the price.
Under the situation of exclamations coming one after another.
In the end, the price of the first joint special advertising slot was set at 150 million!
The bidding continued. The price of the second joint special advertising slot soared crazily and was sold at 150 million.
That was to say.
The price of the two joint special advertising slots reached an astonishing 300 million!
It was scary to think about it.
The people in the audience had started to calculate.
410 million for the twenty product placements, 261 million for the three special advertising slots, and 300 million for the two joint special advertising slots.
So far, the total investment in advertising had reached 971 million.
This figure had far exceeded the total advertising income of other variety shows.
What was more scary to the people in the industry was that.
The bidding for the title sponsorship slot of Priceless Life, which was also the final advertising slot of the investment fair, had not started yet.
Even the two joint special advertising slots were sold at a high price of 300 million.
What kind of price would the most valuable title sponsorship spot be sold for?
You know.
There were a lot of CEOs at the scene and they were all the best in their respective industries. The greatest value of Priceless Life was the title sponsorship slot.
How hard would they fight for such an advertising spot, which was the only one with no other name?
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