After knowing the registration method.
On the Internet, many people who had been itching for a long time added the WeChat applet called "Life is Priceless" to register.
Enter the applet.
Click to register.
As a result.
Different from what everyone thought, the first thing that popped up after clicking was not a registration page, but a test paper.
Seeing this test paper, many people who tried to register were suddenly confused.
Who could have thought.
It was just a registration, but they had to do a test paper first?
Although they felt it was a bit weird, they still started to try to do the questions with full of doubts.
Carefully read the registration rules.
It turned out that they had to finish these 100 health knowledge questions, and the score must reach more than 90 points before they could enter the real registration page.
Seeing this requirement, the netizens suddenly quarreled.
"What the f * ck. This is too unfair."
"That's right. Not only do we have to take an exam to register, but we also have to score more than 90 points to register?"
"The program team is too strict, isn't it?"
"I didn't expect Fang Qiu to come up with such a registration method."
For a moment.
The netizens were all complaining on Weibo.
Of course.
Everyone also knew.
The reason why they restricted the registration was that this program was too popular, and the temptation of the 50 million prize money was too great.
After all, this was a temptation that could be seen with the naked eye!
Therefore, there must be a lot of people who wanted to register to try their luck.
If everyone was free to sign up, how long would it take?
At the same time,
The fans of the program "Life is Priceless" also launched a score competition activity on Weibo.
As soon as this activity came out, it immediately attracted the attention and participation of countless people.
Everyone was very enthusiastic about this program, and the degree of participation was particularly high.
They even specially opened a topic for this.
Under this topic, everyone's comments were all screenshots of their scores.
Glancing down.
Some people got 30 points, some got 50 points, some got 70 points, and some even got 89 points.
"I can get 30 points. I find that I'm really not suitable for health."
"This question is too difficult. It looks very simple, but once it's done, it's almost impossible."
"It looks like it's something that we need to know, something that we often use in our daily lives, but when we do it, we realize that no matter which answer we choose, it seems to be correct."
"I scored 59 points. I usually pay special attention to health knowledge, but I didn't expect to fail this exam."
"Why is it that each ID number can only participate in this test once? And there's also a time limit. How can I answer within 15 seconds?"
"Why don't we let you participate countless times until you remember all the answers? Or, I'll give you enough time to Baidu? "
"Too strict, too strict."
"Haha, I passed. I got 65 points. What kind of standard is that?"
"Previous poster, what's there to show off with 65 points? I got 73 points."
"You're all weak chickens. I only got 89 points. I'm so mad!"
"I'm laughing so hard. Big Brother who scored 89 points must be in more pain than me who failed, right? Hahaha. "
"You're still one point away. You're only one point away from 50 million. It's a pity that you won't have another chance, haha."
The topic of comparing scores seemed to be incomparably amusing.
But it also secretly increased the popularity of the program. Even the whole nation went to register for the exam.
Over here, seeing new topics one after another, taking over Weibo's hot search and hot topic list, the major television stations all over the country suddenly became anxious.
From the beginning, they didn't think that this program could help Coldplay recoup their losses. But after the popularity of the first three pilot episodes, and now the announcement of the official program, the reaction on the Internet had already let all the television stations see that this program had already shown signs of exploding.
As long as the current situation of student numbers continued to develop, the official program would definitely be popular, and it would definitely become the most popular variety program of the year.
Actually.
As early as when the first pilot episode ended, some television stations saw the potential of this program. At that time, they tried to contact Coldplay Entertainment in an attempt to obtain the program's copyright.
However, Coldplay Entertainment at that time was completely stubborn.
At that time.
Coldplay Entertainment also received copyright contracts from many television stations, but they didn't sign them. The first reason was that these television stations were too arrogant.
Seeing that the program could be aired, they not only offered a low price, but also wanted to obtain the exclusive copyright of the program.
How could Coldplay Entertainment agree to that kind of request?
Therefore.
At that time, Coldplay Entertainment rejected all of them one by one, not even giving the slightest chance to negotiate.
However, because Coldplay Entertainment was a variety program production company, at that time, there were also many television stations that threatened them. If they didn't sign the contract, they would ban Coldplay Entertainment, and would never cooperate with Coldplay Entertainment again.
Not only one television station, but many television stations.
They all wanted to benefit from it, but they didn't want to spend money.
One could imagine.
Under the pressure of so many television stations, Coldplay Entertainment was under a lot of pressure at that time.
However.
Today, everything changed.
The popularity on the Internet had successfully frightened all the television stations.
In their view, this program that couldn't make a profit at all had completely refreshed their worldview, letting them see incomparably frightening figures, figures that were enough to shock the television industry, or even enough to change the entire variety industry.
At this moment.
All the television stations saw that this program could bring even greater profits in the future.
This kind of popularity had completely exceeded everyone's expectations.
The following profits would definitely be several times, or even dozens of times, than the industry's expectations!
This opportunity, they had to seize it.
Whether it was the television stations that had threatened Coldplay Entertainment before, or the television stations that didn't cooperate with Coldplay Entertainment before, they all began to contact Coldplay Entertainment at this time, trying to take down this program again.
After all, previously, Coldplay Entertainment didn't give them a chance because the pilot period was not over yet, and their goal of pushing the popularity to the peak had not been achieved.
Now, Coldplay Entertainment's goal of the pilot period had been perfectly achieved, so there was no reason not to cooperate with the television stations.
However, just as all the major television stations were quickly preparing to contact the production company to take down the copyright.
The strongest variety show in the country.
The ratings of variety shows were comparable to that of Central TV's Huang Guo Satellite TV. They directly released a Weibo post.
"Do you want to watch the official program of Life is Priceless? Remember to pay attention to Huang Guo Satellite TV, we will bring you exclusive copyright, intense primetime competition, and finally, who will win the 50 million grand prize? Please look forward to it! "
The appearance of this Weibo post.
Without a doubt, the entire industry and all the television stations were dumbfounded.
No one would have thought that Huang Guo Entertainment would move so fast.
Actually. The biggest competitor of all the major television stations in the country was Huang Guo Satellite TV. Of course, under the circumstances that everyone knew that Central TV was invincible, no television station dared to compete with Central TV.
The reason was very simple.
Central TV was a national station, and other satellite TV were all provincial TV stations.
There was only one national TV station. How could they compete with it?
However.
After more than a decade of operation, Huang Guo Satellite TV had undoubtedly attracted an entire age group of viewers because of its focus on variety shows. Moreover, because of the endless variety shows, the number of viewers was still constantly increasing, making it unquestionably the number one TV Festival besides Central TV!
Before the program Life is Priceless was officially confirmed, Fang Qiu and Coldplay Entertainment had actually discussed which TV station it would be broadcast on in the future during the three days in the hotel.
The top two in their minds were Central TV and Huang Guo Satellite TV.
However.
In the later thinking.
They gave up on Central TV. Although Central TV also wanted to get the copyright of this program, Central TV was a national TV station after all. Many things were not controlled by the production company and Fang Qiu, the program producer.
If the program was placed on Central TV, there would be many problems that were difficult to solve. The content and explosive point of the program would be relatively limited.
Therefore.
Central TV, a big platform, was excluded.
Without Central TV, if they wanted to expand the influence of the program as much as possible and let more people watch it, then the only choice was Huang Guo Satellite TV.
Here.
After learning that Huang Guo Satellite TV had the exclusive copyright of Life is Priceless, all the major TV stations were dumbfounded and hurried to inquire about the inside story.
After inquiring about it, they found out.
It turned out that when the trailer of the third episode appeared, the leadership of Huang Guo Satellite TV had already taken the initiative to come to Coldplay Entertainment in person to negotiate.
Because they had been doing variety shows for years, Huang Guo Satellite TV had long seen the huge potential of this show, so when they negotiated with Coldplay Entertainment, the conditions they offered were also extremely generous.
However.
That kind of generous conditions did not seem to satisfy Coldplay Entertainment.
In the end, the two sides specifically agreed on a plan.
Of course, even if the major TV stations had access to the sky, it was impossible to inquire about the inside story of the negotiation between the two sides and the content of the contract.
However.
Some peripheral news could still be inquired.
All the major TV stations knew that in the contract of Huang Guo Satellite TV to win this program, the share ratio would never be less than 60%, and there was no VAM agreement in the contract at all.
In addition, there were all kinds of unclear terms in the contract, but if they were said, they would definitely scare people to death.
In this situation.
All the major TV stations were dumbfounded.
They did not expect that in order to win this program, Huang Guo Satellite TV would go so far.
But thinking about it.
In order to win this program, the price offered by Coldplay Entertainment had already scared the people in the industry crazy. Now that the popularity of the program was so high, it would be strange if Coldplay Entertainment did not take the opportunity to find ways to make money.
But even so.
The industry was still particularly speechless.
Everyone was still doubting whether the money invested by Coldplay Entertainment could be earned back.
That was more than one billion.
No matter how popular this program was now, it was impossible to earn more than one billion, right?
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