At home.
Zhang Ye sent off the guests and closed the door.
His mother greeted him with a smile, "Son, come over and have some water."
Zhang Ye said, "Mom, I told you so. You don't have to worry about my work."
"I'm not worried." His mother handed the tea to her son and pointed at her husband, "It's all because of your dad. Say, you're an old man. What do you know? You're just worrying for nothing!"
His father nearly vomited blood, "How did it become me?"
"Don't tell me it's still me?" His mother refused to acknowledge him, "I've always believed in my son. How could the advertisement he did be bad? Look, he's the CEO of a company. What kind of status does he have to pay us a New Year's visit? He even brought so many gifts and even apologized to our son. He even took the initiative to change the contract and increase the endorsement fee. Actually, when I saw the commercial this afternoon, I already felt that it was extraordinary! "
His father ignored her and continued reading the newspapers, "Alright, say whatever you want."
Zhang Ye was also amused, "Mom, don't make Dad angry."
"Alright, I'll ignore him." His mother pulled Zhang Ye to sit on the sofa, "How do you plan to spend the 3 million? Do you think it's too late for me to learn how to drive now?"
His father interrupted, "It's already tiring to go downstairs, why would you want to drive?"
His mother stared at him, "I just want to drive, what's your business!?"
"Little Ye, don't listen to your mother. You can buy a car for anyone but her." His father said, "You might not know, but when I quarreled with your mother when you were young, she took you on a tricycle all the way to Beihe Province! She went missing for a day and I nearly called the police. That was just a crappy tricycle from before, yet she dared to cross provinces. If you gave her a tricycle with four wheels, wouldn't she have to cross the ocean!? "
His mother was slightly annoyed, "Why are you still bringing that up!?"
Zhang Ye smiled, "Mom, you even have a criminal record like that?"
"What do you know?" His mother harrumphed. "Back then, your dad had pissed me off, so I carried you onto the tricycle. I didn't care and just rode in a certain direction. Finally, when my anger subsided, I was shocked when I looked up. There was a huge sign that said — Beihe Province Welcomes You! I didn't want to ride that far, so I hurriedly brought you back. By the time we reached home, my legs were about to break! "
His father added, "The child even caught a cold."
"It's all your fault." Mom rolled her eyes at him.
The old couple quarreled again.
Zhang Ye was amused and listened by the side.
Over here, the family was "having a great time". On the internet, the storm of "Zhang Ye's brainless commercial" had yet to pass. It was still at its most intense stage.
…
On Weibo …
"Again?"
"The TV is broadcasting Braindead Gold again!"
"What the hell! Teacher Zhang, please spare me! How many commercials has it been today? "
"In the past, I always looked forward to watching Teacher Zhang's lectures at Peking University. Whenever I saw him, I would be happy and look forward to it. But now, when I see Teacher Zhang appearing in the advertisement, I can't bear to watch it!"
"The commercial is too lame!"
"That's right, I've never seen such a lame commercial!"
"Brain Gold company sure is bold. They even dared to use such a commercial given by Teacher Zhang?"
Some commoners were scolding, while others from the advertising world came forward to question the "low standards" and "low standards" of this commercial. There were even some advertising industry insiders who said that this commercial could not be called a commercial. It was too trashy and did not conform to the rules of advertising.
The last sentence was what the industry insiders said, "Even an idiot would not buy a product promoted by such a trashy commercial!"
"That's right."
"Only an idiot would buy it!"
Many people responded.
Then, a piece of news came out!
Following that, everyone was stunned!
This was revealed by a news website. They had just done some preliminary market statistics and had interviewed the Brain Gold company's headquarters in Beijing. "The moment we entered the Brain Gold company's office, our reporters were shocked by the scene in front of them. More than ten phones on the table were constantly ringing. The employees were all busy making calls to increase their orders. When they were too busy, even the company's Leaders would come over to help connect the lines and arrange for the goods to be transferred. We interviewed the company's chairman, Wu Mo. CEO Wu brought our reporters to his office and took out a copy of today's sales and order records. Brain Gold's sales today, which was less than a day, was actually the total sales of Brain Gold for an entire quarter last year! The Brain Gold company did not calculate the exact numbers, but according to Wu Mo and related people, Brain Gold's sales had increased by at least a hundred times! Maybe when the actual statistics are done, the number will be even greater! "
"Heavens!"
"A hundred times!?"
"This news is trying to deceive us!"
Everyone began exclaiming, expressing their disbelief. They could not believe it!
The news also said, "Later on, our reporters asked CEO Wu what caused Brain Gold's sudden rise. As a relatively new product, it was able to snatch an overwhelming advantage from the veteran health products of the giant corporations during the most competitive period of the health product market. CEO Wu only said a few words. He said 'it's because of the advertising'. Under the reporters' questioning, CEO Wu did not reveal their specific advertising strategy. He only said that he wanted to thank Teacher Zhang Ye. The advertising plan was designed and implemented by Zhang Ye alone. CEO Wu told the reporters that other than the product's excellent quality, choosing Teacher Zhang Ye as the product's spokesperson and entrusting him with full authority to design the advertising plan was the wisest decision his company had made!"
After seeing the news, everyone still could not accept it!
"It can't be!"
"Is everyone crazy?"
"There are people buying this kind of advertisement?"
The industry insider who had bombarded Brain Gold's advertisement also jumped out to publicly question the authenticity of Brain Gold's sales. He felt that it was fake!
Immediately following that, another piece of news came out!
Beijing Times' official Weibo: "Today, a reporter visited various supermarkets in Beijing to investigate the sales of health products during the holiday period. The results of the investigation were beyond the reporter's expectations. In the past, the health product counters of the big brands were deserted and deserted. The shelves were filled with neat rows of products, almost untouched. But for the Brain Gold counters and shelves, the reporter found that five supermarkets' Brain Gold counters were empty. There were also four supermarkets' Brain Gold shelves that only had seven or eight boxes left. The reporter asked the salesperson, and the answer was that this was the second batch of goods sold today. The Brain Gold company had temporarily transferred a new batch of goods, and it was almost sold out by night. Many people came to the supermarkets and went straight to the Brain Gold counters. They were all gifts for their relatives and elders during the new year. Tomorrow is Lunar New Year's Eve, so the salesperson told the reporter that the demand for Brain Gold tomorrow will be even greater. And based on the sales, this growth trend is likely to continue until after the new year!"
Another news outlet: "Brain Gold! The birth of a sales miracle! "
A fourth media outlet: "From today onwards, the highly competitive health product market will have a place for Brain Gold. The reporter interviewed a few companies that also sold health products. The company's market analyst told the reporter that they were also amazed by this result. They also said that the miracle of Brain Gold's sales must have been done by an expert in advertising planning. However, he indicated that he was not familiar with the name of the advertising company that Brain Gold had commissioned. He thought that it was one of the top advertising companies in the industry that had the ability to control the health product market so accurately. When the reporter said that the advertising proposal was proposed by Zhang Ye, the other party fell silent for a while before saying, 'No wonder, so it was him'. Finally, they expressed that when Zhang Ye's contract with Brain Gold expires next year, they would also like to discuss a collaboration with Zhang Ye. "
Zhang Ye's contract did not restrict him from endorsing more than once. He could now endorse shampoo or beverages, but he could not endorse health products. This was something that had to be written in the contract.
One of the news outlets was fake?
It couldn't be that so many official media outlets were blindly exposing it!
"God, tell me this isn't true!"
"Hahahaha! Teacher Zhang is too funny! He has successfully fooled everyone once again! "
"The word 'Zhang Ye' is a miracle! Why do I love Teacher Zhang Ye so much!? Seeing him speak and seeing him do things makes me happy! "
"This advertisement is too godly!"
"So the brain-dead advertisement that everyone was scolding was actually so awesome?"
"Someone's face is going to be smacked! Face-smacking Zhang is making a move again! "
"I'm dying of laughter! Teacher Zhang Ye is too good at stirring up trouble! "
"I have to say, Zhang Ye is too awesome! Just by coming up with an idea for an advertisement, he saved a company! "
"Finally, the dust has settled! We can finally clear Teacher Zhang Ye's name, right? Brain-Dead advertisement? An advertisement that can increase a company's sales by a hundred times can still be called a brain-dead advertisement! Then what kind of advertisement isn't brain-dead? It's laughable that some so-called industry insiders are still spouting nonsense. Trash advertisements! Advertising is not filming a movie. What's the use of looking good? What's the use of a beautiful song? The purpose of an advertisement is to make people buy the product! Teacher Zhang Ye has already given a lesson to everyone in the advertising world! Today! He has once again created the history of advertising and marketing! "
Those so-called advertising industry insiders were already speechless. They no longer had the courage to show their faces. It was unknown if they had gone offline or were quietly watching from behind their computers.
Following that, it was unknown who leaked the news. The endorsement fee that the Brain Gold company gave to Zhang Ye was dug out by an insider. It blinded everyone's eyes!
Zhang Ye's endorsement fee for the Brain Gold product for a year was 3 million!
As a D-list celebrity who was about to become a C-list celebrity, the endorsement fee was heaven-defying. This was the f * * king endorsement fee of an A-list celebrity!!
"Wow!"
"I'm shocked!"
"How can it be so high?"
"Isn't this too much? A D-list celebrity getting the endorsement fee of an A-list celebrity? "
"Isn't it ridiculous? Is the news reliable? "
"It's reliable. I also heard it from a friend. 3 million, and it's only for a year!"
"Awesome!"
Many people were amazed!
Even a few of Zhang Ye's friends Liked it on Weibo.
Yao Jiancai: "Haha, congratulations to my old bro Zhang for advancing to the A-list!"
Su Na: "D-list getting the endorsement fee of an A-list celebrity. Teacher Zhang Ye is the first person in the industry! Congratulations from the people of Peking University! "
Those who did not understand were just watching the commotion. In fact, those who understood knew very well that this endorsement fee was not really just the endorsement fee, but the advertising planning fee. The Brain Gold company had deliberately included it in the endorsement fee to increase Zhang Ye's popularity. In fact, with Zhang Ye's popularity, paying him 800,000 a year to endorse a product was not a small amount. The rest of the so-called endorsement fee was the value of Zhang Ye's commercial! Hence, it was not that Zhang Ye's endorsement fee was really on par with an A-list celebrity's, but that Zhang Ye's brain and ability had exceeded this level!
Was 3 million expensive?
It looked very expensive, but upon careful thought, it was not at all!
That was a hundred times the sales of the past! If they knew that Zhang Ye's commercial was so powerful, some of the larger health product advertising companies would have even offered 5 million!
The internet was abuzz. Some people were still scolding, while others began to look at the commercial objectively. There were also quite a number of people who praised Zhang Ye to the skies!
Things like "whoever has Zhang Ye has the world"!
Things like "Once Zhang Ye makes a move, I have the world"!
Many people did not like Brain Gold's commercial and still felt that it was trash, but when mentioning Zhang Ye, they could not help but say "awesome". Regardless of what was said, his results and results were clearly displayed in front of them. Sales was the most important thing to talk about. Anything else was useless!
… …
Tonight.
Many advertising companies were working overtime. Working overtime on the eve of Lunar New Year's Eve was rare in the advertising industry. This was because they were not that busy during the new year. The cases that needed to be done had already been settled. However, the reason for working overtime today was because of a commercial!
At a company.
In an office.
A department leader was playing Brain Gold's commercial on the screen. There were about eight advertising executives and employees watching eagerly. This was already the tenth time they had seen it!
"Tell me, what's so good about this commercial?"
"Leader, this …"
"Speak, don't stare blankly."
"We really can't tell. We really don't think it's good."
"Not good? It's not good. He has created a legend of a hundred times the sales! Everyone, work overtime today. We have to understand this commercial thoroughly. The higher-ups have already spoken. They want us to study it and study it! We have to understand the core of it! Everyone has to learn! After mastering it, our company will also try this type of commercial next year! "
"I can see the brainwashing effect. The singing is also catchy. Furthermore, it's using the excuse of giving gifts to parents, but … the other health product commercials are about the same. Why did Brain Gold become so popular? Could the trick be in the song? Or is it the old man and old lady cartoon characters? "
How did it become popular!?
This kind of crappy commercial should not be possible!
Everyone studied it for a long time, but no one could figure it out!
… …
At the same time.
The other advertising companies were having similar scenes!
"Everyone, analyze it!"
"What's the crux of this commercial? It's so strange!"
"This doesn't conform to the rules. The advertising I studied did not mention anything like this. This commercial does not follow the rules. There has never been such a precedent before!"
"Who has classmates or friends with the company that did the Brain Gold commercial? Let's make a call and ask the people inside. Let's learn from them! "
"I have a friend who worked on the Brain Gold commercial. He was in charge of the production of the animated characters, but when I asked him, he could not explain the overall core and strategy of the commercial, nor did he know what was so magical about the TV commercial. He said that it wasn't only him, but everyone in his company was just copying it. Whatever Zhang Ye said to do, they would just do and execute it. The character designs, the songs were all planned by Zhang Ye alone. They did not know anything else, nor did Zhang Ye tell them anything!"
Everyone was talking at once.
That Leader was finally infuriated. He slammed the table and said, "Such a large group of professional advertising industry elites! They can't even compare to a layman who dabbles in broadcasting? If this gets out, won't people laugh to death!? Continue watching! Continue analyzing! This commercial must have a crux to it! I don't believe that Zhang Ye really has three heads and six arms! He knows all the advertising methods, yet we, professional advertising people, do not know? If any advertising company were to hire Zhang Ye, how are we to compete with them? Ah? "
That's right, how were they to compete?
Zhang Ye's ability was really too abnormal!
It was just a crappy commercial, but Zhang Ye had managed to create a miracle. Many people in the advertising industry were probably as dumbfounded as them!
A female advertising producer said weakly, "Director Chen, we can poach Teacher Zhang Ye over. We can invite him to be our consultant."
Director Chen was stunned and slapped his thigh, "That's right! Why didn't I think of that! "
Unfortunately, he was not the only one who thought of this. Many advertising companies were also analyzing the shocking case of Brain Gold, but to no avail. This kind of commercial did not seem to be something that could be imitated. Hence, some people naturally turned their attention to Zhang Ye. Through their various connections, they began to take action.
In the end, in the middle of the night, just as Zhang Ye was about to crawl into bed and sleep, his cell phone started ringing.
Director Sun was very polite, "Hello, Teacher Zhang Ye. I hope I didn't disturb your rest? Hur Hur, let me first wish you and your parents a happy new year. I'm Old Sun from Daihe Advertising Company. We would like to invite you to be our company's consultant. Don't worry, we won't make you do all the work. We just need you to help us come up with some ideas when we need you to analyze our advertising plans and give us some lectures. The salary is negotiable. "
Zhang Ye did not put on airs, "Director Sun, I'm just a host."
Director Sun gave a wry smile, "But as a host, you have already created several legends in the advertising world! Others might treat you as a layman, but we won't. You are much more professional than us professional advertising people! Do you want to consider our company? An annual salary of 1.5 million! "
Zhang Ye declined politely, "Thank you for your kindness. If there's a chance for me to be a spokesperson in the future, we can work together. As for the rest, forget about it. I'm sorry."
There were a total of four calls, all from advertising companies.
Zhang Ye rejected them one by one, and he did it in a pleasant manner. Since they were inviting him, it was an affirmation of his abilities and their trust. Zhang Ye had to give them some face.
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