Afternoon.
Zhang Ye and Wu Mo had a phone call.
On the phone, Wu Mo sounded like he was about to cry, "Brother Zhang, you are my brother. Didn't you say that there would be no problems with this commercial? Why is the entire society scolding us!? Now, I can just open any web page or Weibo and there are people scolding our company's products. Our Brain Gold is now infamous. Originally, those adverts had some effect, but now, our reputation and reputation have been ruined! "
Zhang Ye smiled and said, "Don't worry, CEO Wu."
"How can I worry?" Wu Mo said anxiously, "How are we going to advertise now? No matter how we advertise, it won't work. It's too late, and we can't reverse this disadvantage! You might not know, but those other health supplement companies that advertise under the banner of the new year are all laughing at us! "
Zhang Ye said, "Let's see the sales."
"They've already scolded us to such an extent. If the sales are good, I'll twist my head off!" Wu Mo asserted.
Zhang Ye was at a loss whether to laugh or cry. He said, "CEO Wu, it's the new year. You can't just say things like that. Actually, I wasn't sure if this commercial would work, but now that I've seen so many people scolding us, I'm 99% sure that there won't be any problems. We are not afraid of people scolding us. The louder the scolding, the better!"
Wu Mo said, "Ah? What do you mean? "
Zhang Ye said, "I only have one suggestion now. Continue producing the product. Produce as much as you can. Replenish the supply, or we will miss the best time."
"Replenish? We already have quite a lot of stock. "Wu Mo said firmly.
Zhang Ye said firmly, "Believe me. This is all temporary. I can guarantee that from now on, Brain Gold's sales will not be the same as before!"
Outside the door.
The sound of keys rang. It was definitely his parents returning home.
Zhang Ye quickly said, "I still have something to do. Bye, CEO Wu." After hanging up, he came out of the bedroom. Indeed, he saw his parents entering the door. "You're back so early?"
His father took off his shoes. "It's Lunar New Year's Eve tomorrow. We got off work early."
His mother did not look happy. "Why didn't you come home yesterday?"
"Hai, I drank too much and slept at a friend's house." Zhang Ye gave a vague answer.
The television was still on. At this moment, Brain Gold's commercial was broadcast again. The sound attracted his parents' attention as they turned their heads to take a look.
His mother said in a speechless manner, "What kind of retarded advertisement is this!"
His father also said, "The quality of advertisements these days is getting lower and lower. They dare to broadcast whatever they want on the television station. Aren't they afraid of being laughed at?"
Zhang Ye: "…"
Finally, the scene showed Zhang Ye holding up the Brain Gold logo.
His mother was stunned. "Son! Why are you in the advertisement? "
Zhang Ye said with a wry smile, "Didn't I tell the two of you the last time? I'm endorsing for a health supplement company. It's this Brain Gold."
His mother was dumbfounded. "You planned this advertisement too?"
"Yeah, it was all my doing," Zhang Ye said.
His mother could not take it lying down and started scolding her son. This time, his father also stood on the same side as his mother. They started scolding Zhang Ye, saying that he was a host and a layman. Why did he have to learn how to do commercials? Wouldn't doing such a crappy commercial be a scam for a health supplement company? Although his mother was greedy, she was a practical person. Her son had taken so much of the endorsement fee, yet he produced such an advertisement. He did not live up to the price of over a million. His mother also felt bad about it. Not to mention his father. His father was a hardworking person his entire life. He was never greedy for small gains and had never taken a single cent from his unit. This time, he could not accept it!
His father berated, "You are harming others!"
His mother said worriedly, "If the company goes bankrupt, they will definitely sue you."
Zhang Ye could not explain it clearly to them. "Aiyah, Dad, Mom, you are thinking too much. How can you not trust me when I do things? I have a plan. Oh right, it's New Year's Eve tomorrow. I'll go out and buy some things. I'll bring them to my maternal grandparents' house tomorrow. I'll be going." He took the opportunity to run away.
......
Supermarket.
There was a huge shopping mall downstairs.
Zhang Ye wore sunglasses and a face mask. He pushed a cart into the shopping area and began to pick and choose what he wanted to buy. Fruits, cigarettes, alcohol. He bought some of them. It was a holiday, so these things were essential.
Suddenly, he saw the Brain Gold shelf!
Seven or eight youths were standing below, flipping through it.
"This is the Brain Gold from the advertisement, right? The packaging is not bad. "
"I saw the advertisement too. Many people on the internet are discussing this health supplement. It's quite popular. I'll buy two boxes. I have to give it to my parents."
"Will this thing be effective?"
"It should be. I saw a report on the internet. It said that a person's brain has a very important thing that needs to be supplemented. It has to do with aging and memory."
"Oh, then I'll buy two boxes too."
"Why is it so expensive?"
"Good things are naturally expensive. Anyway, it's only once a year. Let's buy it."
"Forget it. I'll grit my teeth and buy it. You are right. It's only once a year, so I won't feel the pinch even if it's expensive. It's all for the elders."
When the few of them left, more than ten boxes of Brain Gold disappeared from the shelves.
Not far away, there were still some people asking the supermarket staff about it.
"Big Sis, do you have Brain Gold?"
"Yes, it's over there."
"Thank you."
"This Brain Gold is selling pretty fast. It was almost sold out in one afternoon. If you want to buy it, do it early. I think it will be out of stock by night. It's the new year, so it's best to give it to the elderly. It's not bad, and it has health benefits."
"Alright, then I'll quickly get a few boxes!"
"Can I get a discount if I want a few more boxes? My mom heard from a neighbor that she saw an article on the internet. It specifically asked me not to give anything else this new year, just this Brain Gold. "
"Oh, there's no discount for this temporarily."
"Alright, I have to buy it even if there's no discount. Hai, the elderly have spoken."
After Zhang Ye pushed the shopping cart over, he saw that there were only about ten boxes of Brain Gold left on the shelves. The other 90% of the shelves were empty. Clearly, it had been bought out. He was not surprised. With a smile, he carried on shopping. The health supplement industry was very competitive, especially during the new year. What did a typical health supplement look at? Firstly, it was the effects. Since it was approved by the country, it had to have some effects. Furthermore, people did not often buy or eat this. They could not afford it even if they ate it every day. Naturally, they would not be familiar with the effects, so what was there to look at? Then based on what choice? Zhang Ye's advertisement had given the answer!
Through publicity!
Through strategy!
A health supplement advertisement was different in concept and core from a typical lifestyle product advertisement!
Everyone was scolding? Zhang Ye was not afraid at all. The more scolding, the better. This was a manifestation of popularity. He was afraid that the advertisement would not cause a ripple after it was thrown out. That would be the worst! Zhang Ye was in the entertainment industry, so he naturally understood this principle. Sometimes, popularity gained from scolding wasn't popularity? That was true too! Just like his previous world's Brain Platinum, wasn't its advertisement also scolded by people? But what happened in the end? Brain Platinum's sales soared! And the Brain Platinum company had not changed their advertisement for many years! It had always been "no gifts for this year's holiday"! On this advertising path that everyone thought was retarded, it walked all the way to its death!
Based on what they dared to do? It was because of the strong sales in the market!
Although everyone was scolding, they were buying into it after scolding!
What determined whether something was good or bad was the market and the sales volume, not the voice. If they really listened to the so-called voices of the people, the Brain Platinum in Zhang Ye's previous world would probably not have reached such a scale.
This matter seemed somewhat contradictory and strange, but it was the truth. What people said and what they actually did were sometimes different. Everyone was scolding Brain Gold's advertisement, but it did not stop them from buying a few boxes for their parents and elders during the new year.
The field of advertising was very deep. Zhang Ye was not a professional student of advertising, so he could not explain the core details of it clearly. He only understood that there were a few factors that led to such a situation. First, brainwashing. Second, using the excuse of a festival. Third, using the excuse of parents and elders. In just a day, the advertisement had become so popular. The popularity of the advertisement also increased. What was the point of giving gifts during the holidays? It was to give something tangible and healthy. Most importantly, it was to give face. Giving a health supplement that no one knew about was always a little softer. Brain Gold's sudden emergence at this time had taken up most of the opportunities in the health supplement market. The sales volume would naturally have a direct response! Even many of the younger generation, who did not know what to give this year, would give a direction or hint when they saw the advertisement. If you want to give Brain Gold as a gift, there was no need to waste time thinking about it. Just give it!
Zhang Ye deliberately waited for a while. 20 minutes later, he returned to the shelves. The Brain Gold was already empty. Not a single box was left. It was all sold out!
Then, he saw a few supermarket staff rush over and begin moving the goods up. Box after box of Brain Gold was moved onto the shelves. Clearly, they had just received the goods. Wu Mo's company must have received some feedback!
"It's selling so fast?"
"I'll have a box too!"
"Looks like it's not bad. I'll buy some for my Dad too!"
Many people who came to shop also bought it when they saw the sales were so good!
......
Other supermarkets, other Brain Gold specialty stores, online stores, and other places in the provinces and autonomous regions were all playing out this magical scene!
"It's sold out?"
"I just came after seeing the advertisement. Why is it gone?"
"I even wanted to buy gifts for my family."
"Everyone, please wait a moment. Brain Gold is now in short supply. We are already contacting the suppliers. The goods will be here soon. Everyone, please wait for another ten minutes!"
......
In Zhang Ye's world, someone once said — The reason why Brain Platinum could reach its present scale and become a legend today was all because of a brainless advertisement!
Zhang Ye previously felt that these words were exaggerated.
But from the looks of it now, it might not be an exaggeration at all!
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