In fact, during the second wave of publicity, the "Wa-wah robot" series had been viewed more than 20 million times on A, B, Youku, and other video platforms in just a few days.
The publicity warm-up was about to end here.
But Xing Hai Technologies still contacted the famous uploaders of Bilibili, "Na Yan," "Koala Lover," and the well-known evaluation organizations "Love Tech," "Is It Worth Buying?" They asked them to evaluate the Wa-wah robot, the "world's cleanest sweeping robot."
The uploader "Na Yan" had millions of fans. His evaluation style was objective, serious, and occasionally humorous. He was often asked if he was paid. In fact, he was paid for most of his product evaluations. But his main source of income was the tips from the audience on the live streaming platform.
This time, Chen Jin asked the finance department to transfer $200,000 and send two "Wa-wah robots" to him.
Over the phone, Chen Jin reminded Na Yan, "Maintain your style. Praise the good parts and criticize the bad parts. As long as it's objective, I won't ask you for a refund. This can be written into the contract."
"Okay, no problem."
Na Yan replied in a slightly dull voice on the other end of the phone.
"Koala the Playful Guy" had 300,000 fans. His evaluation style was funny and humorous. His best performance was "dismantling machines with his bare hands." Besides, Koala was not most concerned about the product's surface performance, but the internal materials and workmanship. He liked to take out a lot of tools and dismantle the outer shells of various products to see the internal structure. He was a "hardcore" evaluation uploader.
Similarly, in order to let people understand the workmanship and materials of the "Wa-wah robot" and reassure potential users, Chen Jin asked the finance department to transfer $200,000 to acquire the uploader, Koala.
The well-known evaluation organization "Love or Not Technology" had less than 500,000 fans. Their evaluation style was truthful, objective, independent, and free. They revealed many technical details that were not known to others. They had a lot of real information! They could explain the products thoroughly. In a large-scale product evaluation program, the same products of different brands could be compared in various aspects.
The disadvantage was that "Love or Not Technology" was too slow in updating. They often produced one episode a month. The large amount of real information led to a low output. Hence, they were not widely known.
However, Chen Jin really liked their programs and had watched many of them in the past. Taking into consideration the large number of members in their team and the high cost of producing a review video, he asked the finance department to transfer $500,000 to them to produce a "Consumer Report" on the cleaning robot.
"Okay, your call came just in time. Recently, we just happened to be doing an episode of 'Horizontal Review of Various Brand Cleaning Robots'. How about this, just give us 300,000 yuan, and we will add your product to the show."
On the phone, the person in charge of Love Technology said.
"Oh, what a coincidence!"
Chen Jin's face lit up with joy. He immediately sent someone to the capital with the Wa-wah robot and asked the finance department to transfer $300,000 over.
As for the evaluation agency "Is It Worth Buying", their style of evaluation was funny, silly, and magical. In the evaluation team, from the boss, manager, to the pornographer, the female stepwife, and the road show, they were all extremely unattractive.
Even so, this segment still had more than 600,000 fans following it. In addition, it was updated quickly and had a large amount of content. Even if there wasn't much substance to it, it was still loved by many people.
Their main source of income was the sale of snacks on Taobao.
The agency's most famous line is "Help you try, before.
buy”。
Chen Jin also asked someone to contact "Is It Worth Buying" and offered them 200,000 yuan to do an evaluation program.
"No problem, the video is guaranteed to be completed within a week!"
The boss of the other party, who was wearing a big gold chain, patted his chest and said.
…
One week later.
On the platform of Bilibili, four product evaluation videos were released one after another.
Na Yan, "Technology Aesthetics": "The cleanest cleaning robot I have ever seen in the world, it lives up to its reputation!"
Toy Lover, "Zero Distance Between Robots": "The workmanship inside is breathtaking, full of design aesthetics. So far, I can't find any flaws in this perfect product!"
Love Technology's "Horizontal Review of Eight Domestic and Global Mainstream Cleaning Robots": "Cleaning index: 7%! The Wa-wah robot is the only model that we have ever seen. It surpasses similar products of the same generation in all aspects! "
"Is It Worth Buying A Shocking Cleaning Robot": "The Wa-wah robot has yet to announce its price, but 9% of the audience thinks that it is worth buying, and 1% thinks that it is not worth buying. I have a feeling that this is an outstanding product that is going to become a hit."
After the above evaluation videos were released one after another.
The popularity of the netizens' discussions on the internet had reached its peak!
Almost all the comments on the videos were like this:
"Stop whetting my appetite, quickly announce the purchase link!"
"I'll buy it, I'll buy it, alright? You should at least give me a purchase link! "
"After watching Koala's video, he said that the overall hardware cost is more than 2,000 dollars. After it is released to the market, the price will not be lower than 8,000 dollars. But I've decided, even if it costs more than 10,000 dollars per unit, I will buy one and take home!"
"Damn, I can't even have a good New Year's Day. My attention is all on this Wa-wah robot. I can't buy this thing anywhere."
"It's an all-around beating! Whether it's the Da Mi robot, the Rock robot, or the foreign irobot, they are all beaten. I've decided: I'll buy it immediately once the Wa-wah robot is released! "
"Good news! The uploader who released the advertisement for the Wa-wah robot, 'Ao You Xing Hai', has just released an advertisement video, giving the address of the Wa-wah robot's official website, the release date, and the purchase link. "
"That's great, let's hurry over and take a look!"
"D * mn, their official website is so high class!"
"I've seen the product introduction. All the parameters are on it. It's very comprehensive and authoritative. It should be this website!"
"Ao You Xing Hai Technologies Ltd., a new company established less than half a year ago, has developed the Wa-wah robot."
"The official website announcement says: The release date of the Wa-wah robot is on February 23rd, 20x9, at midnight. Pre-sales will start on the same day. It happens to be on the 15th of the first lunar month, the Lantern Festival."
"There's also an announcement saying that the product price will be announced at 8 p.m. on February 20th for the convenience of customers. We can follow them on the official Taobao shop in advance."
"The 20th, isn't it tonight? We'll be able to see the selling price of the Wa-wah robot tonight? "
"That's great! I'll be able to see the selling price tonight. I'm so excited! How much will the Wa-wah robot sell for? "
"The bench for melon seeds and spicy strips is ready. Wait for the price announcement!"
…
Following the announcement of the address of Xing Hai Technologies' official website, a large number of enthusiastic netizens flooded the official website. In an instant, the number of visitors exceeded 100,000.
According to a few official announcements, the total number of views exceeded 10 million within six hours.
In addition to the comments section of the official website, there were more than 250,000 comments from visitors.
There were at least 1 million netizens who paid close attention to the release of the Wa-wah robot!
There were at least hundreds of thousands of potential buyers!
But in the meeting room of the sales department of Xing Hai Technologies, including the sales supervisor Liang Ying, the research and development team member Su You Jie, and even the chairman of Ling Feng Jing Mi Company, Wang Quan Long, were all trying their best to persuade one person!
"President Chen, the price you set is too cheap! It's not worth it! "
"President Chen, please think twice! Our product needs to be sold for at least $5,000. That's more than a billion in profit! "
"President Chen, add another $300. Please add another $300! You can't sell such a good product at such a cheap price! "
In the office, everyone was trying their best to persuade him. They hoped that he would take back his decision and listen to them!
But Chen Jin had already made up his mind. He would not make any adjustments!
He gave his reasons.
"Our purpose in creating high-tech products is not only to let people experience the beauty of technology, but also to make this beauty within their economic limits.
I believe that everyone is aware of the special situation in Z country. Once this product is launched, similar pirated and counterfeit products will spring up like bamboo shoots after a spring rain. This will rapidly drag down the entire industry. In the end, bad money will drive out good money … I have to prevent this situation from happening. I have to eliminate the pirated phenomenon from the source!
Moreover, we need to make friends with our users. Especially for our first product, we must make friends with them! Once we have a group of loyal fans and a fixed group of fans, it will be equivalent to having countless marketing channels. Let our company become a company that brings its own traffic. We don't have to worry about our product going unnoticed!
As a company with its own goals, I hope that Xing Hai Technologies will first pursue how to better realize its self-worth. We want to reach the heights of Hua Yao and Da Mi, or even surpass them! We want to be a company with a conscience and sincerity, and not lose ourselves in the pursuit of money.
Moreover, the price I set still has enough profit margin. The sales volume will definitely meet our expectations. After the word of mouth has spread, the sales volume will increase and occupy a large market share. The overall profit is actually not much different from selling it at a high price. "
After Chen Jin's explanation.
Everyone nodded their heads.
At the same time, they were shocked by their boss's ambition. He actually wanted Xing Hai Technologies to reach or even surpass the speed of Hua Yao and Da Mi.
This …
Looking at the young boss who was full of confidence, they could only express their admiration.
…
The time was 7: 50 at night.
In China, thousands of households and countless netizens were either holding their phones in their hands or sitting in front of their computers. They were looking forward to refreshing the purchase page of the Wa-wah robot.
They wanted to see the specific price of the robot.
Would it be more expensive, more than 10,000 yuan that only the nouveau riche could afford?
Or would it be around 8,000 yuan that the middle class could afford?
Or would it be 5,000 + yuan that the losers could still accept?
The answer would be revealed in a few minutes.
Very soon.
7: 59.
Many people silently counted a dozen times in their hearts before refreshing the page!
The price of the Wa-wah robot was out!
"Wow!"
Countless people instantly opened their mouths wide. Some even let out cries of surprise.
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