MSN's initial positioning was to be a business elite.
This was to compete with YY in terms of differentiation.
Starting from the business office, they slowly set up the instant communication field.
However, sometimes, he wouldn't be able to attract whatever you wanted him to be.
Sometimes, the positioning wasn't the same.
Some adjusted the positioning for business development.
There were also those who were muddle-headed and didn't even know how their positions had changed.
At this moment, MSN was in such a situation.
Although Microsoft's first goal was to build it into the number one business office instant communication software.
Although it also had some effect.
But sometimes, there were some things that were incomparably attractive from the moment they appeared.
Those big protectors were just appetizers.
No matter what, things like big protectors were passive.
They needed others to discover them, and there was not much interaction.
But if it was the interaction of strangers making friends, it would be much easier.
There were too many men and women on the Internet.
They were bored, they were lonely, and they did not know what to do.
Therefore, they wanted to find their own kind at this time.
Of course, there were also YY in this area.
However, Huanyu Technologies's audit in this area was stricter. Once it was discovered, it would be banned.
Or rather, it was not that the audit was stricter.
Because YY did not have such an environment.
Even if you wanted to be a hooligan, others would report you.
In addition, no one knew that YY could be operated like this.
But MSN gave countless users a chance to try it.
"Brothers, I recommend a very fun instant communication software."
"YY?"
"Haven't you been playing YY?"
"Then why are you recommending it?"
"I mean something more fun than YY."
"You mean MSN?"
"F * ck, you know?"
MSN suddenly became the focus of everyone's attention in various places on the Internet.
Many people did not know why, but they suddenly became interested in MSN.
"I know, it's Microsoft's new instant communication software. But I played for a while, and there's nothing fun about it."
"Hehe, that's because you opened it the wrong way."
"Wrong way? My way of opening it is very correct. Isn't it double-click to open it? "
"Uh … Let me tell you this."
With a secret code, this netizen taught his good friend the correct way to open MSN.
"F * ck, MSN can actually be played like this."
"Isn't this MSN the instant messenger used by business elites?"
"It looks interesting. Let me try your method …"
MSN's other way of playing could be said to have subverted the understanding of many users.
In their eyes, the business elite style of instant messaging slowly turned into another kind of instant messaging for pleasure.
As long as they had ideas and needs, they would enter MSN.
Moreover, because there was an environment that everyone understood, many people were like fish in water here.
Regardless of whether they were men or women, they all went straight to the point.
Even if some of them were shy, everyone knew what they were thinking.
At most, you just need to spend a little more time and you can get what you want.
This situation also gave great feedback to MSN in a short period of time.
First of all, in terms of the number of registered users and the number of people online, they were rapidly increasing.
In addition, among the user groups, MSN also broke through the original business elite category and began to move towards the general public.
Because they knew the correct way to use MSN, this instant messaging service, which was originally only used by business elites, was slowly being used by other types of people.
The entire situation could be said to be great.
…
"Mr. Bill, our registered users have exceeded 50 million, and the number of people online has also exceeded 1 million …"
Microsoft's China Region President, Tang Jun, was extremely excited as he reported the results of MSN in China to Bill.
He knew that MSN's sudden increase in popularity was not because they were really that good, but because of the excessive hormones of countless men and women.
But that was not important.
Tang Jun had been abroad for many years, so he was very open-minded about such things.
In fact, there were many such software programs abroad, but they were not good enough.
But who knew that once it entered the domestic market, it would cause a huge commotion.
This was the advantage of having more people.
Look at other countries, where could there be as many people as China?
Forget about one country, even if there were dozens of countries or a continent, the total population could not compare to China.
This gave Tang Jun a hint of understanding.
He understood that as long as there were enough people, he could create software that would cause a phenomenon.
"Good, Tang Jun, well done."
Microsoft praised.
Previously, he had wanted to fire Tang Jun.
But he held it in.
Looking at it now, although Tang Jun's character was not that good, he was still quite capable.
Under his leadership, MSN performed so well.
Although it still could not be compared to YY, it was already very good in such a short time.
And most importantly, Tang Jun had not used much of Microsoft's resources.
Once Microsoft started to tilt their resources towards MSN, the speed of growth would be even more terrifying.
However, Bill still did the same for now.
Microsoft had a lot of resources, but they were most effective when used at the most critical juncture.
If they were to use them now, they would definitely suffer a full counterattack from Huanyu Technologies.
This was not to say that Microsoft was afraid, but there was no need for it.
So Bill did not mention what resources Microsoft would give to MSN in the future, and Tang Jun was smart enough not to say a word.
However, Bill knew how to win over his subordinates. On the phone, Bill said, "What happened before was just for show. In fact, the company is very satisfied with Manager Tang, and I am very satisfied with Manager Tang. You are a rare professional manager at Microsoft. In a while, I will release a public email to all the CEOs of Microsoft in the world. I hope they can learn from you. "
"Thank you, Mr. Bill, but this is what I should do."
Tang Jun replied in an extremely humble manner.
But he was already bursting with joy.
Yes.
I liked to boast before.
Now, I'm slowly realizing the bullsh * t that I've been bragging about.
As for education.
This was not a problem either.
In the future, he would make everyone shut their mouths again.
"Everyone, Mr. Bill just gave me a call. Mr. Bill said that he is very satisfied with the recent performance of Microsoft in China, especially in the operation of MSN. However, this is what Mr. Bill said. But everyone should know that although MSN has been performing well recently, it is still a distance away from Huanyu Technologies' YY. "
"Then, next, is the most important moment for us. For some time in the future, we will invest a huge amount of advertising money to completely promote our MSN. We want everyone to know that in China, other than Huanyu Technologies' YY, there is also our MSN. Moreover, in the future, only our MSN … "
MSN's explosive performance was actually a little beyond Tang Jun's expectations.
Because he did not really understand why MSN suddenly became so popular.
Although he seemed to understand that MSN's explosive popularity was due to the hormones between men and women.
But this was only on the surface.
Without anyone to push it, all the hormones between men and women were just a waste of paper and electricity.
But it did not matter if Tang Jun did not understand.
Tang Jun had seen too many business geniuses. Sometimes, they did not even know how they succeeded.
Sometimes, luck was also a kind of strength.
Moreover, when this kind of development appeared before this, Tang Jun could vaguely see the benefits involved.
As long as they operated well in this area, they would quickly catch up and surpass Huanyu Technologies.
Of course, it did not matter whether it was Tang Jun's credit or not.
After all, MSN was already exploding.
They only needed to put in a little more effort on this explosive foundation.
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