Microsoft is no different from a novice when it comes to internet operations? "
Both of them were shocked by Chen Yu's words.
Chen Yu was probably the only person in the world who could comment on Microsoft like this.
"Boss Chen, we can't just do nothing."
Li Nan opened her mouth and asked.
"Yes, we can do nothing."
Chen Yu nodded.
In his previous life, Penguin didn't do much when MSN invaded.
At most, they created a f * cking system.
But this system was rubbish. After Penguin launched it for a while, they didn't want to update it anymore.
"Okay, if you insist on doing something, you'll have to wait for a while.
"Just wait for them to make a mistake."
Seeing that the two were still in a dilemma, Chen Yu had to say this.
Although MSN would still be finished if they didn't do anything, it would take a long time.
Chen Yu didn't want to use Penguin's method.
With Chen Yu's understanding of instant messaging and the internet, he had too many tricks up his sleeve.
As for what tricks to use against MSN, it would depend on MSN's performance when the time came.
Under Chen Yu's instructions, Huanyu Technologies didn't do anything.
This made Tang Jun happy.
He was worried that Huanyu Technologies would snipe them.
He didn't expect Huanyu Technologies to underestimate their enemy. Then they shouldn't blame them for being merciless.
"Launch the first wave of advertisements.
"Specialize in the field of business and office elites."
After all, Tang Jun was the president of Microsoft in China. Although he wasn't particularly bad * ss, he still had some capabilities.
The strategy of instant messaging had always started with differentiation.
At that time, YY played like this.
The Penguin group chat used the same strategy.
As long as they differentiated, then their MSN could attract a portion of users.
As long as they could stabilize this portion of users, then they could slowly take over the entire YY market.
Yes.
Although Tang Jun wanted to destroy YY as soon as possible, he knew that it was impossible in a short period of time.
YY had already monopolized the entire instant messaging market. Even Microsoft couldn't destroy them instantly.
For this reason, Tang Jun took a few steps.
As long as they complete their plan step by step, YY will also be taken over by Microsoft.
"Ladies and gentlemen, Microsoft has launched a new instant messaging software for business. Please download it."
"YY is really too child's play. It's all played by children. Let's just use MSN."
"MSN is very commercial. Some of the netizens on it are industry elites. MSN can not only be used for work, but also for making friends. Moreover, the quality of making friends is much higher than YY."
It had to be said.
Microsoft MSN's differentiation strategy was not bad.
They started from the business side and quickly attracted the attention of a group of white-collar elites.
Many friends who have more business needs switched from YY to MSN.
Moreover, after a few rounds of Microsoft advertisements, even some ordinary people felt that using MSN was better.
As for why?
What else could it be?
Because using MSN was more pretentious.
Only the elite of society would use MSN.
Using MSN was also an indication of his identity.
In a short period of time, MSN gained millions of users.
Furthermore, they had also done a series of data surveys.
They found that although MSN's overall user base was very different from YY, in the business elite segment, MSN quickly closed the gap with YY. According to the data survey, there were 20 million high-end business users in China. YY accounted for 13 million, and MSN quickly snatched away 7 million users.
This data was quite shocking.
After all, Microsoft had only launched MSN for a short period of time and it had already taken over this market.
According to the trend, MSN would take over all the high-end business users in the country in a few months.
"Mr. Tang, Bill has expressed his approval of your work. This is a letter from him."
The secretary brought the letter over.
Tang Jun smiled.
He was back to his most confident state.
"Mr. Tang, I think we should apply for more resources from the headquarters and bind our MSN to the operating system."
This move could be considered Microsoft's strongest trump card.
With the Windows operating system, Microsoft had almost monopolized the global operating system market.
In other words, as long as they wanted to, they could bind any software attached to the Windows operating system.
For example, Microsoft's Internet Explorer in the past was bound to the Windows operating system and took over the global market.
"Not at the moment."
Tang Jun shook his head. "Binding MSN will be considered a monopoly. The headquarters will not make this decision lightly."
Back then, Microsoft was almost split into two by the court because of its monopoly.
After this incident, Microsoft had to be more careful when they introduce their software in the future.
Of course, this did not mean that Microsoft did not dare to bind MSN.
It was just that they would not do this unless they had no other choice.
Of course, this was only one of the reasons.
Tang Jun did not mention the other reason.
Last time, Tang Jun's position as the CEO of the China region was in jeopardy.
Bill had already made up his mind to replace Tang Jun.
Although Tang Jun had made the right bet, Microsoft was still prepared to replace Tang Jun.
The instant messaging war had just begun, and Tang Jun was ready to apply for the strongest resources from the headquarters. He was afraid that his position as the CEO would soon be replaced.
The reason was simple.
Why would they need a CEO like Tang Jun to do something like this?
"What we need to do next is to perfectly coordinate with the major companies."
Although Microsoft was powerful, it was impossible for Microsoft alone to completely destroy the technology YY market.
Therefore, when Microsoft entered the instant messaging market, Microsoft also worked with companies like Shin-Lang, Baidu, Alibaba, and other companies.
Among them, especially Alibaba's e-commerce business.
This was because users needed to communicate with merchants through instant messaging.
Therefore, they had a greater need for instant messaging.
In addition, instant messaging software like e-commerce was very sticky. Once it was used, it would not be easily changed.
In addition, you could not change it even if you wanted to. The e-commerce platform could force you to use a certain communication software.
Previously, Alibaba had used YY to communicate with merchants and buyers.
Of course, Alibaba also wanted to launch its own instant messaging software.
After all, Alibaba and Huanyu Technologies were competitors. Using YY meant that they were collaborating with Huanyu Technologies.
However, Alibaba did not have so much energy or money.
Since Microsoft was here, it was fine to cooperate with Microsoft for the time being.
Therefore.
The close cooperation between Microsoft and Alibaba, the exchange of resources between the two sides brought a lot of users to MSN in an instant.
These actions made Li Nan of Huanyu Technologies feel even more pressured.
He had always wanted to fight back, but he had been suppressed by Chen Yu.
At this time, Alibaba had perfectly replaced their YY with MSN. Li Nan could not wait any longer and went to Chen Yu's office again.
"Boss Chen, we have to do it."
"Well, we can do it now."
"Uh …"
Seeing that Chen Yu had changed his mind, Li Nan felt a little strange.
"What are you going to do?"
Chen Yu asked.
"I have already created a business version of YY. This version is specifically targeted at high-end business users."
This was the same way as Penguin in his previous life.
In the face of MSN's attack, Penguin also created a business version of QQ.
Although such a strategy seemed to be somewhat effective, Chen Yu felt that this action was still not very urgent.
Chen Yu said, "Wait for this part first."
"Boss Chen, we're still waiting?"
"Yes."
Chen said, "Why are you getting more and more impatient?"
Chen Yu criticized Li Nan.
"Boss Chen, I'm under a lot of pressure. Look, MSN already has a few million users. It's going to break ten million soon."
"What's wrong with that?"
Chen Yu shook his head. "Their ten million is just their total users. We have more than ten million users online at the same time. Speaking of total users, we have hundreds of millions. "
Although MSN was making rapid progress, the two were not at the same level in terms of data.
This was also the reason why Chen Yu was not in a hurry.
Not to mention other things, MSN still had a long way to go to catch up with YY in terms of data.
Moreover, the journey was too long. As they walked, they were exhausted.
"Boss Chen, are we just going to keep watching?"
Li Nan was dizzy from Chen Yu's words.
"That's not it."
Seeing that Li Nan was confused by his recent actions, Chen Yu said, "Actually, we can come up with a more interesting strategy."
"What strategy?"
"Li Nan, let's analyze MSN's user base first."
In his previous life, MSN killed itself.
Although Chen Yu could use this method, it would take too long.
Moreover, there would be a lot of variables in the future.
Whether MSN would die in the future or not, the sooner they died, the better.
However, Chen Yu did not like the way Penguin played in his previous life.
He decided to use the same method as he did with Penguin.
For example, he would lead them to a niche group.
"MSN is a business elite. Although it seems to be effective, it's still a niche group. How can there be so many business elites in China? Everyone is just an ordinary person. Although their user base is growing rapidly, it's also filling up quickly. If we let them focus on being business elites, they will never surpass us. "
"Boss Chen, but I'm worried that Microsoft will introduce business elites to the ordinary people. After all, business elites have a great influence on the public. "
"Yes, it's great, but we can focus on their business elites."
"Boss Chen, what do you mean?"
"That's simple."
Chen Yu continued to ask, "What are the characteristics of a business elite?"
"High IQ, high EQ, and talent."
"Do they have money?"
"They have money too."
"Yes, as long as they have money."
Chen Yu said, "This is actually similar to the users of Ali E-Commerce. Those who can buy things online are more or less business elites. They also have money."
Those who could buy things online in 2004 were also business elites.
"Since they have money, does that mean their spending power is very high?"
"Yes."
"If their spending power is high, wouldn't it be easier to do business on MSN?"
"Theoretically, it should be so."
Li Nan still nodded.
Although he kept nodding, Li Nan still didn't understand what Chen Yu was trying to say.
"Boss Chen, I still don't understand."
"It's okay, you'll understand soon."
Chen Yu smiled evilly. "Li Nan, do you often see some news about Da Baojian online?"
"This, this … there are a lot."
Li Nan was a little embarrassed.
"On our side, there are also many people who use YY to do business with Da Baojian."
"Boss Chen, we have a strict monitoring mechanism for Da Baojian. There are very few of them now."
"I know. But what I want to ask is, how is the effect of these people using our YY to do business with Da Baojian? "
"This …"
Li Nan had a headache.
His train of thought was too weird.
From Microsoft's MSN to Da Baojian on YY.
What is this and what is this?
"Boss Chen, you want Da Baojian?"
"Da Baojian your sister."
Chen Yu snorted … He almost choked on Li Nan's words.
"Then …"
Looking at Li Nan's expression, he still wanted to ask.
Thinking about it, he knew that this guy was probably thinking about it. Otherwise, why would he ask this?
"Hurry up, I'm talking about serious matters."
Li Nan was doubtful, but he still said, "Actually, the effect is not very good, and the success rate is not high. But they use a mechanism of casting a wide net, sending messages to thousands of people. As long as a portion of them succeed, it will be fine."
"Casting a wide net is a good move, but it's too troublesome."
At this point, Chen Yu suddenly said, "What if these people suddenly transfer to MSN?"
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