"If you love to surf the Internet, drink more orange, this advertisement …"
"This advertisement is very unique. It combines drinks with surfing the Internet. It seems niche, but in the future, when the number of people surfing the Internet increases, it will be terrifying."
After saying that, Ma Huateng felt like he had heard this advertisement somewhere before.
For a moment, he couldn't remember where.
But soon, Ma Huateng remembered.
Because in addition to the Duo Cheng advertisement, an image of YY flashed in the camera.
In the advertisement, a netizen was drinking Duo Cheng while playing YY.
"Huanyu Technologies."
Almost subconsciously, Ma Huateng stood up.
He remembered.
"Play games, drink more orange."
This was the previous Duo Cheng advertisement.
At that time, Huanyu Technologies combined gaming with Duo Cheng and created a new business model that combined gaming and drinks. Once this model was released, not only did Duo Cheng sell like hotcakes, but the games that Duo Cheng cooperated with also reached new heights.
Who would have thought that after a period of time, Duo Cheng Duo would change the original video game advertisement into surfing the net?
Surfing the Internet was undoubtedly much more popular than playing games.
There were many people who played games, and even more people who loved to surf the Internet.
With this kind of advertisement, it could be said that in the future, people who surfed the Internet would drink more orange.
"What's wrong with you?"
Wang Danyin looked at Ma Huateng strangely.
"No, nothing."
Staring at the advertisement, Ma Huateng clenched his fists tightly.
Duo Cheng was in the beverage industry, and Ma Huateng naturally wouldn't enter the beverage industry.
But Duo Cheng was tied to surfing the Internet and YY, which was extremely terrifying.
Especially when they even put the advertisement on satellite TV.
One had to know that whether it was now or later, the most powerful advertisement was still on TV.
With an unparalleled audience, as long as the advertisement was released, even the worst product could be sold.
Ma Huateng had already seen such an advertisement.
In addition to the huge increase in sales of Duo Cheng, their YY would also be flooded with countless new users.
No.
Not just new users.
If it was just new users, it would be fine.
With this kind of advertisement, YY would not only snatch new users, but they would also snatch QQ's old players.
Yes.
Look, even the TV stations are advertising YY. One look and you can tell that YY is much better than QQ.
If that's the case, why use QQ instead of YY?
Right now, YY's market was much larger than QQ's. What was the point of using QQ?
"Ah, where are you going?"
"Danny, I'm sorry. I wanted to stay with you at home today, but I have to go back to the company now."
Almost subconsciously, Ma Huateng rushed back to the company.
"Pony, what's wrong?"
"Yeah, Pony, why did you call us back in such a hurry? What happened?"
"Take a look at this advertisement."
Ma Huateng felt a heavy blow to his heart.
He turned on the TV and waited for about ten minutes before Duo Cheng's advertisement came out again.
Seeing so many advertisements, Ma Huateng's brows furrowed into a frown.
"This …"
After watching the advertisement, the faces of the founders of Penguin were as ugly as that of Ma Huateng.
"Huanyu Technologies has really invested a lot in this."
"No, Huanyu Technologies makes more than 2 billion a year. This is nothing for them."
"They're bullying us. We're not as rich as them."
Ceng Liqing also knew the seriousness of the matter.
This time, it was more dangerous than any other time.
Even though they had fought with Huanyu Technology before and had even lost the battle, Huanyu Technology still had a lot to offer. Even so, Huanyu Technologies couldn't beat them. They still had a certain market share and had the ability to fight back. But now, Huanyu Technologies was spending a lot of money on advertisements, which made them feel powerless.
In terms of technology, they were just average.
In terms of creativity, they couldn't compete with Huanyu Technologies.
In terms of money, they couldn't compete with Huanyu Technologies.
How could they fight?
"Why don't we also spend some money on advertisements?"
Chen Yidan suggested.
"Spend money? How long can we spend?"
Ceng Liqing directly opposed.
Although Victorious Return made some money, they probably wouldn't last more than a month if they spent money on advertisements.
"They're obviously bullying us."
"Nonsense, it's so obvious."
"Now, how do we solve the problem?"
"Pony …"
Everyone turned their attention to Ma Huateng.
Not only was Ma Huateng the biggest shareholder of Penguin, but more importantly, he always made the right decision at the critical moment.
"There's only one way now. Drag it out."
"How?"
"Drag it out. The longer we drag it out, the better it is for us."
Ma Huateng's eyes were firm. "Instant communication is the cornerstone of the Internet. As long as we can survive, our future value will not be low."
"That's true, but how do we drag it out?"
An advertisement bombardment like Huanyu Technology's wasn't something that an ordinary company could withstand.
I'm afraid that within a few months, the number of QQ users will drop like crazy.
"First, QQ Games will take back the original profit share and return all the profits to the game manufacturer."
"Pony, return all the profits. We're going to lose money."
"We can't do anything about it. We have to keep the users."
"Even so, we may not be able to keep the users. After all, Huanyu Technologies' advertising is too strong."
Ceng Liqing said.
Just now, he had checked several TV channels and found that they were full of advertisements.
This kind of intensive advertising was like a nuclear bomb explosion. There was no room to fight back.
"I know, but that's only one of the reasons. Second, we also have to advertise. But our advertisements aren't on TV, they're on the Internet. "
"If that's the case, our advertising power is much smaller than Huanyu Technologies."
"That's the only way. Our funds can't compare to Huanyu Technologies. It's already good enough that we can keep the original users."
Ma Huateng was also helpless. "Third, we have to manage Victorious Return well. QQ Games may lose money, but QQ Instant Messaging doesn't make much money. Victorious Return is the biggest profit. If Victorious Return falls, we … "
Everyone's heart tightened.
Although Ma Huateng didn't continue, they knew the outcome.
… …
Chen Yu naturally knew that Penguin placed their hopes on Victorious Return.
At present, Penguin's most profitable business was Victorious Return.
If Victorious Return fell, it would be the same as breaking all four of Penguin's limbs.
Chen Yu couldn't let Penguin survive forever. The longer they used Instant Messaging, the more people would rely on them.
Fortunately, the entire Instant Messaging community hadn't been completely destroyed yet.
The cost of replacing Instant Messaging wasn't too high.
So, if he wanted to destroy Penguin, he had to destroy Victorious Return first.
"Brother Jian, 5173 is to stop cooperating with Victorious Return."
"Yes."
"Zou Tao, can you make Victorious Return's cheats?"
"Ah …"
Zou Tao was dumbstruck. "That sounds illegal."
"Selling cheats for money is illegal. What if we don't sell them?"
"This …"
After thinking for a moment, Zou Tao said, "Cheats aren't too difficult. We can make cheats for any game. But what's the point of us using cheats? Penguin will block cheats. "
"It's fine. Let them ban it."
Chen Yu smiled. "I'm just afraid they won't dare."
Although Victorious Return's performance was pretty good, in truth, Penguin didn't have much experience in managing games in the early stages.
In the previous timeline, Victorious Return was suspended in the hands of Penguin. In the three years since then, Penguin hadn't managed to manage a single game. Chen Yu could do nothing. Victorious Return would still die in the hands of Penguin.
But if Chen Yu put in more effort, Victorious Return would die even faster.
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