Since he had decided to advertise, Chen Yu thought of Duo Cheng Duo's previous advertising slogan.
"Play games, drink more orange."
At that time, he had used such an advertisement to cooperate with the game's publicity.
Subconsciously, Chen Yu was prepared to use this as an advertisement.
However, behind him, Chen Yu shook his head.
No, the positioning of gaming was too simple. The Internet was not as simple as playing games.
In the future, more and more people would go online. They would have a lot to do.
Go online?
Chen Yu's eyes lit up when he heard that.
'Love the Internet, drink more orange.'
This advertising message made Chen Yu excited all of a sudden.
Going online was undoubtedly much better than playing games. What's more, it was easier to advertise.
Although there were only 30-40 million users online, that was only for now.
In the future, the number of people online would reach 800 million or even 1 billion. Basically, everyone would go online.
Although it seemed like there was a niche market for using "Love the Internet, drink more orange", the market would grow in the future.
It could be said that as long as this advertisement was targeted accurately, the growth of orange in the future would be tied to the growth of internet users.
The more the number of people online increased, the more the number of people who drank more orange.
This was a huge market.
At the same time, no one had discovered this market based on the Internet.
Of course, this advertisement was not just about Duo Cheng Duo.
Since they loved the Internet, going online could be linked to a series of businesses of Huanyu Technologies.
Most importantly, it was YY.
As long as they added YY scenes in the advertisement, YY would definitely explode.
With that thought, Chen Yu figured it out.
If he threw the advertisement directly, the challenge from QQ could really be ignored.
That would solve Duo Cheng Duo's crisis and also perfectly solve QQ's challenge.
Killing two birds with one stone. This was a good deal.
…
Tong Yi Group.
"Manager Hu, what's the situation with Duo Cheng Duo?"
"Boss Hou, Duo Cheng Duo is still not selling."
"Oh, they're prepared to fight it out with Tong Yi?"
"They have to have the strength to fight it out."
After Duo Cheng Duo settled Tong Yi's Fresh Orange brand last time, Tong Yi launched a brand new "Fresh Le Orange". Of course, this was just a change of label for fresh oranges. It was still the original formula and taste. Moreover, in order to seize the market as soon as possible, Tong Yi Group invested a lot of money. First, they took the prime advertising time of various satellite TV stations. It had to be said that such an advertisement had achieved great results. Once Fresh Le Orange was launched, it was loved by many citizens. At the same time, it also affected the gamers who were surfing the internet in the internet cafes.
However, they didn't know why these gamers were so hardcore. Although Duo Cheng Duo's sales had indeed decreased, the decrease was too small.
"Don't underestimate Duo Cheng Duo. Although Duo Cheng Duo isn't much, the Huanyu Technologies behind them isn't simple."
Speaking of Huanyu Technologies, Hu Yuan's expression changed.
Previously, he had looked down on Duo Cheng Duo even though he knew that the parent company was Huanyu Technologies. However, at that time, he didn't know much about the Internet. Even if he knew about Huanyu Technologies, he didn't think much of it. However, later on, the news that Huanyu Technologies was about to be listed in the US shocked Hu Yuan.
A profit of more than a billion a year. This was more than Tong Yi Group.
After thinking about it, Hu Yuan said, "CEO Hou, Huanyu Technologies is mainly involved in the Internet. The acquisition of Duo Cheng Duo is just a side benefit."
"What if they also spend money on advertising on TV stations?"
"Impossible. Even if they are rich, they can't support a small beverage factory so much."
Hu Yuan shook his head.
If one were to calculate, the current Duo Cheng Duo beverage factory was only worth 100 million. This was an overestimation.
However, the advertising they had invested in had already reached 100 million.
Huanyu Technologies couldn't be willing to spend 100 million on advertising for Duo Cheng Duo.
However, after Hu Yuan finished speaking, Hou Rongrong's assistant walked in nervously. "CEO Hou, Duo Cheng Duo has contacted all the satellite TV stations and is preparing to compete with us in advertising."
"I …"
Hu Yuan opened his mouth and wanted to slap himself.
…
Penguin.
"Pony, you're still the best. If it weren't for your firm insistence on opening up our QQ games, I'm afraid our IP traffic would've dropped even more."
"Right now, we're already behind Huanyu Technologies."
"Uh, there's nothing we can do about it."
Ceng Liqing had an awkward expression on his face.
Penguin was originally ahead of Huanyu Technologies, but who would've thought that in less than a year, they would be surpassed by Huanyu Technologies.
"Yeah, it's mainly because Huanyu Technologies makes a lot of money from their games. That's why they have the capital to make a fortune. However, our Victorious Return isn't bad either. Just wait for us to represent a few more games, then we'll have a real showdown with Huanyu Technologies. "
Speaking of which, Ceng Liqing despised Huanyu Technologies.
If Huanyu Technologies hadn't agreed to cooperate with them, they would've probably spent every day as long as a year.
"Victorious Return is more or less stable. We need to focus on instant messaging."
Ma Huateng emphasized.
"Pony, I've already contacted YY Games and a few other popular game developers."
"Have they agreed to come?"
"Not yet, but don't worry. As long as we offer them some benefits, they'll definitely be swayed."
"Yeah, right now we're mainly pulling in game developers. Not to mention making money, even if we're losing money, we'll pull them in."
"Understood."
The founders of Penguin all understood the importance of instant messaging.
"Is there any movement from Huanyu Technologies?"
After thinking about it for a while, Ma Huateng was still worried about Huanyu Technologies. He was afraid of Huanyu Technologies. Although they were also on the open platform, he was afraid that if they dared to reduce their profit share, Huanyu Technologies would also suffer. As long as Huanyu Technologies didn't want to make money, Penguin wouldn't get any benefits. Not only that, but they also didn't have the strength to fight Huanyu Technologies head-on.
After all, they couldn't afford to compete with money.
"So far, Huanyu Technologies hasn't taken any action. Moreover, they've changed the terms of the cooperation and increased the original penalty by 100 times. However, this only works for game developers who joined later. For the previous game developers, as long as we give them enough bargaining chips, it's not impossible for them to breach the contract. "
"So, they won't reduce their profit share?"
"Probably not. Moreover, there were rumors that they were going to be listed in the US. Since they're going to be listed, they have to do a good job with their financial reports. If they reduce their profit share, it'll affect their financial reports. "
"That's true."
Ma Huateng let out a sigh of relief.
"It's 6 o 'clock, let's knock off."
Ma Huateng was exhausted from the past few days and didn't plan to work overtime today.
"I'm back."
As soon as he got home, his wife, Wang Danyi, brewed a cup of Tieguanyin tea for Ma Huateng.
"It's rare for you to come home so early."
"Sigh, the company has been so busy."
"I know. Since you're home, don't think about the company. Have a cup of tea and watch TV."
Putting down the teacup, Wang Danyin switched the TV to Mango TV.
Mango TV was showing a happy and funny variety show. Watching TV occasionally could relieve fatigue.
Ma Huateng and his wife first met through QQ. At that time, Ma Huateng said that he was an engineer.
However, he did not expect that the two of them would end up together.
In fact, Ma Huateng was one of the first representatives of online dating in the country.
"Okay."
Ma Huateng listened to his wife and massaged his temples. He didn't plan to think about the company today.
"This variety show is pretty good."
"Is it?"
"It's funny."
"Let's watch it together."
It was rare for Ma Huateng to have some free time. He watched TV with great interest.
Mango TV was good at everything except for a lot of advertisements.
After watching for about ten minutes, an advertisement popped up.
[More C, more moisturizing, Xian Le Cheng, giving you health and shine every day …]
"Another advertisement."
Wang Danyin was a little depressed.
"It's okay. It's good to watch the advertisement. Their advertisement is pretty good."
"Is it? I don't think it's anything."
"Look, this unified advertisement instills the concept of the nutritional value of Xian Le Cheng into the users. When the users buy Xian Le Cheng, they will think that drinking Xian Le Cheng will make them healthier."
"So it's like this."
Wang Danyin was full of admiration for her husband, Ma Huateng.
He could analyze so much from an advertisement.
"What about this?"
"Which one?"
"This one … If you love to surf the Internet, drink more orange."
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