Shengda.
"Danian, you've heard Chen Yu's speech from Huanyu Technologies. What do you think?"
"I've benefited a lot."
"That's good. Don't think about advertising all the time. The key is the operation."
"You're right, Director Chen."
"In the future, let's focus on the operation of the game."
After the online game developer conference, Chen Tianqiao returned to Shengda to make arrangements for the next stage of work.
But after he was done, Chen Danian came to Chen Tianqiao's office.
"Danian, is there anything else?"
"Director Chen, there's something I don't know if I should say or not."
"What is it? What is it that you shouldn't say?"
"Huanyu Technologies is advertising again."
Chen Danian held back the urge to vomit blood and reported.
…
Nine Cities.
"I didn't expect Chen Yu to be so ambitious."
"Creating channels and platforms, they're really good."
"However, they do have the ability to do so now."
Zhu Jun, who returned to Nine Cities, thought alone.
As for Chen Yu's speech at the conference, he had studied it thoroughly.
Combined with their previous research on Huanyu Technologies, he realized that they were already creating platforms before creating games. Whether it was 5173, the guild system, or the current card sales channel. Initially, they thought that these were just for the game. But now, it seemed that the game was just one of their businesses.
It was ridiculous that Zhu Jun wanted to compete with Huanyu Technologies in advertising.
But now, even if they beat Huanyu Technologies in advertising, they still couldn't beat them.
"No more celebrity endorsements in the future."
Zhu Jun said in the company meeting.
However, just as this decision was made in the company meeting, an advertisement suddenly popped up on Zhu Jun's office computer.
…
West Mountain Residence.
"Everyone, our Swordsman's Love will be in open beta next month. What do you think? Are you confident?"
"Yes."
"Okay, I'm also confident in our Swordsman's Love."
"President Lei, should we find a celebrity to endorse and advertise next month?"
"No need."
Lei Jun shook his head. "I attended the Online Game Developer Conference a few days ago. The CEO of Huanyu Technologies, Chen Yu, shared his experience with the people at the venue. There's one thing he said that I agree with a lot. No matter how good an advertisement is, it's not as good as entering the server to play. No matter how good the advertisement was, no matter how good the promotion was. If the game was average, even if a player entered the game, he would quickly leave. What is our Swordsman Love Fate best at? The answer is game development. We want to use our research and development to show our strength to our competitors. "
"Well said, I agree with President Lei."
"I agree."
"The quality of our Swordsman's Love Fate for so many years isn't just for show. Whether it's fun or not, the players will know once they play it."
Lei Jun was very satisfied.
He believed that once the Swordsman Love Fate appeared, he would definitely show off his abilities.
However …
Swordsman's Love Story hadn't been released yet, but an advertisement had disrupted West Mountain Residence's plans.
[No matter how good the advertisement is, it's not as good as entering the server to play.]
A new wave of advertisements came out.
It was Huanyu Technologies again.
It was still the Legendary world.
It was a brainwashing advertisement.
"This …"
Looking at this wave of advertisements …
Lei Jun could not help but recall the Game Developer Conference that day.
At that time, Chen Yu was chatting and laughing.
At that time, Chen Yu shared with everyone the success of Huanyu Technologies.
At that time, he was extremely impressed with Chen Yu's one-card plan.
At that time …
Alright.
He understood everything now.
"F * ck you."
Looking at the advertisement that popped up, Lei Jun simply wanted to strangle Chen Yu to death.
Of course.
He was not the only one.
Some of the other game companies that were present that day.
They really thought that Chen Yu had shared his successful experience with them.
Damn it.
Didn't he say that it was operations?
Didn't he say that it was a player experience?
Didn't he say that it was a channel?
It turned out that all of them were blindly bragging.
What did he mean by no matter how good the advertisement is, it's not as good as entering the server to play?
Fine.
This sentence itself had become their advertisement.
They were still friends.
To hell with friends. They were no longer friends.
Of course, these were words of anger.
They also knew that the business world was like a battlefield. As the saying goes, all is fair in war. It would be strange if the other party would guide you.
…
"Boss Chen, it's over. Now a bunch of friends are scolding you."
"Why are they scolding me?"
"They are scolding you. You said that you wouldn't advertise and now you are directly smashing the advertisement."
"Sigh, you are too petty. How can you operate the game with such magnanimity?"
However, Chen Yu smiled and said.
His current strength was not like the companies in the future. He was also not the Ali of the future. How would he dare to guide others?
If he did not cheat them at the conference, how would he develop and grow in the future?
"Then should we do one-card?"
"Yes, of course."
"But I am afraid that they won't believe us."
"Don't worry. This is not a problem. Everyone knows what is important."
One-card business was beneficial to everyone. NetEase, Shengda, Qualcomm … They might not participate. However, small game companies did not have much choice. Of course, Chen Yu would not force them to participate. They could do their own channels.
"By the way, did Boss Bao from the United World contact us?"
"No."
Zhang Jianming shook his head.
"That's strange."
Chen Yu was a little puzzled.
At the meeting, Chen Yu clearly felt that Bao Yueqiao wanted to cooperate with him.
Logically speaking, to face the competition of QQ in the future, cooperating with YY was the best choice.
Of course, Chen Yu was also looking forward to such a cooperation.
Although the United World was not very good in the future, it was still good now.
In particular, the United World still had a huge number of registered members, which was very helpful to YY.
What YY lacked now was the number of registered members.
As long as the number of registered members could not compare to QQ, YY could not compete with QQ head-on.
Of course, YY was also a great help to the United World.
If the United World cooperated with YY, their QQ game would not be able to do anything to them for the time being.
"Do you want me to contact the United World?"
"No."
Chen Yu shook his head: "No, once we contact them, we will be passive."
Although Chen Yu also wanted to cooperate with the United World, Chen Yu did not want to take the initiative to contact them.
However, Chen Yu did not have much time to think about the United World.
Because Penguin, which had been quiet recently, finally made a move.
"QQ Game."
Penguin held a high-profile press conference and regarded QQ Game as QQ's fist product.
"Li Nan, how come it's so fast?"
Chen Yu called Li Nan over at the first time.
"Didn't we just get the news that Penguin wanted to make QQ Game? Why did they launch it all of a sudden?"
"Maybe when Bao Yueqiao contacted Penguin, they were already secretly developing it."
Li Nan also looked serious.
He did not expect Penguin to move so fast.
"How far has our YY game gone?"
"Landlord, Mahjong, Upgrade … These are done. Military chess, Chinese chess, Go, these are not done yet. As for Boss Chen's United World, these are just the beginning. "
"Okay, I got it."
Chen Yu nodded: "There's no time, let's launch the ones that are done first."
"But, Boss Chen, we have only done 4 chess and cards. Isn't it too little?"
"There's no way too little. QQ has already acted. If we don't launch it, we will be very passive."
"Yes."
A big battle was coming.
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