Of course, this was only the second move.
The third move.
Chen Yu didn't tell Zhang Jianming about the third move.
This move didn't require a company. It only required Chen Yu to move his finger.
"Okay, Li Nan, get the recommendation code."
"Brother Jian, inform Wang Chang and ask them to contact the major software developers, including those disc producers."
At this time, many people wouldn't download it.
Many disc producers had a variety of software on the disc.
As long as the disc was inserted, the software could be installed.
"Okay, we'll do it immediately."
After the two left, Chen Yu opened Baidu.
Chen Yu didn't open Baidu to search for anything. Instead, he entered Baidu's corporate version of the bidding ranking section.
The bidding ranking was a commercial advertising plan that Baidu had just launched.
Users can promote your product on the Internet through the bidding ranking of keywords.
For example, if Chen Yu wanted to promote navel oranges.
He could directly add the words "navel orange" to the keyword.
When ordinary users searched for navel oranges, Chen Yu's navel oranges would be at the top.
Of course, the premise was that you had to pay.
Once a user clicked on your keyword link, Baidu would automatically deduct the cost.
Generally speaking, a keyword click would cost at least 10 cents.
Of course, this was under the condition that there was no bidding.
If most people wanted to set navel oranges as the keyword, it would depend on who offered more money.
However, Chen Yu didn't use this bidding ranking to promote navel oranges.
His navel oranges had been sold long ago. There was no need for such promotion.
He wrote keywords like "instant messaging", "chat", "chat", "friend" … on the promotion page.
Yes.
Chen Yu was doing this to advertise for their YY.
Compared to the indiscriminate advertising method of portal websites, Baidu's bidding ranking was undoubtedly more accurate.
That was because he was searching based on keywords.
When a user searched for these keywords, it was very likely that he would become your customer.
For example, if a customer wanted to search for instant messaging, he would need to download an instant messaging tool.
If a customer searched for a chat room, that meant that he wanted to chat … This could also be introduced into instant messaging.
Alright then.
It was made up by Chen Yu.
He wouldn't do something so uncreative.
Was there a need for him to do something like this?
Therefore, he continued to write the keyword "QQ".
Then, he pointed to the "QQ" keyword link to the YY download page.
Aiya, so embarrassing.
However, it was really too exciting.
Chen Yu smiled and transferred one million RMB to his Baidu account.
…
Baidu.
Since the establishment of Baidu in 1999, Baidu had been developing for three years.
In the past three years, Baidu had developed very well and had become the world's largest Chinese search engine.
However, at this time, it was the same as most Internet companies.
Although they had developed to a certain scale, they were not particularly profitable.
A group of companies still didn't know how to effectively convert traffic into money.
Baidu was also facing this situation.
At that time, Baidu had thought of making an online game. At this time, online games were very popular. Anyone who entered an online game could make money.
Later, this business was rejected by Li Yanhong. He proposed a business called "bidding ranking".
This business allowed advertisers to pay for keywords to appear in search results.
However, although this business seemed good, it caused internal controversy.
The biggest opponent was Baidu's founder, Xu Yong.
Xu Yong thought that Baidu should be like Google and adhere to the principle of not doing evil.
This kind of business was too utilitarian.
However, Li Yanhong strongly responded to the board of directors. If this business was not launched, then he would not do it.
In the end, the bidding ranking business was created.
However, although it was created, most advertisers did not understand Internet keywords.
Many people also did not know how much effect such keywords could bring.
They liked the kind that could be seen and touched. Just like hanging pictures on websites and advertising on television.
On this day, Li Yanhong came to the bidding ranking office.
For this business, Li Yanhong set up a separate department.
"Wang Xiao, how many people have participated in our bidding ranking over the past few days?"
"Some participated, but the number was not large. Many customers only tried to participate and later stopped."
"If the number of keywords does not reach a certain level, the effect will not be particularly good. You should persuade these customers more."
"We have taken action in this area, but most customers said that they will not pay hundreds of thousands before seeing the effect."
Li Yanhong frowned. "How about this, to promote our business, we can let them try it for free for a week. After a week, if the effect is good, we will charge them. "
"Yes, Boss Lee."
Wang Xiao was Baidu's first batch of interns.
At that time, he was studying at Baidu University of Posts and Telecommunications. Later, he entered Baidu.
At this time, he was the person in charge of Baidu's bidding ranking market.
"Hey, Boss Lee, Boss Lee, we received a big order."
Just as he was about to communicate with the customer, Wang Xiao suddenly saw a big order appear in the backend.
"Big order, how much?"
"One million."
"RMB?"
"Yes."
"Let me see."
One million was not a lot.
But at this critical time, one million was simply a timely rain.
Staring at the data, Li Yanhong was a little excited. "Did the finance department confirm the receipt?"
"There should be no problem. If the receipt was not received, it would not show a balance of one million. Let me call to confirm."
After a while, Wang Xiao confirmed over the internal phone. "Boss Lee, there is no problem. This is a real customer."
"That's great."
Li Yanhong breathed a sigh of relief.
For the past few days, he had been really worried about the bidding ranking.
With this one million order, he could finally withstand the pressure from Xu Yong and the others during company meetings.
"Oh right, what product are they promoting?"
"It should be instant messaging."
Wang Xiao looked at the customer's keywords and said, "Boss Lee, look, the customer's keywords are instant messaging, chat, chat room, friend … etc."
"Haha, no wonder they gave such a big order."
Li Yanhong smiled and said, "ICQ was sold for a sky-high price of 260 million USD in the US. There are tons of companies in China that want to do instant messaging. But for now, QQ is still in the lead. "
"Boss Lee, this customer has a keyword that is a little difficult to deal with."
"What keyword?"
"It's the QQ that you were talking about."
Wang Xiao pointed at the keyword QQ on the screen. He had a helpless look on his face.
He finally understood why this client would throw in a one million order.
"Boss Lee, do you still want to accept this deal?"
Such a matter was beyond Wang Xiao's authority to deal with.
Li Yanhong walked up.
He carefully looked at the customer's keywords. His heart was in turmoil.
This was really a difficult task for him.
How could he not know what this customer was thinking?
He was suddenly in a dilemma.
"Accept?"
"Or not?"
This was a problem.
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