Meng Chang switched on his laptop and quickly typed on the keyboard. His thoughts were like a spring.
With his high efficiency, a rough plan was quickly written out.
However, after carefully examining this plan, Meng Chang felt that there were still two loopholes that he had to fill in.
This plan required ESRO's official platform and Tengda Games to work together to package these classic domestically-produced games into a compilation. Then, they would secretly stuff Mission and Choice into it.
In addition, Meng Chang had to go to Tengda Games to get the DEMO for Mission and Choice. At the very least, he had to play it a little and understand it.
As the saying went, one could only win a hundred battles if they knew themselves and their enemy. One of the important reasons for Meng Chang's failure previously was that he did not understand the product he wanted to promote in depth. Instead, he thought about it according to the inertia of ordinary people.
In the end, the slightest difference was a thousand miles.
The facts proved that Boss Pei's way of thinking was completely different from ordinary people. There were many traps hidden in these projects that he would step into if he was not careful.
Thus, even though Meng Chang had not played many games himself and it was difficult for him to judge the quality of the game, he had to at least play the game patiently to ensure that his plan was foolproof.
As for how to get ERSO's official platform and Tengda Games to cooperate with his plan, that was easy.
His current official identity was the person-in-charge of the advertising and marketing department after all. Boss Pei had personally arranged for him to publicize Mission and Choice.
Tengda Games would definitely cooperate fully as long as Meng Chang spoke.
Now, Meng Chang felt that his plan was only a little short of success.
Bluffing had always been his forte.
Thus, he perfected this rough publicity plan in the end. Then, he stood up and left, preparing to go to Tengda Games to work with the person-in-charge, Hu Xianbin.
…
The advertising and marketing department was also in Shenhua View. It was only a few floors away from Tengda Games, so he arrived very quickly.
Meng Chang went straight to Hu Xianbin and explained his intentions.
Hu Xianbin took it very seriously. "Publicity for Mission and Choice? Of course, no problem! Since it's Boss Pei's intention, Brother Meng, feel free to raise any requests you have. We will definitely cooperate fully. "
Meng Chang could not help but smile. It looked like the plan was going smoothly and developing according to his expectations.
"First, please provide a DEMO of the game. I might have already thought of a publicity plan, but I can only finalize some details after playing the specific game."
"Secondly, we need to discuss with ESRO's official platform to organize an event to 'review classic domestically-produced games'. The official platform will come forward and package all the classic domestically-produced games from more than a decade ago into a compilation and sell them at a discount on the official platform. "
"Of course, the money from the sales of other games has nothing to do with us. However, we have already obtained the copyright for Mission and Choice, so we will still sell this game at the original price, which is 158 yuan."
"We'll replace the previous game after our 'Mission and Choice' is completed."
Meng Chang had done his homework. 'Mission and Choice' was released after 'Command and Conquer'. The price of 'Command and Conquer' in China was 160 yuan, while the price of 'Mission and Choice' was 158 yuan.
Of course, this was the original price. Mission and Choice had the intention of making bad money. Therefore, they had also carried out various discount activities during the publicity and promotion process. The lowest price was even more than 80 yuan.
But whether it was 80 yuan or 158 yuan, it was a huge sum of money in the 90s.
As for why they had set a higher price at that time, they had to consider the background of the era at that time.
At that time, the domestic games industry was in a state of intense turmoil. Online games rose rapidly, and piracy gradually spread. Domestic standalone games were forced to fight a price war with pirates, but no matter how much they lowered the price, it was still useless.
The development team of Mission and Choice might have made the game badly, but they knew marketing and the market very well.
They knew that the price of this game could not be set low.
That was because the development team knew the quality of this game. Its reputation would definitely collapse after it was released. Since they wanted to make a sum of money and run away, they had to set a higher price to earn more.
What's more, since this game was selling feelings, a higher price could also hint to players that this game was on the same level as Command and Conquer. It was a huge production. If the price was low, players would instead be suspicious.
Therefore, the original version of Command and Conquer was sold for 160 yuan in China. Mission and Choice set the original price at 158 yuan, symbolically reducing it by 2 yuan.
Everyone knew what happened after that. More than 40,000 sets of the game were sold. In the end, more than 30,000 sets were requested to be refunded, and the remaining 10,000 sets were abandoned by players in anger.
Thus, Meng Chang also planned to sell Mission and Choice at the original price of 158 yuan. That would be consistent with the historical price.
Of course, the exact price depended on Boss Pei and Tengda Games. Meng Chang could not make the decision himself.
Hu Xianbin could not help but nod. "That's a good idea!"
"158 yuan is a relatively moderate price. That was because the initial investment in Mission and Choice was huge. I'm afraid we won't be able to recover our costs if we sell it cheaply. However, it would be too expensive to sell it at around 200 yuan. 158 yuan is a more suitable price. "
"However … what's the point of tying it to a classic domestically-produced game from more than ten years ago? Why would we replace the original game after our game is released? "
"That seems a little unnecessary, right? What's more, wouldn't gamers misunderstand? "
Meng Chang smiled slightly, not panicking at all. Now was the time for his glib tongue to play its role.
"The publicity technique I'm using is called suppressing one's desires first!"
"First, we'll create this' revisiting classic domestically-produced games'. Then, we'll publicize it so that gamers will start to reminisce about that era many years ago and trigger a certain amount of discussion."
"Once a certain amount of discussion is formed, we will cooperate with the official platform to publicize it and increase the popularity of these classic games."
"At that time, many gamers would definitely curse at the 'shame of the domestic games industry', Mission and Choice. They would recall how this game deceived gamers back then. At the same time, everyone would also express their regret for other outstanding domestically-produced games. "
"Finally, we'll secretly replace the new Mission and Choice. Gamers will definitely not realize it at first, but they will definitely be pleasantly surprised when they do. The former 'shame of the domestic games industry' has been washed away, and a rubbish game has been remade into the true 'light of the domestic games industry' … "
"This will definitely cause a wave of popularity!"
"Compared to directly announcing that we have remade Mission and Choice, this would definitely surprise gamers more!"
"Of course, the only problem is that the entire publicity process might drag on for a long time. However, I don't think this problem is serious. Good food is not afraid of late."
Meng Chang's words were half-truths. The falsehood was that he wanted the entire publicity process to drag on until the game was released. That way, he would be able to get at least two months of commission.
As for what would happen after the game was released, he did not care. At most, he would not want that month's commission.
Meng Chang's words had completely convinced Hu Xianbin.
"Sounds like a very good publicity plan!"
"I'll contact the official platform now and tell them about this publicity plan. I'll ask them to cooperate!"
There was no need to talk about the relationship between Tengda Games and ESRO's official platform. They were treated like biological sons.
'Mission and Choice' this time was a huge production. The official platform also attached great importance to it. As long as Tengda's publicity requests were not too overboard, the official platform should be able to satisfy them.
Meng Chang was very happy. His plan should be half successful as long as he convinced Hu Xianbin.
"Right, the game's DEMO …"
Meng Chang did not dare to forget about this.
Hu Xianbin said, "Alright, alright. I'll find a portable hard drive and copy it for you. However, this game is still in the development stage. Try not to spread it or use the content inside as publicity material."
"Let me know if you have any requests for publicity materials. I'll cooperate and prepare them."
Meng Chang nodded. "Of course, I just want to experience the gameplay a little."
After obtaining the game DEMO, Meng Chang immediately returned to the marketing department and installed it on his computer.
In the next few days, he was prepared to fight to the death with this game.
In fact, the publicity plan this time did not have much to do with the content of the game. However, Meng Chang's previous failure was too painful, so it was better to be safe.
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