Meng Chang returned to the advertising department after leaving Boss Pei's office.
He suddenly felt a lot of pressure after sitting down in his seat.
Previously, he had only felt that the publicity for Mission and Choice was very important and felt a little sympathetic. However, between conscience and commission, he did not hesitate to choose the latter.
However, after thinking about it carefully after returning, he realized that it would be quite difficult to mess up this publicity plan.
That was because there was too much investment in Mission and Choice. It was a game and a movie. What's more, he heard that Lu Zhiyao was also in it. With such a huge production, even the slightest bit of news would cause a huge response.
It was impossible for no one to care about it.
Meng Chang pondered for a moment. Since the publicity plan could not be unknown, he could only work hard to reverse the publicity and reduce the popularity.
It would be best if the publicity plan made people feel instinctively uncomfortable and disgusted once it was released. He would also be able to get a commission.
Meng Chang opened Qiandu and prepared to search for relevant information.
He did not know much about games and movies. He could only be considered an amateur enthusiast. However, that did not matter. There were still two weeks before the publicity plan was released.
According to Boss Pei's request, Mission and Choice would only be promoted next month. These two weeks would be enough for Meng Chang to catch up on some relevant knowledge and come up with a publicity plan that would cause the audience to feel disgusted.
"Let's see if there's any gossip about 'Mission and Choice' online first."
Meng Chang first searched for the keywords' Mission and Choice '.
In order to formulate a publicity plan for a certain product, he had to first know everyone's attitude towards it. If everyone's impression was good, he had to strengthen this impression. If everyone's impression was bad, he had to first consider reversing and changing this impression.
Of course, this was a normal publicity model. Meng Chang had to do the opposite.
"Oh? There are actually so many search results? "
"That can't be right. I remember that Tengda has always done a good job in keeping secrets. Why would so much news leak out? What's more, I don't think it's on the hot searches … "
"That's not right, what the hell is this!"
Meng Chang took a closer look at the search results and felt a little dizzy.
"Mission and Choice (Game Software) Qiandu Encyclopedia"
"Do you still remember Mission and Choice? Was the development of domestically-produced games really destroyed in its hands? "
"The most fraudulent game in history, Mission and Choice"
"Mission and Choice is ranked first. Make a list of the nine best scammers in the history of games!"
The search results were all of the same kind of content.
Meng Chang was a little puzzled. He took a closer look and realized that Mission and Choice had the same name as a standalone game in the history of domestically-produced games that was known as the "shame of the domestic games industry"!
It was a game from the 90s, more than ten years ago.
Meng Chang did not usually play games and basically knew nothing about the history of domestically-produced games. He only knew from the company that Boss Pei's new game was called Mission and Choice. He did not know that there were so many secrets behind it.
He immediately perked up and read the introduction to Mission and Choice on these webpages from beginning to end.
"I didn't expect this to be the origin of the name."
"Then … does Boss Pei have any special intentions for naming the game?"
"Does Boss Pei mean to take revenge for the 'shame of the domestic tourism industry'?"
"Hiss …"
Meng Chang took a deep breath and felt the pressure increase.
It had to be said that 'avenging the country's humiliation' was a topic that could easily ignite players' patriotism. Once this topic was brought up, it would definitely attract a lot of attention.
This undoubtedly increased the difficulty of Meng Chang's reverse publicity.
"In terms of theme, this is an RTS game. What's more, it's a sci-fi theme."
"I don't think anyone will play this type of game."
"Therefore, if I want the publicity to not have the desired effect, I have to try my best to keep it 'out of the industry'."
"As long as it does not go out of the industry and its popularity is limited to domestically-produced standalone gamers and RTS gamers, we will definitely not be able to recoup a huge amount of investment. Naturally, the publicity will fail."
"Then … I have to work hard on the publicity materials!"
Meng Chang quickly confirmed the general publicity strategy. It was to make passers-by feel nothing and make core gamers feel uncomfortable.
If the situation allowed, he could also play some tricks to achieve the effect of false publicity.
Of course, the prerequisite was that it did not violate the rules of the agreement or the relevant laws and regulations. How to play the edge was a technical job.
"From the looks of it, Tengda has done a good job of keeping it a secret. The outside world basically does not know that the game that Tengda is developing is a remake of Mission and Choice."
"This is a huge advantage for me! That way, I can use the netizens' habitual thinking to mislead them … "
"In that case, the original publicity material for Mission and Choice is not bad. If I use it directly … what will happen?"
Meng Chang searched the internet and quickly found a large number of publicity materials for Mission and Choice.
As a typical representative of false publicity, the publicity materials for Mission and Choice were nailed to the pillar of shame like the game itself and repeatedly whipped.
At that time, the internet was not developed yet. The main publicity was in various magazines and physical posters. The provocative publicity slogans and the Chinese soldiers in space uniforms left a deep impression.
"Your hometown, Blue Planet, has just suffered a destructive attack from the Zergs …"
"Defeat the Zergs with your comrades and save Blue Planet!"
"Spend a million yuan, produce it with all your might, the scene is grand, and it's a domestic model!"
Such slogans made the gamers' blood boil at that time.
Of course, these slogans looked very stiff now, and the pictures on the poster were also very crude. The style of the 90s could only be described as "appalling" now.
Meng Chang fell into deep thought.
"If we were to publicize it, we would definitely put the most exciting parts of the game and movie on it. Then, we would try our best to publicize the concept of 'washing away the shame of the domestic games'."
"That way, we can incite gamers to support domestically-produced games and attract a lot of attention."
"However, I won't have any hope of getting a commission then. I have to do the opposite."
"Then, we shouldn't use any new 'Mission and Choice' game and movie materials. We shouldn't involve concepts like 'remake' or 'washing away the shame of the domestic games' at all '."
"We'll just use the publicity materials from the old game so that gamers won't be able to tell that this is a remake of Mission and Choice! We'll even make them think that this is an old game from more than ten years ago! "
"Er … that's not right. There are still loopholes."
"As long as everyone sees that this game was published by Tengda Games, they will understand that it is definitely a remake."
"Can we deliberately not publish it under Tengda Games' name? Can we discuss with the official platform and deliberately hide the company that created this game? "
"It might be a little strange, but we can use 'a special marketing method' to get around it. It won't violate the contract."
"Or, we can bundle many classic old games together to create a compilation and create an event to 'review classic domestically-produced games' to confuse the public."
"It might be exposed sooner or later, but wouldn't I get my commission as long as I can hold on for a month?"
Meng Chang suddenly realized that his previous train of thought was too rigid. There was actually more than one way to get a commission.
Previously, Meng Chang had thought that he would work hard to publicize this project so that no one would care about it and it would never make money.
However, he now realized that this was too difficult. That was because Boss Pei's projects often had their own popularity, especially for a project like 'Mission and Choice'. It was impossible to achieve.
Since that was the case, could he change his train of thought?
He would create a publicity plan this month, but no one would care about it. He would increase his efforts next month, but no one would care about it. Wouldn't he be able to get two months of commission that way?
As for the month when it was officially released, the misleading effect would lose its effect and the project would explode. At most, he would not be able to get a commission for that month. He would still be able to get the commission for the first two months.
Meng Chang was impressed by his own wit. He immediately began to write a publicity plan.
The publicity plan this time was mainly based on the publicity materials of the old game from the 90s. It was still the same poster and the same publicity slogans. Nothing had changed.
There were no icons or logos related to Tengda on this publicity poster. That way, no one would know who the producer of this game was.
However, he had to add a line of words: "Revisit the classics, reminisce about domestically-produced games from ten years ago!"
He would package up all the domestically-produced standalone games of that era and make a compilation. Then, he would secretly stuff Mission and Choice into it.
However, before Tengda's Mission and Choice was released, he had stuffed in that damned old game. After Tengda's Mission and Choice was released, he would replace the previous old game.
After that, he would use a large amount of resources on the official platform to promote this compilation. The publicity in other places would mainly be based on the original publicity materials of Mission and Choice.
That way, it would create an indistinguishable effect. It would make everyone think that it was promoting an old domestically-produced game compilation and would not delve into what the game inside was.
That way, he would be able to hide it for at least a month, right?
Meng Chang did not have high requirements. He would get two months of commission first.
After all, he had done so many plans previously but did not get a single cent of commission. His mentality was about to collapse. Thus, he did not expect to get the full commission once and for all. He would at least get tens of thousands of yuan first.
Of course, this idea was only a prototype. He had to think about it carefully and come up with a long-term plan on how to operate it.
However, there should be no problem with this general direction.
The more Meng Chang thought about it, the more he felt that his plan was not bad. He immediately began to work on the publicity plan.
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