After Meng Chang's opening speech, many investors who were frowning and felt that it was unreliable eased up.
Everyone began to listen attentively.
Meng Chang was very relaxed and did not feel any pressure at all. He began to talk about the business model of the 'Cold-Faced Lady'.
The overall content was similar to what he had said when he met He Desheng. However, many of the details were more detailed.
That was because time was limited when he met He Desheng previously. He could only compress everything into less than half an hour.
However, since it was a news conference now, it would definitely not be effective if the time was too short. Thus, Meng Chang extended the time to nearly two hours.
All the content was divided into three parts.
The first part was to demonstrate the huge market demand for 'Roasted Cold Noodles' and the changes that 'Cold-Faced Lady' would bring to the roasted cold noodles and even the fast food industry.
The current market situation was still the same. The main thing was that the roasted cold noodles were unhygienic, difficult to guarantee the taste, and monotonous. At the moment, the internet and food and beverage were a huge investment opportunity.
At this stage, the mission of the 'Cold-Faced Lady' was to create a brand concept that could be linked to the traditional food of 'Roasted Cold Noodles' through products and marketing. In other words, everyone would subconsciously think of the 'Cold-Faced Lady' when they heard 'Roasted Cold Noodles'.
The second part was to expand around the brand concept after the 'Cold-Faced Lady' was established and develop various Chinese fast food business models.
They would produce fast food products around the brand and concept of the 'Cold-Faced Lady', such as burritos, roujiamo, side dishes, porridge, cold noodles, and so on.
These products would complement the signature delicacy of 'Roasted Cold Noodles' and gradually evolve customers' understanding of the 'Cold-Faced Lady' from a simple roasted cold noodles brand to a fast food brand.
The third part was that after the 'Cold-Faced Lady' gained a foothold in the fast food industry, they would use this as an opportunity to embrace the internet ecosystem and open up the barriers between online and offline, between food and beverage and the internet, between users and platforms. That was the so-called 'multi-dimensional fusion'.
That was because the 'Cold-Faced Lady' represented a way of life and was the thinking of the internet. Thus, users would naturally accept this' multi-dimensional fusion 'model.
For example, they could create a central kitchen, food delivery, food reviews, and other industries. Through the accumulation of content, they could continuously expand the concept and moat of the 'Cold-Faced Lady' brand.
During the explanation, Meng Chang explained some of the more abstract concepts in a way that was easy to understand. He even quoted many famous quotes from Internet big shots, making many investors present nod.
Meng Chang explained in advance that there might be some disputes and blocked the way for others to question him.
"Some people might ask, 'Cold-Faced Lady' only makes roasted cold noodles. What's the point of placing so much emphasis on marketing and brand building, and even planning to spend so much money on it? Is this a publicity stunt? "
"I would like to ask everyone a question: we all know that 'the product is king', but who knows what the exact definition of 'product' is?"
"Some people think that marketing and products are polar opposites. If you do marketing, you can't do products anymore. I think this kind of perception is narrow. "
"A product is actually the sum of the physical object and the concept."
"It's just like when we bought the Pineapple cell phone. We bought both the physical product and the concept. If it doesn't have a concept, then its value will decrease by at least a third. "
"Therefore, the reason why we internet companies pay so much attention to marketing is not because we want to hype up and sell shoddy products. Instead, it's because we want to create a business model with a moat. We have to balance the relationship between the 'physical object' and the 'concept'. That's a good product."
"If we combine the brand of 'Cold-Faced Lady' with a traditional snack like roasted cold noodles and bind it deeply, we would create a moat. In the future, when customers want to eat roasted cold noodles, their first reaction would be to eat the roasted cold noodles of 'Cold-Faced Lady'. Of course, this kind of marketing is meaningful. How can it be a publicity stunt? "
"Hype is to chase popularity and traffic at all costs. As for how to make use of this popularity and traffic, there is no plan. On the other hand, our marketing is to create a brand concept that is part of our product."
"Some people might also ask that roasted cold noodles are just a snack. No matter how delicious they are, they can only be eaten once a week at most. How can they be eaten as a meal?"
"In fact, 'Cold-Faced Lady' definitely does not encourage customers to eat roasted cold noodles as a meal. That's because it's neither nutritious nor healthy, and it's not in line with most people's eating habits. "
"The roasted cold noodles of 'Cold-Faced Lady' is actually just a signature, a concept, a celebrity item, and not the only one."
"In the first stage, not only will we have various flavors of roasted cold noodles, but we will also have side dishes, porridge, cold noodles, desserts, and other side dishes. In the second stage, our goal is to create a Chinese fast food brand, including burritos, stewed rice, and so on. These are all part of our meals."
"Then, why do I keep emphasizing the concept of 'roasted cold noodles'? That's because 'roasted cold noodles' is our entry point. "
"If we were to clamor about making Chinese fast food from the start, we would definitely die a horrible death. That's because there are too many competitors for Chinese fast food. We don't have a memory point that all consumers can quickly remember."
"On the other hand, the concept of 'roasted cold noodles' can greatly reduce the difficulty and memory cost of consumers' understanding of the 'Cold-Faced Lady' brand."
"Our emphasis on 'roasted cold noodles' means that our direct competitors are not those Chinese food brands, but those nameless and unhygienic roadside stalls. This is fully utilizing our comparative advantage. "
"The first goal is to obtain customers. First, create differences and characteristics so that customers can recognize and remember them. Then, we can enrich the layout and think in a more long-term direction. "
"Someone might ask, what's the difference between 'Cold-Faced Lady' and Fish-Catching Take-Out? They are both products under Tengda. Will there be any conflict? "
"My answer is that 'Cold-Faced Lady' will focus on 'fast food'. Strictly speaking, Fish-Catching Take-Out should be a 'set meal' or 'simple meal'. It's just like steak pizza and fried chicken burgers. The categories are different and do not interfere with each other. "
"'Cold-Faced Lady' and Fish-Catching Take-Out, and even most of the food and beverage models in the market, do not form a direct competitive relationship. We are competing in different positions, and each of us is fighting for our own target users."
"Someone might also ask, why are you talking about 'multi-dimensional fusion' when you're a roasted cold noodles maker? You haven't even set up your first roasted cold noodles store, and you're already thinking about the future of various industries. Aren't you biting off more than you can chew? "
"I want to say that those who don't plan for the overall situation won't be able to plan for a corner; those who don't plan for the overall situation won't be able to plan for a moment. As entrepreneurs of the internet, long-term vision is a very rare but necessary ability. "
"If my goal is just to casually make roasted cold noodles, open a few branches, and earn a few million yuan a month in turnover, why would I need to hold a news conference and think of ways to obtain so much financing?"
"If I'm a person who is content with a little wealth, what kind of return will everyone get if they invest in me?"
"The so-called biting off more than you can chew actually means that you don't have your feet on the ground. Everything is just a castle in the air. It jumps directly from the foundation to the highest point. There's a huge fault in the middle. "
"However, the three-step goal that I've planned for the 'Cold-Faced Lady' is clear. I've clearly explained the goal, method, and final outcome for every step. There's no gap in the middle."
"Of course, some details are trade secrets. I can't go into too much detail. I have to keep it a secret. This is a necessary condition to ensure the success of the business."
"I'll say the same thing. I don't expect everyone to immediately decide to fork out money after watching this powerpoint."
"Everyone can pay close attention to the dynamics of the 'Cold-Faced Lady' brand. When I open my first store, complete my first marketing event, earn profits in the first month, open my second store … you will naturally understand that I'm serious when you see me achieving my goals one by one."
"Then, if anyone has any questions, you can ask me as much as you want. I will tell you everything I know as long as it's not too detailed or confidential."
Meng Chang gestured for the staff to prepare and hand the microphones to the investors below the stage.
After nearly two hours of speeches, many investors had developed a strong interest in this brand.
No one could guarantee whether this brand would succeed or not. However, at the very least, this model was quite interesting from the entire news conference. Therefore, these investors were very interested regardless of whether they agreed or disagreed.
Meng Chang did not panic at all in the face of the gentle or sharp questions that were thrown at him. He quoted widely and spoke confidently.
Xue Zhebin looked confused below the stage.
He tilted his head towards Li Shi and whispered, "Boss Li, I think what he said makes sense. I can't help but want to invest some money to buy some original shares to play with. If it really succeeds, the return rate will be shockingly high. "
Li Shi was silent for a moment. "I can't be sure just by listening to this. It's very risky. It's best to wait and see."
"A smart investor cannot have a gambler's mentality when investing. If you think that a project will yield super high returns, you will often be cheated completely. The most brilliant wisdom in investing is not only to see opportunities, but also to avoid risks. "
Xue Zhebin sighed. "Sigh, investing is really a technical job. It would be great if someone could invent a lie detector to know if someone was lying at a glance. Then, investments would not be cheated. "
Li Shi smiled. "It's useless even if you have a lie detector. Some people are serious when they speak, but they are not good enough when they do things. You will still fail even if you invest money. Some people might not think so much, but in the end, they succeeded because of coincidence. That might not be the case. "
"What's more, investing is high risk to begin with. Wouldn't it be miserable if investors were cheated of their money? Of course it would be miserable. But investors are not vulnerable groups. This is a cruel arena to begin with. "
"Are the investors innocent? Of course not. Investing is supposed to be a long-term thing, but many investors are short-sighted. Their only purpose of investing is to obtain more immediate benefits. "
"Investors have tremendous money in their hands, but most of them will not invest their money where it is most needed. Instead, they will swarm to the so-called 'wind vents', burn their money, raise their popularity, and destroy the environment. In the end, they will only be left with a pile of chicken feathers.
"I was like this a few years ago, but now, my views have begun to change."
"So, when investing, you must not blame the heavens and others. If you encounter a project with a high rate of return, it's because you have a keen eye. If you encounter a scammer, it's because you are too inexperienced. "
"From an objective point of view, it is true that investors will lose all their money when they run into scammers. However, when investors run into inexperienced and unwary entrepreneurs, they will not be kind to them. Instead, they will try their best to take advantage of them.
"The business world is like a battlefield. We can't talk about morality or human relationships. It's normal to fight to the death within the limits of the law."
Xue Zhebin asked again, "Then, Boss Li, what do you think the chances of success of the 'Cold-Faced Lady' business model are?"
Li Shi pondered for a moment and said, "However, if I were to only evaluate Meng Chang, I would say that he is a marketing genius and a speech genius. As for whether he is a business genius or a scammer genius …"
"It's still hard to judge now. We still have to see the situation after his first shop opens."
"Based on how he is answering the investors now, he is obviously well-prepared and answered fluently. There are no flaws at all."
"I'm afraid we won't be able to get anything out of just asking questions."
Xue Zhebin looked at He Desheng and Ma Yang who were sitting in the front row. "Will this Boss Ma ask questions?"
Li Shi could not help but smile. "I don't think so."
Others thought that Boss Ma was very mysterious and that he was most likely a hidden investment genius.
However, Li Shi did not think so.
That was because Li Shi had interacted with Ma Yang many times when he was at Fish-Catching Internet Cafe. At one point, he had even fooled Ma Yang to the point where he almost lost his sense of direction. Li Shi knew exactly what Ma Yang was capable of.
Ma Yang was very impressive because he had Boss Pei's guidance!
Li Shi knew very well that Ma Yang was just a tool under Boss Pei. The reason why he could reach such a key position was purely because he was obedient and absolutely loyal to Boss Pei.
In terms of intelligence and ability, Li Shi felt that there was a world of difference between him and Boss Pei. At most, he would be at the level of an ordinary person or even slightly lower.
What kind of person was Meng Chang? Regardless of whether he was a true genius or a big liar, his intelligence was definitely among the top few.
Ma Yang was going to ask Meng Chang questions?
Anyone with a little self-awareness would not do such a thing.
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