November 12th, Saturday …
Capital, Cold-Faced Lady's news conference.
Although it was a news conference, they did not invite many spectators on a large scale. Instead, they only invited some investors and company bosses who were closer to them.
Other internet companies always liked to hold news conferences in as large a venue as possible. They wanted to squeeze tens of thousands of people in.
The reason why Meng Chang chose to hold a small news conference was not because he wanted to keep a low profile, but because he felt that holding a large news conference now might not achieve the effect he wanted.
If the time was right, he would also fight for a news conference with tens of thousands of people in a large venue.
After all, "entrepreneurs" with internet thinking like them would pursue louder voices no matter what they did.
The larger the scale, the more people knew about it. It would naturally have a marketing effect, bringing popularity and traffic to the company and its products.
However, it was not suitable to brag about the 'Cold-Faced Lady' on a large scale at the moment.
That was because to Meng Chang, investors were relatively easy to fool, but ordinary people were difficult to fool.
That was because investors would be passionate about 'internet thinking' and all sorts of high and mighty concepts. On the other hand, ordinary people would only focus on the product itself.
It was easy to convince a portion of the investors to believe that this was a roasted cold noodles with internet thinking, but it was difficult to convince ordinary people.
Thus, Meng Chang's plan was to convince a portion of the investors and get the money. After the first shop of the Cold-Faced Lady was opened, he would burn money to hype up the internet. Only then would he be able to publicize it to ordinary people.
Because the scale was relatively small, Meng Chang decided to hold the news conference in the conference hall of a luxury hotel in Beijing. There were only about a hundred seats in the venue.
There might not be many seats, but the specifications were definitely full.
Whether it was the decorations, the service of the staff, the signs on the table, or the gifts, they were all meticulously prepared and expensive.
On the other hand, Meng Chang himself was still the same as when he saw He Desheng previously. His style was "exquisite and down-to-earth": a casual suit, a solid-colored T-shirt, jeans, and sneakers. He looked mature and steady, but also energetic.
At the entrance of the venue, Meng Chang smiled and chatted happily with the investors and company bosses who had arrived. He guided them into the news conference and took their seats.
Most of the people who came to this news conference might be worth more than him, but Meng Chang did not feel any stage fright or inferiority complex. He had the mentality of a host welcoming guests.
"Manager Li, Young Master Xue, please come in."
When Meng Chang saw that Li Shi and Xue Zhebin had arrived together, he hurriedly went forward with a smile. Although he did not show it too obviously, his attitude was clearly more enthusiastic.
The ability to judge a person's character was essential.
The people who came today were all invited by Meng Chang after careful selection. Meng Chang had already made sufficient arguments and preparations regarding the investment probability of these people and whether he should spend more effort to fight for them.
He knew very well that while Boss Li's Fu Hui Investments could not be compared to some giant investment companies in terms of resources, it was still very impressive for the 'Cold-Faced Lady' who was just starting out.
As for Xue Zhebin, although he didn't have many resources, he could get a lot from his father.
The most important thing was that these two were following Boss Pei closely. The chances of them investing were very high, so it was worth Meng Chang spending more energy on them.
After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a long-faced person arrive.
Meng Chang hurriedly walked forward. "Boss He! Could this … be the legendary Boss Ma? Please come in, please come in. I've specially reserved a special seat at the front for the two of you! "
In fact, Meng Chang did not expect Boss Pei to come. He had just casually invited him.
Wouldn't he have made a huge profit if Boss Pei came?
Boss Pei might not be here now, but he had sent the very mysterious Boss Ma, who used to be in charge of the investment department. Meng Chang felt that this was already a pleasant surprise.
Thus, he specially arranged for a VIP seat in the middle of the first row of the venue.
There were two main reasons for doing this.
Firstly, it was to express his sincerity to Tengda. After all, the two million yuan was given by Tengda. Secondly, it was to send a message to the others present: I'm not selling dog meat. Tengda really values my project!
Thus, Meng Chang was the most enthusiastic towards He Desheng and Ma Yang. He even personally led them to the first row of the venue. After watching them sit down, he showed his concern again and again before returning to the entrance to welcome the others.
It was their first time meeting. Meng Chang did not understand Boss Ma's pulse and did not know what Boss Ma's attitude was.
However, he also knew that he would be confused if he cared too much about Boss Ma's feelings. Thus, when he saw that Boss Ma had no intention of getting close to him, he tactfully made an excuse to welcome the others and left.
Ma Yang picked up the 10 yuan bottle of mineral water in front of him and drank two mouthfuls. Then, he wiped his mouth with his hand ungracefully.
"What's my main mission today?" Ma Yang turned to look at He Desheng.
He Desheng said, "Boss Ma, that depends on you. Boss Pei only asked you to attend on his behalf. He didn't say anything else. You can speak if you want to, and you can stay silent if you don't want to. It doesn't matter. "
"Oh." Ma Yang nodded and quietly swiped his cell phone.
…
Soon, it was time for the news conference.
Because it was an invitation system, the list of people who came had already been decided beforehand. Almost all the seats were occupied. Only a few bosses didn't come because of their schedules.
The lights dimmed a little. After the countdown on the big screen, the promotional video for the news conference began.
There was a pure white background in the image. Meng Chang appeared in the image in a sitting position. He was still wearing that pure-colored T-shirt. He looked at the camera confidently and said the opening lines of the promotional video in English.
"As everyone knows, our country's food and beverage culture has a long history."
"The appearance of the 'Cold-Faced Lady' will open up a new trend in food and drink. It is also an opportunity to change the world."
After a simple opening, the iconic logo of the Cold-Faced Lady appeared on the pure white screen.
This film was shot and edited in the past two days. Due to the tight schedule, there weren't too many flashy scenes.
However, it was just a white background and background music. Coupled with Meng Chang's relaxed expression, confident body language, and extremely fluent English, it gave off an inexplicable feeling.
The few investors sitting in the back who had only wanted to join in the fun instantly became more solemn.
After all, creating and presenting PowerPoint was also the core competitiveness of internet entrepreneurs.
A person who was eloquent and full of confidence would naturally give people a sense of trustworthiness.
Ma Yang frowned. His long face seemed to have lengthened.
"There are no foreigners here. Why are you speaking English?" Ma Yang was puzzled.
He Desheng said softly, "Nowadays, we're all about international thinking and vision. Fluent English is a plus in many people's eyes."
Ma Yang pursed his lips. His first impression of Meng Chang was not very good.
The video continued playing on the big screen.
First, he talked about the "essential difference" between the roasted cold noodles made by the 'Cold-Faced Lady' brand and other roasted cold noodles. He introduced its breakthroughs in raw materials, standardized process, size, method, and taste;
Then, he talked about the internet thinking contained in the 'Cold-Faced Lady' brand: paying attention to the user experience in detail, using more advanced marketing methods to shorten the distance between them and users, creating a unique 'cold-faced culture', and so on;
Finally, he talked about the subsequent expansion of the 'Cold-Faced Lady' brand. It would not be limited to a food and beverage brand, but would expand into a lifestyle and philosophy, and eventually create a brand new business model.
The video was less than five minutes long, so the content was very brief. However, it could be seen that this was a summary of the entire news conference.
The reason why it was placed at the front was to gain the upper hand and let all the investors and bosses present have a clear understanding of the contents of the news conference.
Everyone had different expressions after watching the promotional video.
Some people were watching with great interest and were very serious, some looked a little confused, and some frowned.
However, no one dozed off.
Regardless of whether they agreed or disagreed, everyone's attention was attracted.
Xue Zhebin was also frowning. He turned his head and whispered to Li Shi, "Create a 'cold-faced culture'? 'Cold-Faced business model'? Is it reliable? "
Li Shi did not comment. "Let's listen to what he has to say next."
Meng Chang walked onto the stage with a smile on his face and a confident gait.
His gaze swept across the entire venue and naturally noticed the expressions of the investors.
The promotional video had achieved the effect that he wanted it to achieve.
The first task of so-called marketing was to make everyone notice you. Even if he had a bad reputation, it was better than having no reputation at all.
The content of this promotional video might be very exaggerated, but it maintained a bottom line of restraint and did not seem too ridiculous.
Coupled with the excellent production and Meng Chang's confident performance, it objectively had the effect of segmenting the crowd.
Some people felt that this film was very high-end and that Meng Chang was very capable and particular. Some people felt that it was too exaggerated and that some of the prospects were too far away, like a castle in the air.
However, that did not matter because Meng Chang did not intend to use a promotional video or a news conference to conquer everyone.
The tricks were all interconnected. This was only the first small step.
Meng Chang looked around at everyone and smiled. "Many people might feel confused after watching this promotional video."
"Someone might want to ask, isn't it just roasted cold noodles?"
"What's the point of bragging about internet thinking and business models for roasted cold noodles? Isn't that nonsense?"
"Of course, I know that this concept will be difficult to accept at first glance. It will subvert our usual concepts."
"However, I want to ask everyone a question here. If you hear an entrepreneur talk about a concept or model that everyone thinks is reliable, feasible, and will definitely succeed, would you dare to invest in it?"
"If I were an investor, I wouldn't dare to invest."
"That's because a business model that everyone thinks is reliable must have been tried by many people. It's a model that's extremely competitive. There's no point in entering as an entrepreneur at this time. "
"Therefore, the birth of a new business model must be accompanied by many doubts."
"Everyone, please listen to me patiently. During this process, I will briefly explain every step of the 'Cold-Faced Lady' brand."
"There's no need for everyone to rush to invest after I finish speaking. You can observe first."
"When my every step gradually starts to come true and proves that this business model is feasible, everyone can decide whether or not to invest."
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