Meng Chang pressed the remote control in his hand. A picture appeared on the PowerPoint. It was a set of special cutlery.
The green and white porcelain plate and black sandalwood chopsticks looked very high-class.
"Secondly, we have to work on the cutlery and dining environment."
"The current roasted cold noodles are all eaten in paper bowls and bamboo sticks. It's very unhygienic and unhealthy. It's not high-class. We want to produce a batch of special cutlery for eating cold noodles. For example, we can look at sushi! "
"The long green and white porcelain plate is divided into small compartments. It is neatly filled with roasted cold noodles that are cut the same width. Every pair of chopsticks is made of black sandalwood with the logo of the 'Cold-Faced Lady' engraved on it. Every customer's chopsticks are brand new and unopened. Customers can choose to take the chopsticks away after eating."
"The dining environment is naturally spacious, bright, and comfortable. Since it's called 'Cold-Faced Lady', the waiters are naturally all beautiful ladies. They will bring customers an excellent dining experience. "
"The second step is to start marketing. We will launch a series of marketing activities such as sports cars delivering roasted cold noodles, beautiful celebrities delivering roasted cold noodles, food connoisseurs tasting roasted cold noodles, national cold noodles competition, and so on to help the 'Cold-Faced Lady' quickly create a brand across the country! "
"All in all, these promotions will highlight the cultural heritage and brand value of the 'Cold-Faced Lady'. Users will be very curious about how delicious the cold noodles can be."
"Use marketing to drive discussion, use traffic to create popularity, and attract more funds. From there, we can open branches of the 'Cold-Faced Lady' across the country and create a local restaurant chain brand!"
"At the same time, our marketing model will make full use of the Internet's thinking. We will cast aside the restrictions of 'public domain traffic' and strive for 'private domain traffic'. Every customer will become our marketing node and establish an unprecedented and extremely reliable marketing network!"
"The third step is to fully embrace the Internet ecology and use 'multi-dimensional fusion' to open up the barriers between online and offline, food and beverage and the Internet, and users and platforms!"
"Tengda Corporation has Fish-Catching Take-Out, the nameless restaurant, and other catering departments. It also has a series of physical industries such as internet cafes, express delivery, apartments, and so on. At the same time, it also has the 'Tengda Life App'. It has extremely strong software development capabilities."
"Once 'Cold-Faced Lady' succeeds, it would be able to connect with Tengda's industries. They would help each other and produce a chemical reaction!"
"We can combine food and beverage, internet services, cultural dissemination, finance, and cell phone terminals. We can rely on Tengda's existing industries, fully absorb external capital, and use internet thinking to create the spirit of craftsmen. Then, we can ignite our dreams!"
"In short, 'Cold-Faced Lady' is only the first step of the entire plan, but it is also an important step."
"We don't need a lot of funds in the early stages. We only need five million for the research and development of the formula and the operation of the flagship store. It won't be too late to invest again after 'Cold-Faced Lady' receives a good response and brings returns to Tengda. "
After throwing out the rare terms, Meng Chang looked at He Desheng confidently.
If he succeeded, then he succeeded. If he failed, then there was nothing he could do.
Meng Chang was very confident in his eloquence and the content of the powerpoint. If the other party believed him, he would definitely take out five million yuan without hesitation. If they did not believe him, it would be useless no matter how much he said.
He Desheng had already finished the tea in front of him. He was silent for a moment and did not reply immediately.
It sounded like a good project.
Do you think its business model will be successful? That's definitely not true. Sell roasted cold noodles to a national chain? Let the people of the country be able to eat expensive and dreamy roasted cold noodles anytime and anywhere?
It could not be said that it was completely impossible, but the possibility was indeed not that high.
It did sound quite nonsensical.
It was the simplest logic. It would definitely not be a problem to eat roasted cold noodles occasionally as a snack, but it definitely could not be eaten every single day.
However, He Desheng was in the investment circle. He knew very well that most of the internet business models did not intend to make money steadily.
Sometimes, earning users' money and investors' money was the same. There was no difference.
Some internet companies did not find a profit model in the end and kept burning money. However, as long as people believed in it and capital kept entering, they would always be able to find a buyer.
It did not matter if it was not profitable. It would still be profitable as long as they could successfully sell it to a buyer!
It would be considered a success as long as they did not invest in the last hit.
Of course, He Desheng knew very well that it was impossible for Meng Chang to say that out loud, even if it was only the two of them in such an occasion.
They could only share the same thoughts.
From the perspective of a pure investor, there were actually two ways for He Desheng to succeed in investing in this project:
One was that the 'Cold-Faced Lady' was indeed as Meng Chang had said. Stores would be opened all over the country. Each store would sell tens of thousands or hundreds of thousands of servings of roasted cold noodles every day and earn profits.
The other was that the 'Cold-Faced Lady' did not achieve its first goal, but it was successfully sold to a large company. It might not be profitable, but it could still be considered a success.
Meng Chang's powerpoint, eloquence, marketing ideas, and grasp of the entire business model …
He Desheng also felt that he was worth the five million yuan investment.
However …
After a moment of silence, He Desheng said, "This project is very good, but … we can only invest two million yuan."
Meng Chang was stunned. "Huh?"
He had not expected the script to develop like this.
In his opinion, Dream Realization Ventures would either agree to give him five million yuan or not give him a single cent.
If he accepted his offer, he would definitely satisfy his request. If he did not believe it, he could just reject it.
What did he mean by only giving half?
Dream Realization Ventures and Boss Pei could not possibly be short of three million yuan, right?
What's more, this Boss He had already made the decision without even consulting Boss Pei?
Meng Chang knew very well that the actual controller of Dream Realization Ventures was Boss Pei. The shared phone booths, the Fully-Automated Bickering Machine, and 'Top Student, Come Quick' were all invested in by Boss Pei.
In the end, he had been talking so well for a long time, but Boss He did not even report it to Boss Pei. Wasn't that a little too much?
Meng Chang quickly said, "Boss He, two million yuan is a little … not enough. Why don't you take some time to report to Boss Pei and try to fight for it? "
He Desheng smiled and shook his head. "To be honest, this is the rule set by Boss Pei."
"If you had come half a year earlier, I would have definitely reported your plan to Boss Pei immediately."
"However, unfortunately, Boss Pei just set new rules for Dream Realization Ventures some time ago. He will no longer participate in the investment directly. The upper limit of our investment for each project is determined by the size of your company. "
"Your concept is very good, but considering the company's rules, I can only invest two million yuan."
Meng Chang was dumbfounded and did not know what to say.
I've been talking for a long time. Looking at Boss He's expression and gaze, he was obviously moved by me and thought highly of me. In the end, he only gave me two million yuan and not a single cent more?
It was very uncomfortable that it was not up or down.
What's more, Boss He's attitude was not being picky or bargaining.
According to the habits of ordinary people, since they were willing to give two million yuan, they must be more satisfied with this model, but there was something they were not satisfied with.
This situation could actually be discussed again. They could change the business model if they were not satisfied. Once they were satisfied, they could increase it to five million yuan.
However, Boss He was not like that. He did not intend to continue the conversation nor did he intend to increase the money. His attitude seemed to be saying, "Take this two million yuan and scram."
That made Meng Chang very uncomfortable.
However, he could not say much. If he appeared too eager, it would be easy for him to expose himself.
Two million yuan might be a little tight, but at least he had obtained the halo of 'Boss Pei's investment'. He could still think of ways to get more from other places.
Meng Chang nodded after some consideration. "Alright, thank you, Boss He! However, Boss He, I would like to ask if you are willing to invest more if this money is spent? "
He would only give two million yuan for the first wave. It might be a little tight but it was still acceptable.
The key was to see if he was willing to continue paying.
He Desheng pondered for a moment and answered truthfully, "Whether or not to invest depends on your actual operation. I have to report the amount to Boss Pei to decide. In theory, there is no cap. "
The so-called 'actual operation' was to see if it was a loss or a profit. That was the only criterion.
According to Boss Pei's instructions, he had to sell his shares and leave immediately if he made a profit. If he made a loss, he had to continue investing. Boss Pei would decide how much to invest.
However, he could not say that to outsiders.
If he made it clear that he would continue investing if he made a loss and not invest if he made a profit, these people might cause trouble!
Thus, he had to be more reserved. "Decide whether or not to invest based on the actual operation."
However, to Meng Chang, those words had another meaning.
He frowned and his brain worked quickly.
"Based on the actual operation …"
"Then, data and profits will definitely be taken into consideration, right?"
"You should have said so earlier. That would have made things easier!"
"I'll think of a way to raise funds and open a shop under the banner of 'Boss Pei's investment'. The first stage is to burn money to create data and hype it up. Tengda would definitely continue to invest a huge sum of money as long as the data looks good. "
"After that, I'll continue to use Boss Pei's investment to attract more investment. The second stage is to work hard on financial reports and create the illusion of profits to push the company's valuation to expand rapidly. "
"There are both data and profits. Boss Pei and the other companies will definitely continue to invest. At that time, the value of 'Cold-Faced Lady' will expand to the maximum and it will absorb a huge amount of funds. Then, whether it's to find a big company to take over or …"
The more Meng Chang thought about it, the happier he became.
Everything would be fine as long as Dream Realization Ventures would continue to invest in the future!
The original plan could still be implemented smoothly.
At that thought, Meng Chang shook He Desheng's hand tightly. "Alright, Boss He. I hope we can work well together!"
"Let's make our dreams burn together!"
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