Meng Chang continued, "Secondly, with the rapid development of the mobile internet, Weibo, review websites, chat software, and other platforms have become brand new marketing platforms for food and beverage companies. The rapid development of takeaway software and group buying industry has helped food and beverage companies take off."
"One of the biggest advantages of the internet era is that a successful business model can be spread and replicated quickly. It can be spread across the country at the fastest speed!"
"Many outstanding food and beverage brands could only slowly expand in one city at a time in the past. Be it funds or popularity, they were not enough to support the rapid replication of successful business models."
"However, in the internet era, all of this has become possible!"
"Combining these two points, it is not difficult for us to realize that once a popular food and beverage brand becomes a standardized, mass-produced, and high-quality internet celebrity brand, it will be able to spread across the country at an extremely fast speed and obtain huge profits and generous returns!"
"The best part is that 'food is the most important thing for the people'. People have to eat as long as they are alive. Therefore, once a food and beverage brand is widely recognized by consumers, its long-term value will only increase!"
At this point, Meng Chang observed He Desheng's expression.
He Desheng listened very seriously and nodded repeatedly.
Obviously, this theory was quite correct. Under ideal circumstances, there would indeed be huge business opportunities for food and beverage and the internet. For example, the takeaway and review industries that many investors were working on were food and beverage and internet models.
However, the problem was, could something like roasted cold noodles be developed into a chain brand and gain the trust of consumers?
Meng Chang had clearly expected this. He immediately flipped to the next page of the powerpoint.
"After looking at the huge prospects and market potential of the 'Cold-Faced Lady', I will explain the following content in two aspects."
"They are: the problems and opportunities in the industry of roasted cold noodles, and the details of the implementation of the 'Cold-Faced Lady' brand."
"Roasted cold noodles sounds like a very unrefined food. It's also a food that has no threshold. It costs three to five yuan at roadside stalls and never appears in high-end restaurants. "
"However, food like roasted cold noodles has a unique charm. From billionaires to commoners, everyone loves to eat it."
On the PowerPoint was a picture of a tycoon queuing up to buy roasted cold noodles. At the same time, there were also screenshots of some sports stars or entertainment stars praising the delicious roasted cold noodles on Weibo.
This kind of content could be easily found on the Internet.
"According to the statistics of the shopping website, more than ten million portions of raw materials for roasted cold noodles were sold on the shopping website alone in the entire year. Among the popular food products such as snail rice noodles, spicy strips, and self-heating hot pot, the sales volume is firmly in the top three."
"What's more, many vendors don't get their raw materials from shopping websites."
"This is enough to show that even though roasted cold noodles don't look elegant, there's a huge demand in the country. There's no need for data on this point. You can feel it just by feeling it every day. "
"In densely populated areas such as night markets, you can always see stalls selling cold noodles, and there are always people queuing up. The vendors who sell roasted cold noodles can be said to be making a fortune silently. There are many of them who earn tens of thousands of yuan a month. "
"Of course, this data may not be completely true. After all, all kinds of hidden costs have to be removed. But no matter what, it has a huge profit margin."
"However, there are many problems and hidden dangers in the roasted cold noodles industry at the moment. To put it simply, it is not formal enough, and there are many hidden dangers to hygiene; it is not exquisite enough, and the brand image is poor; it is not complicated enough, and there are few products."
"Many of the raw materials for roasted cold noodles are produced by small workshops. The production conditions are bad to begin with, and there are hidden dangers to hygiene. The vendors at the roadside stalls do not pay attention to hygiene and use inferior oil. The ingredients will also be contaminated during the washing and storage process."
"Therefore, roasted cold noodles are the same as many other roadside food stalls. They are actually very unhygienic. It's possible that the dust on the roadside is the least harmful substance other than the edible parts."
"What's more, different vendors have different skills in making roasted cold noodles. Be it the taste or the shape, it's difficult to be elegant. They can't standardize production and ensure the lower limit of taste, nor can they innovate and develop new flavors and styles. "
"If there's no internet thinking, the industry of roasted cold noodles would forever stop at the roadside stalls. How could there be any development?"
"The goal of 'Cold-Faced Lady' is to integrate the long-existing roasted cold noodles market and create a super famous national food and beverage brand!"
"In short, we want to use new thinking and new methods to create a new type of fast food that belongs to our countrymen. We want to use good ingredients and new techniques to recreate the traditional taste."
"As for how the 'Cold-Faced Lady' brand is going to redefine the industry of roasted cold noodles?"
"Next, please allow me to explain to you one by one."
Meng Chang paused for a moment and drank some water.
At the same time, he quietly observed He Desheng's expression. He Desheng was deep in thought.
Meng Chang knew very well that the above content was actually a little nonsensical.
After all, it was actually very difficult to reverse the concept that "roasted cold noodles were junk food from roadside stalls" because its image in the minds of ordinary people was deeply rooted.
However, Meng Chang's goal was not to reverse this concept.
Sometimes, marketing in the age of the Internet was unreasonable in itself. Pancakes, Liangpi, and roujiamo could all become popular brands. Why couldn't roasted cold noodles?
What's more, if food like ramen and sushi could produce the God of Ramen and God of Sushi, why couldn't there be the God of Roasted Cold Noodles?
Most of the time, facts were not important, and stereotypes were even less important. How to make others believe it was important.
Meng Chang had prepared this entire set of plans and PowerPoint for two to three months, but he had not taken it out before.
That was because he had not found a suitable investor.
Sometimes, whether a pie could be painted well or not did not depend entirely on the person who painted it. It also depended on the occasion of the painting and the audience waiting to eat the pie.
If it was an ordinary investor, he would definitely chase Meng Chang out as a liar.
He might be a liar, and he had never denied this in his heart, but he could not accept being chased out because it would affect his reputation.
In Meng Chang's opinion, he could only use this plan once. He had to hit the nail on the head.
If he found some messy investors and these people did not invest, his and the project's reputation would be ruined. He would be exposed before he could even draw the pie. Wouldn't that be the end of him?
In fact, the easiest to fool were rich people, such as the executives of large companies, celebrities, tycoons, and so on. That was because these people would be more likely to believe in lofty concepts and terms.
However, the prerequisite for all of this was that Meng Chang had to have a dazzling enough halo so that these big shots could ignore the irrationality of this project.
Where did this halo come from?
It was obviously not enough to just graduate from a famous school and have senior marketing experience in an internet factory.
'Boss Pei's investment' was a good halo. It might not be omnipotent, but it could at least scare many people.
Once he had this halo, many unreasonable things would naturally be ignored. He would be able to fool investors and attract a huge amount of funds.
Once he got this money, Meng Chang could start marketing. He could use overwhelming advertisements and all sorts of specious concepts to guide the audience's attention and turn them into leeks.
After that, he would open a high-end shop and create profits through traffic, pull up the valuation, and attract more capital to invest. After harvesting enough leeks, he would leave, leaving behind a pile of chicken feathers.
All in all, this plan was perfect. The prerequisite was that he had to pass the first stage.
If he could not even get Tengda's investment, there would naturally be no way to talk about the rest of the plan.
Thus, Meng Chang took a sip of tea to moisten his throat and prepared to begin his most exciting performance.
He had said so much at the beginning, but it was all to pave the way for the 'Cold-Faced Lady' brand to be made fifty to sixty percent reasonable.
However, people would always believe what they wanted to believe. The reason why so many IQ taxes could be established was because of this fifty to sixty percent reasonableness. The key was whether the latter part could cover up all the seemingly unreasonable parts.
Various details of the 'Cold-Faced Lady' brand appeared on the powerpoint.
"In layman terms, the brand concept of 'Cold-Faced Lady' is to create a roasted cold noodles brand that has a sense of quality and bourgeois appeal."
"This name itself gives people a hint of personification. Her virtual image seems to be cold and gentle at the same time. This brand's logo is traditional and youthful, just like our products are popular and exquisite."
"I have set a three-step goal for the creation of this brand."
"The first step is to open a flagship store for 'Cold-Faced Lady' in the bustling business district of Beijing."
"In this store, we will show all customers the difference between this brand and other roadside stalls in terms of formula, raw materials, cutlery, dining environment, and other aspects."
"First, we will spend a huge sum of money to research the formula and taste of 'Cold-Faced Lady'. From the selection of raw materials and various seasonings, to the amount of various ingredients, to the actual heat and time during production, we have to standardize everything to ensure the taste of every serving of cold noodles."
"At the same time, we have to fully develop more strong flavors of roasted cold noodles. We can't just differentiate between sweet and spicy, sour and sweet. We have to create more content and variety for the roasted cold noodles."
"Of course, in order to increase the variety and variety of the dishes in the store, we will also make all kinds of traditional cold noodles, side dishes, or fruit drinks."
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