September 29th, Thursday night …
Li Shi returned to Sloth Apartments in the Dawn of Prosperous City early. He turned on the television and waited for the broadcast of the Central TV Finance Channel's Financial Observation.
The program list had already been announced. This program would be an in-depth analysis of Tengda Corporation's business model. The name of the program was:
Tengda Corporation: Always Believe in Strange Things That Are About to Happen.
Just the name alone was enough to pique people's interest!
There were many people like Li Shi who were waiting for this episode to air.
That was because everyone wanted to know how this program would analyze Tengda Corporation's business model.
Financial Observation was a professional financial program and also a chat-based news commentary program. It often invited people from the financial media, experts, scholars, and entrepreneurs as guests. It used the form of chatting to achieve the 'real-life' and 'media-oriented' economics. It was very professional while ensuring that it was easy to understand.
Of course, there were many so-called 'media economists' who often appeared in public and were praised by many media outlets. However, in reality, they did not have any real ability and even lacked the 'conscience' that scholars should have.
However, this episode of Financial Observation did not have such a situation because of the platform. That was why it was still very popular.
Li Shi had also watched a few episodes of the program before. The analysis of some business models in it had benefited him greatly.
This time, the Financial Observation program had encountered Tengda Corporation, which had expanded rapidly in the past two years. What kind of sparks would it create?
Just thinking about it made him look forward to it!
Soon, the program officially began.
…
"In-depth observation of the economy, service to the lives of the public. Hello everyone, I am the host, Wang Zheping.
"Tengda Network Technology Co., Ltd., a local company established in Jingzhou in 2009. In just two years, its business has spread across technology, video games, internet cafes, food and beverage, online literature, logistics, fitness, rental, and many other fields.
"Compared to the previous companies in our Financial Observation program, it is not as large in scale. It has not become the industry leader in most fields. It looks like it is a little 'miscellaneous but not refined'.
"Many people have criticized Tengda's business model as' biting off more than it can chew 'and' half-hearted '.
"On the surface, that seems to be the case. Every time Tengda makes a breakthrough in one field, it can't wait to advance to the next field. Most of the time, it even gives people the feeling that it is' overly impatient '.
"However, as the scale of Tengda Corporation continues to expand, we might as well reflect on it. Is Tengda Corporation's business model really as' mixed but not refined 'as some people say? To be able to build such a business empire in just two years, did Boss Pei make a low-level mistake in development strategy, or did he have other considerations? "
"For today's Financial Observation segment, we've specially invited the economics expert, Professor Bai Qimiao, to give us an in-depth analysis of the strategy behind the seemingly illogical 'Tengda Model'!
Before the program officially began, a short video was played. It included most of Tengda Corporation's achievements so far.
This included excellent games that had been praised by the official platform many times, Fish-Catching Take-Out that had actively responded to garbage sorting, Thriller Hostel, the Tengda Life App that had brought convenience to Jingzhou, and so on.
Then, the host started to talk to Professor Bai Qimiao.
Professor Bai Qimiao's hair was white, and his face was full of wrinkles. He spoke slowly, which was very comfortable to listen to.
"Tengda Corporation is a very interesting company. I've also conducted a simple study on it."
"Before this, many people on the Internet said that Tengda's business model was' miscellaneous but not refined '. Why? That's because if you look at Tengda Corporation's development history, you'll find that it started out with games. Halfway through, it went into internet cafes. After the internet cafes improved, it went into food and beverage, fitness, rental, and other industries. "
"Obviously, this is completely different from ordinary business models."
"Ordinary companies would pursue a deep dive in a certain field. For example, when ordinary people start internet cafes and become successful, they would open branches in other cities. Then, they would work hard to find investments, burn money, and expand quickly. They would strive to quickly open chains of internet cafes across the country and quickly occupy the market. "
"However, Tengda was the opposite. Once it became an industry, it threw it aside and opened a new one. As for the original industry, it was left to fend for itself. It did not raise funds or continue to invest in it on a large scale. It was left to develop slowly. "
"Therefore, until now, apart from its games, movies, cell phones, and other businesses, most of Tengda's physical businesses are still mainly concentrated in Jingzhou City. At most, it has expanded to Handong Province."
"On the other hand, Tengda Corporation does not touch the super first-tier cities that many young companies prefer."
"Many people say that Tengda's decision is too stupid. Why? Take the internet cafes for example. If it concentrated funds to open internet cafes across the country, Fish-Catching Internet Cafe's market share would be dozens of times what it is now. How much money would it earn if it were to be split and listed? "
"However, these voices have obviously decreased recently. Why? Because everyone has seen the advantages of Tengda's business model. "
"That's because we realized that Tengda's various physical businesses can support and help each other. Every new field is not a decision made rashly. Obviously, it was made after careful consideration."
"What are the disadvantages of such a business model? The effects are slow. "
"It only uses its own money and only opens branches and continues to expand when it has spare cash. Of course, this is much slower than the usual business model. Many start-ups would have raised funds several times in a year or two. Their market share would have reached sixty to seventy percent or even higher. On the other hand, Tengda's physical businesses are not small. However, they have not completely stepped out of Handong Province. "
"The speed of expansion in a certain field is obviously not on the same level."
"However, what are the advantages of Tengda's business model? It has a strong foundation! "
"You will find that these industries are interconnected and support each other, forming an extremely stable closed loop of business."
"When a new industry is launched, it can immediately attract the customers of other industries, and the problem of starting up is easily solved. After the customers are used to it, they will be very attached to it. Even if the other competitors start a price war, it will not be effective!"
"Of course, there is no right or wrong between the two business models. They are both successful. However, it is obvious that Tengda's business model is more stable and reliable. Once it is formed, it is almost impossible to shake. "
"That's why I said that Tengda Corporation's ambitions are not small."
"Many companies now are thinking about how to burn money to create data and attract more money. Then, they will find big companies to buy them and sell the company directly to achieve personal financial freedom."
"Is this behavior right? I won't judge. However, this behavior is obviously too short-sighted. This kind of business model cannot create a real giant. "
"On the other hand, Tengda's business model is especially stable. It takes one step at a time! Its ultimate goal is to become a super large enterprise with strong anti-risk ability. Its future competitors will be Shenhua Corporation and overseas Pineapple Technologies, which are giants in many fields. "
"Boss Pei's goal is obviously not to 'sell' the company to achieve personal financial freedom, but to really wrestle with these big companies."
"Ordinary entrepreneurs do not have this kind of long-term vision and patience. It is also something we should encourage and promote."
The host, Wang Zheping, nodded. "Professor Bai, do you think other companies can learn from or copy Tengda's business model?"
Professor Bai Qimiao shook his head. "It will be very difficult.
"Tengda Corporation can adopt this model because its founder, Boss Pei, has long-term vision and is good at planning. At the same time, Tengda Games can continuously provide financial resources to support such a broad layout of the business model.
"If ordinary companies want to adopt this model, it is very likely that the failure of any project would drag down the entire company's capital chain. The risk is too high!
"However, this also shows how valuable Tengda Corporation is. We should cherish such a private enterprise."
The host, Wang Zheping, nodded. "Professor Bai, what do you think of Tengda's slogan, which is also the title of our show today?"
Professor Bai Qimiao smiled. "This is a very interesting slogan. It is very appropriate to use it to describe Tengda Corporation.
"In my opinion, there are two ways to interpret this:
"The first is to all users. It is to make all users believe that Tengda is a company that can create miracles and exceed expectations.
"Customers must always believe that Tengda will surprise them.
"That is because Boss Pei's layout is very complicated. Many industries seem to be unrelated at first glance. That is why it gives people a feeling of 'inexplicable'.
"However, once the answer is revealed, people will feel that it is unexpected and reasonable.
"The second is to all employees. It is to cultivate employees' optimism and risk awareness.
"A foreign economist came up with the concept of 'black swan events'. This concept is very complicated, so I will not elaborate on it.
"This sentence is obviously in line with the 'black swan theory'.
"Always believe that inexplicable events are about to happen. This is to emphasize the coexistence of opportunities and risks. We must always be prepared to welcome opportunities and be prepared to welcome risks.
"Sometimes, what you don't know is more meaningful than what you do know.
"I think it is precisely this high risk awareness that made Boss Pei attach great importance to the entire company's ability to resist risks. He single-handedly created a special business empire like Tengda."
The host, Wang Zheping, nodded. "Alright, thank you, Professor Bai, for giving us an in-depth analysis of Tengda's business model. Professor Bai, what kind of guidance do you think this Financial Observation segment can provide for other entrepreneurs?"
Professor Bai Qimiao thought about it and said, "It is not possible to learn from Tengda's business model, but other enterprises can cooperate with Tengda more.
"I think Tengda Corporation would be a very good partner given Boss Pei's risk awareness and Tengda's ability to resist risks!
"Working with such entrepreneurs would definitely be much better than working with those who only want to burn money and sell their companies!"
…
At this point, the 11th and 12th floors of the Sloth Apartments in the Dawn of Prosperous City fell silent at the same time.
Pei Qian's head was full of question marks, and Li Shi's head was full of exclamation marks.
Li Shi realized a very serious problem.
Soon, a large number of enterprises would run over to cooperate with Tengda. They might want to steal his soup!
At the same time, Pei Qian realized a very serious problem.
He had only placed an empty pot on the fire to cook. In the end, Director Li and the others inexplicably brought a portion of ingredients and forced them into his mouth. They were willing to only drink the soup.
Now, there would probably be more customers who brought their own ingredients to share the soup!
Pei Qian could almost see the tragic scene of himself choking to death from eating meat.
The only good news was that settlement would be tomorrow. No matter how much meat he ate, that would be a matter for the next cycle.
However, on the night before settlement, Pei Qian still felt inexplicably complicated.
He also felt a little sad.
Was it really that hard to lose some money in secret?
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