Pei Qian was speechless.
Two million yuan in sponsorship fees was not a lot. After all, Boss Pei's sponsorship fees for foreign clubs were one million US dollars.
However, the key was that the DGE Club was not a veteran club that had been operating for a long time. It could not play in competitions, and it did not have much exposure. Who would want to sponsor it?
Could Pei Qian collect the money?
Pei Qian calmed down a little and clicked on the picture that Zhang Yuan sent. He looked at the picture again and found the keywords: Waiwai Live-Stream.
"Why would a live-stream platform sponsor the DGE Club?
"Could it be …"
Pei Qian suddenly realized that the situation was not good.
The DGE Club could not play in official competitions, but it did not say that they could not live-stream on the platform!
Live-Stream platforms had their own exposure!
That was a very dangerous signal. He had to interfere!
Pei Qian knew very well that in a few months to a year, all kinds of domestic capital would enter the market. Live-stream platforms would appear like mushrooms after a spring rain, and they would start a crazy money-burning war.
The status of many live-streamers would rise at this stage, and there might even be many sky-high contracts!
What if the DGE Club had such a live-stream genius?
Pei Qian was a little glad that Zhang Yuan had exposed himself early. There seemed to be room for redemption.
He quickly took a car to the DGE Club.
…
Pei Qian read the contract carefully after arriving at the DGE Club.
Zhang Yuan stood at the side, feeling that Boss Pei was reading it very seriously. He could not help but let his imagination run wild.
"It looks like Boss Pei is very concerned about the profits of the DGE Club. He rushed over as soon as he heard the news!
"What's more, he read the contract very seriously. Is he worried that there might be a trap in the contract and wanted to confirm it again?
"I did not give the club a commission from Huang Wang's live-stream contract. I don't know if Boss Pei supports my approach."
Pei Qian put down the contract after a long time.
Zhang Yuan hurriedly probed. "Boss Pei, I did not take a commission from Huang Wang's live-stream contract mainly because …"
Pei Qian raised his hand. "Yes, you did the right thing on this matter!
"Are there any other members who want to sign live-stream contracts?"
Zhang Yuan shook his head. "No. Waiwai Streaming Platform signed a contract with Huang Wang mainly because they saw his potential as a streamer. He's capable, talkative, has a good figure and image. Most of our other members don't have the second point, and they aren't very good at performing in-game. Therefore, in the eyes of the streaming platform, there isn't that much commercial value. Even if we can sign it, it won't be as much as two million yuan. "
He heaved a sigh of relief.
Fortunately!
Zhang Yuan's understanding of the Tengda spirit was still useful.
Since the club did not take a cut of the two million RMB contract that Huang Wang signed, it had nothing to do with him.
With this precedent, even if the other players also signed a contract with the live broadcast platform, it would not have any impact on the club. Moreover, the other players would definitely not be able to sign such a big contract.
However, there was another hidden threat. What if Huang Wang's live-stream was very effective and accumulated a large number of fans, indirectly gaining a lot of attention for the DGE Club?
Therefore, this person was a hidden danger!
Pei Qian made a mental note of this. He had to find an opportunity to make arrangements for an outstanding employee like her.
He couldn't do it now. There was no opportunity, and the situation wasn't that urgent. He could take his time to think about it.
The more urgent thing at the moment was the sponsorship of the DGE Club!
Waiwai Live-Stream must have thought that sponsoring the DGE Club was profitable. Most likely, it was because of the DGE Club's identity as Tengda's' biological son '.
When there was a sponsor, there would be a second. One of the characteristics of humans was to repeat.
Two million yuan was not a lot, but what if there were several two million yuan?
That would be very awkward.
Pei Qian set up the DGE Club to burn money. If he really relied on sponsorships to offset all the expenses, wouldn't it be a waste of effort?
Of course, Pei Qian could also choose to throw money into the DGE Club like a bottomless pit. After all, there were many places to spend money. However, he had to realize that throwing money into a bottomless pit would also greatly increase the attention of the outside world. It might even provide a wrong signal to the outside world.
What should he do if everyone raised the price crazily and sponsored brainlessly?
There was such a possibility.
Therefore, sponsorship had to be nipped in the bud.
It was unreasonable not to accept sponsorship, but there should be no problem with controlling the number, right?
Pei Qian thought about it and said, "The DGE Club can only accept three sponsors at most at one time.
"There can only be three places on the team uniform to print the sponsor's logo: the right side of the chest and the left and right forearms.
"All sponsors' logos must be small, no more than 15cm in length and width."
Pei Qian thought about it again and added. "Moreover, you can only accept one sponsorship from the same industry."
The last one was mainly aimed at the live-stream industry.
Pei Qian was very worried. Now that Waiwai Live-Stream was sponsoring the DGE Club, would ZZ Live-Stream also come in in the future? They were not signing an exclusive contract after all.
Wouldn't it be a pain in the ass if they had to advertise with the DGE Club when the live-stream platform started a money-burning war?
Therefore, Pei Qian could only accept one sponsorship from the same industry and directly pass all live-stream platforms in the future. Even if other live-stream platforms wanted to bid, it would be a year later.
It was not that there were no other sponsors at the moment, such as keyboards, mice, other peripherals, motherboards, etc., but they would not be as generous as live-stream platforms.
Moreover, he could only accept three sponsorships at most. As long as the number did not increase, he should not earn too much.
What's more, the sponsor's logo was so small. It would be considered disgusting to the sponsors and should also dampen the enthusiasm of some sponsors.
Zhang Yuan thought about it briefly and nodded. "Alright, Boss Pei.
"I understand. You are afraid that the DGE Club will be tainted with too much commercial atmosphere and affect the mentality and training of the players.
"I will think carefully about accepting sponsorship in the future and will definitely strive for excellence!"
Pei Qian: "?"
I'm not asking you to strive for excellence, I'm asking you to accept less!
However, there was no other way. There was no point in explaining.
Pei Qian's original intention was to only accept a few hundred thousand yuan in sponsorships. Once the three sponsorships were full, then forget it.
However, Zhang Yuan obviously did not understand it that way. Since there were three sponsorships and only two were left, then he had to think about these two carefully and sell them for a high price.
Pei Qian could not say it clearly. He could only pray that no blind sponsors would come and cause trouble.
It would be best if Zhang Yuan asked for a sky-high price and the sponsors were not willing to be spendthrift.
…
…
August 9th, Tuesday …
In the morning, Ye Zhizhou came to Tengda Games and met with Li Yada, Bao Xu, and Min Jingchao.
They were here to learn from each other.
Yesterday, Boss Pei had spent a lot of money to help Shang Yang Games arrange a budget of more than 40 million US dollars. However, there was still more than 20 million US dollars left. That left everyone with a small puzzle.
Boss Pei said that there was still a huge loophole in the current marketing strategy. He wanted everyone to find it and fill it.
Everyone in Shang Yang Games thought about it for the entire day but had no clue.
Boss Pei had already arranged most of the mainstream marketing methods.
They had thought of some other marketing methods, such as asking celebrities to endorse. However, after some consideration, they realized that there was no difference in essence from asking foreign live-streamers to sponsor clubs.
These other marketing methods were not unique enough. If they spent more than 20 million US dollars like that, the price-performance ratio would be very poor. They would definitely not be able to meet Boss Pei's requirements.
Thus, Shang Yang Games sent Ye Zhizhou to ask everyone in Tengda Games for advice.
After all, this group of people in Tengda was the original team that developed GOG. They had rich experience in the process of promoting GOG's local server. They might be able to think of something.
If time allowed, everyone in Shang Yang Games would want to complete the homework independently. However, time did not allow it now.
The marketing plan must be a unified whole. No matter where the 20 million US dollars was spent, it would definitely affect the other marketing plans.
For example, the 20 million US dollars would be used to find a few celebrities. These celebrities' endorsements would definitely be placed in Times Square, online advertisements, and subways.
If the 20 million US dollars was not finalized, the materials for the other marketing plans would definitely not be decided. They had to be completed at the same time.
Thus, Ye Zhizhou could only hope that there was strength in numbers.
The four of them brainstormed together in the guest room.
After knowing Boss Pei's specific marketing strategy, Min Jingchao and the others also fell into deep thought.
They proposed a few plans that overlapped with the current marketing strategy but were quickly rejected.
Min Jingchao thought about it carefully again and said, "I think we should consider this from two general directions.
"First, this direction must be enough to spend most of the money, and it must not overlap with the existing marketing strategy.
"Second, it should be different from the marketing method that GOG has adopted.
"Otherwise, Boss Pei would not deliberately leave this puzzle."
Ye Zhizhou frowned. "From this point, it seems to be suitable to hire foreign big-name celebrities, but the price-performance ratio might be very bad."
Li Yada shook her head. "I think it's boring.
"The degree of overlap between big-name celebrities and our target audience is not high enough. We are not selling luxury goods or daily necessities. How many players would be attracted to using big-name celebrities as endorsements? The conversion rate would definitely not look good. "
Bao Xu thought about it and said, "I think it doesn't matter if it overlaps with the local server's marketing strategy.
"The characteristics of GOG at the beginning represented Boss Pei's original ideas, and this approach seems to be very compatible with the current situation of GOG's international server.
"I mean … IP characters."
The other three's eyes lit up. "IP characters?"
Bao Xu nodded. "That's right. Boss Pei set a policy when GOG was first established: we would buy a large number of IP characters as GOG's hero reserve.
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