June 13th, Monday …
At Tengda Games …
Min Jingchao rushed to Li Yada and Bao Xu not long after they started work.
"Big Sister Li, Brother Bao, bad news!
"Shang Yang Games has made a new move!
"Since last weekend, it seems like a large number of internet cafes have reached an agreement with IOI's local server. Anyone who plays IOI in the internet cafes for a certain amount of time would be able to get a discount on their internet fees!
"What's more, it seems like several well-known game UP Masters are also uploading IOI's new hero introductions, tutorials, and the like. Many well-known games websites are also promoting it.
"It looks like they're competing with us in terms of money!"
Li Yada was stunned. As she searched for information on her computer, she said, "Don't panic. When did you say that all of this started?"
Min Jingchao pondered for a moment. "There were signs of large-scale activity since last Saturday."
Bao Xu, who had been silent, said, "Can we report them to Boss Pei if they work overtime over the weekend? Can we force them to take two days off? "
Min Jingchao was stunned. Then, his eyes lit up. "Eh? That's right. Wouldn't we be able to catch up if we forced them to take two days off? "
Li Yada shook her head. "I don't think so. Shang Yang Games would not make such a low-level mistake that we could use against them.
"They probably started arranging these things on Friday. They would rest on Saturday and Sunday, but the UP Masters and internet cafes could implement these measures over the weekend.
"That way, they would be able to take advantage of the time difference without violating the company's rules and get ahead of us."
Min Jingchao, "… Indeed, our own people are the most difficult to deal with."
That's right. Apart from people from their own department, who else would think of taking advantage of the weekend break to get ahead?
Apart from Brother Bao, who else would think of reporting them to work overtime to make up for the time difference?
It could only be said that under Tengda's company rules, the game between the two departments had become so confusing …
Li Yada continued. "Logically speaking, they would have already arranged their work plans before Friday. They would probably be contacting more internet cafes and UP Masters now to launch an all-out attack.
"Also … the information we've found so far is basically about some big chain Internet cafes. This means that they've used the most efficient method, which is to directly negotiate with these big chain Internet cafes and offer favorable conditions."
"That way, the upper echelons of all the chain internet cafes would ask their own internet cafes to promote IOI. After all, the more they promote IOI, the more benefits they would reap!
"Although it's only been a weekend, we've already fallen behind a lot."
Min Jingchao's expression became even more solemn.
He had also just found out about this matter. After listening to Li Yada's analysis, it seemed that the problem was much more serious than he had imagined.
"Then … what should we do?" Min Jingchao asked.
Li Yada thought for a moment. "Don't panic. How did Boss Pei teach us? When you encounter difficulties, don't always think about using overtime, time, or manpower to solve them. "
"Just as Boss Pei said, there must be a better solution!
Min Jingchao nodded and listened carefully.
To him, who lacked experience, this was indeed a very serious challenge. However, to Li Yada, who had seen many storms, there would always be a solution as long as she learned from Boss Pei.
Li Yada thought for a moment and said methodically, "First of all, money can only be used to solve the problem. Tengda has been successful because it dares to spend money. The promotion has entered the white-hot stage. We can't not follow the other party's burning money.
"Immediately take out all the funds we can use and compete with them in burning money! We can also buy internet cafes, UP Masters, and website resources!
"If we're purely comparing burning money, everyone can only use 50% of the department's profits. Tengda Games' profits are more than Shang Yang Games'. We don't have to worry about funds at all."
Bao Xu, who had been silent, said, "Shang Yang Games is not that stupid. They probably know that they can't burn money as fast as us. What if they have a backup plan?"
Min Jingchao was stunned. "Backup plan? What backup plan could they have? Could they be asking Boss Pei for money directly? "
Bao Xu said, "That's completely possible. If Boss Pei wants to carry out the tactic of breeding parasites to the end and prevent us from killing or crippling IOI in one go, his attitude would definitely change. "
Min Jingchao was stunned. He realized that that was really possible.
Li Yada nodded. "That's the second point I wanted to make.
"To ensure that nothing goes wrong, we have to work on other aspects. We can't just think about burning money foolishly.
"To put it bluntly, the promotion battle this time is to fight for publicity resources. Whoever gets more publicity resources will have the upper hand.
"Burning money is just a way to fight for publicity resources. We can use other methods other than burning money.
"For example … we can tell these people stories."
Min Jingchao was stunned. He did not understand. "Stories? What stories? "
Li Yada explained, "Actually, our current situation is very similar to the investment industry. To win the favor of investors, we either have to have real products and profits or strong storytelling ability to make investors believe that we have a better future.
"Similarly, we have to rope in all the offline internet cafes and online UP Masters. Apart from money, we can also tell them stories so that they can clearly see that GOG has a better future.
"Once they believe our story and are attracted by the long-term benefits, they would not betray Shang Yang Games in the short term even if they increase the price!
"Once this is done, the future that we promised will definitely come true. It will become a closed loop."
Min Jingchao suddenly understood. "I understand now! As long as everyone believes that GOG will win in the end, they would be able to gain more benefits in the future by promoting GOG now. Since our short-term benefits are not enough, we can use long-term benefits as leverage and empty promises to entice them to stand on our side!
"I'll arrange for people to contact these chain internet cafes and UP Masters one by one …"
Li Yada raised her hand. "Don't be anxious. Learn from Boss Pei and don't be impatient.
"When you encounter a problem that you already have an answer to, don't rush to solve it. Think again and see if there is a better way to solve it.
"How do you think Boss Pei has always been able to strategize? The key is to think more. This plan is obviously not perfect yet. "
Min Jingchao continued to listen carefully.
Li Yada said, "Are you going to start a war of words with everyone now to persuade them one by one? They have already received benefits from Shang Yang Games. How much effort do you have to put in to persuade them now?
"You can persuade one, but Shang Yang Games has already developed three. Are you trying to run a tortoise and a hare?
"You have to learn to find the key nodes and the opinion leaders. Focus on making these opinion leaders change sides first, and then do the work of the others. That will be very smooth. "
Min Jingchao: "Opinion leaders?"
Li Yada nodded. "Who is the opinion leader of the internet cafes?"
Min Jingchao frowned and thought hard. "It's hard to say in terms of market share. However … GOG and IOI are both backed by Tengda. To put it bluntly, this is Tengda's civil war. Tengda's true intentions are the most important.
"It's Fish-Catching Internet Cafe! Fish-Catching Internet Cafe's attitude represents Tengda's true attitude. Once Fish-Catching Internet Cafe fully leans towards GOG, the other chain internet cafes will definitely be affected! "
Li Yada smiled slightly. "Congratulations, you're getting more and more into Boss Pei's thinking.
"Careful assumptions and bold verification. Fish-Catching Internet Cafe is probably the only solution Boss Pei has left for us."
Min Jingchao nodded. "Alright, I'll go look for Xiao Peng now!"
Li Yada raised her hand to stop him. "You're the person-in-charge. You have to stay in the company to coordinate the overall situation. Brother Bao, you should go personally."
Bao Xu nodded silently.
Obviously, he understood everything that Li Yada could analyze.
Min Jingchao might be the person-in-charge, but his words still did not carry enough weight to persuade Fish-Catching Internet Cafe.
Only a veteran of Tengda Games would have enough weight.
"So, where should I look for him?" Bao Xu asked.
Min Jingchao flipped through his cell phone. "He seems to be busy with Fish-Catching Internet Cafe 3.0 recently. I'll send you the address.
"That's right, Xiao Peng looked for me before and asked me to make a small program that can control the RGB lights of the console box according to the game data in GOG. This might be a bargaining chip. Brother Bao, you can consider it."
…
Fish-Catching Internet Cafe 3.0 …
At that moment, Xiao Peng was having a headache.
He had just finished bragging to Zhang Yuan last Friday. He said that he had completely predicted Boss Pei's next move and that he had scared Zhang Yuan.
In the end, his prediction was wrong!
On Friday, Shang Yang Games had looked for Xiao Peng and used very favorable conditions in exchange for Fish-Catching Internet Cafe's cooperation with IOI's local server. This included free trials of some skins when playing games in the internet cafe, waivers of network fees for a certain period of time, and so on.
Xiao Peng did not agree immediately. Instead, he said that he would consider it for two days and reply on Monday.
That was because some of the settings of Fish-Catching Internet Cafe 3.0 were made according to GOG!
For example, the RGB lights on the computer could only have such a cool effect when playing GOG. If the entire internet cafe promoted IOI and IOI players became the majority, wouldn't the lights be wasted?
What's more, he had told Zhang Yuan that he would invite people from GOG to play exhibition matches. If he promoted IOI, what would happen to GOG's exhibition matches?
Of course, he could promote both games.
However, what made Xiao Peng more conflicted was Boss Pei's attitude.
Which side was Boss Pei on?
Boss Pei was magnanimous. Even if he stood on the wrong side, he would not have to worry about being made difficult. However, if he stood on the wrong side and affected Boss Pei's long-term plans, that would be a huge sin.
Therefore, Xiao Peng fell into a dilemma and did not know what to do at that moment.
At that moment, his cell phone vibrated.
Xiao Peng's eyes lit up when he saw this message from Min Jingchao.
He was finally here!
The person who could represent Tengda Games and interpret Boss Pei's true intentions was here!
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