Lin Canrong's train of thought was obviously constantly moving forward.
At first, he felt that Ming Yun Private Kitchen and Fish-Catching Take-Out had taken completely different paths. There was no need to be jealous of each other.
Then, he felt that Ming Yun Private Kitchen and Fish-Catching Take-Out could share the Gourmet Laboratory and share resources.
Now, he realized that Boss Pei's real intention was to let the two F&B departments cooperate deeply and work hard to make no distinction between them!
Lin Canrong could not help but feel emotional. His previous sectarian views were too narrow-minded!
No wonder Boss Pei was so unhappy when he said that he wanted to open a branch.
Obviously, Boss Pei had long hinted that Fish-Catching Take-Out was an affordable branch of Ming Yun Private Kitchen. Why should he go further?
"Create … an affordable version of the nameless restaurant?"
Rui Yuchen's expression was a little blank. Obviously, he had not considered this before.
After a moment of consideration, Rui Yuchen frowned slightly. "Brother Lin, this idea doesn't seem to work, right?
"The positioning of Ming Yun Private Kitchen and Fish-Catching Take-Out is too different.
"Would it work if we force them together?
"Would Fish-Catching Take-Out fail to become high-end in the end and drag down the reputation of Ming Yun Private Kitchen, making it a lose-lose situation?
"After all, most people think that take-out is synonymous with 'not particular' when it comes to it."
Rui Yuchen's worries were obviously not unreasonable.
Branding was a very virtual thing. It often depended on how people associate it. If a high-end brand made a mistake, it was easy to lose all its prestige instantly.
For example, if an international first-tier luxury brand suddenly found a muddled N-tier celebrity to endorse its products, the brand image would immediately be destroyed.
It was not something that could be established overnight as a high-end brand of the nameless restaurant.
Although take-out had been developing rapidly recently, most people would still first think of 'cheap', 'not particular', and 'unhealthy' when it came to take-out.
Even if Fish-Catching Take-Out's positioning was obviously higher than other take-outs, some people who did not understand the truth would still subconsciously confuse Fish-Catching Take-Out with other take-outs.
If they used the nameless restaurant to forcefully endorse Fish-Catching Take-Out, people would think that the nameless restaurant had no prestige if they could not bring Fish-Catching Take-Out. Wouldn't that be a huge loss?
Lin Canrong nodded. "I know, of course there is such a risk.
"However, there is a way.
"We can consider it from three aspects."
"First of all, we have to tell all consumers honestly that Fish-Catching Take-Out will never be able to eat the same level of dishes as the nameless restaurant. We can only guarantee that it will be a cheaper version of the nameless restaurant. Don't let them have too high of an expectation."
"Secondly, we need to strictly control the content of the dishes."
"Not all of Ming Yun Private Kitchen's dishes are suitable for Fish-Catching Take-Out. Some dishes taste good because the ingredients are good. If you change the ingredients, it would be a completely different story. Some dishes require extremely complicated and tedious processes. It would take hours to prepare each dish. That would be very difficult for ordinary chefs.
"We have to rigorously evaluate which of Ming Yun Private Kitchen's dishes can be used for takeaway. What's more, we have to ensure that the food is as delicious as possible despite the limitations of the ingredients and the chef. We have to be careful in this aspect."
"Finally, we have to start from scratch. We have to let people's understanding of this new brand break away from the original concept of Fish-Catching Take-Out.
"Many people would mistakenly think that Fish-Catching Take-Out is the same as other ordinary take-outs. It's just a little more expensive and healthier. This concept is difficult to change. That's why we can't force it.
"We will create a new high-end brand on top of Fish-Catching Take-Out. At the beginning of the publicity, we will separate its concept from ordinary take-out and make a difference in all forms."
Rui Yuchen nodded repeatedly.
It seemed like Lin Canrong had indeed thought of the risks in this area and made plans in advance.
"The first two points are very clear. As for the third point … what exactly should we do with a new high-end brand?" Rui Yuchen asked.
Lin Canrong sorted out his thoughts. "The logic is very simple. It's like cars. We will create a luxury car brand on the basis of a popular brand.
"Luxury cars will not be sold in quantity, and they will not be profitable. They will purely be used to carry goods for popular brands.
"The name Fish-Catching Take-Out is the name of a popular brand. It is more approachable, but it is not high-end enough. I've thought of a name: Food Wo. "
Rui Yuchen: "Food box? Something that was used for delivery in ancient times? "
Lin Canrong shook his head. "That's what I mean, but the specific words have to be changed. 'Wo' means' harmonious but different '.
"In fact, the best way to establish a high-end take-out brand in the country is to connect this brand with some traditional elements.
"In fact, take-out has existed since ancient times. When the gentry and celebrities went out to visit friends, go for an outing, or participate in poetry or literary activities, they often drank and chatted merrily. They needed to prepare delicacies and fruits as dishes.
"In other words, food boxes have a long history and have condensed a lot of traditional cultural connotations. Many food boxes can even be regarded as exquisite works of art. They naturally have a high-end concept.
"My consideration is that the name Food Wo would remind customers of ancient food boxes on the one hand. On the other hand, it would also separate the two words and add a cultural value.
"Food is the most important thing for the people. A gentleman is harmonious but different. The original pictographic meaning of the word 'wo' is to eat. What's more, the ancient food boxes were basically made of bamboo and wood. They were all taken from nature and passed down from generation to generation. They also revealed the concept of harmonious coexistence between man and nature.
"This happens to be in line with the concept of Fish-Catching Take-Out.
"The characteristics of Fish-Catching Take-Out are that its food is healthy, and all cutlery is recyclable. This imperceptibly implies a sense of harmony. If we continue to extend and elevate this concept, isn't that what the Food Harmony brand is trying to express?
Rui Yuchen nodded. "Indeed, we must work on the packaging, right? At least the food on Food Wo must be delivered in special custom-made food boxes to make a clear distinction from other take-outs. "
Lin Canrong nodded. "You think about this. I'll go back and think about which dishes are suitable for the menu of Food Wo. This matter can't be rushed. We have to think about it in the long run!
As soon as the two of them touched hands, many of the details were quickly finalized.
…
…
June 10th, Friday …
Xiao Peng heaved a sigh of relief.
"It's done! Fish-Catching Internet Cafe 3.0 and ROF Computer-Installation's new chassis all perfectly meet Boss Pei's requirements! "
Fish-Catching Internet Cafe 3.0's first store was still opened in Jingzhou, in a shopping mall near Handong University.
Xiao Peng decided on this location after considering Boss Pei's requirements.
Boss Pei said that Fish-Catching Internet Cafe 3.0 could only be opened in Jingzhou and places with a lower economic level than Jingzhou. At the same time, it must have fewer seats, more space, more expensive prices, and better locations.
To put it bluntly, it could only be opened in big shopping malls in second- and third-tier cities.
Xiao Peng thought about it and finally chose a shopping mall near Handong University. It might overlap a little with the Fish-Catching Internet Cafe 1.0 at Handong University, but considering that the 3.0 model was more suitable for young people and people with strong spending power, and there were not many seats in Fish-Catching Internet Cafe 3.0, this location was not a problem.
What's more, this place was closer to Tengda's headquarters. Xiao Peng often moved in these two internet cafes. The chances of encountering Boss Pei would be higher. This was very important.
Now, Xiao Peng was very satisfied with the completed Fish-Catching Internet Cafe 3.0.
"I should find someone to take a look and give me some feedback.
"Who should I find …
"Boss Pei?
"No, it's a little too abrupt. What's more, Boss Pei is very busy and may not have time.
"I should ask Boss Zhang to take a look."
Xiao Peng thought about it. Zhang Yuan seemed to be the most suitable candidate because Zhang Yuan was previously the person-in-charge of Fish-Catching Internet Cafe. He had always been thinking about the internet cafe, and he was more knowledgeable. He could give some suitable comments and feasible suggestions.
Now that he was in charge of the DGE Esports Club, he should not be too busy. He should be able to find time.
Xiao Peng called Zhang Yuan, and sure enough, Zhang Yuan agreed immediately. He said that he would set off from Ming Yun Villas now and would arrive in a while.
Xiao Peng sat down and started a game of GOG.
…
Zhang Yuan followed the location sent by Xiao Peng to the fourth floor of the shopping mall and found the newly renovated Fish-Catching Internet Cafe.
Zhang Yuan was attracted by the signboard of the Fish-Catching Internet Cafe from afar.
There was a small line of words below the words' Fish-Catching Internet Cafe ':' Live Esports Museum '!
This time, Fish-Catching Internet Cafe had not only been renovated on the inside, but it had also been renovated on the outside. It had been made into a cool esports style that gamers liked. The deep black color and various colored lines outlined a youthful aura. The outer wall had even been transformed into a huge display screen.
As he continued to look inside, the interior was basically decorated with an esports theme. Through baked glass, mirrored floor tiles, and mirrored stainless steel materials, it used the principles of light reflection, refraction, and diffuse reflection to create a futuristic and technological feel.
The spacing of the seats was more sparse than in the previous Fish-Catching Internet Cafe 2.0, but there was a very clear division.
First, one could see the sound-proof rooms that were divided into red and blue squares in the distance. The table was obviously higher, and it should be a special competition area. There was also a projection screen that was put away above.
In front of the two sound-proof rooms was a more scattered competition area. They were all irregular pentagonal computer desks, and each table was filled with exactly five people.
The arrangement of these desks was picturesque, neither rigid nor loose.
Compared to the traditional mode of sitting in rows, such a distribution looked a bit like a gala or a crosstalk theater.
The edges of the computer desks were concave inwards into an arc, ensuring that everyone could turn and observe the big screen at will. Such a structure also ensured that the right-hand mouse had enough movement range. The space behind each display screen could also be used to place drinks or snacks.
In the depths of the internet cafe, there were a few separate compartments for five people. However, they were picturesque and constantly rising, creating a sense of stairs.
The five seats at the highest point were the most gorgeous, and they formed an inverted V shape. The position at the tip was like sitting on a throne overlooking all living beings.
Zhang Yuan was shocked.
He had heard that Xiao Peng was preparing for Fish-Catching Internet Cafe 3.0 before, but he had never seen the design drawings or the renovation process.
Today was his first time here, but he only had one feeling: it seemed to be much more pretentious than Fish-Catching Internet Cafe 2.0!
Xiao Peng, who was casually playing games in the hall, quickly stood up when he saw Zhang Yuan.
"Boss Zhang, how do you feel?" Xiao Peng was quite proud.
Zhang Yuan asked in disbelief, "Is this the plan that Boss Pei arranged?"
Xiao Peng shook his head. "No, Boss Pei did not ask too much. He only gave me a general direction. I figured out the overall plan myself.
"However, the reason why I could come up with this plan is because I predicted Boss Pei's next direction in advance!"
Zhang Yuan was stunned. "Predicted Boss Pei's direction? What direction? "
Xiao Peng said, "I integrated the competitive relationship between DGE Esports Club, GOG, and IOI, and combined with the general direction that Boss Pei gave for Fish-Catching Internet Cafe 3.0. I predicted that Boss Pei's next goal would definitely be esports!
"Therefore, I decided to build Fish-Catching Internet Cafe 3.0 into a living esports museum and hitch a ride!
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