Pei Qian was even happier after listening to Assistant Xin's explanation.
Sure enough, I knew that entering the fitness industry was a very promising decision!
With the successful experience of so many failed gyms, why worry about not being able to achieve great things?
Pei Qian nodded. "Yes, I'll think about it.
"By the way, are there any new gyms nearby? Or ready-made venues that can be put into use directly by buying some equipment? Go look for it and buy it directly with some money to save time for renovation. "
Pei Qian was thinking about opening the first gym as soon as possible to see the situation.
If everything went well, he would hurry up and open a few more so that he could lose more money in this cycle.
If he accidentally made money, he could stop the loss in time and think of other ways.
Assistant Xin thought for a moment. "I know a few high-end gyms nearby, but they might not be willing to transfer. I'll ask someone."
Pei Qian began to consider the specific plan for his gym after Assistant Xin left.
According to the contents of this investigation report, integrate the 'gym failure experience' summarized by Assistant Xin, digest and absorb as much as possible, and integrate all the characteristics of the failed gyms into one!
Pei Qian knew very well that Tengda Corporation was getting bigger and had abundant funds. His goal was to lose money, so no matter which industry he entered, he would definitely invest a lot.
The large investment in the early stage might increase the pressure on revenue, but it would also be easier to attract customers, especially high-quality customers with high assets.
The difficulty of losing money was getting higher and higher.
Therefore, he had to have a correct attitude if he wanted to lose money. He could not muddle along!
He could not think that 'others can lose money, so I can lose money too'. If he really thought that way, he would most likely make the mistake of dogmatism.
According to the analysis of the report, the fundamental reason why many gyms did not make money was that the gym itself invested a lot. Whether it was the venue, equipment, labor, or other expenses, it was not a small amount.
If it was in some developed countries where people generally had the habit of fitness, selling membership cards alone could also make good profits. That would enter a virtuous cycle.
However, in China, most people did not have the habit of fitness because of the level of economic development and people's ideas. Moreover, they were not willing to spend more money. It was difficult to earn money by selling membership alone, so they had to sell private training sessions.
This idea was the same as domestic pay-to-win online games. First, use low prices to pull people into the gym as much as possible, and then pick the fatter leeks.
To put it bluntly, there were three types of people in the gym:
Xiao Bai, who had applied for a gym card in a moment of hot-headedness, stopped coming after three minutes of enthusiasm.
Those who did not lack money wanted to have a good body. They were afraid that they would be short-lived, so they held private lessons and let the private tutor supervise them.
He was a big shot who could persevere on his own.
The gyms liked the first two types of people, but the third type of people would not be taken advantage of by the gyms.
However, there were too few people in the third category.
The gym mainly earned the membership fees of the first type of people and the private lessons of the second type of people. The poor and the rich were poached together.
Thus, after some thought, Pei Qian decided to do the opposite.
It was still the same idea as before. Cut down on expenses. On the one hand, he could increase his daily expenses as much as possible. On the other hand, he could reduce his target customer base as much as possible so that he could earn less money.
First of all, Xiao Bai did not earn a single cent!
Other gyms sold half-year and annual memberships, and the longer they stayed, the more discounts they would get. They were taking advantage of Little White's hot-headedness and using discounts to encourage them to apply for membership cards with a longer duration.
And these noobs usually couldn't persist. The longer it took, the more they lost.
Pei Qian decided to make the price accurate to the sky!
Other gyms sold membership for half a year or a year. It counted whether they came or not. However, the gym that Pei Qian wanted to open would deduct the membership fee if they came today.
It was impossible for other gyms to return the card. They could only find a buyer to transfer the card, and it was very troublesome. However, the gym that Pei Qian wanted to open could refund the balance in the account at any time.
This way, even if Little White was impulsive, there was no way to give more money to the gym!
Secondly, ballers would not earn a single cent of their money!
Other gyms were selling private lessons crazily to provide better services for high-asset users and obtain greater profits.
Pei Qian decided not to sell any private lessons at all.
All coaches would have the same benefits and salaries and would not earn a commission.
The coaches would be on standby like the network manager. They would go up and answer customers if they had questions. They would remind customers if they saw them practicing wrong. They would never talk too much and they would not promote any courses.
Want to find an exclusive private trainer? Want to pay for a private lesson?
Sorry, we don't have that kind of one-to-one service.
The more Pei Qian thought about it, the more satisfied he was.
This plan kept most of the clients' money out of the door.
Little White was first dissuaded by this high price. Even if he applied for a card on a whim, the balance could be refunded at will;
Rich people who wanted to find a private trainer for one-on-one tutoring were not provided here;
Big shots who really understood fitness would definitely choose cheaper gyms as long as there was equipment. There was no need to spend a lot of money to come here.
The only people who were interested in this model were those who were slightly wealthier and wanted to work out but did not want to be cheated by private trainers.
However, the current level of economic development in China had not reached that level yet. Jingzhou was a second-tier city that was not so developed. Therefore, the number of this group was very small. It was unlikely that the gym would be profitable.
This way, the gym would be in a state of pure loss. The more they opened, the more they would lose!
Of course, the system was not so easy to fool.
The requirement of the system was that the industry must have a theoretical possibility of profit. If it could earn a lot of reputation, the profit requirement could be reduced to a certain extent.
Pei Qian naturally had to set a higher price to provide a better fitness environment.
After consideration, Pei Qian decided to set the price much higher than the lowest price allowed by the system.
That was because setting the price according to the lowest price allowed by the system was very likely to leave an impression of conscience on players, resulting in small profits but quick turnover.
If he continued to increase the price to a level that most ordinary people could not afford, he could directly dissuade the target group from the price!
At present, the annual membership of the gym in Jingzhou was about 2,000 yuan. Tengda's employees had it.
What's more, this was a relatively high-end gym. The cheaper ones were less than a thousand yuan.
According to the mid-to-high-end standard of 2,000 yuan annual membership, it was about five yuan a day.
However, it was obviously impossible to go to the gym every day. Most people went twice a week.
According to this frequency, the real price was about 20 yuan a day.
The more people went, the more they would earn.
Since Pei Qian decided to use better equipment, create a better environment, hire better trainers, and further dissuade consumers with price, then the price would be set at 40 yuan a day!
He had to pay more considering that the private training that other gyms had to pay for could be enjoyed for free here.
Of course, private training classes in other places were one-to-one tutoring. However, private training in this gym was one-to-many. They would teach whoever they did not understand. The price would definitely not be so high.
Pei Qian thought about it and decided to raise the price to 50 yuan each time!
This price should be able to dissuade most people, right?
If they came to the gym twice a week, it would cost 400 yuan a month and 4,800 yuan a year.
If they went to the gym four times a week, the price would double. It would cost 9,600 yuan a year.
This was already very ridiculous for the local consumption level of Jingzhou in 2011.
It should be a rather unaffordable number compared to the price of other gyms.
"Hmm … it still seems a little insufficient.
"Is this all I can do to lose money?
"Think about it again."
Pei Qian felt that the current setting was indeed the opposite of those profitable gyms. There was a certain chance of failure, but it was still not stable.
What if some people felt that this gym had a conscience and applied for a membership card as a 'secondary card' for the purpose of experiencing it?
What if some fitness big shots came to Jingzhou temporarily and did not want to apply for a long-term fitness card and applied for a short-term card?
If there were enough people coming once in a while and the daily traffic was guaranteed, it seemed like it would still be profitable.
Therefore, he had to think of another way to dissuade these people who applied for a secondary experience as much as possible!
He definitely could not force them to apply for a long-term card because it was contrary to the previous rules. He had to think of another way.
Pei Qian thought about it and decided to implement a 'punch-in system'. He would use a special method to achieve the effect of dissuading people!
When registering for membership, different training programs would be developed according to each person's physical fitness, work, and living conditions.
For example, they would be required to come to practice three or more times a week, eat according to the prescribed content, and only eat healthy meals launched by Fish-Catching Take-Out. It would be mandatory.
That way, consumers would not only have to pay for using the gym but also pay for healthy meals. It would be mandatory!
There would be even fewer people willing to spend so much money!
If they could not complete the punch-in goal, they would be punished. They would first be warned, then refunded, and then not be able to sign up for a period of time.
That way, those 'experiencers' who wanted to come to practice occasionally would also be eliminated, and a huge chunk of income would be reduced.
Hmm, perfect!
After some consideration, Pei Qian finally finalized the specific rules of the gym.
After becoming a member, he could recharge as much as he wanted without any discounts.
Physical tests would be carried out immediately and training plans would be formulated, including how many times to come to the gym each week, what to train, and what to eat. All the contents would be formulated after consultation with customers. Once formulated, it would become mandatory and must be followed.
All in all, the cost of each visit to the gym would be 50 yuan. Fish-Catching Take-Out's healthy meals would be mandatory, and the price would be calculated separately. The take-out order system and the gym's application data would be interconnected.
Of course, Fish-Catching Take-Out would still incur losses. The healthy meals would only be priced at cost, but such mandatory purchases would be very dissuasive to consumers.
It would both lose money and increase the threshold for customers. It would be the best of both worlds.
If they did not eat healthy meals or did not come to the gym enough times a week, they would be interviewed. The first two times would be warned, and the third time would be directly refunded. They would not be accepted for a month.
Of course, if they corrected immediately after the first warning, they would be able to get rid of the warning after two weeks.
Pei Qian thought about it and decided to name the gym 'Deposit Fitness' this time.
On the surface, it meant that as long as the body was seized here, it would be fine!
In reality, it meant that after the seizure, the retarded AI would beat out four 2s and two kings!
Only ballers would be willing to come to such a crazy gym, right?
However, there were not many ballers in Jingzhou. What's more, the real ballers would go to the gym to find a private trainer. Deposit Fitness did not seem to have much competition.
When the time came, many shops would be left unattended. He could use all of them to give employee benefits. It would be great!
Of course, Pei Qian also thought of some other methods, such as giving discounts if they succeeded in losing weight. However, after careful consideration, he rejected all of them.
These operations might look like they could incur more losses on the surface, but they also seemed to make users full of motivation and spontaneous publicity. It could easily have the opposite effect.
Therefore, after careful consideration, Pei Qian decided to give up on these seemingly beautiful operations and be more stable.
After all, losing money was also a long-term thing.
After that, Pei Qian briefly considered the equipment in the gym.
All the fitness equipment must be of the highest quality.
Every piece of equipment for aerobic exercise, including the treadmill, ellipsoid, and so on, would be equipped with a small television in front. He could adjust whatever he wanted to watch.
The showers, changing rooms, lounge, and so on would all be built according to the highest specifications. In any case, he would spend as much money as he could. All kinds of high-end shampoo, shower gel, hair dryer, and so on would also be installed.
Moreover, the gym would be equipped with a wristband. He would wear the wristband in the gym and take it off after he came out to upload the exercise data. It would only be considered completed when the amount of exercise reached the standard.
…
After everything was finalized, Pei Qian looked at the plan and nodded in satisfaction.
He would strive to make this gym an exclusive gym for Tengda employees so that others would have no interest in it!
The gym would incur losses on a daily basis and would incur losses on employee benefits. Double the happiness.
At that time, he would develop a fitness plan for all Tengda employees so that they would be tired of exercising and have no mood to work. At the same time, Boss Pei would happily incur losses. It would be the best of both worlds!
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