However, it was Chang You's turn to hesitate when he heard that Pei Qian wanted to make a cell phone priced at eight thousand yuan.
"Boss Pei, eight thousand yuan is definitely a high-end machine. However, at the moment, even Polio is not at this level …" Pei Qian said.
"There are only two ways to set the price at that level.
"One, we can use the high added value of our brand to force the price up, but that's on the premise that the market recognizes our brand.
"Two, we can pile on materials and support services so that the cell phone's actual value and added value can reach this level.
"The former is definitely impossible, and the latter … is also quite difficult.
"Personally, I think that we should make high-end cell phones priced at four or five thousand yuan. That would be a better choice."
Chang You did not expect to say this out loud.
When he was at Hongcheng Technologies, Chang You had been arguing with his boss and the other management every day, saying that they had to make high-end cell phones and not be stuck with low-end cell phones priced at a thousand yuan or mid-end cell phones priced at two thousand yuan. They had to try to reach four or five thousand yuan.
In the end, no one had bothered with him. They had all been obsessed with making low-end cell phones to make quick money.
Now, it was the complete opposite.
His boss was clamoring to go straight to the eight thousand yuan range. Chang You, who had always been radical, seemed to have become conservative.
Chang You was not used to this change in roles.
He had never thought that he would be labeled as' conservative 'one day.
Pei Qian was prepared for this.
Did you think that I did not consider these things when I wanted to make high-end cell phones?
Even if I wanted to collect an IQ tax, the System would not allow it!
If Pei Qian wanted to make a cell phone priced at three thousand yuan and forcefully raise the price to eight thousand yuan, the System would not allow it at all. That was because the price was obviously much higher than the cell phone's actual value.
The System allowed the price to fluctuate within a certain range. However, no matter how much it fluctuated, it could not exceed a certain price range.
Some large international manufacturers with high brand premiums could have an overall profit margin of thirty percent while local manufacturers could only have a profit margin of about ten percent.
However, if Pei Qian wanted to make cell phones, no matter how high the premium was, it could not exceed thirty percent.
Pei Qian even wanted to lower this figure.
That was because the high-end market was completely geared towards ballers. With the Red Kilin as an example, Pei Qian already understood that ballers had already spent eight thousand yuan. They would not care about spending another five hundred or a thousand yuan.
In other words …
If the cell phone could not be sold, it did not matter how much the cell phone was priced. Boss Pei would still feel refreshed from the losses.
If he could sell a few cell phones, the higher the price Boss Pei set, the less money he would incur.
Therefore, if the price was slightly lower, the profit margin would be slightly lower. In this way, even if a few units were sold, the profit margin would not be much, and the overall loss would still be huge.
When the time came, he would invest a large sum of money to produce a few hundred cell phones and store them in the warehouse. If he couldn't sell them, he could only keep lowering the price …
Wasn't he happily making a loss now?
Pei Qian smiled confidently and said to Chang You, "Forcibly raising the price through high added value is like collecting an IQ tax. How can we do that? Despicable! "
"Just pile up the materials and increase the cost for me!"
"As for the overall net profit ratio, I think it should be around 5%. Small profits but quick turnover."
Chang You fell into deep thought.
Many of his views on the cell phone industry had been subverted.
Stacking materials onto it? The overall net profit rate is only 5%?
It didn't sound like there was no possibility of success.
But why did it sound so unreliable?
Seeing Chang You's troubled expression, Pei Qian asked very concernedly, "What's the matter? Is it difficult to pile up materials to this price?"
Chang You hesitated for a moment and said, "It's not entirely impossible to pile up materials to this extent.
"However, there will be two problems.
"First of all, we can't mass-produce too many cell phones. If we get less from the supply chain, the price will naturally be higher. That's one aspect.
"On the other hand, if we want to pile up materials, some new technologies are not mature yet. It's easy to have all kinds of small problems, and we can't guarantee the quality of the cell phones.
"The former is easy to deal with; we just have to spend more money. However, the latter would be a fatal blow to a high-end cell phone brand.
"What would consumers think if an eight-thousand-yuan cell phone broke every other day?
"Of course, it won't be as exaggerated as eight out of ten cell phones not working. However, if eight or nine out of a hundred cell phones malfunctioned, it would also be a huge blow to our reputation.
"The more new technologies we use, the more serious this problem might be."
Low quality?
Pei Qian smiled. "That's easy to solve. Make a data transfer function. When the customer's cell phone breaks, we'll send them a new one directly. Since it's a high-end cell phone brand, we'll definitely only change it and not repair it. "
Pei Qian pondered. Not many people would buy it anyway. There were so many cell phones in the inventory. If someone was unlucky enough to encounter a malfunctioning cell phone, they could just exchange it for a new one unconditionally.
Speaking of this, Pei Qian thought of another problem and solved it at the same time. "Also, think of a way to create more unique additional services for the cell phone.
"For example, free door-to-door service. If the customer's cell phone breaks, our young man will directly bring a new cell phone to the door, transfer the data on the spot, and take back the old cell phone. Then, he will bring some small gifts and apologize on the spot.
"If the customer's in other places, we'll work with other courier companies to cover the delivery. The courier will send the new cell phone to the door to transfer the data and then express the old cell phone back.
"Or with this cell phone, we can go to Fish-Catching Internet Cafe for a few hours a month for free.
"All in all, add more additional services so that it's worth this price."
Pei Qian pondered for a while. The System had already made up its mind. The cell phone had to match its price. Then, he would take more expensive technologies from the supply chain and then add a bunch of useless additional services. At the very least, he would be able to bluff his way through the System.
Chang You looked at Boss Pei. Apart from confusion and confusion, there was also a hint of admiration in his eyes.
There were so many problems, but they were all easily solved?
Of course, it was hard to say if this solution would work or not. However, it sounded like there was a corresponding solution at least.
As Chang You thought about it, his heart suddenly jumped. He thought to himself, "Chang You, Chang You, how did you unknowingly become the kind of person you hate the most?"
He recalled the scene in Hongcheng Technologies.
At that time, he had always tried hard to convince the boss of Hongcheng Technologies to adopt new technology, push up cell phone prices, and not be obsessed with the low-end market.
However, the boss and other senior executives of Hongcheng Technologies had always used all sorts of problems to avoid him.
He had heard comments like 'high-end brands can't be made', 'customers don't approve', 'quality can't be guaranteed', 'this is not safe', and so on every day.
At that time, he had been very angry. These problems did exist, but he could not give up doing these things just because they existed. He had to work hard to solve them!
Now, facing Boss Pei, Chang You suddenly realized that their roles had been reversed.
He had been asking questions.
Yet, Boss Pei was constantly solving them!
"Chang You, Chang You, are you still worthy of Boss Pei's trust if you keep avoiding problems and shirking responsibility?"
After asking himself this question, Chang You made up his mind. "Alright, Boss Pei! I think this plan is feasible!
"I will definitely do my best to do this well!
"However … Boss Pei, I have a presumptuous request."
Pei Qian nodded. "Go ahead."
Chang You said, "When I was in Hongcheng Technologies, I had a group of brothers. Later, the company closed down. Some of them were unemployed, and some went to other companies. We still keep in touch occasionally.
"If you don't mind, can I poach all of them? Don't worry, Boss Pei. Their salaries are not very high! "
Eh?
Pei Qian's eyes lit up.
Wasn't this the dream team that brought down Hongcheng Technologies?
Just nice, it saves me the trouble of recruiting!
Pei Qian knew very well that Chang You was not well-liked in the industry.
However, this newly established technology company was a subsidiary of Tengda. It carried Tengda's name.
If Chang You used Tengda's name to recruit people, even if the big shots in the industry were not happy with him, they might still join on account of Tengda.
What if there were really a few impressive people in the company and they managed to bring the business up?
Now, seeing that Chang You was planning to rebuild the dream team that brought down Hongcheng Technologies, Pei Qian was overjoyed.
"No problem!
"If you want to recruit anyone, just say the word. I won't interfere."
"However, there is one thing that I have to make clear. Your brothers must not be mistreated in all aspects when they come to Jingzhou to work. Each of them must be given sufficient moving fees and housing allowances!
"Their salaries must not disappoint them either. They must be paid at least 30% more than their original salaries!
"Once the product is out, regardless of sales volume, their bonuses and benefits must be the same as Tengda's parent company. Not a single cent less!"
Chang You's hands trembled slightly. He was excited and touched.
What was this?
This was the boss's absolute trust in him!
The power to appoint and dismiss people was so important, and yet the boss gave it to him just like that. How could he be so assured if he did not take a liking to his talent?
At first, Chang You had thought that research and development was very stressful. There were so many immature new technologies. Even putting them together would be very difficult.
However, now that he had the brothers who had worked hard together with him, he could start working on many of the plans that he had been forced to abandon halfway through.
What's more, Boss Pei trusted him so much. He had to overcome these difficulties even if he had to sacrifice his life!
Pei Qian thought of another problem and felt that he should make things clear in advance.
"Vice President Chang, there's one more thing.
"You might be in charge of all the operations in this new company, but Tengda will have a director. In terms of actual structure, she will be half a rank higher than you.
"However, you must have your own views. If you have any differences with her, you can report it to me. I will mediate, understand? "
Pei Qian did not forget the second most important goal of the cell phone business.
That was to get Lin Wan back to inherit the family business as much as possible.
If Lin Wan did not care about the cell phone business at all, it would not be a blow to her confidence even if the cell phone business really failed.
Thus, Lin Wan had to be the nominal person-in-charge of the cell phone business.
The ultimate goal was for Lin Wan to manage the cell phone business a little, but not too deeply. It would be best if Lin Wan could feel that she was the scapegoat if the business failed. That would be the perfect situation.
Thus, Pei Qian had to help Chang You secretly.
Chang You nodded. "Don't worry, Boss Pei. I will get along well with the director."
Obviously, Chang You did not realize the seriousness of this problem.
However, Pei Qian could not explain too much. He could only wait for the real problem to arise.
At that moment, Chang You remembered the most important problem.
"Boss Pei, we haven't decided on the name of our company."
Chang You's reminder reminded Pei Qian of this problem.
That's right. He had already thought of the development strategy, but the name of the company had not been decided.
Pei Qian thought about it. What name should he give it?
What should he name a high-end cell phone company?
He should give it a low-class name!
The name directly determined the user's first impression.
Many brands gave people the first impression of 'low-class' and 'country bumpkins'. Thus, even if they produced a high-end cell phone, people would not recognize its brand value.
Thus, he had to be as old-fashioned as possible.
However, he could not give it a name like 'Goudan cell phone' or 'Cuihua cell phone'. Otherwise, he would not be able to get past Chang You.
Pei Qian thought about it. "Let's give it a pure alphabetic name so that we can enter the international market and become a big international brand.
"Then, according to the transliteration, we can give it a Chinese name with a better meaning."
Chang You agreed. "Yes, that's the idea."
Pei Qian thought about it. "Then, we'll call it Otto Technologies. In Mandarin, it's Otto Technologies.
"Gull is the seagull of the seagull. Seagulls are all over the world, flying between the sea and the sky. This means that our business will fly all over the world like seagulls. The future of the company will be as vast as the blue sky and as grand as the sea.
"The picture is the picture of the ambition of hegemony. It symbolizes that our career can be carried out in a grand manner!"
The actual meaning was that he hoped that this company would become a high-ranking paraplegic company so that he could blow the trumpet and send Happy away as soon as possible.
Chang You fell into deep thought.
The meaning behind the name was quite good, and it was quite catchy.
Why did he vaguely feel that there was an indescribable sense of incongruity?
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