Pei Qian was very puzzled because he felt that this publicity plan was a bit of his own doing.
The last two sentences were complete lies!
Players did not know what kind of game Safe and Civilized Driving was, but Pei Qian was very clear about it.
The diversified driving experience was barely acceptable. After all, there were family cars, buses, big trucks, and all kinds of luxury supercars and rally cars in the game. It was not wrong to say that it was a diversified driving experience.
The only problem was that most players would not be able to experience the various racing modes if their driving skills were not up to par.
However, the publicity slogans were getting more and more ridiculous.
The highly concentrated driving experience would definitely make players feel that the game was very immersive and immersive, but in fact, Pei Qian knew that this was saying that the loss of crashing in the game was especially big, so they had to be highly concentrated.
As for 'do whatever you want, have unlimited possibilities', it was even more nonsense. There were indeed unlimited possibilities in the game. You could crash your car into any strange shape, and you could also let your driver receive all kinds of hospital bills, notices of critical illness, and death notices.
If these publicity slogans were combined, players would definitely imagine a rampaging and extremely exciting racing game.
However, in fact, Safe and Civilized Driving was a driving simulation game that was very similar to driving in reality. One had to be careful on the road and not dare to bump into anything. In most cases, one could not speed up at all!
The feeling of the publicity materials and the game were all misplaced made Pei Qian naturally think of the publicity plan he had done for Struggle.
That's also not the right choice!
This kind of false publicity was obviously useful. At least, players would shout that they were fooled at the first moment they played the game.
Of course, the publicity plan for Struggle later failed, but that was an extremely rare accident and could not be treated as a normal event.
Pei Qian was not worried that Safe and Civilized Driving would follow the same path as Struggle. After all, the two games were completely different. The realistic theme of Struggle naturally had more room for distortion and misunderstanding, and Safe and Civilized Driving was just a racing game.
What confused Pei Qian was why Ye Zhizhou would come up with such a publicity plan?
Did he not know that this kind of publicity method was very bad for the popularity and reputation of the game in the early stages?
"I understand! He's trying to make a fool of himself by imitating others, learning from a handbasket, and carving a boat to seek a sword! "
"I saw that Struggle became popular because of this publicity method, so I wanted to do the same."
"After all, Ye Zhizhou doesn't know anything about marketing and can't tell whether a marketing plan is good or bad. Meng Chang doesn't care either. If he wants to come up with a special publicity plan, he can only learn from past plans."
"And then the absorption was wrong! I've come up with the perfect publicity plan in my mind! "
At that thought, Pei Qian was elated.
What a pleasant surprise!
He continued to look at more promotional materials for the game, such as promotional videos for the game.
As expected, this promotional video also continued this promotional idea.
In the video, a sports car sped on the track. The driver turned the steering wheel, pulled the handbrake, and downshifted to refuel. All kinds of cool driving skills made people's blood boil.
It was a standard promotional video for a racing game.
Of course, in addition to the in-game graphics, there were also some graphics about the peripherals in the promotional video. After racing in the game, the camera turned and the driver was actually driving in a safe and civilized driving simulator.
The more Pei Qian watched, the happier he became.
Something's not right!
Then, he looked at the players' comments and comments.
"As expected, this simulator has a supporting game! Why didn't you say so earlier? "
"Tengda is finally making a racing game?"
"The Lonely Desert Road: What do you mean by 'finally'? I was the first … "
"Something doesn't seem right. Isn't the game called 'Safe and Civilized Driving'? Why are they racing in this promotional video? It doesn't match, does it? "
"Perhaps it's because the driving scenes in the game are too violent. That's why it's called 'Safe and Civilized Driving' so that it's easier to review? What's more, it's to emphasize that the game is a game and reality is reality. It reminds everyone not to bring it in randomly. "
"Something's not right. Tengda's game names have always been very straightforward and directly related to the game content. The game is called 'Safe and Civilized Driving'. It's very likely that the game content is the same. This promotional material is lying. "
"That can't be, right? How can the promotional material lie? Could it be that this game is not a racing game? Is it a torturous game like The Lonely Desert Strategy? I don't believe it. "
"All in all, there's another reason to buy peripherals. Tengda's games and hardware are invincible!"
"There's no need for that, right? Many people don't even use a steering wheel when they play racing games. Aren't many big shots racing with keyboards and controllers?"
"I think we have to buy the game to play, but it's enough to play it with a controller."
"That's right. It's not that it's not easy to use if we don't buy a steering wheel. The key is that we can't bear to give it so much space. In any case, it'll just eat dust if we buy it."
"The smart fitness drying rack can really help with fitness, but no one would think that racing games can really train their driving skills, right … I'm afraid they'll learn it once they learn it and become useless once they drive it. If they really bring things from the game into reality, wouldn't they be super road killers?"
Pei Qian felt much more at ease after reading everyone's comments.
Fortunately, the response was very average. It was not enthusiastic at all!
Obviously, everyone's expectations and evaluation of 'Safe and Civilized Driving' was because of Shang Yang Games' previous success.
It would be enough as long as it maintained its current moderate popularity. In any case, gamers would definitely be fooled once the game was released!
…
At 8 PM that day, in a certain live-stream in the standalone game area of Bunny Tail Live-Stream.
Zhang Yan started her live-stream as usual.
However, what was different from usual was that she had prepared a completely different live-stream this time: In front of the three-screen computer screen was a complete set of safe and civilized driving simulator equipment. What's more, it was a deluxe version with G-force seats.
Zhang Yan's family was well-to-do and she had a wide range of hobbies. She usually liked to live-stream and chat with netizens. There might not be many people watching the live-stream but this feeling was much better than going to work.
Her main job was working in the television station. She might not like this job but she would still be pressured by her parents and others if she resigned rashly. Thus, for the time being, she would only take time to broadcast after work every day. She would even stand up from time to time.
The other big platforms would not pay much attention to a small live-streamer like her, much less spend a lot of money to poach her.
To Zhang Yan, signing a contract with a big platform meant losing her freedom. Thus, Bunny Tail Live-Stream was the most suitable platform for her.
Apart from that, she had another hobby. She liked to drive.
Apart from driving to and from work daily, she had also been to professional racing venues a few times and roughly learned drifting and other techniques.
The coach said that her talent was not bad, but racing was a sport that burned money and time after all. Thus, Zhang Yan would not give up her job and focus on racing. Neither her financial conditions nor her family environment allowed her to do so.
One had to know that the cost of racing was not something that ordinary families with good financial conditions could afford. It was impossible to think about it without a few million yuan.
As for nurturing a top racer, the amount of money needed was even more astronomical.
What's more, Zhang Yan might have just graduated from university a year ago and was still considered young, but this was already a very late start for a racer.
Racers nowadays were usually nurtured from a young age. Many children had been practicing at the karting track since they were very young. After accumulating over time, there would definitely be a huge gap between them and racers who had 'turned up halfway'.
Of course, it was not that there were no racers who made a name for themselves halfway through. However, without exception, they were all extremely talented people.
Although Zhang Yan was quite confident in her driving skills and talent, this level of confidence obviously did not allow her to give up everything at present to pursue an illusory goal.
However, as a hobby, she could still play more racing games. She could also buy racing simulators and other equipment.
Zhang Yan originally had a set of belt drive steering wheel and pedals made by a foreign game peripheral manufacturer. When she bought it, it cost about four thousand yuan. After playing with it for a while, her desire to upgrade the equipment became more and more inflated.
Because she watched the video of the direct-drive motor, she increasingly felt that the belt drive steering wheel in her hand was weak.
It was just that the foreign direct-drive motor steering wheel was too expensive, which made her very conflicted.
Of course, Zhang Yan also knew that the equipment would only allow people to have more fun. It would not help improve driving skills at all. Many professional racers also used entry-level steering wheel simulators.
However …
She could not control it!
Especially after seeing that the safe and civilized driving simulator deluxe package was only 9999 yuan, she could not help it.
She immediately put her original steering wheel on the second-hand market and decisively placed an order.
Of course, she did not buy it immediately. Instead, she waited for a while and looked at the first wave of reviews online.
In any case, this simulator was not out of stock at all. She did not have to worry about not being able to get it.
Zhang Yan finally made up her mind to get a set after a few domestic simulator veteran players unanimously recommended it and agreed that it would be a profit to buy it.
In the three to four days after buying it, Zhang Yan also played some driving games from before. However, the experience was not very good.
It was because of the game's compatibility problem.
It was not that it could not be used, but many of the details could not be perfectly adapted.
The original foreign game steering wheel was a classic model after all. It was supported by many classic racing simulation games. The tuning was very good, and the various buttons and operations were also very convenient.
However, although the hardware of Otto Technologies' steering wheel was good, these foreign racing games did not specifically adapt to it after all. They could only simulate other steering wheels and could not perfectly display the level of the hardware.
The accompanying game was finally released today!
Zhang Yan would definitely buy it immediately without hesitation.
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