Zhao Xuming pondered for a moment and asked, "What did the other people in charge say?"
Zhang Nan: "They were very envious, but they didn't say anything. After all, Boss Pei must have his reasons for giving us this sum of money."
Ten million yuan was not a small sum.
That was because it was not a marketing fund or a subsidy fund, but a profit-giving fund.
Marketing funds were used for publicity, to sell more goods, and to earn more money.
Subsidies were essentially a means of promotion. It could be a small profit, but it could also be used to expand the market share.
However, the money that Boss Pei gave this time was very clear. It was called 'profit-giving fund'. In other words, it was to give profits to consumers.
To put it bluntly, it was for free!
The usage of marketing funds and subsidies was fixed. They had to see results after they were spent. However, profit-giving fund was different. It did not consider the effects and returns at all.
This fund did not consider the marketing effect or whether it could be earned back. It was purely to thank the players and give profits to them.
Many other departments coveted this sum of money.
However, GOG's project team needed this money the least!
On one hand, GOG's project team was already the most profitable project team in the entire Tengda Corporation. Its revenue was high, and the resources and publicity funds that it could use were the best of all the departments.
Money aside, GOG's current size could affect millions of players if it released an announcement in the game to advertise its own industry.
Therefore, the people in GOG's project team agreed that they had already developed so well and received so many resources from Tengda Corporation. There was no reason for them to snatch such precious profit-giving funds from other departments.
On the other hand, GOG's project team had already won it once!
Previously, GOG had launched a coin distribution campaign. Although the response at the time was not bad, in hindsight, the effect of the money distribution was only so-so. It might have had a slight effect on publicity and market expansion, but the effect was not to the extent that it could be perceived.
Even without this campaign, GOG's market share and active players were rising rapidly.
It was also because of these two considerations that Zhang Nan, Eric, and Zhao Xuming reached a consensus. They would not blindly participate in the profit-giving fund this time, lest they left a bad impression on Boss Pei as' greedy '.
In the end, he did not expect that Boss Pei would take the initiative to give him the money without even submitting an application report!
For most people, since the funds were approved, they should just use it. There was nothing to be conflicted about.
However, to the person-in-charge of Tengda Corporation, this was obviously a signal. This meant that Boss Pei had completely overturned their previous judgment!
After some consideration, Zhang Nan said, "I think Boss Pei is hinting at something by giving us this sum of money: our department actually needs this sum of money very much. We need it more than any other department."
"Otherwise, Boss Pei would not have forced the money into our hands without our permission."
Eric and Zhao Xuming nodded in agreement.
Indeed, this was the only reasonable explanation.
Boss Pei had always been perfect in terms of resource allocation.
Sometimes, Boss Pei would invest a large amount of resources in areas that did not seem important, marginalized, or even unrelated to the existing business. On the surface, it seemed like a waste of resources. However, after the incident, almost all cases proved that Boss Pei had a forward-looking view of the big picture.
If one looked at the problem from a partial and one-sided perspective, they would naturally feel that Boss Pei's allocation of resources was messy and did not play cards according to common sense. However, if one looked at the problem from an overall and comprehensive perspective, they would be amazed by Boss Pei's powerful layout ability.
It seemed like there was no order, but everything was under control.
"Then the question is … why is this money so important to us?"
"To be honest, I can't figure it out."
"GOG is doing well at the moment. To us, this money can indeed give players profits and improve our reputation. However, our reputation is already very good. There is not much room for further improvement. "
Zhang Nan still did not understand.
After a moment of silence, Eric said, "If there is no problem with us, we have to find the reason from our opponents."
Zhang Nan's eyes lit up. "You mean … IOI?"
Eric nodded and began to analyze seriously. "Boss Pei gave us a weapon. This weapon can either greatly improve us or cause great damage to the enemy."
"Since the former is impossible, it can only be the latter."
"Everyone knows that the days after the IOI World Competition ended were not easy. FV Team's championship made all the preparations that Finger Games had made go to waste. The discussion of FV Team's transformation to GOG was even trending."
"Finger Games might have been pretending to be dead and FV Team did not react too aggressively, causing the anger of domestic players to not intensify further, but the players were still losing."
"Finger Games must do something in order to recover from this unfavorable situation. Otherwise, they would be sitting ducks."
Zhao Xuming nodded. "Yes, that makes sense!"
"However … we don't know what Finger Games is going to do. They have too many choices. They can give discounts, shoot promotional videos for the champion team, or specially create some exclusive activities to appease the local server players … We can't be sure what they are going to do. "
"We can't possibly look for our original acquaintances to spy on them, right? Boss Pei will definitely not support such behavior. We have to win fair and square! "
Zhang Nan pondered for a moment and said, "It's possible to give a discount, but the possibility of filming a promotional video is slim."
"That's because Finger Games has always disliked FV Team. There's no way to save domestic players now by licking FV Team's boots. Instead, it would make them look like trash. What's more, wouldn't all their hard work to suppress FV Team be in vain? "
"I think that Finger Games will only give FV Team the rewards that they deserve and can't be justified. They will even do a better job and give FV Team's fans and local server players an explanation. They will definitely not give any rewards if they can. "
"As for the reward that doesn't make sense … it's actually the champion's skin.
Zhao Xuming suddenly understood. "That's right!"
Zhang Nan was also preparing the champion skin for GOG, so she naturally thought of this.
Eric asked, "How long will it take for the champion skin to come out?"
Zhang Nan thought for a moment. "GOG is next month. According to last year's situation, IOI's development speed is similar to ours. However, IOI should be anxious to use this opportunity to recover the lost players in the local server this year. Therefore, it might be released next month. "
"I can confirm with FV Club later. They will definitely be able to get the news."
Zhao Xuming nodded. "Then the timing matches!"
"IOI will release the champion skin next month. There will definitely be a series of supporting marketing activities. However, I boldly predict that these activities will definitely not include giving up profits like us. "
Eric chuckled. "Do we still need to make a bold prediction? Dayak Corporation and Finger Games will never give up profits to players for no reason like Tengda. This is determined by the nature of the two companies. "
Zhang Nan: "Therefore, when that time comes, our activity of giving up profits will be a huge killing weapon for Finger Games! They have no way to resist at all. "
"That's not all. We can also directly target IOI's activities and greatly reduce the effect of their activities. It might even have the opposite effect. Then, prepare to take in the last batch of refugees from IOI … "
The three of them fell silent at this point.
After a while, Eric heaved a sigh of relief and said, "Boss Pei is indeed Boss Pei."
Obviously, the dagger was revealed at the end of the tunnel. He was prepared to kill IOI!
Everyone might know the principle of chasing a cornered enemy but it was difficult to be so resolute when it came to actual implementation.
That was because most people would feel that they had earned enough and eaten their fill after achieving a stage victory.
However, Boss Pei's considerations were not like that at all. Whether they continued to attack did not depend on the results they had achieved, but on the enemy's movements.
So what if they had achieved fruitful results?
If they were more courageous, they could continue to expand their results!
"I'll prepare the plan now!"
Zhang Nan turned around and left. Eric and Zhao Xuming quickly got busy.
Boss Pei had already given the order for the general attack. Next, the entire department had to work together and accomplish everything in one fell swoop!
…
…
January 17th, Thursday …
Pei Qian had just opened the official games platform on his cell phone when he received a notification.
"Shang Yang Games' new 'Safe and Civilized Driving' is about to be released! [Click to view] "
Pei Qian could not help but perk up.
It was finally here!
He took a closer look at the time. The game would be released at 8 PM tonight, but the publicity resources were only released now. That confirmed Pei Qian's previous speculation.
It must be Ye Zhizhou's first time in charge of a publicity plan. That was why he was flustered.
He quickly clicked on it.
After being tempered by many games, Shang Yang Games was no longer a small follower behind Tengda Games. Instead, it had become a developer account that occupied a place on the official games platform. It had a pivotal position.
This time, the official platform had given enough face. The various publicity resources on the platform were quite generous.
Shang Yang Games would definitely buy some advertisements on other websites to promote the game.
Pei Qian was already used to these.
After all, he could not stop such things.
The key now was what kind of publicity materials Shang Yang Games had prepared?
As long as the quality of the publicity materials was not good, more publicity resources would not matter. In any case, it could not be pushed.
Pei Qian quickly noticed some key slogans when he clicked on the game's details page.
"Everyone can become a driving god!"
"Enjoy the fun of driving without leaving home!"
"Diverse driving experience, highly focused driving experience!"
"Unscrupulous driving world with infinite possibilities!"
And so on.
Pei Qian felt a little rustic when he saw the first two sentences, but the style was normal.
Considering that Ye Zhizhou did not have any marketing experience, coming up with such rustic slogans was already very good.
At least, it truthfully represented the selling point of the game.
However, Pei Qian was confused as he read on.
That's not right. I didn't give Ye Zhizhou any pointers.
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