June 29th, Friday …
Pei Qian was in the living room of his residence, sighing at his laptop.
He did not go to the office for the past three days after returning from Slow Movement Workspace. Instead, he went into seclusion at home and seriously thought about the publicity plan for the VR glasses next month.
Pei Qian might have looked calm and composed in front of the people from Slow Movement Workspace and Meng Chang, but only he knew how flustered he was.
He might have temporarily intimidated Meng Chang with his god-like acting skills, but that was only temporary. Whether he could fool Meng Chang for a long time and make him continue to work for him and retain the only good brother in Tengda Corporation depended on whether the publicity plan would succeed.
This matter was too difficult.
That was because VR had its own gimmicks to begin with. Coupled with Tengda Corporation's golden brand, it naturally attracted a lot of attention.
Pei Qian had also seen the sample of the VR glasses. He had also played the game demo. They were all top-notch in the industry.
No matter how he looked at it, it was an invulnerable dead end.
Even if this publicity plan was given to someone who did not know anything, the effect would not be bad if he used his feet to do it.
Meng Chang was very clear about this, which was why he quit.
Pei Qian took over this mess. It was easier said than done to clean it up.
However, the good thing was that Pei Qian was talented in this aspect. Coupled with his deep understanding of Tengda Corporation and the experience he had accumulated from fighting wits and courage with the System for three years …
Now that he thought about it, he finally had some idea.
"To achieve this goal, we have to do a 'three-step' process. If we rush to publicize it, we will definitely die. "
"The first step is to sever Tengda's reputation from this product."
"Gamers are all obsessed now. No matter what type of game or product it is, a group of people will buy it brainlessly when they hear the words' Tengda Games'."
"This is very bad."
“Doubt
After the release of the VR glasses and Animal Island, everyone will hear that this is Tengda's game. In addition, people like Teacher Qiao will make a ruckus. No matter how hard we try to dissuade this publicity plan, it will be drowned out by the sound of gamers buying it. "
"Therefore, we have to let gamers know that this pair of glasses and the game were created by Slow Movement Workspace. Slow Movement Workspace and Tengda are only investors. Don't have too many expectations."
"Let's publicize it for a period of time and wait for voices of doubt to appear. Then, we can proceed to the next step of the plan."
Pei Qian stood up and walked around the balcony.
"The second and third step, I have to think of a special way."
"Previously, Meng Chang had failed many times in publicity. The reason was that he suppressed his desires first and kept a low profile in the beginning. In the end, the moment the game or product was released, it instantly satisfied everyone's expectations and even exceeded them. There was no way to clean it up."
"Therefore, I have to work hard to achieve the effect of suppressing my desires first!"
"First, find a way to raise everyone's expectations unlimitedly and brag about it unreasonably. Then, when the actual product is released and fails to meet everyone's expectations, the effect will be greatly reduced."
"The second step is to raise everyone's expectations. The third step is to think of ways to reduce the influence and effect of the product."
Pei Qian sat back in front of his computer and quickly jotted down his thoughts.
"The second step is to shoot a very stream-of-consciousness and cool promotional video. In this promotional video, we will try our best to show everyone the ultimate and most outrageous scene of virtual reality. "
"Also, add some promotional slogans that are full of hints such as' the future has arrived ', and use exaggerated descriptions such as' one of a kind ',' unprecedented ', and' no product will surpass it in three years'.
"Go and buy some fake reviewers and boast about it."
"In this way, everyone's psychological expectations will be raised infinitely. Even if they don't imagine the kind of black technology that involves a catheter in the back of the head, their imagination will definitely be completely higher than Doubt's.
The practical effects of VR. "
"At the same time, the more you boast, the easier it is to attract criticism."
"What's more, the first step had already separated Slow Movement Workspace and Tengda Games. That would give people the impression that Slow Movement Workspace was exaggerated, clickbait, and excessive marketing. That would further reduce their points."
"Then there's the most critical third step, which is to work hard to make the VR glasses not meet gamers' expectations when they're released."
"I have to put a batch of VR glasses on sale within two weeks, but not too many."
"We can also choose not to release the product within two weeks, but this publicity plan will still produce publicity effects. When the time comes, we might not be able to control it."
"Therefore, it's best to hold a news conference and release a batch of products three or four days in advance when the deadline is approaching. That way, most gamers would not be able to play it even if they saw it. They would be very disappointed. There would also be many voices of doubt on the internet. The publicity effect would naturally be bad. "
"What's more, my publicity plan is only targeted at the glasses, not the game."
"Therefore, we can release the glasses first and then release the game a week later. That's completely reasonable."
"What's more, the first batch of glasses must not be too many. That's because if more products are released and more people buy them, the evaluation on the internet would become more fair. It would not be good to muddy the waters."
"It's best to give it to a group of players, including UP Masters. Find some UP Masters who have taken money from us and give them some money to put in a good word for us. "
"They might be saying good things, but in the eyes of gamers, they are being paid to boast awkwardly."
"If the product is released too little, they will be scolded for playing tricks."
"Finally, I'll find some fake reviewers to create momentum on the internet and incite the anger of gamers. Wouldn't that be enough?"
"It's impossible to get a full commission in a month, but it shouldn't be a problem to last for two weeks."
"However … I wonder how Meng Chang would feel after witnessing this entire process."
"Forget it, who cares what he thinks? It's fine as long as he continues to be the person-in-charge of my publicity department."
Pei Qian suddenly had a new idea at the thought of Meng Chang.
"What's more … can I make use of the bad impression Meng Chang left on everyone?"
"Many people in Tengda already know that Meng Chang is working in Tengda and 'turning over a new leaf'. There have been some similar rumors on the internet before, but most people's impression of Meng Chang is still the same as the Cold-Faced Lady."
"Everyone thinks that he's still the same person who can do anything for popularity."
"Then, if everyone knows that this publicity plan was actually done by Meng Chang and that Slow Movement Workspace has reached a cooperation with Meng Chang, they will naturally be colored by the entire publicity plan and even the product itself!"
In the end, the more famous party would affect the less famous party when the two worked together.
If Tengda Corporation were to work with Meng Chang, everyone would think that Meng Chang had turned over a new leaf.
However, Slow Movement Workspace was a newly established company. It did not have much fame at all. If they were to work with Meng Chang, everyone would only think that this company was in cahoots with Meng Chang.
Making use of Meng Chang's stereotype on everyone would indeed increase the chances of success of this plan.
As for whether Meng Chang was happy or not …
What was there to be unhappy about? This was his initial style of doing things. What's more, he had to be happy even if he didn't want to.
Once again, Pei Qian reviewed his plan from beginning to end.
It might not be perfect but it was the best plan that could be used at the moment. If this plan failed again …
Pei Qian had no choice but to fail.
The result of failure would be that Meng Chang insisted on running away. He would think of other ways then. In any case, he still had his debts on hand. There would always be a way to arrange things for him.
Since the mission had been decided, he had to hurry up and carry out the first step: clear his relationship with Slow Movement Workspace.
Tengda Corporation issuing a statement was the most direct and effective method.
However, he had to consider the timing of this statement carefully.
If he didn't have a good reason to make such a statement out of nowhere, it would arouse the players' suspicions.
No one paid attention to Slow Movement Workspace. Why did you make a statement about your relationship with it? Oh, that's great. I'll take this opportunity to understand Slow Movement Workspace!
Wouldn't that be the end?
Thus, someone had to cooperate with this operation and sing a two-man show.
Create a miniature version of the plan to suppress one's desires first and test the effect.
Hire fake reviewers to brag. Tengda's new game, Animal Island, was about to be released. The System would reimburse such positive bragging. They could do whatever they wanted.
Of course, they could not go too far. They had to stop in moderation.
After bragging for two days and gaining a little popularity, they immediately arranged for Tengda's official platform to issue a statement: Tengda's official platform did not develop the game Animal Island. Tengda Corporation and Slow Movement Workspace had an investment relationship.
It might be the truth but it would give gamers the illusion that Slow Movement Workspace was working hard to ride on Tengda Corporation's popularity while Tengda Corporation took the time to issue a statement to clear their relationship.
That way, it would lower everyone's expectations and affect Slow Movement Workspace's first impression in everyone's hearts!
Yes, it felt promising!
He had to think of a way to clear his relationship first. At the same time, he would arrange for Meng Chang to film the promotional video for the VR glasses from next Monday. He would be able to come up with a stream of consciousness. He would definitely confuse the gamers.
Before the promotional video was released, he would ask Meng Chang to post a message on his Weibo that he would be in charge of filming the promotional video with Slow Movement Workspace.
Once the promotional video was released, everyone would naturally think that this was another project that was all bragging and did not do anything practical because of their stereotype of Meng Chang.
Yes, it was perfect!
The more Pei Qian thought about it, the more suitable it was. It was Friday now. He had to make the best use of his time to arrange the preparations. Next month would be the real challenge!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
