After hearing Bao Xu's words, Lu Mingliang's heart was both emotional and heavy.
He was emotional because he felt that he was participating in a great cause. He was creating a historic game that could leave a mark on the development of the local games industry!
He was heavy because he was even more worried about the future of this game.
Could such a game that was not vulgar and did not appeal to gamers achieve commercial success?
The slightest carelessness could lead to a double failure in terms of business and reputation. This was too risky an attempt!
"I did not expect Boss Pei to make such a life-and-death decision so casually!
"If this game were to make a loss, millions would be wasted. What's more, I would have to bear the blame!
"If it were me, I would be so worried that I would not be able to sleep well, right?
"Yet, Boss Pei is so calm. He is indeed a man of great things!"
Lu Mingliang was filled with admiration as he prepared to return to his desk to continue testing the game.
"That's right, how do you plan to advertise this game?" Bao Xu suddenly thought of this question.
He was not worried that Game Designer would be a failure; he was curious!
This time, what kind of creative method would Boss Pei use to advertise his game?
He was really looking forward to it!
Lu Mingliang was stunned. "Er … this, I haven't asked. I'll go and ask."
…
…
In Pei Qian's office …
Lu Mingliang secretly observed Boss Pei's expression.
He did not look nervous at all!
Was he disregarding life and death?
Or was he full of confidence and had a card up his sleeve?
No matter which one it was, it was worthy of admiration!
Pei Qian was thinking.
Lu Mingliang came to ask how he should advertise Game Designer.
Originally, Pei Qian did not think too much about it. He felt that it would be better not to advertise it.
However, now that he thought about it carefully, he felt that this was very wrong!
He had to look at the problem from the perspective of development; he could not carve a boat for a sword!
Before The Lonely Desert Road and Ghost General were created, Tengda Games was still a small, unknown company. If they wanted to incur losses, not doing any publicity was the best way to do so.
However, things were different now!
With the reputation of Ghost General and Ocean Stronghold, even if Pei Qian didn't take the initiative to promote Game Designer, gamers would definitely discover it.
This could not be hidden!
Since that was the case …
Why not just advertise it casually?
He could spend more money!
As for how to advertise it, that was something that needed to be carefully considered.
If they followed the normal publicity method, what if the popularity of the game rose? What would they do then!
Therefore, the best choice should be to spend the money without any publicity effect.
It would be best if it had a negative publicity effect.
Currently, there were only a few ways to advertise.
Buying recommendation spots, buying advertisements, looking for endorsements …
Pei Qian would definitely not do such things.
The possibility of these publicity methods making money was too high!
These were all very traditional advertising methods. Although the conversion rate varied, considering that Game Designer had a very distinctive art style, it was still very easy to attract people's attention.
It was just like a lot of deceptive web-based games. They bought a webpage psoriasis advertisement and added a completely stolen video, such as "I keep showering, where is the greasy senior sister" …
Or they could hire a spokesperson and spend a lot of money to find a celebrity to awkwardly say the line, "I'm Zha Zha Hui. If you're a brother, come and chop me up." Although they spent a lot of money, this kind of idiotic advertisement had a wide impact.
Or even just raising a Kun? It was just a simple image, a crude image, and a crude splice. As long as the website had a lot of traffic, it could still attract a lot of players!
If this idiotic advertisement became popular, Pei Qian would have nowhere to cry.
He could not take that risk.
Therefore, Pei Qian did not intend to use such methods. The possibility of making money was too high.
He thought for a moment and said, "Let's go to a video website and look for a video creator to advertise."
"Video creator?"
Lu Mingliang was stunned.
He had not thought of that.
The main thing was that compared to other advertising methods, sponsored partnerships were basically the cheapest and had the worst effect. It was not the level that Boss Pei had considered.
It was 2010. Many slightly famous video creators, such as Qiao Liang, were still in a state of hunger.
For example, Huang Sibo and the others' Boss Pei's Daily Life had accumulated millions of views. However, they could only receive some trashy sponsored partnerships. No one was interested in 'high-end custom-made videos'.
It was not that people did not know what was good for them. The key was that the effects of the current video advertisements were indeed not up to par.
If they really had the money, they could go to a video website and directly buy advertisements for it.
If players clicked on a game video and there was an advertisement at the beginning, many people might click on it to watch it. Wouldn't that be much more effective than finding a video creator to advertise?
Therefore, Lu Mingliang did not react immediately.
However, he immediately understood. "I understand now! Boss Pei, you mean to look for Director Huang Sibo and Director Zhu Xiaoce to customize a promotional video for our game and use the popularity of Boss Pei's Daily Life to advertise Game Designer, right? "
Pei Qian, "???"
When did I say I wanted to look for Huang Sibo and Zhu Xiaoce?!
Don't misinterpret what I meant!
I will definitely not look for Zhu Xiaoce and the others to customize a promotional video. Definitely not!
That was because it was too worth it.
Fei Huang Workspace was a subsidiary of Tengda. If Pei Qian gave them a hundred thousand yuan to customize a promotional video for Game Designer, that hundred thousand yuan would become Fei Huang Workspace's profits. A portion of the funds would still have to go back to Tengda!
That would be equivalent to a super discounted price. How could he do that?
Furthermore, Zhu Xiaoce was a talented director. The themes of Game Designer and Boss Pei's Daily Life were so close. If they were to become popular, wouldn't they be losing two lives?
If Boss Pei's Daily Life and Game Designer became popular, Pei Qian would vomit blood on the spot!
At that thought, Pei Qian shook his head.
"I won't look for Huang Sibo and the others. Boss Pei's Daily Life's short videos are still in a critical period of accumulating reputation. I cannot be short-sighted and let the game's advertisements affect their reputation and disrupt their plans. "
"Yes." Lu Mingliang nodded. He thought to himself that he still lacked a big picture view.
Boss Pei was right. The most important thing for Fei Huang Workspace to do now was to accumulate popularity. It was not a good idea to do sponsored partnerships.
Especially since the two companies were too close. He had to avoid suspicion.
"Then … should I contact the more famous video creators in the market with more fans?" Lu Mingliang asked.
Pei Qian thought for a moment.
"How about this? I'll give you a list of names, a draft, and a quote tomorrow. You can follow that."
Lu Mingliang nodded. "Alright, Boss Pei."
Ai, Boss Pei still doesn't believe in my abilities. He's doing everything himself. I have to continue working hard!
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