Xue Zhebin nodded in agreement. "If that's the case, hiring Lin Jiaqiang to be the spokesperson would be a huge profit!"
"The promotional video at the news conference was not bad. This kind of nonsensical humorous style allowed Lin Jiaqiang's acting skills to the fullest. It left a deep impression on everyone."
"Lin Jiaqiang's personal experience after the product was released dispelled more people's doubts."
"Most importantly, Lin Jiaqiang's business cooperation fees are very low, but his reputation is not low. It can be said that every penny was spent on the blade. It was worth it!"
"I was still smug about my marketing activities before. Compared to Boss Pei, I'm far from it!"
Li Shi smiled. "That's normal. Anyone who has interacted with Boss Pei would have similar thoughts."
"That's how Boss Pei is. One ring after another. Every choice that you think is sloppy might have a series of tricks behind it!"
"We would definitely be able to invite Lu Zhiyao or Zhang Zuting if we invited them. However, their figures are too good. It's not convincing for them to endorse this product. Everyone would think that their figures were trained in the gym and had nothing to do with the smart fitness drying rack. "
"On the other hand, Lin Jiaqiang has fitness needs. Boss Pei is very confident in his products. That's why the weight loss effect is so obvious!"
"I have to say that this product, which sounds very weird and outrageous, has once again subverted my understanding."
"Sometimes, I also feel emotional. Why does Boss Pei have so many ideas and wisdom at such a young age? I can only say that there are still geniuses in this world … "
Everyone sighed at Boss Pei's foresight as they reviewed the smart fitness drying rack's series of operations from publicity to sales.
As they chatted, Yao Bo suddenly remembered something.
"That's right, have you heard of something, Boss Li?"
"Tengda's first experience store is set to be at Jinsheng Plaza."
Li Shi was stunned. "Jinsheng Plaza? Isn't that the shopping mall that you have shares in? "
Jinsheng Plaza and Jinding Corporation had similar names. In fact, they were related. Jinding Corporation had some investments in Jingzhou, and Jinsheng Plaza happened to be one of them.
However, Jinding Corporation was only one of the shareholders behind Jinsheng Plaza. It did not have absolute control even though it had a certain say. It did not usually ask about the daily operations of this shopping mall.
Therefore, Yao Bo did not know about this matter immediately.
Yao Bo said, "I just found out about this not long ago. That's because Tengda seems to be more secretive this time. The shopping mall has also carried out some confidentiality work. They might only publicize it with great fanfare after some time."
Li Shi's spirits were lifted. "Thank you! This information is too important to me! "
"I'm going to buy a few more shops and storefronts nearby!"
"By the way, did the shopping mall give Tengda a discount?"
Yao Bo replied, "Of course! I heard that it's a 40% discount on the rent, free for half a year, and squeezed out a total of 7,000 square meters?
All of them were rented to Tengda. "
Li Shi nodded approvingly. "Hmm?
Although the discount isn't much, it's still okay. "
"Remember?
Interact with Boss Pei?
You must show enough sincerity! The greater your sincerity, the greater Boss Pei's reward! "
"Can you tell the person in charge of the mall?
Ask them to give as many favorable conditions as possible in the future and not be stingy?
Boss Pei will definitely repay us with ten times or even a hundred times more profits. "
Yao Bo hurriedly said, "Okay?
I'll call the mall when I get back and give them a heads up! "
…
After the meal, Li Shi sent Yao Bo and Xue Zhebin off and sat in the car for about half an hour.
He arrived at a shopping mall.
This was an inconspicuous small shopping mall.
It could not even be ranked in Jingzhou.
After arriving at the shopping mall, Li Shi went straight to basement one, which was the main branch of the Starbird Fitness chain store.
After informing the front desk, a middle-aged man in his forties walked out quickly.
"Boss Li! Please come in. "
This middle-aged man was called Che Rong?
He was the owner of the Starbird Fitness chain store.
Che Rong eagerly led the way in front and brought Li Shi to the VIP room in the gym.
He personally brewed tea for him.
"Boss Li, what brings you here today? Let me know when you're coming next time, okay?
So that I can receive you in advance. "
Li Shi smiled. "Boss Che, you don't have to be so polite. Did I suddenly have a sudden impulse today?
I thought of something?
That's why I'm here to take a look.
"About the investment you wanted previously … I thought about it and decided to invest.
I've decided to vote.
Che Rong's face immediately revealed a surprised expression. "Really? Boss Li, thank you so much! "
Li Shi raised his hand. "Don't be in a hurry to thank me. I have conditions."
Che Rong quickly nodded. "Please speak."
Li Shi sipped his tea and thought about where to start.
Starbird Fitness was a local gym chain in Jingzhou. Although it had more than ten stores, it could barely rank in the top ten in Handong Province in terms of scale, market share, and reputation, let alone in the country. It could not even be ranked.
In the past two years, the fitness industry had been quite difficult.
The domestic fitness industry began to develop rapidly around 2000. The Olympic bid in 2001 was successful, and the topic of national fitness began to be taken seriously. Many gym fitness cards were hyped up, and some were even hyped up to a few thousand yuan each.
Such a boom naturally gave birth to a large number of gyms. Around 2004, there were more than five hundred gyms in Beijing alone. It could be said to be developing rapidly.
However, with more gyms, the competition became fierce. What's more, the fitness industry was very homogenized. They could only rely on lowering prices to attract more customers. Thus, they gradually fell into a vicious cycle.
The annual membership of large gyms was reduced from the original ten thousand yuan to about three thousand yuan. The price of small clubs even fell to seven or eight hundred yuan. There was no minimum.
That might allow customers to go to the gym at a more favorable price, but it also led to a series of chaos because of the low profits. For example, they tried to sell private training classes, the gym ran away with money, and so on.
The gross profit margin of many gyms dropped from 40% to less than 3%. Thus, there was a crazy wave of closures in the past two years. Last year alone, in 2011, more than forty gyms in Beijing closed.
As a second-tier city, Jingzhou had fewer young people than first-tier cities. Their fitness habits were worse, so the situation was naturally even worse.
To make matters worse, after Deposit Fitness opened on a large scale, it provided a brand-new fitness model and quickly snatched away a large number of customers belonging to traditional gyms.
That made life even more difficult for small gyms like Starbird Fitness in Jingzhou.
Thus, the boss of Starbird Fitness, Che Rong, had to look for investments everywhere, hoping to tide through this crisis.
Li Shi's Fu Hui Investments was very famous in Jingzhou. Of course, Che Rong had gone to look for him, but Li Shi had never given him a clear answer.
That was because Li Shi was an investor. He had to pay attention to returns.
There was nothing special about Starbird Fitness. He might not be able to make money even if he invested in it. Why would he invest in it?
Li Shi had wanted to reject Che Rong at first, but he suddenly changed his mind today.
"I can invest, but I have a condition: All the money I invest has to be used to purchase smart fitness drying racks and place them in the various stores of Starbird Fitness."
Che Rong was stunned. "Huh? Boss Li, what do you mean? "
"I've seen that drying rack too. It might be quite popular now, but it seems to be a fitness equipment for home use, right?"
"Our gym is filled with professional fitness equipment. It's better than this drying rack. Why do we have to change it?"
Li Shi shook his head. "I can tell that you haven't experienced this yourself."
"The smart fitness drying rack is indeed a fitness equipment for home use. It's not as good as professional fitness equipment in terms of specific movements."
"However, it also has its own advantages. This is something that traditional fitness equipment cannot compare to! Combining games and equipment makes fitness no longer boring, but fun. It makes it easier for people to persevere. This is something that traditional fitness equipment cannot do! "
"At the moment, most gyms are still slow to realize this and haven't realized it. This is a very good opportunity for us! "
"We might not be able to learn the basic model of Deposit Fitness, but we can still learn a new fitness form like the smart fitness drying rack!"
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