Under Liang Qingfan's lead, the group arrived at the entrance to the first floor of Jinsheng Plaza, which was the recessed corner of the square. It was also right below the main part of Tengda's new experience store.
There were four floors in the mall, and each floor was around 5.5 meters tall. The entire mall was no taller than 24 meters.
According to the building regulations, anything taller than 24 meters would be considered a high-rise. The requirements for fire-fighting facilities and other aspects would be raised accordingly, which would result in a huge increase in the cost of the entire mall. It was not worth it.
On the other hand, increasing the height and reducing the number of floors was to prevent customers from climbing the floors too often, which would bring a better shopping experience.
The lower the floor, the more depressed it would be. On the other hand, the higher the floor, the more spacious the scene would be. Customers' moods would improve as well, which would be more beneficial in stimulating spending.
Frequent climbing would wear out customers' patience. Most customers would rather take a few more steps on the same floor than climb to the fifth or sixth floor.
As a relatively new plaza, Jinsheng Plaza had taken these aspects into consideration when it was designed to improve the customer's shopping experience.
On the first floor, there was a huge atrium that extended from the ground floor to the top floor. It was like an indoor plaza with a modern sculpture.
The mall gave off a modern and grand feeling.
Once they reached the atrium, they could take the escalator to the Tengda experience store on the second floor.
At the beginning of the design, this semi-circular area with a large number of glass walls was the core of the entire mall. Therefore, many designs were done around it, including the escalator in the mall.
Once they reached the second floor, Liang Qingfan raised his hand and introduced, "Boss Pei, from here to the top floor, it's all Tengda's experience store. Of course, it's only limited to the area behind me.
"There are three floors in total. According to your request, it's divided into six areas.
"Each floor is divided into a 'regular area' and a 'core area'. The so-called core area was actually the area where the semicircular glass wall was located. This area had excellent lighting.
This area has great lighting and is spacious and bright. "Apart from this area?
The shops in the mall around it are the regular areas. "
"This way?
The regular areas and the core areas of the three floors combined?
It's just enough to satisfy your request from before. It's divided into six different functional areas.
"The second floor's core area is the numbering area?
The regular area is the gaming experience area.
"The third floor's core area is the surrounding merchandise area, while the regular area is the residential area."
"The core area on the top floor is the dining area?
The regular area is the viewing area. "
Liang Qingfan was showing the three of them around.
He explained patiently.
It was obvious that this division was well thought out.
There were certain unspoken rules in the allocation of floors in the shopping mall. One of the most important rules was that products that were just needed should be placed on the upper floors, and high-profit products that could be easily consumed should be placed on the lower floors.
For example, restaurants and home appliances were usually on the upper floors.
Cosmetics and jewelry were usually at the bottom.
Was it because the number of floors increased?
The flow of people will decrease accordingly.
Consumers had a fixed demand for household appliances. Generally, they would only shop when they had a need. It was impossible for them to suddenly want to buy a refrigerator. Therefore, even if it was placed in the upper class, consumers would definitely watch it.
The same goes for food and beverage. Do you want to eat when you're tired from shopping?
It was impossible for him to stop eating on a whim.
Wouldn't it reduce customers' desire to spend if these were placed on the upper floors?
At the same time, it could also allow them to visit as many floors as possible and guide the flow of people up.
What about cosmetics, jewelry, etc?
They were often bought on impulse, and their profits were higher?
Was that why it was placed at the bottom?
They could afford higher rent?
They could also make a good profit through the huge flow of people.
Liang Qingfan's plan obviously followed this rule.
The food and beverage area was placed on the top floor. Customers would shop from the bottom up and eat when they were tired. The digital products and game experience area were placed on the lower floors to make full use of the flow of people and increase turnover.
As for the difference between the "regular area" and the "core area", it was mainly in the environment.
Core area.
There was a huge glass wall with excellent lighting. It was spacious, bright, and had a wide view. The entire area would not be separated and was highly integrated.
Many digital product stores would use a large amount of glass design and the floors were very high. This was to create a high-end atmosphere for consumers and improve their shopping experience.
Therefore, the digital area that sold mobile phones and other digital products, the surrounding product area where some furniture and smart appliances were placed, and the dining area for consumers to eat had high requirements for the environment. They were chosen to be in the core area surrounded by a semi-circular glass wall.
The lighting in the regular area was much worse, and there were some separations between the areas. It was not a whole piece.
This was because the game experience area, the living area, and the movie viewing area did not have high requirements for lighting. They were even more resistant to light.
Whether it was to experience games or watch movies, they all needed a relatively dark environment.
Strictly speaking, the living area was not a shopping area. It simulated the scene of a home. Some scenes also had to show the warm environment of staying in the living room at night.
Moreover, the movie viewing area, the game experience area, and the living area could be divided into several different exhibition halls. They needed to show different styles and contents and needed to be separated.
Therefore, these were placed in the regular area.
Apart from that, there was a certain connection between the regular area and the core area on each floor.
For example, the second floor had the digital area and the game experience area together. After players experienced the game and the latest game equipment, they could directly go to the digital area to buy the equipment they liked.
The third floor had the living area and the surrounding product area in the same way.
The fourth floor had the dining area and the movie viewing area together to form a comfortable resting area. Customers could eat, drink, or sit down to watch a movie when they were tired.
The core area on each floor was about 700 square meters. The three floors added up to about 2,100 square meters. The regular area on each floor ranged from 1,000 square meters to 1,300 square meters. Together, it was about 3,600 square meters.
Apart from that, there were a few shops on the first floor that totaled more than 1,200 square meters. They were also rented to Tengda.
Back then, the shopping mall had forcefully made it seven thousand square meters in order to make up for Liang Qingfan.
It just so happened that the few shops on the first floor could be used as the exhibition area for Fish-Catching Internet Cafe, Upwind Logistics, and other physical industries. Profit was not the main goal; it was mainly for display.
All in all, Liang Qingfan's arrangements were quite scientific.
At the moment, the entire renovation had been completed. The ground and walls were spotless. What's more, the first batch of furniture and equipment, including the long tables and shelves in the digital area, had been shipped over.
The entire experience store could be opened to the public after a few more days of preparation.
The reason why it was so fast was because the shopping mall had been designed by a famous architect. He had spent a lot of effort on the window area of the glass curtain wall and had modified it a few times. Thus, Liang Qingfan did not need to make any major changes. He only needed to make minor repairs to some details.
This saved Liang Qingfan a lot of time. It was also a key reason why he had finally made up his mind to choose this place for the experience store.
The first place they arrived at was the regular area on the second floor, which was also the game experience area.
According to the plan, there would be computers, cell phones, televisions, smart fitness drying racks, VR glasses, and other equipment for players to experience. However, these things were not in place yet. Thus, it was difficult to imagine what these areas would look like after they were officially opened.
Further in was the core area of this floor, which was also the digital area.
They were all core areas. The digital area, the surrounding merchandise area, and the dining area were very similar in style. They were only slightly different in terms of layout.
Liang Qingfan walked to the side of the glass curtain wall. He could clearly see the vast world on the other side.
"It's not uncommon to see buildings designed with glass curtain walls. However, the final effect is still determined by the details.
"The size, color, reflectivity, permeability, structural system, frame material size, connection method … Every detail might cause the final effect to be far from the expected effect.
"The moment I saw this glass curtain wall, I could tell that this designer had put in a lot of effort in the selection and design of the materials. The cost of the entire glass curtain wall must be extremely high. That's why he chose this place.
"The final effect is that it will give people a transparent, bright, and pure feeling no matter if you look at it from the outside or from the inside out. It will have a modern and simple feel, but also the beauty of Zen."
"Other than that, I made some small modifications to the original ceiling. The original ceiling was actually very outstanding, but the lights were too small. I specially purchased a large area of embedded frosted white lights. With dark black metal lines as embellishments, I ensured that there were no blind spots in the store. It could also be bright at night but not dazzling. "
The entire experience store might not have been completely set up, but Liang Qingfan's introduction was already full of details.
Zhuang Dong was about to faint. He might not fully understand what Liang Qingfan meant, but he could still feel the word 'awesome'.
Tian Mo was a little worried.
That was because this experience store was too awesome!
It was in the most prosperous business district in Jingzhou. It occupied such a huge area, and the details inside were meticulously created by top-notch architects. Even details like lighting were filled with sincerity.
It could be said that this experience store was not inferior to the stores of many international top-notch technology companies. It was even better in many places!
It was like the difference between heaven and earth compared to the store of the real estate agent that he had worked for previously.
Tian Mo instinctively panicked when he thought about how he was about to become the branch manager of such a huge store. That was because he did not know if he was up to the task.
Wouldn't he have let down Boss Pei's expectations and wasted Architect Liang's efforts if there were any mistakes in his work?
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