April 23rd, Monday …
Pei Qian sipped his coffee in Fish-Catching Internet Cafe while using his laptop to check the work reports sent by the various departments.
The situation on Mission and Choice was still very bad.
The first-week box office of the movie had already been released. It had reached 170 million yuan. The box office on the first day was only 22 million yuan, but the box office continued to rise.
The other movies had the highest box office on the first day and then began to decline sharply. However, Mission and Choice was the opposite. After cutting 20 million yuan in the box office on the first day, the momentum was still very shocking!
Many cinemas were also continuously increasing the number of screenings for 'Mission and Choice'. However, the miraculous thing was that no matter how much they increased the number of screenings, the attendance rate of 'Mission and Choice' did not decrease significantly. Many people were even wondering where these new audiences came from.
What made Pei Qian's heart ache even more was that even a professional viewing software like Gou Yan application could not predict the final box office of Mission and Choice.
When the 20 million yuan box office of Mission and Choice was released on the first day, Gou Yan application estimated that the total box office would only be 350 million yuan. It was a safe pace to lose all their underwear.
However, on the third day, the box office of Mission and Choice suddenly began to rise against the trend. Gou Yan application raised the estimated box office to 500 million yuan.
A week later, the daily box office of Mission and Choice did not even decrease but increased instead. This completely confused Gou Yan application's box office estimation algorithm. Obviously, 500 million yuan was not enough. Gou Yan application directly raised the estimated box office to 800 million yuan!
Many people online expressed confusion about this figure. They thought that Gou Yan application might have underestimated the box office at the beginning. After being slapped in the face, they felt a little embarrassed and directly gave a very excessive figure.
At present, the highest box office of a domestically-produced movie was a very outstanding comedy. With the right timing, location, and people, the box office had exploded and directly slashed the box office of 1.1 billion yuan. In the previous years, the box office champion was basically around 600-800 million yuan.
Many film critics thought that a box office explosion of 1.1 billion yuan was something that could only be encountered by luck. The 800 million yuan that Gou Yan application estimated for Mission and Choice had basically reached the level of the domestic box office champion this year. Even if it could not obtain the box office champion in the end, it would still be a strong competitor.
In recent years, the box office of Hollywood blockbusters was around 600 million to one billion. Gou Yan application's estimated box office for Mission and Choice was even comparable to those highly watched Hollywood blockbusters.
This made many people feel that it was ridiculous. That was because even though they also felt that 'Mission and Choice' was of high quality, the key was that the box office on the first day was too little. The publicity was not in place at all. How could they achieve a box office of 800 million just by relying on tap water? Isn't this a little too fantastical?
That was because there didn't seem to be any precedents of domestic movies that relied on tap water to become the box office champion!
What's more, the true investment in the movie 'Mission and Choice' had also sparked online discussions.
Someone revealed that the investment in Mission and Choice was at least 200 million yuan. What's more, almost all the money was spent on the production of the movie. The actors' remuneration and publicity expenses were almost negligible.
If the final box office earnings were 600 million, it would mean that the movie's efforts were in vain. It would not be a loss, nor would it make a profit. If it could get 800 million, it would be considered a small profit.
However, there was no proof of this figure. Some people felt that this was bullsh * t, while others felt that this figure was most likely real after seeing the special effects in the movie. They could not help but worry for Fei Huang Workspace, afraid that the movie would not be a hit and that they would not be able to recoup their costs.
In terms of the game, the first week's sales had also reached 800,000 units!
Based on 158 yuan per game, Tengda's net income had already reached more than 80 million yuan.
This figure also surprised many professional media people in the country.
That was because the sales of standalone games in the country might have improved, but it was indeed difficult to compare to the foreign market. Mission and Choice was a real-time strategy game. The player base was already limited to begin with. It was already a pleasant surprise that it could obtain such sales.
Many people said that Boss Pei's godly marketing before the game was released had a very good effect. Many sentimental players of domestically-produced games did not hesitate to buy Mission and Choice to express their support for domestically-produced games even though they did not play real-time strategy games at all. It was touching.
What's more, the lifespan of the game was longer than the movie. The movie could only be released for a month. Most of the income would be generated within this month. The lifespan of the game could reach one or two years or even longer. After that, it could continue to generate income through discounts.
What's more, the movie and game of Mission and Choice were both huge productions. They had the potential to hit the overseas market. When the movie was released overseas and the game was released on overseas games platforms, they could earn another sum.
All in all, from the current situation, the prospects of Mission and Choice were great!
Pei Qian sipped his coffee silently, feeling inexplicably melancholic.
How did things turn out like this …
He did not understand.
If he had the time, Pei Qian planned to review what had happened during the long research and development period of Mission and Choice. He wanted to find a mole and see which part of the process went wrong.
However, now was obviously not the time to review. He still had to save the patient first. He could consider reviewing after his vital signs stabilized.
Pei Qian had already made a series of arrangements last week in order to spend money.
He had already found a person-in-charge for the sales team. Tian Mo was now reciting the details that Boss Pei had given him every day. The experience store was also left to Liang Qingfan to design.
The early preparations for Slow Movement Workspace had basically been finalized. Once the funds were in place, they could start development once Lin Wan's design plan and team recruitment were completed.
Of course, the most optimistic was still Bunny Tail Live-Stream. Ever since the 'mandatory one hour' rule was released, the website's popularity had been much lower than before. Pei Qian could throw money into it without worry.
After finishing his coffee, Pei Qian decided to make a trip to Bunny Tail Live-Stream to see how Old Ma and Chen Yufeng were doing. At the same time, he would give them a sum of money to spend and share some of the pressure on himself.
…
Pei Qian arrived at Bunny Tail Live-Stream half an hour later.
Pei Qian could clearly feel the obvious change in the atmosphere as soon as he entered the office of Bunny Tail Live-Stream.
It seemed like everyone's morale had suffered a heavy blow.
In fact, the popularity of Bunny Tail Live-Stream and the number of viewers would not affect everyone's salary at all. However, most employees had a strong sense of belonging to Tengda after all. They treated Bunny Tail Live-Stream as their own career. In such a situation, their morale would definitely be affected.
Pei Qian could not help but feel a little guilty.
Thus, he went straight to Chen Yufeng's office and said, "I see that everyone has been working hard recently. I'll give everyone an additional 30% salary this month as a reward."
Chen Yufeng quickly said, "Thank you, Boss Pei!"
Ma Yang was not around today. However, Ma Yang had nothing to do today, so Pei Qian did not ask further.
With Chen Yufeng around, it was enough.
Pei Qian sat down on the sofa and noticed that Chen Yufeng's expression was still lonely even though he looked a little happy about the pay increase.
Pei Qian asked, "How's the current situation of the website? Are there still that many people scolding online? "
Chen Yufeng might be a little depressed but he would still be serious and responsible for his work. He immediately answered, "The current situation of the website … is alright."
"The popularity of the website has indeed fallen very much in the first two days of the 'mandatory one hour' rule. Some live-streams have fallen by two-thirds, and live-streams with fewer people have been cleared."
"Some live-streamers who used their love to generate electricity could not take it. They cursed and ran away, but some stayed."
"Now, the situation has stabilized a little. The data has also recovered slightly."
"Many old viewers have found a way to adapt to the 'mandatory one hour'. Some open the webpage and hang it for an hour when they have nothing to do. Some set up a learning plan to learn a series of videos and watch them for an hour every day. Some use their cell phones to hang in focus mode for an hour and focus on doing their own things."
"Everyone slowly got used to it and no one scolded anymore."
"The other live-stream platforms are very happy. They basically do not see Bunny Tail Live-Stream as their main competitor. Previously, many live-stream platforms had plans for Bunny Tail Live-Stream. Now, those plans should have been abolished. Some live-stream platforms have also stopped imitating the functions of Bunny Tail Live-Stream. They did not continue developing it. "
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