In the afternoon, Liang Qingfan came to Boss Pei's office and knocked gently.
Recently, he had been busy with the design of the food market and supervising the construction site.
The early design work had been completed. According to Bao Xu's suggestion, many elements similar to games had been added. Thus, Liang Qingfan's work had basically come to an end. All he had to do was supervise the construction site without any problems and perfectly replicate his design plan.
This time, Liang Qingfan only heard from Boss Pei that he wanted to design a store. However, Boss Pei did not elaborate on what store it was.
Liang Qingfan felt that this was probably a relatively simple task. The store would at most be at the level of Fish-Catching Internet Cafe. It would be fine if he just designed it casually.
"Boss Pei." Liang Qingfan entered the office and saw Boss Pei frowning and looking solemn. He was looking at the computer screen, worried for some reason.
Pei Qian closed the webpage about Mission and Choice on his computer when he saw Liang Qingfan. Then, he said, "You're here? Make yourself at home. "
The two of them quickly got to the main topic after chatting briefly about the current situation of Sloth Apartments.
Pei Qian deliberated over his words and said, "I plan to open a Tengda store in Jingzhou to showcase Tengda's products. At the same time, I'll provide customers with a channel to communicate with sales."
Liang Qingfan nodded. "I understand. It's similar to Tengda Home, right?"
"Boss Pei, how big is this store in your estimation? Where should it be opened? "
Pei Qian thought for a moment. "A few thousand square meters, up to ten thousand square meters? I don't think it's too much. I'll design it as big as possible. "
Liang Qingfan: "…"
At first, he thought that it would be like a store opened by Shenhua Corporation or Pineapple Cell Phones in a shopping mall. It would be at most a few hundred square meters. However, if it was as Boss Pei said, a few thousand square meters or tens of thousands of products, it would be similar to many home furnishing markets. Several floors of an entire building might be filled with their own products. The scale would be much larger.
Liang Qingfan thought about it and felt that it seemed more reasonable. After all, the stores opened by cell phone manufacturers in shopping malls only needed to display cell phones and various smart products. However, Boss Pei's current plan was obviously to display all of Tengda Corporation's products.
There were not only digital products such as cell phones, but also his own game trials, furniture in Sloth Apartments, Fish-Catching Take-Out's meals, Otto Technologies' smart home products, and so on. It would definitely take up a lot of space.
Liang Qingfan said, "I understand. In short, it's similar to the experience store for all of Tengda Corporation's products, right?"
"Boss Pei, you just said that you want to provide a channel for customers to communicate with sales. Do you mean that there will be sales in the stores?"
Pei Qian nodded. "Yes, there will be a batch of sales. But they are different from traditional sales. "
"The salespeople of other brands are all standing in the store, ready to introduce their products to customers at any time, but our salespeople spend most of their time in the store enjoying and experiencing the products. They can only introduce the products to customers when they ask."
Liang Qingfan froze. "Huh? This is sales? "
Pei Qian nodded. "That's right. This is Tengda's sales. Tengda's sales will not use their eloquence to win over customers. Instead, they will use their actions to let customers feel how fun and useful Tengda's products are! "
"Or you can think of them as … experiencers? We bring customers to experience the products. "
"Therefore, treat this store as a 'sales home'. Ensure that the salespeople play comfortably in this store. Don't skimp on space. Give them as much space as you can. It must be spacious, bright, high-end, and grand!"
Pei Qian's idea was very simple. He wanted to turn this store into a paradise for the salespeople. He wanted them to eat, drink, and enjoy themselves every day. Then, he would keep spending money on this store.
Pei Qian would observe for a while after this store was opened. He would open more stores and burn money together after confirming that the salespeople of the store had lost their fighting spirit and could not bring up sales at all.
Pei Qian felt that it was inevitable for customers to shop and buy things. As long as Tian Mo and his sales team could remember the contents of the small note, the few items sold would definitely not be able to make up for the huge daily expenses of the store.
Liang Qingfan nodded. "Alright, Boss Pei. I understand."
"Then, I'll briefly plan the Tengda businesses that need to be arranged in this store."
"First, it must be Tengda's games and movie departments, including Tengda Games, Shang Yang Games, and Fei Huang Workspace."
"We can use a special game experience area in the store and a viewing area. We can experience Tengda's latest games at any time."
"Next is Fish-Catching Take-Out. We can set up a dining area like Yi Jia Mall so that customers can experience Fish-Catching Take-Out and 'Food Harmony' in the dining area when they are tired."
"Then there's the living area. We can also refer to the design of Yi Jia Mall and show off the decoration style of our Sloth Apartments. We can arrange for various cooperative furniture and match it with some smart homes developed by Otto Technologies in the future."
"As for the other physical stores, such as Fish-Catching Internet Cafe, Deposit Fitness, and so on, there's no need to put them in the store since they already have physical stores. It's a little unnecessary."
Pei Qian immediately shook his head. "That won't do! How can it be unnecessary? "
"You have to think about this situation. What if there are customers who have never been to Fish-Catching Internet Cafe or Deposit Fitness and come to our store for the first time?"
"Wouldn't we lose the opportunity to introduce our physical businesses to them?"
"Add, we have to add all of them! Set up a special area for Fish-Catching Internet Cafe, Deposit Fitness, and even Upwind Logistics.
"Of course, there's no need to make it a commercial type. We still have to focus on the experience.
"This way, even customers who have never experienced our physical stores before will be able to see how good our physical stores are when they visit for the first time!"
Pei Qian did not intend to set up another branch of Fish-Catching Internet Cafe in this store because that would be profitable.
He could use this opportunity to set up a Fish-Catching Internet Cafe without charging fees. Wouldn't he be able to burn more money?
Liang Qingfan could not help but feel respect.
Indeed, Boss Pei's perspective was always different.
However, the problem was, were there any customers in Jingzhou who had never been to Fish-Catching Internet Cafe or Fish-Catching Take-Out?
Hmm … there should be. Boss Pei's words made sense.
He quickly thought about it and then concluded, "I understand now. Boss Pei, the store that you're opening now is closer to an experience store in nature. It's not only a place to display and sell goods, but it's also a window to showcase our products to all customers.
"If that's the case, this experience store can be roughly divided into these areas:
"First, the gaming experience area. Fish-Catching Internet Cafe, ROF Computer-Installation, and all our games can be placed in this area.
"Second, the viewing area. We can show some of Fei Huang Workspace's films, documentaries, and the like.
"Then, the living area. We can decorate it according to the style of Sloth Apartments. The sofas and cabinets can all be arranged in a minimalist style. We can also arrange a full set of smart homes.
"Then, the digital area. The difference between this and the living area is that the living area can only display our latest smart home products, including televisions, stereos, and the like. We can only display a limited number of them. "On the other hand, the digital area will display all our cell phones, computers, and other digital products, just like the stores of many cell phone manufacturers.
"Then, the peripheral goods area. Some of Tengda's peripheral goods, such as game-related figurines, pillows, and all sorts of gadgets from Thriller Hostel can be sold here.
"Finally, the dining area. Arrange for Fish-Catching Take-Out's food. Customers can eat here when they're tired. You can also arrange for some of the delicacies from the future food market to be sold here.
"There will be a total of six areas. These six areas must be very spacious and occupy a large area. They must be full of life.
"What's more, the layout of these six areas must be well planned so that customers won't get lost easily. At the same time, they can quickly find the area they want to go to.
"Boss Pei, is that what you mean?"
Pei Qian nodded. "Yes, it's very close.
"However, let me add one more thing. When you're designing it, don't think of it as an experience store. Instead, think of it as a normal living space. Even if no customers come to the store, the salespeople can have fun inside. Do you understand?"
Liang Qingfan nodded immediately. "Understood. What I mean is to try to be as close to the atmosphere of daily life as possible. Don't create a sense of estrangement for customers, especially not let them feel the difference between a 'buyer show' and a 'seller show'.
"Strictly speaking, our sales are not 'promotion' but 'demonstration'. We have to naturally show the best side of our products to players, not deceive them with glib words." Liang Qingfan nodded immediately.
"… More or less."
Although Pei Qian's original meaning was obviously off the mark, Pei Qian could not be bothered to correct him.
Liang Qingfan silently memorized all the requirements and then said, "Alright, Boss Pei, I'll go and choose the location first. The entire design might indeed take up a few thousand square meters. If the place is too small, I won't be able to display my full potential. I'll look petty and not be effective."
"Once I find a suitable place, I'll hurry up and come up with a specific design plan. I'll report to you once the plan is out!"
Pei Qian nodded. "Yes, go ahead!
"When choosing a location, try to choose a big one. Don't think about funding!
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