Things hadn't been going well for Ning Weikai recently.
First, Aida had made a big move, launching the "City Walker" brand that shocked the entire industry. Moreover, the promotion was strong, the creativity was new, and the money was ruthless. It was the first brand marketing within the first year. This move slapped New Bori, the "industry leader", hard in the face.
But Ning Weikai didn't care about the reputation. Since the other party dared to make a move, he would shut them down.
But within the company, there were naturally all sorts of people causing trouble for him.
Aito had been on the market for a month, and its sales had skyrocketed. Now, wherever it was related to "bags", shopping malls, supermarkets, the internet, even subways and communities, Aito's advertisements were everywhere. Aito was being talked about everywhere. Anyone with a discerning eye could see that in a few months, Aito would be like Apple in the bag industry, creating an unprecedented miracle.
By that time, could New Bori still claim to be number one in the industry?
Therefore, at the heart of the struggle, the headquarters of Zhu's Group, under the influence of someone, strongly requested to hold a special meeting on New Bori to discuss this "unprecedented problem".
But Ning Weikai didn't buy it. The meeting notice had been sent for three days, and he had only delayed it by claiming to be sick.
These three days, he locked himself in the CEO's conference room, acting like he was isolated from the world. The two young masters of Zhu's Group couldn't figure out what he was up to, so they could only delay the meeting, waiting for him to appear.
But what was Ning Weikai doing by locking himself in?
Depressed? Angry? Conflicted? At his wits' end?
No, he was thinking. He was thinking very calmly.
He didn't think about how much of a threat Aito would bring to New Bori, nor did he think about whether he should resist the outside world or pacify the inside world. He only had one question on his mind.
Li Zhicheng, that treacherous soldier, what did he want?
And the core members of the company, including Yuan Jun, who had been with him for years, the company's other vice presidents and department managers, showed collective calmness and patience in this time of panic.
Because they knew their own CEO's style very well. Although he looked frivolous and arrogant usually, the more critical the situation, the more stable and decisive he became, which was admirable. And the past few storms proved that Ning Weikai's big decisions were almost always right. Always taking New Borneo in a better direction.
This was the rare strategic decision-making ability of a leader, as well as the courage to take on the overall situation.
How fortunate was he to have met such a leader? So they waited patiently.
Finally, in the evening three days later, the door to the CEO's office opened.
The well-dressed and energetic Ning Weikai walked out and glanced at Yuan Jun with a smile. "Go get the people from the R&D department."
When Yuan Jun saw his expression, he knew that he had made up his mind. Yuan Jun was delighted and immediately called the head of the most important R&D department and a few backbones of the company.
Sitting behind the luxurious office desk, Ning Weikai only asked them one question, "Can we make a more perfect bag?"
The manager of the R&D department had already thought about this question. He gave a detailed and powerful answer. "With our current technology and design capabilities, yes!
The materials were a little trickier. The purchasing department would need to find materials with the same price-performance ratio as Mind, or they would need to snatch the exclusive supply rights of Mind from Aida.
In terms of technology, we can definitely achieve the same level as Aida. Also, in the second half of last year, we imported a few outdoor patented technologies from Europe, which can be used on the new bag. This is unique in the country, and Aida can't compare.
In terms of design, needless to say, their bag is really good, but the top five designers in the country have all signed exclusive cooperation contracts with New Borneo.
The cost of technology and design is higher, but it won't be included in the production cost of a single bag. So, we can totally produce the same bag at a lower price than Aito, and with better performance. "
This kind of conversation had happened many times between Ning Weikai and the core backbones of the company. And every time, after listening to their analysis, Ning Weikai would be satisfied and arrange for them to act immediately, and give them full support.
But this time, Ning Weikai didn't say anything after listening. After a moment of silence, he said as if he was talking to himself, "We need to use the patented technologies that we bought with a lot of money; we need to hire expensive designers; and we might not be able to win in terms of materials …" He raised his head to look at his subordinate. "According to what you said, in order to win against Li Zhicheng, New Borneo must use all its strength?"
His words were sharp and cold. The people in the R&D department hesitated for a moment, then nodded and answered, "Yes. But the odds are very high. "
Ning Weikai also stood up, walked a few steps, and leaned against the big office desk, his fingers lightly tapping on the surface. He suddenly raised his head and asked, "How long do you need to make this bag?"
The subordinate thought for a moment, then answered resolutely, "Two months, let's do it!"
Ning Weikai nodded, "Okay. I got it. You guys go back first. "
Seeing that he didn't make a decision immediately like usual, the manager of the R&D department asked, "Mr. Ning, are we going to start preparing to make this bag immediately?"
Ning Weikai raised his head, looked at him, and smiled.
"No, we're not going to do it," he said, "They dig a hole, and we jump into it?"
The next morning, Ning Weikai, of course, wouldn't foolishly go to the Zhu's headquarters to be a live target. He arranged for a car and went directly to the Zhu's old house to meet his father-in-law.
His luck wasn't very good, or maybe the Zhu's had too many spies, when he stepped into the old house that looked like a manor, he saw the second young master sitting under a tree, accompanying his father for breakfast in the garden.
Ning Weikai walked over.
Old Zhu, who had always been close to him, smiled and waved at him, "Weikai, you're here. Have you eaten? Let's go together. "Second Zhu also smiled," Weikai is here today, what a coincidence. "
Ning Weikai pulled out a chair, sat on the other side of Old Zhu, and went straight to the point, "Dad, I have something to discuss with you."
"Go ahead," Old Zhu said amiably. Second Zhu looked at Ning Weikai with a faint smile.
Ning Weikai briefly told him about the uproar in the market caused by Aida. After listening, Old Zhu nodded, "This Aito is really creative. I didn't expect Xu Yong to have such a capable son after his eldest son died. I'm so jealous. "
Second Zhu's expression changed slightly. Ning Weikai smiled and didn't say anything.
"What do you plan to do?" Old Zhu asked, "Do you need financial support from the group? You can mention anything. "
Ning Weikai picked up the cup of tea served by the servant, took a sip, and answered, "Dad, this time, I plan to do nothing."
Hearing this, not only was Second Zhu surprised, even Old Zhu was a little surprised. He thought for a while and said, "Go on."
Ning Weikai had already prepared a script in his mind. At this moment, his eyes were as clear as water, and he said with assurance, "Dad, you said that we are the market leader. As a leader, we need to have both courage and breadth of mind. I deeply agree with you. "
Second Zhu, who was standing beside him, had a sarcastic smile on his face. Ning Weikai ignored him and continued, "These years, I have followed your strategy and blocked the attacks of many brands. But as New Bori becomes bigger and bigger, it will inevitably become more and more inflexible. At this time, we should seek stability and not be the first in everything.
In the past, you said that in this market, there will be a brand that we can't kill one day. Now, it has indeed appeared. "
Second Zhu couldn't bear to listen anymore and sneered. But Old Zhu listened attentively and nodded, then asked, "So this Aito is a brand that you can't kill?"
Ning Weikai nodded, "Yes, I can't kill it, and I can't kill it."
The Zhu father and son were stunned. Ning Weikai didn't hide anything and began to tell them his true thoughts.
"Dad, did you hear about Li Zhicheng? A few months ago, he took a large portion of the market from SMQ?
Although he was a soldier, his actions were very sly. Last time, he used the Ming Sheng project as bait to lure SMQ into a trap, forcing Chen Zheng to put in all his effort into the Ming Sheng project. In the end, Li Zhicheng was just a feint. He opened up another battlefield and launched a fierce attack on the mid-range leather bag market at a low price, instantly turning the market around.
Although his actions are unpredictable, it's not like he doesn't have a pattern to follow. This time, he launched the Aito brand, isn't it similar to the last time? We, New Bori, almost have to put in all our effort to defeat this new brand. I'm sure that this must be a feint. Other people may not be able to accurately estimate New Bori's strength and recklessly rush in, allowing us to kill them. But Li Zhicheng is definitely not that stupid.
He has a backup plan. His purpose is to lure us into making similar products to compete with him. "
Old Zhu was silent. Even Second Zhu was listening attentively. He asked subconsciously, "What's his backup plan?"
Ning Weikai shook his head and smiled at him, "Hancheng, I don't know. If I knew, wouldn't I be a god? "
Second Zhu looked at him and didn't say anything. Ning Weikai continued, "I haven't decided what we can do now. But we definitely can't do something. We can't just directly make a competing product and fall into Li Zhicheng's trap. So I want to wait and see, test out Li Zhicheng's strength, and then make a plan. "
He came to find his father-in-law today and said these words to get his support, to resist the pressure from all sides, and to prevent his father-in-law from believing Old Zhu's bias.
But before Old Zhu said anything, Second Zhu laughed, "According to what you said, are we going to let Aida eat up a part of our market?"
Ning Weikai answered quickly, "Yes, let Aida eat up a part of our market." He looked at Old Zhu, "A brave man cuts his wrist, sacrificing the rook to save the king."
This was Ning Weikai's decision.
Like many outstanding business leaders, when making big decisions, he didn't rely on detailed market analysis data provided by his subordinates; he didn't rely on the majority vote of the management team.
Instead, he grasped the most critical decision points and followed the clearest and strongest intuition in his mind.
Facing this time, Li Zhicheng's strong attack on the entire market, he first saw one thing: Li Zhicheng wanted him to counterattack with all his strength. Everyone thought that it was only right and proper for Ning Weikai to counterattack and blacklist with all his might.
So he didn't attack. Because his intuition told him that he would definitely lose more, much more. He might not even be able to make a comeback.
Yes, that was how he felt. He could clearly sense the potential danger. Li Zhicheng had specially designed a trap for him.
So of course he wouldn't take it.
As for now, how could he carry out a strong attack on Aida?
It didn't matter, he could attack from other aspects. For example, government relations and public relations, such as increasing the marketing of outdoor products and leisure products, squeezing Aito's market space, such as exerting pressure on all the shopping malls and distributors to suppress Aito, such as negotiating with Aida's fabric supplier Mind … Although he would indeed lose some of the market, he could reduce this loss to a minimum. Then, he would wait for an opportunity to make a move. Next year or the year after that, he would take revenge.
After listening to his words, Old Zhu's face became very serious. His second son and Ning Weikai, the only son, were also quietly waiting for his decision.
After a while, he said, "Weikai, let me think about this. After all, New Bori has never voluntarily given up the market. "
That morning, Old Zhu called for a meeting with the group's board of directors. Although Ning Weikai was the head of New Bori, he didn't have any shares in the Zhu's financial group, so he wasn't invited to the meeting.
In the evening, the board's decision was sent to New Bori. Yuan Jun immediately called Ning Weikai, "Mr. Ning, the board has requested that New Bori immediately launch a new product against our competitor, Aito, to maintain the market."
When he received the decision, Ning Weikai was eating in a restaurant with his wife, Zhu Hanyu.
His expression didn't change much. He put down his phone and looked at the new dish. He smiled, "This is your favorite dish. Try it and see how the chef makes it."
Zhu Hanshu, who was sitting opposite him, looked worried. She called him softly, "Weikai …"
Ning Weikai couldn't help but laugh. He put down the chopsticks in his hand and looked up at her, "You came to eat with me today because you knew that Dad would oppose my idea? You want to comfort me? "
Zhu Hanshu, "Yes."
Ning Weikai had always been gentle with his wife, but today he was a little angry. He asked half-truthfully, "So, who do you think is right, him or me?"
This question put Zhu Hanshu in a difficult position. She bit her lower lip and said, "I don't know."
After all, she was a rich girl who didn't know anything and lived in a golden house. Ning Weikai's face slowly bloomed into a smile, "Are you stupid? Can't you coax me?" He got up and sat down beside her. He hugged her, "Don't worry. Although I have my own ideas, Dad definitely has his own considerations. Why would I take it to heart? Since Dad has made a decision, I will carry it out. This is not only my duty, but also the attitude I should have as a junior. Alright, let's eat. I will accompany you back to the old house tonight. I will ask Dad for advice on the next step, okay? "
As for why the board of directors rejected his idea, Ning Weikai thought that there could be many possibilities.
Maybe in Elder Zhu's judgment, giving up defense and attacking was the right way. Everyone had different ideas, which was understandable.
Or maybe the Zhu brothers made things difficult during the board meeting and insisted on going against him.
Or maybe even Elder Zhu didn't want things to go smoothly for him? After all, Zhu's shares were scattered. It was uncertain whether the Zhu brothers could get the support of the majority of shareholders and successfully take over the company in the future.
Since the situation was set, Ning Weikai wouldn't blame anyone.
Since Li Zhicheng had dug a trap for him to jump into, he would let this stupid soldier think about whether he had the ability to handle it.
The next morning, he called the core management team of the company for a confidential meeting.
"We have to produce our new product in two months' time. This is a very difficult goal. Only New Bori can achieve this kind of goal.
What I want is not just to be better than Aito. But to beat Aito with an absolute advantage. To completely destroy them and kick them out of this market. "
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