The lights were dimmed, and the conference room was crowded with people. Everyone was holding their breath. Only the vivid images and sound effects on the big screen attracted everyone's attention.
It was a few TV commercials. On the top right corner was the logo of a Central TV channel. It had been broadcasted on the TV station since that day. And now, the people in the conference room were reviewing the effects of the commercials.
The first image was of a handsome and tall young man. He was wearing a simple shirt and trousers, carrying a bag, and squeezing into the subway. The subway was crowded, and it was a very normal and tiring scene. But the image was very beautiful, and the sound effects were very gentle, with a sense of art in the midst of noise. And the young man looked very comfortable. He was not a star, but he was handsome, quiet, and his eyes were clear and gentle.
When the crowd surged, he grabbed the railing above his head, and his backpack was knocked around. When he got off the train, it also rubbed against the door, and he was squeezed. At this time, the camera gave a close-up of the bag, revealing the Aito logo.
Then he got off the train with the crowd and arrived at the company. It was an IT company. The office building only flashed by a few shots, and the atmosphere was busy and youthful. He took out a heavy laptop from his bag, a thick folder, a few books … He also took out a set of sportswear and a badminton racket, placing them in the bottom drawer of his desk. At the same time, he made an appointment with his colleagues to play basketball after work.
Although there was no additional close-up, anyone who paid attention to the previous commercials would notice. His backpack didn't look bulky before, but now it contained so many things.
The next image was of him finishing playing basketball and returning home from work. At this time, the sky was pouring. His colleague opened an umbrella, and the two men held it together. At this time, his Aito bag was exposed outside the umbrella. His colleague asked, "Your bag is wet?" He smiled and replied, "It's fine."
Then, he returned home. A young and beautiful girl came up to him and held his hand as they entered the house. He threw his backpack on the sofa, next to the girl's female Aito bag. At this time, he used a fast camera, and the water vapor on the backpack quickly evaporated. After a while, the young man came over and took out a piece of cheese cake from his bag. He handed it to his girlfriend, "Your favorite flavor." His girlfriend said happily, "Thank you. I love you. "
The last scene was of the two hugging each other as they slept on a large bed. The boy asked the girl, "Shall we go hiking this weekend?" The girl smiled and replied, "Sure." The soft light shone on them, as well as the two Aito bags nestled against each other on the sofa.
The voiceover sounded, "Carry your love on your back and travel in the city."
The image changed, and Aito's giant logo appeared. At the same time: Aito City Walker
At the bottom, there was a line of small words:
Made from Taiwan's Mind (Mind) technology
Waterproof, Quick Dry, Lightweight, Wear-Resistant, Super Capacity
Soft music started playing as the first advertisement finished playing. The lights came back on. Everyone in the conference room had a joyful expression on their faces as they nodded and praised, "Not bad." "This advertisement is really well done." Even Gu Yanzhi, who was very experienced in the market and extremely picky, smiled faintly and nodded. "The effect of this advertisement should be very good."
Lin Qian sat at the corner of the round table, smiling as she received everyone's compliments and congratulations. She was the head of the marketing team, and this series of creative advertisements was the result of their hard work. Although they had relied on external advertising companies to put it into practice. But just like the marketing master Shi Dazhu, Lin Qian also felt that the people who truly understood the essence of Aito and Li Zhicheng's strategic thinking were them, not outsiders. The core creative ideas had to be done by themselves. So in order to produce these advertisements, she and her subordinates had been working hard and staying up all night.
Was it finally time to reap the rewards?
Through the crowd, she glanced at Li Zhicheng from afar.
He was obviously also satisfied, with a slight smile on his face. So many people were chatting and laughing, so many people were looking at him. However, he immediately sensed her gaze and looked up.
Their eyes met in the air for a moment, then looked away. But the deep approval in his eyes made Lin Qian feel proud and sweet at the same time.
There were so many like-minded people, and there had always been a lot of people who admired her.
But now, all she wanted was to be in his business empire, under his gaze … to do whatever she wanted.
Soon, the second advertisement played.
This advertisement was almost solely Lin Qian's idea, so when she watched it now, she felt even more deeply.
First, a group of children appeared on the screen, standing at the entrance of an elementary school, waiting for their parents to pick them up. Compared to the first advertisement, the overall atmosphere and image were much more lively and warm.
At this time, it started to drizzle, and the children all ran to the bus stop to hide from the rain. Only a little boy with bright eyes and white teeth walked over unhurriedly, and at the same time, rummaged in his small backpack. The camera zoomed in on the backpack's logo: Aito Children. (Aitu Children brand)
Soon, the little boy took out a raincoat from the top pocket of the backpack. One end of the raincoat was connected to the backpack, and he put it on. A beautiful little girl next to him exclaimed, "He even has a raincoat in his backpack!" The children next to him all looked at the little boy enviously, but he was very calm and cool, not saying a word.
The little boy stood at the outermost part of the bus stop, so the backpack behind him was completely exposed to the rain. The beautiful little girl asked again, "Stand a little closer, your bag will get wet."
The little boy continued to look at her calmly, saying, "No, my bag won't get wet." Then he asked her, "Do you want to stand under my raincoat?" The little girl immediately stood over, and the other little boys around them looked even more envious. And the Aitu little boy smiled very proudly.
At this time, the scene changed, and the sky was already dark. The road was full of cars, and it was very congested. The little girl said worriedly, "It's so dark, I'm afraid my mom won't be able to see me."
The little boy said, "My dad will see me."
The little girl was stunned, and then saw a black car stop at the bus stop. A young man opened the door, and the little boy happily said goodbye to the girl and climbed into the car. At this time, the camera zoomed in on his backpack, and it turned out that there was a glow-in-the-dark bear pattern on it. Previously, at daybreak, it couldn't be seen at all. When it was dark, the blue bear was particularly eye-catching.
The little girl looked at the little boy with a little envy as he got into the car. At this time, the closed door opened again, and the little boy jumped out again, holding a pink bag in his hand. The glow-in-the-dark logo was a simple and cute little rabbit.
He handed the bag to the little girl. "This is for you. This weekend, can you come with me to the zoo to see monkeys? "
The little girl took it happily, and her little face was like a red apple. "Thank you!"
The two children looked at each other with smiles, and reached out their fingers to make a promise.
The last scene was a group of children, carrying Aitu children's bags, happily running to the zoo.
The voiceover said, "Aito Children, let your children grow up on the journey of love."
After that, it was still the general brand slogan of "Aito City Walker," and a series of keywords such as "waterproof, quick-drying, lightweight, and safe" of Mind fabric.
In the first few days of the launch of the Aito brand, the reaction of the market was calm. Because of the bombardment of TV and Internet advertisements, consumers still needed time to understand and accept this brand. And Aida's various specialty stores, as well as the mid-to-high-end supermarkets, still needed time to distribute the goods.
The launch of this brand was completely different from the Vinda sub-brand. Vinda was an unconventional, low-cost flanking strategy. Its goal was to outflank SMQ's mid-range leather bag market.
As for Aito, after Li Zhicheng took control of Aida, he launched a direct attack on the vast market with great fanfare. Although his target was the market leader, New Bori, it was still unknown whether the other brands could survive where the knife was pointed.
Lin Qian was full of confidence in Aito. This confidence came from her familiarity with Aito, as well as her insight into Li Zhicheng's strategic thinking.
When you were familiar with the entire process of the product's creation, and you were familiar with every creative point, every superior function, and every vein in its body. You could clearly see its immeasurable market potential.
You knew very well that this was something that the entire market could not resist, and it was also something that competitors could not stop.
Then you would think, in this market, who else but Aito? Who else but Aito?
Lin Qian felt that Aito would definitely take the entire market by storm, and even bring them unimaginable excitement.
Of course, whether or not Aito could really create a miracle would only be seen in the first few days or after the market's warm up period. And all the Aida employees, who were full of energy, could only wait with their eyes wide open, to see what would happen next.
And this weekend, for Lin Qian and Li Zhicheng, was a rare opportunity to "steal half a day of leisure."
After work on Friday, Lin Qian returned home and called Li Zhicheng.
He was still in the office, but his work had temporarily come to an end. So when he picked up the phone, his tone was not cold and intimidating like when he was busy, but low and gentle, "You're off work?"
"Yes." Lin Qian had already taken off her work clothes, lying on the bed and kicking her legs casually. "Do you have any plans for the weekend?"
Li Zhicheng naturally understood immediately, and answered concisely, "Okay."
Lin Qian immediately laughed. "I haven't even said what it is. You're good. "Pretending to be a pig to eat a tiger, pretending to be a loyal dog. In fact, he had a stomach full of big ideas that she could not see through.
"Let's go to Mount Emei," she said, "with our Aito on our backs, we're going on a trip." She used Aito's advertising slogan, and laughed after saying that.
Emei was very close to Lin City, they could go there and back on the same day. It was not even a trip. But Lin Qian had her own ideas: to let Li Zhicheng get out of his high-pressure work and relax. Besides, Emei was a famous Buddhist place, so it would be killing two birds with one stone to light some incense and pray for Aida.
"Okay," Li Zhicheng answered.
Lin Qian was very excited. "Then I'll go book the tickets. Let's book a return flight on the same day. We can come back tomorrow night, and we can rest on Sunday. "The tickets she was talking about were the bus tickets to Emei from Lin City, tickets to scenic spots, and so on.
Hearing the joy in her voice, Li Zhicheng was a little infected. Sitting alone in the solemn and quiet office, a smile appeared on his lips. "I'll arrange these. Wait for me to pick you up tomorrow. "
Lin Qian was used to being self-reliant, so when she heard what he said, her first thought was that it was good to have a boyfriend. She could finally enjoy the treatment of being arranged by someone else, where she could only talk and not do anything.
"Okay," she answered sweetly.
After hanging up the phone, Lin Qian didn't stay idle. She put on her bag and went out to buy things for tomorrow. Medicine, snacks, water … She also bought a beautiful sunhat for herself. Although she had Li Zhicheng's cap as a token of love, it was a rare date. She couldn't always wear a manly cap!
On the other side, Li Zhicheng hung up the phone and called Jiang Yuan.
His relationship with Lin Qian had always been open, but it was a critical period for the company and he didn't want to attract attention. So he didn't hide it from his assistant.
"Lin Qian and I will go to Mount Emei tomorrow."
"Okay," Jiang Yuan answered. "Then I'll arrange the itinerary and let you have a look."
Returning to the cubicle outside, Jiang Yuan called a familiar travel agency. Hearing that it was an important leader, the travel agency was very attentive and asked, "Is it a one-day trip or a two-day trip? Do you want to spend the night in Emei? There are a few good hotels on Mount Emei, and one of them has a hot spring. If it's a two-day trip, how many people and how many rooms? "
The next morning, Lin Qian wore a colorful outdoor outfit, a new hat, and an Aito bag. She waited downstairs on time for Li Zhicheng.
He was also wearing a dark-colored outdoor jacket and long pants. Driving his Land Rover, he looked a lot more athletic than when he was in the office. However, the calmness and strength in his eyes were the same.
Lin Qian sat in the front passenger seat, looking at his profile and thinking, It's said that men have many sides. This is the side of his life. In addition to his dignified image in the office, this slightly casual and wanton man only accompanied her by her side.
So proud, so satisfied. Hahaha.
Li Zhicheng noticed that the woman was staring at him. Because he had to drive, he could only reach out and gently hold her neck. His fingers slowly stroked the smooth and soft skin behind her ear. "So happy?"
The man's fingertips had thin calluses. Rubbing the most delicate and sensitive part of her body made her a little weak, but there was an indescribable comfort. The comfort was slight, but it lasted for a long time. Like a gurgling spring, it slowly seeped into her heart. It was obviously very stimulating, but it made her feel very warm.
She didn't say anything. Li Zhicheng touched her for a while, then stopped and continued to drive. And the residual soft fragrance of a woman between his fingers only made his heart sway a little.
At this time, Lin Qian put one hand on his shoulder and leaned over. She looked up, found her favorite jawline, and planted a kiss. And when the unique warm breath of the man's skin touched her lips and tongue. She couldn't help but gently bite, to get more of his taste.
But this kiss was only a little taste. She quickly moved her lips away and sat back in the chair. The whole process was silent. He habitually stroked her neck, and she leaned up and kissed his chin.
After such a simple request, she continued to look ahead as if nothing had happened. He glanced at her and continued to drive. But in their hearts, there was the same unbearable tenderness, the same silent excitement.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
