On the Boeing 777 cargo plane, the words "Fei Zixiao Express" were sprayed on the fuselage.
The plane made a circle at London Heathrow Airport and landed on the lawn.
Fang Tian was in Europe again, but it was different from the last time. This time, he had more funds and could set up his e-commerce and logistics network.
"The 80 billion millionaire is back! The 80 billion millionaire is back! "
As soon as he entered the apartment, Jin Yuye walked over quickly, her face full of excitement.
"Who told you that I am an 80 billion millionaire?" Fang Tian put his luggage into the bedroom.
Jin Yuye smiled. "I saw the news. Now, Earth Express is worth more than HK $200. I also bought the stocks that I hold and made a small profit. "
"How much did you make?"
"Not much, 300 million!"
300 million was not much. Lin Keqing smiled.
Lin Keqing also made a lot of money. Her personal wealth increased by 5 billion.
She sat on the sofa and leaned against the back of the chair.
Fang Tian smiled. These were all rich women!
Jin Yuye held Fang Tian's hand and walked towards the tea machine. "Compared to you, what am I worth?"
On the table, there was a fruit salad in the shape of a castle. It was white, and Feng Yu could tell that she had put a lot of effort into making it.
Fang Tian picked up a fork and put a piece into his mouth.
Jin Yuye said, "Brother-in-law, is your next target opening an online shop in Europe?"
"Yes." Fang Tian nodded.
"Good." Jin Yuye was overjoyed. "I don't have to pay for my shopping on your website in the future."
"Who told you that?"
"I am your dearest sister-in-law. You won't be so petty as to be calculative with me, right?"
Fang Tian put a strawberry into his mouth. "Aren't you just my sister-in-law? You are not my wife. "
"Brother-in-law, you are so greedy. You won't even let your sister-in-law go. Fine, I will take a loss and marry you! " Jin Yuye seemed to be joking. Her smile was like a crescent moon, and there was a shallow dimple at the corner of her mouth.
"I don't have time to talk to you." Fang Tian got up and went back to the office.
…
Soft cloud, European headquarters.
Fang Tian pushed open the glass door of the small conference room and walked in.
At this moment, Yang Fan, as well as the European executives and developers, were all here. In front of them was a laptop.
Fang Tian asked, "Has the international version of Thousand Gold Mall been settled?"
Soft cloud has four major e-commerce platforms: Soft cloud Online Merchant, Thousand Gold Mall, Cloud Mall, and Saint Church!
Soft cloud online business was a B2B platform. It could be simply understood as a wholesale market that specialized in supplying to merchants and not directly to consumers.
Thousand Gold Mall is a B2C business. It is similar to Jingdong. It has its own logistics warehouse.
Cloud Mall was a C2C platform. It was similar to Taobao. The threshold for opening a shop was low. Even without a business license, one could open a shop to sell products to consumers.
Saint Hall was an open B2C platform, similar to Tmall. Those who opened stores were merchants. The threshold for opening a store was higher, and the quality of the goods was relatively better.
These four major brands were all very popular in the country, and they sat firmly on the throne of the top in every field.
But there were only two platforms that could develop in the international market.
One was Soft cloud online business, and the other was Thousand Gold Mall. Thousand Gold Mall was the key to Guan Jianzhong's success.
As for Cloud Mall, it was too easy for counterfeits to appear, and it was difficult for them to develop in the international market. They were sued by European and US consumers every day, and it was very troublesome.
Saint Church was much better, but it was not easy for consumers to accept them.
Thousand Gold Mall's self-operating model had guaranteed quality and faster logistics. It would be easier for them to develop in the international market.
There was only one competitor, Amazon.
In this era, Amazon had expanded their business to the international market. Soft cloud was still a far cry from them.
Of course, it was not impossible for them to overtake Amazon. Amazon's retail business had been incurring losses, and they were very cautious in their international market.
Amazon still had a lot of room for growth in the international e-commerce industry.
Yang Fan turned the laptop around, and the screen was facing Feng Yu. "Take a look."
Fang Tian looked at the screen. The international version of Thousand Gold Mall was displayed, and it was all in English.
The design of the page was almost the same as the domestic version.
People all over the world would like a good product, but people from different countries would have different cultures.
The biggest difference between the international version and the domestic version was in the product recommendations.
For example, after a foreign man bought diapers, the website would recommend him to buy a box of beer.
This was proven to be a successful marketing strategy.
Yang Fan suddenly thought of a problem and asked. "In China, Thousand Gold Mall had developed from 3C home appliances. Are we also starting from 3C home appliances in the international market?"
"No." Fang Tian waved his hand. "This strategy will not work in the international market."
In China, 3C home appliances were able to enter the international market because of Soft cloud. Compared to brick-and-mortar stores, 3C home appliances had a clear price advantage.
But in the international market, especially in Europe and the US, it was not easy for people who were used to buying home appliances from brick-and-mortar stores to switch over.
After all, buying home appliances online lacked a real experience.
Foreign countries might have developed for many years, but their ability to accept new things is not as good as the Chinese. For example, mobile payments, which are popular in China, are hard to do in Europe and the US as they are used to credit cards.
Yang Fan frowned. "Then what products should we use to enter the international market?"
Fang Tian quickly typed two words on his laptop.
"Books?"
"That's right." Fang Tian snapped his fingers. "We can provide more and cheaper physical books, and it will be easier for the European and US consumers to accept them."
This reminded Feng Yu of Amazon. How did Amazon's e-commerce business develop? It is because of selling books.
The book category had been done well and had accumulated a good reputation. Consumers had accepted online shopping and recognized this platform.
After that, Feng Yu can expand to other categories!
Yang Fan thought for a while and felt this is a good idea. Compared to China, Europeans prefer to read physical books.
Also, selling books online has a huge advantage. The prices are very low, and there is no need for brick-and-mortar stores. There is also no space to display the books.
A warehouse can store tens of millions of books, and no matter where you are, you can send the books to the users.
It is cheaper and has more books.
Fang Tian clicked on the mouse and browsed the website for a long time. He is very satisfied. "When are you going online?"
Yang Fan replied. "The internal testing is completed, and we can go online tomorrow night."
"Okay!" Fang Tian snapped his fingers. "Tomorrow night at 8 o 'clock, the international journey of soft cloud e-commerce will officially begin!"
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