Many people bought a car purely to show off. As long as it was flashy enough, it would look good and attract more people's attention and admiration. Nothing else mattered.
In fact, the best solution to this situation was to develop a super sports car with a cool appearance and top-notch speed performance. This would satisfy the consumers who pursued appearance and speed, and sweep the entire super sports car market in one fell swoop.
However, the new automatic production line had not been completed yet. The original "Knight" production line still needed to complete a large number of orders for "Knight." Therefore, Shendun Motor Company did not have the ability to mass produce a new car for the time being. If they wanted to launch a new car model, they would have to wait at least a month until the automatic production line was completed.
Since they could not directly respond to the appearance and speed of the car in a short period of time, Su Wan simply suggested that they first promote the company and the "Knight" brand and reputation.
After all, Shendun Motor Company was a new company, and the "Knight" was the company's first car model. Although it had become popular on the Internet due to the manor attack, there were still many people who did not know about the "Knight." Some people had heard of it but did not understand it. They only regarded it as the same existence as other bulletproof cars.
The company's brand reputation was also very low. There were quite a lot of people who knew about the "Knight," but very few people knew about the Shendun Motor Company. It was completely incomparable to the old car companies such as Ford and General Motors.
Even if many people had seen the video, they would still doubt the authenticity of the video content. Compared to a "super car" produced by a small company that had appeared out of nowhere and which they had never heard of before, they were more willing to believe in those world-famous car brands.
Therefore, it was very important to increase the company's reputation and strengthen the consumers' recognition of the company's brand.
As for how to do it specifically, Su Wan's idea was very simple. Advertise!
The thousands of "Knight" orders had brought in tens of billions of dollars in revenue. Although the company had spent a lot of money to buy the land, expand the factory, and build the automatic production line, it was not much compared to this huge amount of money. Shendun Motor Company's liquidity was very abundant.
Chen Mo was very supportive of Su Wan's idea of spending a few hundred million to advertise. He even said that money was not a concern. As long as they could achieve the corresponding effect, it was fine to spend all of it!
Su Wan naturally couldn't spend tens of billions to advertise. She reckoned that the Shendun Motor Company would dominate the entire country and even the entire world's television, newspapers, and internet.
However, with Chen Mo's full support, Su Wan decided to play it big this time. She took out more money to make the scale of the publicity as big as possible. At the same time, she wanted the publicity effect to be as strong as possible. She wanted to make Shendun Motor Company famous and let everyone know the power of "Knight"!
After that, Su Wan immersed herself in the preparation of the publicity plan and was even busier than before. Chen Mo still rarely went to the company and spent most of his time in the castle designing new models and formulating the next development plan.
On this day, Chen Mo finally completed the core design of the new model. The next development plan was basically determined. Since there was nothing to do for the time being, Chen Mo got up and went to the company.
"Boss, I have solicited advertising ideas for the publicity advertisement of 'Knight'. Here are a few that I think are good. Please take a look."
Su Wan said as she put a folder on the desk in front of Chen Mo.
Originally, Chen Mo had given Su Wan full authority to decide on these matters. However, since Chen Mo finally came to the company, Su Wan showed Chen Mo several alternative plans that she finally selected.
This was the main advertisement for the publicity. After it was confirmed and filmed, it would be released simultaneously on all major TV stations and on the internet. It would be used to promote Shendun Motor Company and "Knight", so it was very important. Su Wan also wanted to hear Chen Mo's opinion.
Chen Mo opened the folder and read ten lines at a glance.
"Shua! Shua! … "
The sound of pages turning sounded. Su Wan looked at Chen Mo with some anxiety. She saw that he was about to turn to the last page, but the expression on his face was very calm. Obviously, he was not very satisfied with these ideas.
After reading several ideas in a row, Chen Mo felt that they were not bad. However, they were just not bad. They did not make him feel that his eyes were shining. Therefore, Chen Mo was not very satisfied.
If these advertising ideas were all at this level, then the shooting of the advertisement would need to be delayed for a while.
It was better to have nothing than to have something substandard!
This advertisement was the main force of this publicity. It directly affected the final effect of the whole publicity plan. Therefore, they must strive for perfection and make it the best.
Soon, Chen Mo turned to the last page. After reading it, Chen Mo's eyes could not help but light up. It was a bit interesting!
Su Wan, who was standing aside, noticed Chen Mo's expression. She could not help but feel relieved. It seemed that the boss had the same opinion as her. They both felt that the last idea was the most suitable.
"Very good! Let's use this last one! "
Chen Mo pointed at the last proposal with his finger and said with satisfaction. Then, he picked up the folder and handed it to Su Wan.
"Start shooting as soon as possible. If you have any questions, feel free to ask me."
Su Wan took the folder with a smile. She looked down at the proposal that she was also very optimistic about. Then, she looked up at Chen Mo.
"Okay, boss! However, the planner of this proposal has a request. She hopes that she can be the director of this advertisement. "
"Oh? Tell me about it. "Chen Mo was very satisfied with this proposal. He was also interested in this planner.
"She is a senior in the Directing Department at UCLA. Her grades are very good in school. Some of her previous works have also won several awards. She is also an international student from China."
Su Wan described some of the information she knew about this planner.
"An international student from China? Alright then, I'll leave this advertisement to him! However, you have to make it clear to her that if the final advertisement does not satisfy me, I will find someone else to shoot it. This has to be written clearly in the contract. "
Chen Mo liked the proposal very much. According to Su Wan, this person should be quite capable. Moreover, she was Chinese. Chen Mo was willing to give her a chance.
"Okay, boss!"
Su Wan smiled and closed the folder. Then, she turned around and walked out with her arms crossed in front of her chest.
Chen Mo decided on the final proposal. Then, the shooting of the advertisement could start immediately.
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