The current Toyoda Group had only just struggled out of the desperate situation that was originally on the verge of extinction. The biggest problem was still not solved, and it could still face the threat of bankruptcy at any time.
Although the mid- and high-end cars that originally occupied a large proportion of the Toyoda Group's profit share had gotten rid of the stagnant sales and serious losses, the profits had been reduced to almost negligible.
This was undoubtedly a fatal blow to the Toyoda Group. It was equivalent to cutting off one of their arms.
And although they responded promptly, at least on the surface, they quickly reversed the momentum of the stagnant sales. However, the Toyoda Group's stock was still greatly affected and began to fall sharply.
In just a few days, it fell by more than 10%. With the Toyoda Group's market value of more than 177 billion USD, the wealth evaporated in these few days was as high as 20 billion USD!
And as time passed, the downward trend continued, and the losses in the future would be greater and greater.
The profits of high-end cars were almost completely cut off, and the stock market fell continuously. The Toyoda Group suffered heavy losses, and the situation was very unfavorable. Under such circumstances, if they suffered another serious blow, it was very likely that they would not be able to recover and completely collapse.
And before the new car models in the United States were released, the unforeseen event had already happened.
In the previous crisis, the Toyoda Group reduced the price of all high-end cars in order to avoid the sharpness of the Shield Cars.
Although they had temporarily survived the crisis of bankruptcy, it had a great impact on the mid- and high-end car market. The result was that the mid- and high-end cars of other automobile manufacturers had been reduced in price, and then this impact had spread to the upper range of low-end cars.
The mid- and high-end cars that were originally more than 200,000 yuan had now been reduced to more than 100,000 yuan. Compared to other low-end cars that were more than 100,000 yuan, they naturally had a great competitive advantage.
And among them, the ones that were the most affected were the mid- and low-end models that had the highest sales volume and the largest share of profits under the Toyoda Group.
Compared to the local brands in Huaxia, the prices of the Toyoda Group's low-end models were mostly more than 100,000 yuan. They were naturally the most affected by the price reduction storm caused by them this time.
Therefore, not long after the high-end car brands recovered their sales through price reduction, the sales of the Toyoda Group's mid- and low-end cars also fell sharply, followed by a sharp reduction in profits. The Toyoda Group's originally abundant liquidity rapidly decreased, and it was only a matter of time before the capital chain broke.
The Chinese officials were initially worried about the turmoil in the automotive industry caused by the Shield car. They didn't expect the release of a new car model to cause such a huge impact. But soon, they realized that things weren't as serious as they thought.
Initially, due to the impact of Shield Cars on high-end brands and the chain reaction caused by the Toyoda Group's price reduction, all the major automobile companies in the Chinese market were greatly affected.
However, due to this chain reaction, the overall car market price drop, and the Huaxia car market, which was originally a bit sluggish, suddenly ushered in a huge explosion of sales.
Almost all the mid-range and high-end car models were reduced in price, and the reduction was far more than ever before. Consumers' desire to buy was suddenly aroused.
Many people originally had plans to buy cars, but due to their lack of funds or the high price of the models they were interested in, they did not take action. Now that the price of cars had dropped significantly, they immediately seized the opportunity to buy them, fearing that the price would rise again after a while.
Many people didn't plan to buy a car, but when they saw the price of mid-range and high-end cars, which were out of their reach, plummeting to a price that they could completely afford, these people who didn't plan to buy a car joined in one after another.
Originally, the price of a low-end car could buy a mid-end car, but people who intended to buy a mid-end car could directly buy a high-end car. The people of Huaxia were inexplicable, but they were happy to usher in a car buying feast.
The people bought cheaper and more affordable cars, and the country received more taxes. Most of the mid-range and high-end car brands also made up for some of the losses by reducing their prices in exchange for sales volume. On the other hand, the Chinese car brands that mainly focused on the low-end market suffered the least impact.
In this entire incident, the Toyoda Group was the one that suffered the greatest loss!
Many observant people soon discovered that this incident did not seem to be a coincidence, but a well-planned commercial war with a great deal of targeting!
In fact, this was exactly the case.
Chen Mo wasn't the type of person who would swallow the humiliation of being attacked. On the contrary, he was the type who would seek revenge for the smallest grievance. If you want to scheme against me, then I'll kill you!
In fact, Chen Mo could also directly send Wade and Agent Zero to kill Toyoda Hirosuke and all the related people.
However, he felt that this would be letting them off too easily.
Since you want to step on my Shendun to strengthen your company, then I will completely destroy your company!
Chen Mo's attack on the Toyoda Group this time had been calculated in advance by Jarvis. He had already predicted the possible responses of the Toyoda Group and a series of subsequent changes. As for the final result, Chen Mo had already known it.
Therefore, Chen Mo did not wait for the second car production line to be completed and sold in both the Chinese and American markets at the same time. Instead, he started early.
Just the attack on the Chinese market and the subsequent series of chain reactions were enough to kill the Toyoda Group.
Two weeks after the release of the Shield SUV, the entire line of Toyoda Group's high school and low-end car products was in trouble. Sales stagnated, profits decreased, and liquidity rapidly decreased. At the same time, the company's stock also plummeted. The Toyoda Group was completely desperate, and bankruptcy was only a matter of time.
Toyoda Hirosuke was lying on the hospital bed, still trying to find ways to save the Toyoda Group that was on the verge of bankruptcy. Loans, mortgages, rescues, and saving the stock price, but it was all to no avail. The higher-ups of the Toyoda Group were in a panic, and despair spread wildly throughout the company.
No one understood how the world's largest automobile group, which was originally at the peak of its power, fell into a state of near bankruptcy in such a short period of time. And the reason for all this was just the release of a new car model by Shield Motors.
The release of a new car model led to the destruction of a huge automobile group. It was hard to believe, but this was the truth.
Just as Chen Mo was about to transmigrate again, the Toyoda Group finally could not hold on. The capital chain was completely broken, and the situation that was originally barely maintained could no longer be maintained.
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