However, the operation that was originally thought to be in the bag ended with the disappearance of the commercial spy. When he received the news of the failure of the operation, Toyoda Hirosuke fainted on the spot.
Later, in the F1 competition, in order to take revenge on Shendun, Toyoda Hirosuke personally called the manager of the Toyoda team, Hideo Matsui, and ordered him to do something to the Shield team. No matter what, they could not win.
As a result, Hideo Matsui did as he was told, but in the end, the Shield team still won the championship. On the contrary, his Toyoda team suffered heavy losses.
Not only was the car damaged, but the main driver and the team manager were both seriously injured. The doping incident was also found out. The Toyoda team was condemned by public opinion, and the reputation of the Toyoda Group was also greatly damaged. Car sales in Europe, the United States, and many other regions had a significant decline. The economic losses caused by this were as high as more than one billion US dollars.
Toyoda Hirosuke originally wanted to secretly trip up the Shield team and prevent Shendun's influence from further increasing. He did not expect that in the end, not only did he fail to achieve his goal, but he also suffered a double loss!
The strongest driver of the team, Suzuki Sato, was completely finished. He also implicated the team and the group. The losses were huge, and the team manager was also disabled. The Toyoda team, which had suffered a huge blow, could no longer continue to participate in the next competition.
Not only did the large amount of money and resources invested in this season completely go down the drain, but there were also claims from many advertising sponsors. This would undoubtedly be a very heavy blow to the Toyoda Group!
Toyoda Hirosuke almost had a heart attack again because of this!
However, the impact of these things on the Toyoda Group was limited after all. For the Toyoda Group, which was large in scale and strong in financial resources, these losses were great, but not to the extent of hurting them.
But this time, the situation was completely different.
Shendun seemed to be completely targeting them. Blades, which now accounted for a larger and larger proportion of the Toyoda Group's profit share, completely crushed them with the same price and higher performance.
Although the Toyoda Group was large in scale and abundant in funds, some small losses were not enough to shake this big tree. However, Shendun could be said to be taking drastic measures this time, directly attacking their vital points and cutting off their very important source of profit.
This was no longer just a matter of a few hundred million or a few billion. Tens of billions of profits had been completely cut off, and the crisis they were facing was not limited to this.
The mid-range and high-end cars could not be sold at all. They were all overstocked in the factory. Not only could they not generate profits, but they also could not recover their costs. However, at the same time, the operating costs such as employee salaries continued to consume a large amount of funds. The company's liquid funds were quickly reaching the bottom. If they did not find a solution immediately, it would not be long before the company went bankrupt.
If they could not survive this crisis, the Toyoda Group might even collapse!
However, the Toyoda Group was, after all, an established large automobile company. In the face of such an unfavorable situation, it quickly responded.
Since they couldn't compete with Shield Cars' new models in the high-end market, they might as well withdraw from the high-end market.
On the third day of the release of the Shield SUV, all the mid- and high-end models under the Toyoda Group were sold at reduced prices.
In fact, including the Tyranny, the price of the Toyoda Group's mid-range and high-end models in Japan was less than half of the price in China.
For example, the Tyranny was sold at 3.35 million yen in The State of Sun, which was less than 210,000 yuan, but the price in China was as high as 500,000 yuan. Even if it was produced in China and did not need to pay additional tariffs, the price was as high as 430,000 yuan.
In fact, the cost of this car was only about 100,000 yuan, plus value-added tax, consumption tax, and some invisible costs, such as advertising fees, labor costs, and various marketing fees, the normal price should be about 200,000 yuan.
However, the Toyoda Group relied on successful marketing strategies and the relatively good quality of the car itself to raise the price to 400,000 to 500,000 yuan.
The same was true for the various models under the Lexus brand. The situation of the inflated price was very serious.
The various mid-range and high-end models of Lexus were, in fact, very similar to the low-end cars under Toyoda.
Not only did they share a frame platform, but they also had the same electrical system and internal and external components. The three core components of many models were almost exactly the same. It could be said that it was a shell car.
It was just a change in the logo, appearance, and interior, but the price was hundreds of thousands or even hundreds of thousands.
While other domestic and foreign car brands were carrying out various promotional activities and selling at reduced prices, the Toyoda Group did the opposite. Not only did it not reduce prices, but it also carried out several marketing activities. Many models needed to be bought at a higher price.
It was conceivable how large the profit margin was.
Until now, under the huge threat of Shield cars, the Toyoda Group finally reduced its price, and the drastic reduction made countless consumers stunned.
The original Tyranny of 400,000 to 500,000 yuan was reduced to 200,000 yuan, and all the mid-range and high-end models under the Lexus brand were reduced by nearly half.
Overnight, almost all the high-end models of the Toyoda Group fell, and they instantly changed from high-end cars to mid-range cars.
However, their strategy of cutting off their losses did work. Although such a sudden and drastic price reduction caused many old users to be dissatisfied and feel that they were cheated, there were still many users who could not afford these high-end models who were attracted by the price.
The price of more than 200,000 yuan could buy a high-end car that was originally worth 400,000 to 500,000 yuan, which was still very worth it in the eyes of many people. As for the Shield cars, they were good, but the cheapest was 500,000 yuan, which was not within their consideration.
It had to be said that although the Toyoda Group's price reduction strategy was simple, it was very effective. It just missed the price range of the Shield SUV and perfectly avoided the sniping of the Shield cars.
However, the price they paid was also very huge. The original high profits were directly broken, and the current price was only enough to not lose money.
But in any case, the Toyoda Group finally survived the crisis of bankruptcy. The sales that had been stagnant had improved again, and it even had a tendency to exceed the past.
After all, they were originally high-end cars, and they directly entered the ranks of mid-range cars at a reduced price, which was still very attractive to mid-range car consumers.
If it was in the past, the increase in sales would definitely make the senior executives of the Toyoda Group excited, but now, the profits of these high-end cars that were almost cut in half were minimal. Even if the sales volume increased tenfold, it could not make up for their huge losses.
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