Reality proved that hunger marketing was indeed a proven business strategy. In just three days, the ice cream had become popular in the city.
"Delicious."
"I have lived for more than twenty years. Every summer is unbearably hot. I hate summer the most. Now, I wish I could spend summer every day."
"Damn, it's sold out again!"
…
The entire Chang 'an City was restless because of the ice cream. Those who were lucky enough to eat it all showed off the taste of the ice cream, as if they were superior.
Those who didn't eat it all felt itchy. They bit the fruit-flavored popsicles in their hands and looked disdainfully at the people showing off. They secretly made up their minds to come early tomorrow to buy it.
It was a dream-like story, unprecedented hunger marketing, delicious food, and scorching high temperatures, as well as word of mouth. All these factors combined directly ignited the reputation of Ice and Snow.
This was the magic of hunger marketing. The more difficult it was to buy, the more people yearned for it.
However, not everyone was willing to spend a silver coin to buy ice cream. A popsicle that cost ten copper coins was equally delicious. Moreover, it was freely available. More Chang 'an citizens chose to buy fruit-flavored popsicles to relieve the heat. This directly increased the sales of fruit-flavored popsicles.
Ten copper coins for a popsicle wasn't cheap for ordinary Chang 'an citizens. However, no one said that it was expensive because everyone knew how precious it was to cut ice in summer.
"I'm really unlucky. How can I be so unlucky? I haven't bought any ice cream for five days!"
Fang Jun bit a fruit-flavored popsicle and entered the Mo Estate with a face full of bad luck. The popularity of the ice cream naturally attracted the interest of the second son of the Fang family. Unfortunately, the ice cream shop was too popular. The second son of the Fang family was frustrated again and again and returned empty-handed every time.
Although the popsicle was also good for relieving the heat, he had eaten it in the Mo Estate. Naturally, it wasn't very attractive.
"Meton, do you know that the ice cream was made by Imperial Chef Zhou? You will never forget the taste after eating a bite." Beside the swimming pool, the second son of the Fang family was talking to Meton with a face full of bad luck. It was obvious that he was obsessed with it.
"Right, did you buy it?" Fang Jun couldn't help but ask.
"I didn't buy it!"
Meton shook his head. This sentence was indeed true. He did not buy it, but he had already tasted all the flavors in the palace.
Fang Er said with a look of disdain, "This shop was advertised in your Mo Family's Mo Magazine. You don't know how popular it is now. Every day, there are only a hundred copies, not a single extra. Li Zhen, that sly and cunning fellow, actually sent his servants to line up there early. Once the shop opens, it will be sold out in a quarter of an hour. This young master wanted to buy it in advance, but they won't sell it tomorrow, insisting that they will sell it on the spot. Meton, you were the one who invented ice, so why didn't you open Frozen?
Fang Jun complained to Meton. If it was Meton who opened the shop, he would be able to buy ice cream every day, and he wouldn't have to suffer all this.
Meton smiled and said, "I'm talking about ice cream. I can't get milk."
Fang Jun suddenly felt disheartened. Of course, he knew that ice cream was made from milk. Li Zhen, that fellow, had bragged to him many times.
"I heard that there are two more shops in the south and west of the city. Why don't you try your luck there?" Qin Huaiyu came from the kitchen with a plate in his hand. The two behind him also had the same expression.
Fang Jun spat and said, "You think this young master didn't go …"
Suddenly, Fang Jun's eyes widened. He looked at the plates in the hands of the three in disbelief. He saw Qin Huaiyu and the other two, each holding a plate of ice cream and happily eating it.
"Great! So you guys secretly sent people to line up … "Fang Jun gritted his teeth. It was these unruly fellows that made him unable to eat ice cream for several days.
"You've wronged us. The weather is so hot, who would go so far to buy it?" Yuchi Baolin looked at Fang Jun as if he was looking at an idiot, causing Fang Jun to feel ten thousand points of damage.
Fang Jun angrily said, "No, it can't be that Chef Zhou gave it to you!"
The three immediately nodded in unison.
Modun explained with a smile, "They didn't buy it. It was Imperial Chef Zhou who gave it to me. Some time ago, I was building a swimming pool in the palace and got to know Imperial Chef Zhou. I also helped him a little with the Mo Journal. He specially gave it to me to thank me."
Meton didn't dare to tell them that the ice cream shop was opened by the princess, so he could only temporarily push the blame to Chef Zhou.
"No wonder you knew that there was milk in the ice cream."
Fang Jun suddenly understood. Only now did he carefully think about it. He suddenly felt that the popularity of Frozen this time had the shadow of Meton. The fantasy story, the strange sales strategy, the Mo Magazine advertisement, and the unprecedented delicious food. This was simply the style of Mo Jiazi!
Fang Jun suddenly felt his teeth itch. He had worked so hard but couldn't buy it, but these three actually delivered it to his door.
"Do you have more?" Fang Jun hurriedly asked. Now was not the time to settle accounts.
Cheng Chumo laughed and said, "When we left, there was still more, but Ziyi is already waiting there."
Fang Jun immediately put on his clothes and ran in the direction of the kitchen, ignoring the fact that his whole body was soaked.
"Sister Ziyi, leave me a portion!" Fang Jun shouted as he ran.
Meton immediately shook his head and laughed. At the same time, he deeply felt the popularity of the ice cream shop. After a while, Fang Jun came out of the kitchen with an apologetic smile on his face. It seemed that he had said a lot of good things to Ziyi and promised her benefits.
"Awesome!"
Fang Jun took a bite of the ice cream and shouted that it was delicious.
Qin Huaiyu and the other two looked at Fang Jun with contempt. Although they also felt that it was delicious, they couldn't understand Fang Jun's feelings.
Meton sighed in his heart. This was the power of hunger marketing. He secretly thought that it was time to increase the supply of ice cream.
On the tenth day, the ice cream shop decided to increase the supply to 150 servings a day. However, the supply still couldn't meet the demand. In a short time, the ice cream shop was sold out.
Meanwhile, the three ice cream shops in Chang 'an City became more and more famous. They became the places that people in Chang' an City loved to talk about. The ice cream here was extremely delicious. Everyone who ate it praised it.
Even if the ice cream shop was sold out, the ice cream shop was still open. Huge ice basins were placed in the shop all day long, making the air in the shop cool and comfortable. This was the most comfortable place in Chang 'an City.
The ice cream shop took the initiative. Under Meton's guidance, Chef Zhou, who had a lot of money, bought two four-wheeled trucks from each shop. They went along the main streets of Chang 'an City and sold fruit ice cream. Everywhere they went, they were immediately sold out. Especially the younger generation.
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