"What a great hunger marketing. Mo Sheng's wisdom is amazing!" Li Chengqian exclaimed in amazement.
Hunger marketing simply figured out the human heart to the extreme, making people unknowingly manipulated like marionettes.
The "Secret Works of Mozi" mentioned by Meton had long been widely spread in Chang 'an City, and the various allusions in it were thought-provoking. The hunger marketing at this moment was exactly the same.
Meton did not feel guilty at all about using Mo Sheng's name to fabricate the secret works of Mozi. If one knew, the various classics of Confucianism were not all written by Kong Sheng, and many of them were even fabricated by later generations using Kong Sheng's name.
Meton reminded some of the things to pay attention to in the hunger marketing of later generations. Unlike the hunger marketing of later generations, Princess Changle's ice cream shop did not deliberately make it look so scarce. It was really scarce, and it would be bad if it was called a monkey show in the future. It was better to prepare for the expansion of supply in the future.
"Okay, then we'll open three shops at the same time!" Princess Changle made the final decision. She was also soft on the inside but tough on the outside, otherwise she would not have insisted on studying medicine at the Women's Medical College for the sake of Empress Zhangsun's illness.
Li Chengqian also nodded, agreeing with Meton's idea.
"What's the name of this shop?" Meton just realized that the signboard in front of the shop had not been hung up.
"How about we call it the Ice Shop?" Princess Changle suggested after thinking it over.
"Ice Shop!" Meton was speechless. This name was indeed enough for him.
"Your Highness, we're not selling ice cream, but ice cream!" Meton said, shaking his head.
"Is there a difference?" Princess Changle looked confused.
"Your Highness, ice is an ordinary thing. If we set such a high price, I'm afraid it will reduce the customer's recognition." The reason why Haagen-Dazs was so expensive in the later generations was not because of the brand effect. Naming it an ice shop would not make it into a brand.
"How about World of Ice and Snow?" Li Chengqian suddenly had an idea.
You're still brave enough to travel to the ends of the world! Meton could not help but grumble in his heart. He looked at Princess Changle and had an idea. "This shop is opened by the princess and sells ice and snow items. Why don't we call it Frozen Adventure?"
"Frozen?" Li Chengqian and Princess Changle were confused.
Modun gave a general narration of the story of "Frozen". In the story, the sisterly love was deep. At this moment, the ice cream shop was jointly owned by Princess Changle and Princess Jinyang. It was extremely fitting.
"What a beautiful story!" Princess Changle's eyes immediately blurred. She was deeply attracted by the story.
Meton smiled. With the addition of this story, the ice cream shop would naturally be able to create a sensation in the shortest time possible, achieving the best publicity effect.
"Then let's use Frozen!" Princess Changle said happily.
When the beautiful story of Frozen was spread to thousands of families, the entire Chang 'an City could not help but be infatuated with it.
"Elsa is so powerful. She can actually create ice and snow?"
"Anna and Elsa are so pitiful. They are a pair of good sisters, but because of a misunderstanding, they can't meet each other."
"Baby Snow is so funny! A snowman actually wants to spend the summer. How is that possible? "
…
There were no such wonderful and cool stories in this era. At most, some storytellers would be able to win the cheers of the people. Thus, Frozen was all the rage for a while.
Under the shade of trees in Chang 'an City, many young people were on their field vacation. They were wearing T-shirts and holding magazines in their hands, indulging in the story of Frozen over and over again.
"If only we had Elsa's magic and could create ice and snow in the summer, we wouldn't have to suffer from the scorching heat." Under the shade of a tree in the East Market, Gongshu Hao reluctantly put down the magazine in his hand. He wiped the sweat off his face, looked up at the scorching sun, and sighed.
The Gongshu Family and the Mo Family were enemies, but he worshipped Mo Dun very much. He knew all about Mo Dun's deeds, and he also bought Mo Dun's magazine. Of course, he did it behind Gongshu Hong's back.
"Making ice in the summer? Do you think you are Mo Jiazi?" A young man wearing a white T-shirt sneered beside him. This was Gongshu Hong's new friend in Chang 'an City. They were all young people in the shops around the East Market.
Gongshu Hao looked enviously at his friend's T-shirt. He could not help but feel envious. He had secretly borrowed the T-shirt to wear before, and it was much more comfortable than the one he was wearing. Unfortunately, he had the courage to buy the magazine secretly, but he did not have the courage to wear the T-shirt.
"Ah?" Gongshu Hao suddenly became dejected. The news that Mo Jiazi could make ice with saltpeter had spread throughout Chang 'an City from the imperial court. However, saltpeter was a rare thing, let alone making ice.
"This is?" Gongshu Hao suddenly fixed his eyes on an advertisement at the bottom of the magazine.
Frozen Ice Cream Shop! The addresses of three shops were printed below, and one of them was in the East Market, not far from them.
"An ice shop! Ten coins for a popsicle, one silver coin for an ice cream? "The young man in the white T-shirt also saw the advertisement and frowned.
"So expensive!" Gongshu Hao clicked his tongue.
"The Mo Magazine said that this was made by the imperial chefs. Think about it, the imperial chefs cook for the Emperor, so their skills must be superb. The delicacies they make will definitely be peerless. Of course, it will be more expensive." The young man in the white T-shirt excitedly said. Being able to establish a foothold in the East Market, he was naturally not a poor family. Especially the merchants, who usually had a low status and wanted to climb up the social ladder as bragging rights. If they could eat the food made by the imperial chef, they would naturally have bragging rights.
Immediately, he excitedly pulled Gongshu Hao to the ice cream shop in the East Market. Gongshu Hao hesitated for a moment, and couldn't help but touch the silver coin in his pocket. It was his only savings. The Gongshu Family had recently imitated the Mo Family and implemented a centralized system. Usually, they only gave some pocket money. He had saved this silver coin for a long time.
However, from the corner of his eyes, he saw the beautiful story of Frozen, so he gritted his teeth and followed.
When Gongshu Hao and the others arrived at the Frozen Ice Cream Shop, they found that there was already a long line in the shop. Moreover, there were ice basins placed around the shop. As soon as they entered the shop, they immediately felt cool and pleasant.
"Is this your ice cream? Please enjoy it! "
Gongshu Hao handed over a silver coin and took a plate full of cream and fruit ice cream. He couldn't help but feel his heart bleeding. This plate of ice cream had cost him all his pocket money.
However, when he took the first bite, the original feeling of heartache had already disappeared. He was completely immersed in this unique taste.
"Give me an ice cream." A rich young man behind him saw Gongshu Hao's face and quickly took out a silver coin and put it on the table.
"Sorry, our shop has sold out of ice cream. Please come back tomorrow!" Chef Zhou said with a smile.
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