Boss Jia was always busy. After the Harry Potter recruitment, Boss Jia immediately went to Fusang because Nintendo's N64 was finally going to be released.
Nintendo was really miserable this time. In the one year and four months before the release of the N64, they were basically beaten by PS in the console industry.
After witnessing the outstanding performance of the PS console, which idiot would still be willing to buy a Super FC console that had no 3D function and was lagging behind by an era?
Therefore, between December 1994 and April 1996, Nintendo could only watch as Sony sold 6 million PS consoles in the global market, and the Super FC sold less than 500,000 PS consoles.
If the N64 wasn't released soon, Nintendo would really be kicked off their pedestal.
Therefore, Nintendo finally successfully mass-produced the N64 console five months earlier than the original world. Then, they couldn't wait to hold a new product launch on April 1st, which was April Fool's Day.
When the reporters and players received the invitation, they thought that Nintendo was pulling an April Fool's Day prank. However, when they saw the invitation, the detailed address, and the complete and rigorous promotional materials, some of the reporters and media were not sure.
It was even stated in the promotional materials that they were going to release a new console for Nintendo.
Moreover, not only did the other party send the invitation to the media, but they also advertised it crazily on TV two weeks in advance. They promoted it in various fields and used the fastest speed to let everyone know that Nintendo's new console would be released on April 1st.
This made all the players and reporters who saw the news hesitate. Naturally, it also set off a heated discussion about whether Nintendo's new product launch on April Fool's Day was a joke or not.
As long as there was a gimmick, and the audience was willing to discuss it, then the promotion was undoubtedly very successful. In the end, about 60% of the people in Fusang knew that Nintendo was going to hold a product launch event on April 1st.
Therefore, everyone was looking forward to the arrival of April 1st. Even if the reporters didn't believe it in their hearts, they could only come to the venue early to wait. As a result, they really found a large number of Nintendo promotional posters and staff at the entrance. After entering the venue, they found that the entire venue had been decorated quite magnificently. All kinds of equipment were available, and there was a mysterious item covered by a golden silk cloth on the main stage.
At this time, the reporters confirmed that Nintendo was not pulling an April Fool's Day prank. They were really going to hold a product launch event.
Although Nintendo's pre-launch promotion was amazing and attracted a lot of attention, after the launch event started, Nintendo returned to its original state. It was just a dry introduction of the new product. There was no excitement at all.
It couldn't be helped. After all, only the first half of this product launch event was designed by Boss Jia.
Now, Boss Jia not only gave people the impression that he was very rich in the industry, but he also gave people the impression that he was very good at marketing and planning. Moreover, the Daqian did have a few killer marketing events. The most famous one was the marketing plan for the sinking of the Titanic.
Boss Jia himself knew very well that the Titanic relied on its excellent quality to win the global box office of more than 2 billion USD.
However, other people did not think so, especially the bosses and directors of the film companies. They firmly told the reporters that although the Titanic was filmed well, it was not that good.
The reason why the Titanic was able to earn more than 2.3 billion USD at the box office was entirely because of good marketing. The global live broadcast of the sinking of the Titanic had an unparalleled influence. This caused the box office of the Titanic to explode. Otherwise, the Titanic would at most be a movie with about 1 billion USD.
People were always unwilling to admit that others were better than them. Therefore, everyone had a skillful way of passing the buck. Therefore, instead of admitting that Cameron did a good job in filming, it was better to admit that he did a good job in marketing.
As the saying goes, three men make a tiger. When the entire Hollywood and even the entire world's media said in unison that Titanic's marketing was done well, others had to believe it even if they didn't want to. Moreover, Titanic's marketing was indeed done very well.
It was said that Boss Jia, who was behind all of this, was famous in the marketing world. If it were not for Boss Jia's high net worth, there would be headhunters who came to Boss Jia with an annual salary of more than a million USD.
Therefore, in order to ensure the success of the N64 product launch, Nintendo's Shigeru Miyamoto shamelessly came to Boss Jia to help with a planning plan. Therefore, Boss Jia casually came up with such an April Fool's plan.
Although it wasn't very exciting, it was definitely an above-average plan, and it did attract a lot of attention.
Unfortunately, Boss Jia's plan only lasted until the launch of the new product launch. After that, the entire process was firmly in the hands of the stubborn Yamauchi Pu. He insisted on following the company's old traditions, so the entire launch instantly became boring again.
Especially when the N64 lifted its mysterious veil and revealed an ordinary appearance that was even uglier than the photoshopped version, the entire press conference started to pull its legs.
When the N64's performance was announced, although the reporters present could not understand the professional performance data, there were still professionals present. After listening to it, they began to shake their heads.
They originally thought that since the N64 was released a year and a half later than the PS, its performance would definitely beat the PS. Otherwise, it would have been eating sh * t in the past year and a half.
Unfortunately, the N64 really did eat sh * t.
Other than the anti-aliasing and a part of the 3D performance that was slightly better than the PS, the rest of the data was actually worse than the PS from a year and a half ago. The most ridiculous thing was still the N64's game carrier.
No one would have thought that Nintendo would not let go of the cartridge. Obviously, the CD-ROM far surpassed the cartridge in terms of capacity and cost. However, after the N64 was finally released, it still only supported cartridges.
Although the N64's cartridge used advanced technology, the maximum capacity was only 64 MB.
This might be an astronomical number for a game in the F&C era, but for a 3D game, this capacity was not enough for 110 MB.
Therefore, it was very clear that the future games on the N64 would either be small and refined games, or they would be emasculated versions with some of the game content. As for big and rough games … sorry, they were not big.
However, in history, Nintendo's N64 hardware was not without highlights. The biggest highlight of the N64 hardware was its game controller.
That was the vibration function that Nintendo added to the game controller. When this function was first shown, it did not cause any fuss. Some people even mocked the vibration function as some kind of toy.
However, when the players really used the controller to play games, when the player fired a gun, attacked, used a spell, or was attacked by an enemy, the controller would vibrate in response.
This gave the players an amazing experience, a sense of realism that allowed them to feel the vibration of the game world in the real world. This sense of realism instantly made the players fall in love with the controller.
Later, according to statistics, out of the 32 million N64 sales worldwide, about 10 million units were related to this epoch-making vibration controller. They were all recommended by this vibration controller.
Unfortunately, this time, the N64 was released half a year early because of a rush. This caused the vibration controller that was originally designed at the end to not appear in this world at all. It seemed that the players would have to wait for a long time to get the game's vibration feedback in the real world.
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