"Okay!" Ichiro Honda was silent for a moment. "If I agree to join, how much do I have to pay?"
"We have clearly stated this in the advertisement. Our joining fee is one million yen," Sakurai Tomoki said.
"Two hundred and fifty thousand yen! Is it really that cheap?! " Ichiro Honda asked in disbelief. Two hundred and fifty thousand yen was about ten thousand yuan in RMB.
It was about the same as the salary of an ordinary office worker in Japan for five months. This was simply a fee that couldn't be any lower.
According to Ichiro Honda's understanding, the other franchises in Fusang, as long as they were the top brands in the industry, all had joining fees of less than one million yen. There were even some that had joining fees of tens of millions of yen.
Yu-Gi-Oh only charged a joining fee of two hundred and fifty thousand yen. How was that possible?!
"Of course it's very cheap!" Sakurai Tomoki smiled and said, "Mr. Honda, you are a very smart person, so I will tell you the truth."
"Now is the time for the milk tea market to open. It's also the time for the milk tea war to start. According to our understanding, more than 10 milk tea shops in Japan have started to make arrangements, including Gongcha!"
"So, Yu-Gi-Oh's current goal is to occupy the national market and increase the number of franchises. Our company's plan is to increase the number of Yu-Gi-Oh's milk tea franchises to more than twenty thousand by 1994 and complete the national market. Then, we will completely defeat all the competitors and become the strongest milk tea chain in Fusang.
So, we are currently focusing on expansion. The joining fee is only a symbolic fee! "
"Oh …" Ichiro Honda nodded, but he felt a chill down his spine. The opponent that Yu-Gi-Oh wanted to eliminate was undoubtedly his Tribute Tea.
"So, I only need a joining fee to open the shop?" Ichiro Honda asked.
"In theory, yes. But as I said before, in order to ensure that all the decoration styles are uniform and that the shop will not cause vicious competition with other franchises, the location of the shop will be decided by us. We will also be responsible for the decoration of the shop.
According to the size of the shop, the cost of the decoration will be different. Our current decoration price is fifty thousand yen per square meter.
In addition, you must also purchase our Yu-Gi-Oh Milk Tea Machine according to the regulations. The purchase cost of one Yu-Gi-Oh Milk Tea Machine is 150,000 yen.
In addition, all the materials for the new store, including milk tea production materials, will be provided by our head office. This will save you a lot of trouble and allow you to devote yourself to the operation of the store.
Based on his previous experience, a new store usually only needs to stock up about 100,000 yen worth of materials. If you use 100,000 yen worth of materials to make milk tea worth 300,000 yen, your profit will be twice the cost. This is a huge profit!
Sakurai Tomoe said.
"That is to say, if I want to open a 10-square-meter shop, I will need a joining fee of 250,000 yen, a renovation fee of 500,000 yen, and 150,000 yen to buy your milk tea machine. The final one-time purchase of goods and materials should not be less than 100,000 yen."
"If that's the case, I can open a shop with just one million yen!" Ichiro Honda calculated and was a little dumbfounded.
There was no other reason. This price was too cheap.
One must know that the opening of the Tribute Tea Shops and the monthly labor cost for the first month was about 3 million yen. So, with an investment of 300 million USD, he could open 1,000 shops.
But now, he could open a Yu-Gi-Oh Milk Tea Shop with just one million yen. This cost was too cheap!
More importantly, of course, the difference in cost was huge. The main reason was the size of the shop and the rent of the shop. The Tribute Tea Shops were generally more than 30 square meters, so the cost of opening the shop naturally increased.
Moreover, the one million yen cost did not include the rent of the shop.
So, this number was actually very normal. But it shocked Ichiro Honda. This was the first time he found out that opening a milk tea shop was so cheap. It made Ichiro Honda want to join Yu-Gi-Oh Milk Tea Shop.
In Fusang, as long as the family was well-off, it was very easy to come up with one million yen. And for those who were slightly better off, one million yen was nothing in their eyes. It was just about two years of their salary. Even if the shop failed, it would not hurt their foundation.
So, Ichiro Honda clearly knew that this price was infinitely attractive to franchisees.
"We will not only take your money. After you pay the joining fee, we will provide warm and detailed business guidance services. Our business guidance manager will guide your shop throughout the process."
"At the same time, we will put a lot of advertisements in the media all over Fusang every year. These marketing expenses and costs will be borne by us. You don't need to worry about marketing!"
"But there is one thing. You must use the milk tea ingredients provided by us. You are not allowed to use other raw materials because the difference in raw materials will damage our milk tea business and cause complaints from customers. This will affect the reputation of the entire brand! So, we will make this requirement in the contract. At the same time, we will send investigators from time to time to inspect the ingredients used in the shop. Once you are found to have used raw materials from other sources, we will cancel your joining right away. At the same time, all the fees will not be withdrawn. "
"In addition, if there is an incident that has a negative impact on society, we reserve the right to sue in court!" Sakurai Tomoki explained.
"I understand!" Ichiro Honda nodded.
"Then, do you still want to join us?" Sakurai Tomoki asked with a smile.
"Let me think about it!" After Ichiro Honda finished speaking, he left this place that he was very familiar with. Then, he returned to his office at the fastest speed and started to think about it.
Through this incognito visit, Ichiro Honda understood a lot of things. He really did not understand.
For example, why did the franchisees join so quickly? It was because the joining fee was very low.
For example, why did the quality not have any problems? It was because the mixing of milk tea was basically automated. Moreover, all the milk tea ingredients were provided by the Daqian. This blocked the serious problem caused by the unqualified ingredients from the source.
Finally, and most importantly, Ichiro Honda found that he could not find any loopholes in this model. The Daqian's set of operations had basically blocked all the loopholes. Now, it seemed that it was difficult for Ichiro Honda to defeat the Daqian in other aspects except for direct commercial competition.
"But how can the Daqian make money like this?" Ichiro Honda scratched his hair and said, "Out of the one million yen cost, the Daqian can only make 250,000 yen as a joining fee."
Because the renovation price of 50,000 yen per square meter was very cheap and practical. Gong Cha had hired someone to renovate the shop. Therefore, the Daqian did not make much money from the renovation!
Then there was the supply of raw materials and the milk tea machine. They might make some money from these, but not much. For example, the price of the raw materials was about 10% more expensive than the price of Gong Cha's bulk purchase. Ichiro Honda believed that the Daqian would get the same price. Therefore, the Daqian could not make much money from the raw materials.
As for the multi-function milk tea machine, Ichiro Honda even felt that the price of 150,000 yen was too cheap. Even if the milk tea machine with such a magical function was sold for 500,000 yen, Ichiro Honda felt that the price was worth it.
Because such a machine could save Honda Ichiro at least 100,000 yen in labor costs every month. In half a year, the value of this machine could be recouped!
In the end, the only way to make money was to get 250,000 yen as a joining fee. 20000 shops meant about 5 billion yen in revenue. This was just a small amount for the Fusang Daqian, who earned tens of billions of yen per month at their peak.
If the operating cost of the entire company was calculated, 5 billion yen in two years was basically spent. The Daqian's strategy seemed to be no different from making a loss.
Therefore, Ichiro Honda really did not understand why the Daqian would do such a thing. It was simply a thankless task!
"I understand!" Suddenly, Ichiro Honda patted his head and suddenly realized, "The Daqian is not doing this to make money. He is doing this to defeat his enemy and vent his anger!"
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