No one could imagine how impactful it would be when a brand new entertainment video like MAD appeared in a TV commercial.
After watching the commercial, the audience was still immersed in the fierce battle between the punches and the drums. As a result, when the shopping mall opened the next day, the salespeople of Da Qian VCD players were surprised to find that there were even more people in front of the counters.
This time, the number of people who were willing to pay for the VCD player had doubled.
Normally, a counter could only sell 5 to 6 VCD players a day. That was the maximum. However, in just one morning, they had sold ten VCD players. In one day, they had sold nearly 20 VCD players. The sales had increased by more than four times. All the salesmen were shocked.
At 7: 30 p.m. on the second day, when the news broadcast ended, many viewers who were used to switching channels and skipping the two minutes threw the remote control aside and stared at the television, waiting for the end of the news broadcast and for the commercials to start.
This was probably the first time in their lives that they had looked forward to a TV commercial so much.
Therefore, when the wonderful, punch-and-punch MAD segment appeared on TV, the audience was like a chain smoker who had been banned from smoking for a day. They excitedly rewatched the commercial again. Some people even began to practice punching along with the scenes of Bruce Lee in the movie.
When the commercial ended and the opening music of the weather forecast started, the audience was disappointed. This was also the first time in their lives that they had looked forward to a commercial ending.
At this time, Hua Xia had a few ratings research companies. Through the research of these companies, CCTV finally received an incredible report. During the period from January 1 to January 5, 1994, the program that occupied the first place in the ratings actually had the name of a commercial for the first time.
Yes, that's right. According to the 10,000 sample surveys conducted by the research company, on January 3, the ratings of the news broadcast were 42%, the ratings of the weather forecast were 36%, and the ratings of the Daqian Group's commercial were 43%. This was 1% higher than the news broadcast's ratings. This had never happened before since the establishment of CCTV.
The ratings of a commercial could exceed the ratings of the country's biggest news broadcast. This was too simple and scary.
However, the scarier story actually happened on January 7. The ratings of the commercial reached an astonishing 56%. It exceeded the news broadcast's ratings by 12%.
The reason was simple. On January 6, the Daqian VCD player's commercial was updated again. This time, the name of the new MAD commercial was called "Kiss Everywhere".
This MAD commercial was backed by GBM. It was said that Boss Jia had personally composed the song and invited an unknown female singer named Yang Qianqian to sing the song.
After Boss Jia made it clear that he did not want to enter the film industry, Daqian Entertainment decided to enter the music industry. Then, under Boss Jia's command, a large number of singers joined the company. At the same time, Boss Jia was full of enthusiasm and personally composed more than 20 different songs.
Well, rather than saying that Boss Jia composed the songs himself, it was better to say that Boss Jia sang them himself. Then, more than ten composers around him quickly recorded the music score and formed the songs.
Logically speaking, it was too difficult for these composers. Boss Jia's singing was seriously out of tune and tone deaf. It was a cruel torture to analyze the music score with such a singing voice.
What was more annoying was that Boss Jia was very dissatisfied with the music score they recorded in the end. After they repeated the song according to the music score, they said that they remembered many parts wrongly.
Therefore, Boss Jia patiently sang a few more times until these composers, who were about to explode in the head, finally recorded the music score correctly. Then, he nodded with satisfaction.
Logically speaking, if it was not for Boss Jia's 5,000 Hong Kong dollars per song, these composers would not be willing to endure such torture.
"Kiss Everywhere" was such a song. It was said that Boss Jia sang it more than 20 times before he finally decided on the version.
Then, this song became the theme song of the second MAD commercial for Daqian VCD player.
The theme of the editing was completely different from the first MAD commercial.
If the first movie belonged to the world of Bruce Lee, then the second movie belonged to the world of those peerless beauties. Under the personal command of Boss Jia, countless classic beauties in Hong Kong, as well as their most stunning scenes in the movies, were edited into this MAD movie.
The most popular scene was about when the lyrics were released.
Be careful, one kiss will turn everyone upside down
One kiss will save a person
Give you the temperature that saves
Will donate to someone
One kiss will steal a heart
One kiss will kill a person
An inch of kiss is an inch of gold
A face full of rough travel
Don't forget her, she kissed him, he kissed her, he kissed her, he kissed her
Continue the happy process, you kissed me, I'm so happy
Next she kissed him, he kissed her, he kissed her, he kissed her, he kissed her
You can count how many times the word "kiss" appeared in the lyrics. With the word "kiss" appearing, a classic kiss scene would inevitably appear on TV.
In just 10 seconds, the commercial was stuffed with more than 13 kissing scenes. Moreover, all of them were of different beauties kissing on the street.
At this time, the atmosphere in Hua Xia was still relatively conservative. When the audience in front of the TV saw the two intense kissing scenes, many of them were intoxicated on the spot. They were so addicted that their whole bodies burned.
Even after the commercial ended, they were still staring at the TV screen in a daze.
[PS: This MAD commercial is actually a video produced by Bilibili's uploader, Xiao Fang. It's called "Kiss Everywhere". If the author is not satisfied, please contact me in the QQ group at 1047683844 (I'm the group leader). Any infringement will be deleted.]
This version of the Kiss Everywhere commercial shocked all the TV viewers far more than Bruce Lee's previous commercial. It was no wonder that on the second day, which was January 7th, when the Kiss Everywhere commercial was broadcasted again, the ratings for this commercial actually hit 65%, completely shattering the worldview of all the TV people.
However, this was 1994, after all. One could easily imagine how much of an impact and temptation this commercial would have on the conservative Hua Xia. After all, this was an era where even swimwear was banned!
As a direct result of this commercial's airing, "Kiss Everywhere" instantly became Hua Xia's most famous song. Almost every man would hum a few lines of it. Wherever one went, one could hear people humming "Kiss Everywhere".
Meanwhile, as a newcomer who had just released her first album, Yang Qianying had actually achieved an unprecedented 13 million sales in China, elevating her to the heights of a top-tier singer.
Hundreds of old scholars, old artists, old intellectuals, and so on in the country wrote a letter, severely condemning this kind of behavior that disrupted the social atmosphere. They demanded that the producer of the advertisement be severely punished and that the advertisement be immediately stopped from broadcasting.
Regarding this matter, the government responded quickly. They immediately banned the "Kiss Everywhere" commercial nationwide. However, this order was actually unnecessary. By the time the order was issued, it was already the 13th. The Daqian Group had automatically stopped broadcasting the second commercial and switched to the third MDA movie, "The Great Victory."
This was a MAD commercial that combined classic Chinese anti-Japanese and liberation war footage with Boss Jia's "China's Spirit of the Army." Who would dare to ban such a commercial?!
As for the severe punishment for the Daqian Group, it was indeed a severe punishment. The government announced that the Daqian Group would be fined 100,000 RMB. The Daqian Group immediately accepted the punishment and sincerely repented. They removed all of the "Kiss Everywhere" commercials from the shelves. Then, the "Kiss Everywhere" MV was separately placed on counters all over the country. This was a MV that extended the original 1 minute and 40 seconds into 9 minutes and 30 seconds.
As a result, the Daqian VCD's sales exploded once again. The sales for the entire month of January exceeded 50,000 units. The "Kiss Everywhere" MV's sales exceeded 300,000 units. For the first time, the Daqian VCD's monthly sales exceeded 100 million units.
Between 1994 and 2020, the "Kiss Everywhere" MV was released again and again. A total of 27 different versions of the MV were released. In other words, a new version of the MV was released every year. In the end, the cumulative sales of all versions of the MV reached an unprecedented 1.5 billion units, setting a new world record.
Later on, the revision of the "Kiss Everywhere" MV became a selection of new domestic and foreign movies and TV series that were released every year. Then, the MV would be released in the second year.
Therefore, every year, a large number of old customers would buy the new MV. At the same time, what was even more strange was that later on, whether it was the female celebrities who had just debuted or the female celebrities who had already been famous for a long time, they would all choose the "Kiss Everywhere" MV as one of their most important targets. After all, as long as they appeared in the MV, it basically meant that they were the most beautiful celebrities of the year.
Later on, this even evolved into a business. If a female celebrity wanted to spend money to appear in the MV, it would cost at least 10 million RMB. Otherwise, it would be impossible.
However, even with such a price, countless female celebrities were still fighting for it. After all, there were only 12 to 20 spots for a music video. In order to take into account the quality of the music video, Boss Jia had strictly ordered that 12 of them had to be the most beautiful girls. Only three or four of them could be sold. Of course, the competition was fierce.
With the VCD's hot sales once again, under the background of the VCD's popularity throughout the country, an undercurrent began to surge.
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