"Guys, we'll be going our separate ways tomorrow!" In a food stall in Yuzhang City, the young Ma Yun, Ma Huateng, and Leng Xuxin sat together and talked while drinking.
Although the three of them just met yesterday, their relationship seemed to be very good because they understood that the three of them were not competitors. Boss Jia did not say that there was only one quota. Boss Jia wanted the three of them to appear in front of him within three years. Therefore, they helped each other and a revolutionary friendship was born between the three of them.
The three of them would be going their separate ways tomorrow. Ma Huateng decided to go to Dongguang Province. He was very practical because his family was in Dongguang Province and he had a rich father.
Ma Huateng's family was originally a rich family. His father was once in charge of the construction of the entire Yantian Port. It could be seen that Ma Huateng's family was influential in the local area. Therefore, Ma Huateng decided to go to Dongguang Province to develop and make a name for himself there.
Compared to Ma Huateng, Ma Yun was not so relaxed. His family was very poor. Therefore, he decided to go to Didu because Didu was currently the region with the best sales of mini 4WD vehicles.
The other two did not understand. If mini 4WD vehicles were selling well in Didu, it meant that the market in Didu was almost saturated. There was no need to go to Didu anymore. However, Ma Yun still decided to go to Didu.
As for Leng Xuxin, he finally decided to go to Shanghai because he felt that Shanghai should be the market with the greatest demand for VCD players.
The three of them each had their own ideas. Therefore, it was inevitable that they would go their separate ways. Before they went their separate ways, it was very necessary to have a drink together.
"Guys, since the three of us are lucky enough to be together, why don't we learn from the ancient people and become sworn brothers?" Ma Huateng raised his wine glass and said.
"Become sworn brothers!!" The other two looked at each other and then nodded at the same time. "Okay, today is a happy day. Let's become sworn brothers. We'll enjoy and suffer together!"
Thus, under the influence of alcohol, these three strangers who had only met by chance yesterday and did not know each other, directly became sworn brothers on the next day at the table.
Among the three of them, Ma Huateng was the youngest. He was born in 1971 and was now only 22 years old. Naturally, he became the third of the three.
Leng Xuxin and Ma Yun were both born in 1964. However, Ma Yun was born in September while Leng Xuxin was born in December. Therefore, Ma Yun was the eldest of the three and Leng Xuxin was the second.
After finishing the Golden Orchid Wine, the three of them fell into a deep sleep. The next day, they arrived at the railway station at the same time. After bidding farewell to each other, they boarded their respective trains.
As the three of them separated, 1993 officially came to an end. Time gradually moved into 1994, and a new year had arrived.
And the first big thing that happened in 1994 was that the audience was surprised to find that CCTV's primetime advertisements had changed again.
In the two minutes after the end of CCTV's news broadcast, advertisements from major brands were played. The Daqian Group's advertisement was only a part of it.
However, since January 1st, 1994, the audience was surprised to find that the situation had changed dramatically. The original five or six different advertisements all disappeared after January 1st. Instead, there were only advertisements for Daqian VCD players left.
However, the audience was very happy about it because the advertisements for Daqian VCD players were probably the most popular advertisements in history.
In fact, to be honest, most of the advertisements were of high quality. Because the advertisements were related to direct economic benefits, the advertisements themselves were full of creativity. When the advertisements appeared for the first time, the audience would not be bored. On the contrary, they would find it very interesting.
However, the trouble was that once the advertisements were played too many times, the audience would naturally feel tired. For example, the pair of little people who kept dancing and singing "Brain Platinum".
In fact, at the beginning, this advertisement was quite interesting. However, after they danced on TV for ten years, everyone was disgusted by it.
The same principle applied to other advertisements. When the same advertisement was played too many times, the audience would naturally feel disgusted.
However, the advertisements for Daqian VCD players were different. Normally, the same advertisement for Daqian VCD players would only appear on TV for five days. After five days, it would change to another advertisement. This ensured that the audience could see the new advertisement every five days. It would not make the audience feel bored.
Moreover, these advertisements were edited from the most popular and exciting scenes of various well-known movies. It was just like the trailers that would be released by major movies in the future. Every audience who saw these exciting content would feel their blood boil and be filled with interest towards the movie behind the advertisements.
Naturally, they would be very interested in the VCD players of these movies.
The best part was that these scenes were directly edited from the movies. Therefore, besides the editing fee, there was almost no other cost. The cost of one advertisement was probably less than 1,000 yuan. Therefore, Boss Jia could change the advertisements as much as he wanted. It did not matter even if he changed one advertisement a day.
Unlike other companies, the cost of shooting an advertisement was hundreds of thousands of yuan. Some high-quality advertisements even cost millions of yuan. This did not include the cost of hiring celebrities. Naturally, they could not change the advertisements like Daqian.
Therefore, with the help of the advertisements, which were like movie trailers, the sales of Da Qian VCD players didn't explode due to its low price. However, 10,000 VCD players and 200,000 different VCD players were sold every month. This meant that Da Qian VCD players made a profit of nearly 20 million RMB per month.
With the arrival of January 1st, 1994, according to the contract with CCTV, the two minutes after the news broadcast belonged to Boss Jia. Then, the Daqian VCD players showed a new trick.
The Daqian actually played MAD.
Many people did not know much about MAD. They did not know what it was.
The definition of MAD is actually very broad, but the definition here is a series of multimedia videos from different movies, animations, pictures, and so on. Through a certain special pattern, and with different music, it achieves a kind of amazing visual experience by editing videos.
This seemed to be a bit general. Let us take a look at January 1st, 1994. After the news broadcast, it was the first ever MAD advertisement in Hua Xia.
In the Daqian internal department, this video was called "The King of Boxing."
At the beginning of the advertisement, the audience saw a man wearing a blood-red suit punch the screen. Then, the exciting music sounded. The fist was tightly held by a palm.
"Bang!" With a burst of drumbeats in the background, the man who punched the screen was directly sent flying. Then, Bruce Lee appeared in the camera with a naked upper body and shouted in a classic Bruce Lee style.
Then, the camera quickly changed to another scene. It was a classic scene from Bruce Lee's movie. Bruce Lee was fighting one against ten. In the fierce battle, every time his fist and limbs collided, there would be a burst of music. Every collision on the screen happened to hit the point of the music.
This perfect combination of visual and auditory vision made all the audience unable to help but feel their blood began to boil. At the same time, as the music continued to progress, the drumbeats became more and more frequent. By the time the first section of the music reached its climax, there were a total of 47 drumbeats, which exploded in a short span of 12 seconds. On average, there were four drumbeats per second.
At this time, the video also reached the climax. A large number of Bruce Lee's fighting scenes in the movie were all edited into this 12-second video. Similarly, there were four physical collisions and fierce fights between Bruce Lee and his opponents per second.
The explosive drumbeats rang in their ears, and all they could see was the extremely tough and dazzling violent fighting scenes. The audience was clearly just sitting in front of the TV, but they felt as if they were standing in a boxing ring and had been punched a total of 47 times in 12 seconds.
With the end of 12 seconds, the fierce battle came to an abrupt end in an instant. The music suddenly became gentle and long. The scene also changed from a fierce battle to an intimate interaction between Bruce Lee and a beautiful woman. The whole video was full of a faint ambiguous atmosphere.
And this rapid change made the audience feel as if they had just been pushed into a mountain of knives and the next second, they were kicked into a sea of fire. Their whole body was ignited.
After one minute and 40 seconds, the video ended and was replaced by a sudden subtitle:
The above scenes were from:
"Tower of Death"
"Game of Death"
"Battle of the Dragon"
"Brother Tang Shan"
"Dragon Crossing the River"
"Jingwu Gate"
The names of these movies were not subtitles. Instead, they were VCD discs that were printed with the movie's promotional images. They were directly and violently smashed on the TV screen.
Finally, the Daqian VCD appeared in the audience's line of sight, accompanied by a new advertising slogan: "Daqian VCD, a new world every day!"
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