Just like Brainiac's commercial, this Daqian VCD commercial was still shocking.
However, this time, Boss Jia didn't copy other people's ideas like last time. Instead, it was our Boss Jia's own idea.
Cough, cough. This idea was very simple, and the production cost was very low. Or rather, there was almost no production cost.
For example, the first commercial aired on August 1, 1993.
This was the first advertisement after the news broadcast. As soon as the ending song of the news broadcast ended, the familiar Brother Long jumped out before the audience was distracted.
However, it wasn't just one Brother Long. Instead, there were two Brother Long. The two Brother Long were wearing the same suit. They met at a concert. Then, the scene changed. The two Brother Long were fighting in a car factory.
Seeing the two Brother Long fighting at the same time, and it was the best time to fight, the audience was immediately curious. When they were ready to see the result, the movie screen suddenly turned black, and then a huge line of words appeared on the TV screen. "The latest Brother Long movie in 1992: Ssangyong Club, only available on Da Qian VCD."
Then, the audience saw the man holding a round, silver, high-tech, sci-fi magical item. He put it into a small, square plate that was equally high-tech and could automatically spit it out. Then, the small plate automatically shrank back into its original position.
Then, the camera panned back. The scene of the movie "Ssangyong Society" appeared on the TV screen.
"A new movie every day, Daqian VCD!" At the end of the commercial, there was a slogan. Judging from the voice, it was Brother Long's voice.
"What's that?"
"I don't know. What's a VCD?"
"I've never heard of it. But it looks like it's very high-tech. It seems like you can watch the movie on the TV through the small disk."
The family members who saw the commercial started to discuss it. They were very curious about the VCD.
The VCD player was a brand new product, and no one had heard of it before. Naturally, everyone was curious about it.
More importantly, whether it was the CD or the automatic CD player, they were filled with a mysterious sci-fi vibe, as if they could only appear in sci-fi movies.
Especially when the children saw it, their eyes were wide open. Boys naturally had no resistance to things that could stretch, shrink, swallow, and spit.
Anyway, the commercial successfully attracted the audience's curiosity. Brother Long's movie also seemed very interesting. They were looking forward to it and wanted to watch the commercial again the next day.
However, when the news broadcast ended the next day, the advertisement changed.
Don't misunderstand. It was not the Daqian VCD's advertisement that was changed, but the content of the advertisement was changed.
This time, it was a period drama. In a big house, the two sides were nervously facing each other. One of them was a cute little fatty wearing black clothes. He held a small fan and smiled as he introduced himself, "I am the top scholar of seven provinces and the general of staff. My nickname is the King of Kings, Piercing the Intestines. And you are? "
Zhou Xingxing, who was on the other side, said with a smile, "I have studied for two years. My name is Hua An, a little errant study companion in the mortal world."
The King of Kings: Good! I will play with you! In the book, the dragon does not roar and the tiger does not roar. The little study companion is funny.
Tang Bohu: In the chessboard, the chariot has no wheels and the horse has no reins.
The King of Kings: Orioles and swallows, green and red, harmonious everywhere.
Tang Bohu: Rain and wind, flowers, leaves and leaves, year after year, day after day.
The King of Kings: Ten hearts, thinking of the king, the country, and the country.
Tang Bohu: Eight eyes, admiring the flowers, the moon, and the fragrance of autumn.
The King of Kings fell down and vomited blood crazily.
In the last scene, Gong Li, who was playing the role of Qiu Xiang, was bashful.
Then, there were subtitles, "1993 Zhou Xingxing, Gong Li's latest movie: Tang Bohu Touches Qiu Xiang."
Then, like the previous commercial, the CD was inserted into the DVD and the movie was played.
I believe that everyone could tell that this was not the original movie. It had been re-edited, and a lot of other content had been removed. Only the couplet was left.
But it was such a classic couplet clip that made all the audience unable to stop watching it. They were laughing so hard.
Some people even stayed in front of the TV, wanting to see if the follow-up of this segment would be broadcasted on the TV. But unfortunately, when the commercial appeared again on the third day, it became a classic clip in "True Colors of Heroes."
In the next 10 days, the content of the commercial changed every day. It was a classic clip in a different movie, and then the commercial was pieced together.
The audience finally understood why the advertising slogan was "a new movie every day". This was really an advertisement for a new movie every day!
The cost of such an advertisement was naturally quite low. After all, Boss Jia had already bought the copyright of all the movies. He only needed to pick a clip from the movie as an advertisement. The production cost of an advertisement was less than 1000 yuan.
But this greatly aroused the audience's curiosity, and it attracted the audience's attention. Many of the audience waited for this TV commercial every day to see if there were any new and interesting movie clips.
Most importantly, the Daqian VCD and the Daqian VCD's advertising slogan, "A new movie every day", were deeply rooted in the audience's hearts. At the same time, everyone was very curious about the Daqian VCD, which could play movies at any time, anywhere at home. They wanted to have a high-tech product that could play movies at home.
Many people even went to shopping malls to look for the Daqian VCD. Unexpectedly, they really found it.
Starting from August 1st, Daqian VCD special areas appeared in shopping malls in major cities all over the country.
The special area was about 10 square meters, and there was a TV in it. The TV was playing the movie "Tang Bohu's Autumn Fragrance."
Under the TV was a silver-white Daqian VCD that was full of sci-fi vibes. The surrounding shelves were filled with different colors of Daqian VCD.
Because of the terrifying influence of CCTV's advertisement time slot, about 60% of the customers in the shopping malls had actually seen the advertisement of "Tang Bohu's Autumn Fragrance."
When they saw the real "Tang Bohu's Autumn Fragrance" movie being played on the TV, the area around the counter was immediately filled with people. In the end, there were more than a hundred people, and the entire counter was completely packed.
The audience roared with laughter from time to time, because the plot of the movie was too funny.
However, to the disappointment of these audience members, in less than five minutes, the power source inside took out the disc and replaced it with a disc that played scenery.
"What are you doing? We want to watch Tang Bohu's Autumn Fragrance! "
"Yeah! Yeah! Don't change the channel! We haven't finished watching it yet! "
The audience started to shout.
"Sorry, the rules are that it can only be played for 5 minutes every hour!" The beautiful sales lady smiled and said, "If you want to watch the complete movie of" Tang Bohu's Autumn Fragrance ", you can immediately buy our Daqian VCD. We will randomly give you 3 different movie discs. You can choose 3 movies from hundreds of different movies, including" Tang Bohu's Autumn Fragrance "!"
"Tsk!" When the audience heard this, half of them left, but the other half looked at the VCD and asked, "How much is this?"
"6666 yuan for one!" The sales lady quoted a sky-high price, and 90% of the people were persuaded to leave on the spot. Of course, there were still a few people left. After hesitating for a while, they finally couldn't resist the temptation, and one of them shouted, "I'll buy it!"
In the next few days, because of the high price, most of the customers only looked at the VCD and didn't buy it. But there were still some rich bosses who saw the VCD and were very envious.
Because of the high price of 6666 yuan, these bosses bought it without hesitation. In less than 3 days, the first batch of 3000 Daqian VCD players were all sold out!
[PS: In history, when the VCD player was released, it was sold for 6000 yuan per unit, and the first batch of 1000 units were all sold out within 3 days.]
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